Liberty Media Corporation - Series A Liberty Formula One · NASDAQ:FWONA
Liberty Media Corporation - Series A Liberty Formula One — Liberty Media — Investor Day (November 2024)
96 slides from Liberty Media Corporation - Series A Liberty Formula One's investor day presentation, Nov 14, 2024
Slide 1: 2024 Investor Day
2024 Investor Day NOVEMBER 14, 2024
Slide 2: Disclaimers
Disclaimers FORWARD-LOOKING STATEMENTS This presentation includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 regarding Liberty Media Corporation (“Liberty Media”), including statements about the proposed split-off of the Liberty Live
Slide 3: Disclaimers (cont.)
Disclaimers (cont.) ADDITIONAL INFORMATION Nothing in this presentation shall constitute a solicitation to buy or an offer to sell shares of common stock of Liberty Media or Liberty Live, Inc. (“SplitCo”). The proposed offer and issuance of shares of SplitCo common stock in the proposed transaction
Slide 4: Disclaimers (cont.)
Disclaimers (cont.) PARTICIPANTS IN A SOLICITATION Liberty Media anticipates that the following individuals will be participants (the “Liberty Media Participants”) in the solicitation of proxies from holders of Liberty Media’s LLYVA and LLYVB common stock in connection with the proposed transaction:
Slide 5: Disclaimers (cont.)
Disclaimers (cont.) INDUSTRY INFORMATION Certain information included herein concerning Liberty Media’s business and the related markets or industry position or prospects, as well as industry or market data and other statistical data regarding its businesses and industries, are based on industry pub
Slide 6: Greg Maffei
Greg Maffei PRESIDENT & CEO, LIBERTY MEDIA
Slide 7: Updates Since Last Investor Day
Updates Since Last Investor Day • Operating business highlights • F1 grew LTM revenue +28% and adj. OIBDA +30% vs. PY • Made significant progress on commercial agreements including hallmark partnership with LVMH, expanded relationships with Lenovo and American Express and new race in Madrid from 202
Slide 8: Executed on Structural Simplification
Executed on Structural Simplification July 2023 August 2023 // January 2024 April 2024 September 2024 November 2024 Reclassified Tracking Combined Liberty SiriusXM Announced Intention to Stocks and Created LLYV Group with SiriusXM Split-off Liberty Live Group Announced Agreement to Completed Acquisi
Slide 9: Liberty Live Group Split-Off
Liberty Live Group Split-Off • Board has authorized Liberty Media to pursue split-off of Liberty Live Group into separate publicly traded company • Quint would be reattributed to Liberty Live Group from Formula One Group in exchange for certain private assets and cash • Private asset composition and
Slide 10: Portfolio of Premium IP Assets
Portfolio of Premium IP Assets 1 Passionate, global fanbases Attractive financial profiles • League-level control of sporting assets and commercial opportunities • Highly contracted revenue or visibility into advance purchase of tickets • Capital-light business models High demand for content & produ
Slide 11: Leveraging Liberty Strengths
Leveraging Liberty Strengths Media and Live Successful stewardship of iconic premium IP brands, Entertainment Expertise building franchise enterprise values Collaborative relationship with management teams where we engage them with aligned Empower Management incentives and empower them with tools to
Slide 12: F1 Firing on All Cylinders
F1 Firing on All Cylinders Valuable Commercial Growth Massive Fan Reach Attractive Fan Base Teams & Partners Transformed into world-leading sports High demand for premium sports, Increasingly diverse fan base with Growth of F1 & introduction of cost cap organization delivering double-digit surging p
Slide 13: Favorable Market Dynamics Benefitting Financials
Favorable Market Dynamics Benefitting Financials Young & Diverse Demographic, Engaged Fanbase, Compelling Product, Attractive Economics Valuable Sports Limited Supply 24 Race Calendar Content Exclusivity at Sponsorship Tiers Competition, New Interest, Continually Improving Offering 2019 LTM Q3-24 $1
Slide 14: The Appeal of F1's Brand
The Appeal of F1’s Brand External Factor: Internal Factor: Sports are Important Marketing Engine + F1 Premium Brand Value +9% Global sports sponsorship CAGR through 2028 Consumers reported they are more likely to 59% purchase from sponsors of sports they like Consumers noted they chose to do busines
