Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q3 FY2024 Earnings Presentation
26 slides from Bajaj Consumer Care's earnings presentation, 2024
Slide 1: Investor Presentation Q3 & 9M FY24
INVESTOR PRESENTATION Q3 & 9M FY24 1
Slide 2: Index
INDEX 1) Executive Summary 2) Business Highlights 3) Sales & Marketing 4) Financials 2
Slide 3: Executive Summary – Standalone Business
Executive Summary – Standalone Business Topline Gross Margin EBITDA Profit After Tax Q3 FY24: INR 233.0 Crs Q3 FY24: 53.3% Q3 FY24: INR 38.4 Crs Q3 FY24: INR 37.6 Crs + 3.3% YoY +30 bps YoY + 140 bps YoY 16.2% of Sales Consol : + 4.3% YoY + 12.7% YoY + 11.7% YoY 9M FY24: INR 721.4 Crs 9M FY24: 54.2%
Slide 4: Business Highlights
BUSINESS HIGHLIGHTS Dalal consumer cane
Slide 5: Brand Performance Highlights
Brand Performance Highlights ADHO Non ADHO Value growth flat for 9M FY24 with Value growth of over 35% in Q3 FY24 mid-single digit volume growth and close to 25% in 9M FY24 Specific pack and geography New Launches under AD Extensions focus on ADHO to improve Portfolio and Ethnic Range perfor
Slide 6: Channel Performance Highlights
Channel Performance Highlights General Trade Organized Trade International Business Flat on secondary basis in Q3. Organised Trade grew by close to On a consolidated basis, IB grew Inventory correction to support 25% in Q3 by over 30% for 9M FY24 distributor working capital Promoter-led activations
Slide 7: International Business
International Business Middle East and Africa • Overall, the region continues to see strong performance with a 22% growth in Q3, 9M at 14% • Revival across channels in wholesale and MT in UAE • Saudi continues to do well with presence expanded to key MT accounts Nepal • Delivered 27% growth over Q3
Slide 8: Bangladesh – Marketing Initiatives
Bangladesh – Marketing Initiatives Facebook: Socially Influencing Gen Z • Posts targeted towards product benefits and proposition-based content in line with new creative strategy • Organic reach (23k) has increased by 220% vs. Q2 • Page Interactions (14.8k) increased by 258% vs. Q2 8
Slide 9: Driving Growth through key Strategic Pillars
Driving Growth through key Strategic Pillars ADHO – Leveraging TV, digital, print media to maximize visibility and reach diverse audiences. Specific pack actions to drive distribution Non ADHO Hair Oils – Portfolio scaling up well, Expanded product offering, enhanced market penetration, leading
Slide 10: Sales & Marketing
SALES & MARKETING bajaj consumer care
Slide 11: Almond Drops Hair Oil
Almond Drops Hair Oil Brand Performance Registered flat value growth for the 9M period Large packs performed better; grew by mid single digit for the 9M FY24 period Key Actions in Q3 Strong Media presence across Mediums – TV, Digital, Print and On Ground Activation Sustained Investment Behind Vi
Slide 12: Almond Drops Digital Media Campaigns
Almond Drops Digital Media Campaigns Programmatic Advertising Influencer Marketing Driving Social Conversations via Topical Content Precise Targeting 395 Influencers deployed in Q3 Reach of 2.77 Crores plus (Affiliate Influencers, KOL, Micro & generating buzz amongst the Reach: 3 crores Nano), reach
Slide 13: ADHO Festive Initiatives
ADHO Festive Initiatives Abhyang Snan Print Diwali Digital Activation Christmas Digital Activation Multiple inserts over Oct-Nov Reach of 55 lacs with 15K Reach of 2 Crores plus with a reach of 31 lacs in User Generated Content generating buzz amongst the Maharashtra target audience with 800 User ge
Slide 14: Almond Drops Extensions
Almond Drops Extensions Bajaj Almond Drops Shampoo, Conditioner and Lotion have been listed on key E-Commerce Platforms & Modern Trade Chains Shampoo and Lotion were supported with Extensive Sampling, Display Support in E-Com, MT and Digital Media Initial response positive 14
Slide 15: Visibility across Modern Trade Chains
Visibility across Modern Trade Chains AD Lotion Sampler & AD Lotion led Endcap AD Shampoo Visibility Testers Multi-brand Visibility 15
Slide 16: Almond Drops Extensions - Marketing Initiatives
Almond Drops Extensions - Marketing Initiatives Digital Campaigns AD Shampoo Affiliate MT Activation Influencer Marketing Reach 63 lac people reached out for lotion and 1 Cr for Shampoo Objective through targeted Advertising Lotion testers To drive awareness for distributed across all Shampoo and Lo
Slide 17: Channel level Activations
Channel level Activations Rural Activations for CNO Multi brand & Promoter led Activation TV + Digital Support continued in Q3 Exclusive Consumer Offers On Ground Activation in select districts in Maharashtra 17
Slide 18: ESG & Rewards
: f ESG & REWARDS <.. Dajaj consumer care
Slide 19: ESG - Focus on resource optimization and reduction in wastage
ESG - Focus on resource optimization and reduction in wastage Reduced consumption of Water Guwahati- 33% reduction in Water consumption per liter of product at YTD level. Major Initiatives include Water Conservation initiatives and reuse of water schemes Paonta Sahib- 54% reduction in Water Cons
Slide 20: Rewards and Recognition
Rewards and Recognition Best AI Generated Marketing Strategy Award in Special Commendation for Golden Peacock HR DMA Asia Sparkies Awards 2023 Excellence Award - 2023 20
Slide 21: Financials
FINANCIALS Dajaj consumen care
Slide 22: Standalone Cost Structure
Standalone Cost EmployeesCost Material Cost 47.0% 45.5% 46.7% 9.6% 10.4% 10.2% Employees Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 Other Expenses 18.9% 16.7% 16.8% 10.7% 11.9% 11.0% ASP Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 22
Slide 23: Financial Performance – Q3 & 9M FY24 Standalone
Financial Performance – Q3 & 9M FY24 Standalone In Rs. Crores Particulars Q3 FY23 Q3 FY24 YoY% 9M FY23 9M FY24 YoY% Net Sales Value 225.5 233.0 3.3% 696.8 721.4 3.5% Other Operating Income 2.9 2.8 -5.6% 8.6 10.4 21.0% Total Operating Income 228.4 235.8 3.2% 705.4 731.8 3.7% Cost of Goods sold 106.0
Slide 24: Consolidated Cost Structure
Consolidated Cost Employees Cost Material Cost 46.7% 45.5% 46.6% 9.8% 10.6% 10.5% Employees Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 Other Expenses 19.0% 16.5% 17.0% 10.9% 12.5% 11.4% ASP Q3 FY23 Q2 FY24 Q3 FY24 Q3 FY23 Q2 FY24 Q3 FY24 24
Slide 25: Financial Performance – Q3 & 9M FY24 Consolidated
Financial Performance – Q3 & 9M FY24 Consolidated In Rs. Crores Particulars Q3 FY23 Q3 FY24 YoY% 9M FY23 9M FY24 YoY% Net Sales Value 226.6 236.4 4.3% 702.9 733.7 4.4% Other Operating Income 2.9 2.8 -5.6% 8.6 10.4 21.0% Total Operating Income 229.6 239.1 4.2% 711.5 744.2 4.6% Cost of Goods sold 105.
Slide 26: Thank You
THANK YOU bajaj consumen cane
Bajaj Consumer Care — Q3 FY2024 Earnings Presentation on 6ix