Slide 15: What Happened in Vegas Didn't Stay in Vegas
What Happened in Vegas Didn’t Stay in Vegas How Streetwear’s Love Affair With F1 Conquered the Las Vegas Grand Prix 10
Slide 16: Broader LVGP Impact to F1
Broader LVGP Impact to F1 LVGP F1 • Signed Amex as Presenting Partner • Expanded to F1 Regional Partner from 2024 • Integrated into presale, merch offering, other exclusive benefits • Expanded to F1 Official Partner from 2025 • Signed Moet Hennessy as Event Partner Sponsorship • Signed LVMH Global P
Slide 17: Democratizing Access = Increased Reach
Democratizing Access = Increased Reach 2018 2024 YTD1 F1 TV Subscribers +10% YTD vs. PY Linear F1 TV Linear Digital US Market +14% 84m Subscribers 65m 20m Avg. Viewership Approximate Approximate per Race Avg. Viewership Addtl. per Race Viewership + Other digital channels F1.com & app F1.com & app 45
Slide 18: Increasingly Fan-Centric Approach
Increasingly Fan-Centric Approach Fans are Customers Better Understand Customers Investing in Data & Analytics Drive Increased Increase Personalization Commercial Value & Engagement 13
Slide 19: Deepening Fan Engagement & Expanding Audience
Deepening Fan Engagement & Expanding Audience Heritage Positioning Extended Positioning Audience Commercial Touchpoints Audience Commercial Touchpoints Premium Attracted to heritage & sporting aspect Attracted to glamour & spectacle MARKET FOCUS “How will 2026 aerodynamic and “Want to see Alesso hea
Slide 20: MotoGP: An Incredible Sport and Business
More on An Incredible Sport… • Action-packed race weekends featuring 45min Grands Prix and Moto2, Moto3 and Sprints alongside every race • 220mph top speeds with acceleration from 0 to 60 mph in <3 sec Thrilling, Daring, Gritty • 60-degree+ lean angles where majority of overtaking occurs • Riders ar
Slide 21: Global Relevance of Motorcycles
Global Relevance of Motorcycles $105b+ Global Market in 2023, +5% CAGR through 2031 Affordable Upfront Cost 60m+ Motorcycles Sold Annually On avg. cars cost 4x motorcycles Number of Two-Wheel Motor Vehicles per 1,000 People by Region: 420 More Fuel Efficient 178 165 Motorcycles can travel 2x distanc
Slide 22: Large Opportunity Among Current & New Fans
Large Opportunity Among Current & New Fans Large and Growing Fanbase1 Who are Highly Engaged with Sport • 2.9m attendees YTD 2024, +9% on like-for-like races2 • 92% fans identify as “avid” followers • 6 races set new all-time attendance records • 82% have followed the sport for 6+ years • French GP
Slide 23: Evolution of the US Motorcycle Market
Evolution of the US Motorcycle Market Great Recession → WWI & WWII Post War 1970s-1980s 1990s-2000s Today American veterans find solace Baby Boomers gain discretionary Baby Boomers retire & adopt Great Recession occurs & Motorcycle production spikes in motorcycling & “outlaw income, oil crisis occur
Slide 24: A Fan's Dilemma: Hard to Know How to Go
A Fan’s Dilemma: Hard to Know How to Go Securing hotel in Selecting peak demand event Fighting crowds Accessing athletes Figuring out & celebrities for good view where to stay Attending offsite events ! ? ? ? ! ! ? ! ! ? ! Wondering if seats ? are good Acquiring Unsure where to eat & Navigating trav
Slide 25: The Solution
The Solution One seamless package delivered in secure environment Curated Best Concierge- experiences hotels Premium F&B level attention Transportation Guaranteed Seamless Unique access Transportation to event tickets logistics from event 20
Slide 26: Quint: Year in Review
: Year in Review Highlights from 2024 Scaling & Improving Relationship with F1 & MotoGP • Better collaborate on product development & pricing 2024 NBA 150th Kentucky Derby • Simplify customer journey & product ladder All-Star Game • Coordinate on sales cycle, driving improved yield management Larges
Slide 27: The Power of LYV
The Power of LYV Rising Artist Supply Meets Global Fan Demand Total Estimated Fans: North America International 149m 59m 2014 LTM Q3-24 Strong Positioning Across All Business Segments Growing global artist Building global venue Brands increasingly Most effective tools and pipeline fueling supply; po
Slide 28: Strong Financial Growth at LYV
Strong Financial Growth at LYV Revenue ($m) AOI ($m) Deferred revenue balance +6x vs. 2014 $23.3 $2.1 $6.9 $0.6 2014 LTM Q3-24 2014 LTM Q3-24 23 Source: Company filings.
Slide 29: LMC Composite Price per Share
History of Strong Returns Focused on Shareholder Returns: Composite LMC(1) Value per Share Up 18-Fold Since Issuance May 2006 $2,000 $1,800 $1,600 LMC Composite Price per Share $1,400 $1,200 $1,000 $800 $600 $400 $200 $0 FWONA LMDIA LSTZA DTV STRZA LGF/B FWONK LBRDA LBRDK LBRDK Rights LSXMA LSXMK LS
Slide 30: Brian Wendling
Brian Wendling CHIEF ACCOUNTING OFFICER & PRINCIPAL FINANCIAL OFFICER
Slide 31: Liberty Media and Liberty Live NAV
Liberty Media and Liberty Live NAV As of 9/30 Pro Forma Structure(1) (2) Other Assets • Cash ($m) ($m) • Other Private Assets(3) Formula 1 100% Live Nation 30% Debt 69.6m shares 100% 86%(5) • 2.25% FWONK Convertible • F1 Senior Loan Facility Quint 100% Kroenke Arena Co. 7% • MotoGP Debt Overtime Spo
Slide 32: Consistent Growth in F1 Financials
Consistent Growth in F1 Financials Indexed Growth in Contracted Revenues Growing Overall Pie… 178 FY 2017 LTM Q3-24 165 Other 147 Revenue 17% Other Race Revenue Race Promotion 20% Promotion 34% 30% 100 97 Sponsorship 93 Media Sponsorship 89 91 15% Rights 18% Media 34% Rights 32% Total Revenue: $1.8b
Slide 33: Underpinned by Flexible Cost Structure
Underpinned by Flexible Cost Structure F1 Team Payments Other F1 Costs ($m) 2022 and 2023 cost 92.7% step up from inaugural Las Vegas Grand Prix 32% 69.5% 68.3% 32% 67.7% 66.1% 62.6% 23% 23% 61.0% 67.7% 20% 19% 20% 17% $1,296 $1,215 $1,157 10% 9% $1,068 8% 7% 7% 8% $1,012 7% 7% $919 $913 $711 2017 2
Slide 34: Solid FWON FCF with Consistent Strength at F1
Solid FWON FCF with Consistent Strength at F1 Adjusted OIBDA to FCF Conversion 2019-2024E(1) F1 OpCo - 5-yr. Avg. (excl. 2020) • Attractive margins and low capital intensity F1 Adj. OIBDA 100% • Largest cost item (teams’ Prize Fund) Working Capital 11% 100% variable since 2021 Capital Expenditures (
Slide 35: Healthy Liquidity Profile and Leverage at FWON
Healthy Liquidity Profile and Leverage at FWON • Evaluate optimal capital structure and leverage profile following MotoGP acquisition o Expected leverage after close: F1 between 3.5 – 4.0x and MotoGP up to 5.5x • Expect subsequent organic de-levering with Adj. OIBDA growth and free cash flow as well
Slide 36: MotoGP Financial Summary (Spanish GAAP)
MotoGP Financial Summary (Spanish GAAP) High Adjusted EBITDA margins with minimal capital intensity result in significant free cash flow generation Revenue Adj. EBITDA(2) Additional Financial Info (€m) (€m) Media Rights Race Promotion • Expect 20 races in 2024 and 22 races in Commercial(1) Other 202
Slide 37: Funding Fully Secured for MotoGP Transaction
Funding Fully Secured for MotoGP Transaction ✓ $1b incremental Term Loan commitments at F1 Summary of Funding Sources • $150m Term Loan A in April from Deal Announcement (€b) Sources (€b) Uses • $850m Term Loan B in September (€b) Incremental Cash and Debt € 2.3 Equity Value € 3.5 FWONK Share Issuan
Slide 38: Quint Business Model
Quint Business Model Partners Tickets Premium Experiences Inventory • Margin split • Cost to deliver • Royalty • Margin split Local Hotels Local Transportation Single Access Point Fan / Customer 33
Slide 39: FWON Intergroup Eliminations
FWON Intergroup Eliminations ($m) FY 2023 Q1-24 Q2-24 Q3-24 Revenue: Formula 1 $ 3,222 $ 553 $ 871 $ 861 Corporate and other 15 44 141 70 Elimination of F1 revenue also Intergroup eliminations: reflected in Quint costs F1 revenue received from Quint - (3) (18) (13) Rental income from LVGP (15) (7) (
Slide 40: Appendix
a BE rma) Appendix
Slide 41: Pro Forma Org Structure
Pro Forma Org Structure Other Private Other Private Assets(2) Assets(3) 30% 100% 86%(1) 100% Coming soon! / 7% 5% Note: Ownership percentages as of 10/31/24. Final asset composition subject to change. (1) MotoGP management to retain 14% ownership in Dorna Sports, parent company of MotoGP. Acquisitio
Slide 42: 2025 F1 Calendar
2025 F1 Calendar Q1 Q2 Australian GP Chinese GP Japanese GP Bahrain GP Saudi Arabian GP 3/14 – 3/16 3/21 – 3/23 4/4 – 4/6 4/11 – 4/13 4/18 – 4/20 Miami GP Emilia-Romagna GP Monaco GP 5/2 – 5/4 5/16 – 5/18 5/23 – 5/25 Spanish GP Canadian GP Austrian GP 5/30 – 6/1 6/13 – 6/15 6/27 – 6/29 Q3 Q4 British
Slide 43: 2025 MotoGP Calendar
2025 MotoGP Calendar Q1 Q2 Thai GP Argentina GP Americas GP Qatar GP Spanish GP French GP 2/28 – 3/2 3/14 – 3/16 3/28 – 3/30 4/11 – 4/13 4/25 – 4/27 5/9 – 5/11 British GP Aragon GP Italian GP 5/23 – 5/25 6/6 – 6/8 6/20 – 6/22 Dutch GP 6/27 – 6/29 Q3 Q4 German GP Czech GP Austrian GP Indonesian GP Au
Slide 44: 2024 Quint Calendar
2024 Quint Calendar Q1 Q2 Q3 Q4 Miami GP Canadian GP British GP Italian GP US GP Las Vegas GP Abu Dhabi GP Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Monaco GP Spanish GP Singapore GP Mexican GP Qatar GP Top 15 revenue-generating event 39
Slide 45: LMC Convertible / Exchangeable
LMC Convertible / Exchangeable Debt Cheat Sheet 2.25% Convert. Notes 2.375% Exch. Debent. Description Issuing Entity Liberty Media Corporation Attributed Tracking Formula One Group Liberty Live Group Stock Maturity Date Aug. 15, 2027 Sep. 30, 2053 Put/call Date n/a Sep. 30, 2028 Principal $475m $1,1
Slide 46: F1 Financials – Revenue Recognition
F1 Financials – Revenue Recognition Calendar and Timing of Races Has Significant Impact on Quarterly Reported Results • Promotion revenue recognized on day of each race • Media rights revenue: • Season-long TV contract revenue recognized pro-rata across race calendar, with some variation due to FX m
Slide 47: F1 Financials – Cost Recognition
F1 Financials – Cost Recognition • Team payments • Expense recognized pro-rata across race calendar • Cash payments: • Total prize fund paid in fairly even installments across months of March – November with “true-up” points during the year as forecasts are revised • Final true-up balance paid post-
Slide 48: F1 Tax Considerations
F1 Tax Considerations •F1 expects to be a UK taxpayer in 2024 and future years • F1 cash generating entities are UK based •Estimated cash taxes for F1 expected to be high single digit percentage of F1 adjusted OIBDA (as reported) in 2024, trending towards low double digits in future years •Liberty d
Slide 49: Limited Currency Exposure at F1
Limited Currency Exposure at F1 • Roughly 83% of F1 revenue USD denominated Approximate Revenue Exposure by Currency • P&L exposed to both transactional and translational moves in FX EUR • Team payments impacted by transactional FX gains and losses, 7% AUD & CAD GBP 2% thereby sharing in exposure wi
Slide 50: MotoGP Supplemental Information (Spanish GAAP)
MotoGP Supplemental Information (Spanish GAAP) ( € m) 2021 2022 2023 Number of MotoGP races 18 20 20 Revenue € 358 € 475 € 486 Team payments (64) (86) (82) Consolidated income (loss) (38) (8) (28) Adj. EBITDA(1) 122 156 179 % Adj. EBITDA margin(2) 34.1% 32.8% 36.8% Capital expenditures (2) (4) (5) %
Slide 51: FWON Purchase Accounting Amortization
FWON Purchase Accounting Amortization 2019 2020 2021 2022 2023 LTM Q3-24 ($m) Reported F1 Adjusted OIBDA $482 $56 $495 $593 $725 $827 Team Payments $1,012 $711 $1,068 $1,157 $1,215 $1,296 Reported Depreciation & Amortization $446 $429 $386 $351 $330 $305 Purchase Accounting Amortization $404 $385 $3
Slide 52: Spanish Non-GAAP Reconciliation Schedule
Spanish Non-GAAP Reconciliation Schedule Spanish Non-GAAP Financial Measures and Supplemental Disclosures This presentation includes a presentation of Adjusted EBITDA, which is a Spanish non-GAAP financial measure used by MotoGP, together with reconciliations to MotoGP’s stand-alone consolidated inc
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Slide 54: Liberty Investor Day
LIBERTY INVESTOR DAY November 14, 2024
Slide 55: Momentum & Progress Continues into 2024
MOMENTUM & PROGRESS CONTINUES INTO 2024 Key races renewed New partners signed Sponsors renewed First China GP in 5 years & new deal for Madrid Inaugural F1® First experiences open in North America Apple F1® movie Impact Report F1® Arcade – Boston F1® Exhibition - & Washington DC Toronto PRIVATE & CO
Slide 56: Record Breaking Engagement
RECORD BREAKING ENGAGEMENT TV AUDIENCE DIGITAL & SOCIAL RECORD SPECTATOR NUMBERS MEDIA GROWTH millions GROWTH 6.0 1.2 2023 CUMULATIVE TV 2024 YTD 5.81 3 Races to go BILLION AUDIENCE YTD1 94m 65 AVERAGE RACE SOCIAL MEDIA FOLLOWERS2 2023 MILLION WEEKEND VIEWERSHIP 15 SELL OUT RACES 12 RECORD CROWDS 20
Slide 57: Strong Financial Performance
STRONG FINANCIAL PERFORMANCE +25% REVENUE +22% Adj. OIBDA 2023 was a VS. 2022 $2,573m $3,222m VS. 2022 $593m $725m record year 2022 2023 2022 2023 22 Races 22 Races +15% REVENUE +21% Adj. OIBDA VS. Q3 YTD 2023 VS. Q3 YTD 2023 High growth $2,285m $589m $1,992m $487m continues in 2024 Q3-23 YTD Q3-24
Slide 58: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 59: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 60: Expanding Championship Calendar & Support Races
EXPANDING CHAMPIONSHIP CALENDAR & SUPPORT RACES F1® Sprint Race Weekend 2024 CALENDAR Netherlands Austria Imola (25 August) (30 June) (19 May) F2 Race Weekend F3 Race Weekend Canada Belgium Hungary (9 June) (28 July) (21 July) F1® Academy Race Weekend Japan Great Britain (7 April) (7 July) Las Vegas
Slide 61: Strong Demand to Host Races
STRONG DEMAND TO HOST RACES Brazil Austria Abu Dhabi Hungary Qatar Great Britain Spain (Madrid) Saudi Arabia Miami Bahrain Australia 11 RACES CONTRACTED TO 2030 OR BEYOND PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 62: Our Commercial Partners in 2024
OUR COMMERCIAL PARTNERS IN 2024 Global Partners Until End of 2024 Official Partners New in 2024 New in 2024 Until End of 2024 Regional Partners Official Providers New New PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 63: Our Commercial Partners in 2025
OUR COMMERCIAL PARTNERS IN 2025 Global Partners New for 2025 Global Partner from 2025 Official Partners New for 2025 New for 2025 New for 2025 Official Partner Official Partner from 2025 from 2025 New for 2025 Regional Partners Official Providers PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 64: Growing Commercial Inventory
GROWING COMMERCIAL INVENTORY VIRTUAL SIGNAGE LAS VEGAS GP ON-SCREEN GRAPHICS COOLDOWN ROOM OPERATIONAL DELIVERY F1® SPRINT / F1® ACADEMY PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 65: F1 TV Growth
F1® TV GROWTH Indexed growth in F1 TV subscribers CONTINUED GROWTH IN SUBSCRIBER BASE 1,450 1,302 10% YoY GROWTH THROUGH Q3-24 LED BY US MARKET GROWING 14% 1,356 959 1,196 Growth in Total Increasing TAM Addressable Market penetration (TAM) 818 536 Expand live Expand into new programming markets F1®
Slide 66: Developing New & Refreshed Hospitality Experiences
DEVELOPING NEW & REFRESHED HOSPITALITY EXPERIENCES ATTENDANCE GROWTH1 +80% VS 2019 Paddock Club 14 SOLD OUT EVENTS 2024 (out of a total 18 where F1® runs Paddock Club )2 1. 2023 VS. 2019 | 2. YTD THROUGH BRAZIL PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 67: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 68: Business Model Expansion
BUSINESS MODEL EXPANSION Traditional B2B D2C Race Promotion Media Rights Sponsorship Licensing Hospitality PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 69: Continued Growth of Increasingly Diverse Fanbase
CONTINUED GROWTH OF INCREASINGLY DIVERSE FANBASE YOUNGER AUDIENCES… MORE FEMALES… NEW TO THE SPORT… 42% 1/3 STARTED FEMALE FOLLOWING F1 IN 1/3 FANS LAST 4 YEARS TV VIEWERS UNDER 35 4x NUMBER OF FEMALE VISITORS TO F1.COM IN 2023 VS. 2018 40% OF ‘23 RACE SPECTATORS ‘FIRST TIME ATTENDEES’ SOURCES: 2021
Slide 70: Drive to Survive Continued Success
DRIVE TO SURVIVE CONTINUED SUCCESS ATTRACTING NEW FANS 1/3 rd 88% Of new F1® fans (<4yrs) In US said it increased have watched DTS their interest DRIVING BEHAVIORAL SHIFT SEASON 7 IN PRODUCTION >800 Global cumulative audience 89% MILLION (across seasons 1-6) Of S5 viewers watched at least 6 F1® race
Slide 71: Licensing Partnerships Engaging New Fans
LICENSING PARTNERSHIPS ENGAGING NEW FANS New consumer product deals F1® Arcade1 F1® Exhibition2 Washington DC, US Boston, US London, UK Toronto, CA London, UK Birmingham, UK Vienna, AUT Madrid, ES 4 VENUES NOW OPEN IN LONDON, BIRMINGHAM, BOSTON & 4 VENUES HAVE HOSTED F1 EXHIBITION, CURRENTLY OPEN IN
Slide 72: High-Impact All-Female F1 Academy Racing Series
HIGH-IMPACT ALL-FEMALE F1 ACADEMY RACING SERIES F1® Academy is having a marked impact with fans and representation in female karting & single-seater racing Backing of all 10 F1® Teams Growing female engagement Improve female participation 3x YoY Growth in Social Media followers Record number of 8 wo
Slide 73: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 74: Strategically Important North American Markets
STRATEGICALLY IMPORTANT NORTH AMERICAN MARKETS RECORD BREAKING ATTENDANCE HIGH GROWTH ACROSS DIGITAL & YEAR AFTER YEAR SOCIAL PLATFORMS 2019 2 Races - 440k total attendees LARGEST MARKET IN F1 DATABASE +33% YoY GROWTH Canada ‘19 Austin ‘19 170k 268k LARGEST AUDIENCE ON F1® YOUTUBE + TIKTOK CHANNELS
Slide 75: Las Vegas Grand Prix 2024 Entertainment Highlights
LAS VEGAS GRAND PRIX 2024 ENTERTAINMENT HIGHLIGHTS LIV ON THE GRID VOLCAN ELEVATION LOUNGE EXPERT HOSTS & COMMENTARY In collaboration with renowned LIV nightclub, & located An open-air rooftop lounge curated by Moet Hennessy Rub shoulders with former F1® World Champions, on the Paddock Club rooftop
Slide 76: Significant Economic & Social Benefits of Hosting a Grand Prix
SIGNIFICANT ECONOMIC & SOCIAL BENEFITS OF HOSTING A GRAND PRIX "We know how important this event is to our “It’s also incredible to see the significant economy & that’s why we’ve delivered the economic impact the race has had on the longest extension for the race since it has local area with $449m d
Slide 77: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 78: Highly Competitive Championship
HIGHLY COMPETITIVE CHAMPIONSHIP With 7 different race winners YTD, 2024 is on track to have closest top 4 in Constructors’ Championship since 2012 BAH SAU AUS JAP CHI MIA IMO MON CAN ESP AUT GBR HUN BEL NET ITA AZE SIN USA MEX 1ST VER VER SAI VER VER NOR VER LEC VER VER RUS HAM PIA HAM NOR LEC PIA N
Slide 79: Strategic Pillars
STRATEGIC PILLARS AUGMENTING MAXIMIZE THE INVESTING IN OUR DIVERSE VALUE OF OUR STRATEGIC & VALUABLE RIGHTS MARKETS FANBASE PRIORITIZING SUSTAINABILITY IN BRINGING WORLD- OUR OPERATIONS CLASS RACING AND WITH OUR PARTNERS PRIVATE & CONFIDENTIAL | LIBERTY INVESTOR DAY 2024
Slide 80: Ambitious & Credible ESG Strategy
AMBITIOUS & CREDIBLE ESG STRATEGY NET-ZERO CARBON BY 2030 ACCELERATE TECHNOLOGIES THAT DECARBONISE THE WORLD 1ST F1® IMPACT REPORT RELEASED APRIL ‘24 DIVERSE & INCLUSIVE SPORT UNLEASH THE POWER OF DIVERSITY THROUGH OUR SPORT LEGACY OF POSITIVE CHANGE LEAVING A LEGACY OF POSITIVE CHANGE WHEREVER WE R
Slide 81: 2023 Impact Report Shows F1 Making Good Progress
OUR 2023 IMPACT REPORT SHOWS F1® MAKING GOOD PROGRESS AGAINST ALL ASPECTS OF E, S & G 13% Reduction in carbon footprint across 2022 season vs. 2018 baseline 83% Lower European logistics emissions following E move to Bio-fuel-powered truck fleet 90% Reduction in temporary power emissions from low-car
Slide 82: Pioneering Development of Low-Carbon Fuel Technologies
PIONEERING DEVELOPMENT OF LOW-CARBON FUEL TECHNOLOGIES Why is F1® pursuing 100% sustainable fuels? 15% of global GHG emissions driven by transport sector - one of biggest opportunities for change <20% of global vehicle stock will be EVs by 20301 EV adoption rates have significantly slowed in s
Slide 83: Thank You
THANK YOU
Slide 84: Liberty Investor Day: Quint
QUINT LIBERTY INVESTOR DAY
Slide 85: Quint: Experience More
QUINT EXPERIENCE MORE
Slide 86: Customers Want, Partners Have, Quint Provides
CUSTOMERS WANT Simplification VIP Experience BUT DON’T KNOW Access HOW TO GET IT The global hospitality and premium experience market is growing strongly. PARTNERS HAVE Quint exists as an industry-leader in this Access BUT DON’T HAVE THE IP SCOPE TO MAXIMIZE IT market, providing the best quality Inv
Slide 87: Experiential Package Experts, White-Labelled Platforms
EXPERIENTIAL • Focus on the “ticket plus” model • Provide unique experience for the customer and incremental revenue PACKAGE EXPERTS opportunities for the partner WHITE-LABELLED • We are an extension of the partner’s brand PLATFORMS • Provides credibility and authenticity as a differentiator • Conso
Slide 88: How Does This Translate to the Economics?
HOW DOES THIS TRANSLATE TO THE ECONOMICS? Single Point of Purchase For CUSTOMERS Margin Split or Royalty based on the goals of the partnership PARTNERS
Slide 89: Package Examples
PACKAGE EXAMPLES CHAMPIONS CLUB TRACK EXPERIENCE • 2-Day Ticket • 3-Day Race Ticket • All-Inclusive Concessions • Thursday Track Experience • 3-Day Champions Club Hospitality ⚬ Winners Circle Photo Opportunity • Grid Walk ⚬ Private Welcome Reception • Championship Trophy Photo Opportunity ⚬ Churchil
Slide 90: Core Business and New Growth
CORE BUSINESS NEW GROWTH MARKETING & MASTER ORGANIC NEW TRAVEL SALES SERVICE GROWTH PARTNERS SERVICES AGREEMENTS Expanding Current Pursuing New Increasing Attachment Managing Hotel & Providing Lead Relationships Events & Partners Rates & Focusing on Hotel Transportation Services Generation & Sales B
Slide 91: Our Model in Action
OUR MODEL IN ACTION 81% of customers generated by Quint efforts Customers from 114 countries LEADS COLLECTED IN 2024 59% customers outside the U.S.
Slide 92: F1 Experiences Launched in 2017
F1 EXPERIENCES LAUNCHED IN 2017 This was our footprint at the 2017 Monaco Grand Prix. Platinum VIP Terrace Private Yacht Lunch With A Legend
Slide 93: And This Is Our Footprint in 2024
AND THIS IS OUR FOOTPRINT IN 2024 We standardize and elevate the experience across the calendar for F1. Les Caravelles La Panorama Norma Beau Rivage Shangri La Ermanno Penthouse & Terrace Yachts 1, 2 & 3 Garage One Belvedere Le Bristol Palace Heracles Loge Paddock Club Yacht Le Castellara Red Bull E
Slide 94: During Our 16 Year Partnership
As the trusted and exclusive hospitality and ticket package partner to Churchill Downs, many areas of increased engagement have led to the program’s growth: • Hotel and transportation services growth • Operational delivery for adjunct events around Derby weekend • Direct sales channel for new constr
Slide 95: Global Sports Hospitality Market Opportunity
GLOBAL SPORTS HOSPITALITY MARKET OPPORTUNITY Valued at $17.45B USD in 2023 and is expected to reach $79.10B USD by 2031 2023 2031 *Coherent Market Insights
Slide 96: Quint: Experience More
QUINT EXPERIENCE MORE