Whitbread Plc · LSE:WTB

Whitbread — Investor Day (November 2016)

180 slides from Whitbread's investor day presentation, Nov 29, 2016

  1. Slide 1: Whitbread Capital Market Day 2016

    WHITBREAD CAPITAL MARKET DAY 2016

  2. Slide 2: Disclaimer

    Disclaimer ‘Thispresentation (the Presentation’) isprovidedion a strict private and conf dentidl bist or inforrnation purposeseny By attending or resting this Presentation y cuwillbe deernedtohave agreedtothe cbigatinsendrestricionsset cut below. ‘Wihoutthe expresspricrw ritten consent of the Compan

  3. Slide 3: Whitbread Capital Market Day 2016

    WHITBREAD CAPITAL MARKET DAY 2016

  4. Slide 4: Alison Brittain, Chief Executive

    WHITBREAD Alison Brittain Chief Executive a

  5. Slide 5: Capital Market Day agenda

    11.30 12.00 12°30 13.00 14.00 15.30 15.50 Capital Market Day — agenda Arrival: tea/coffee WHITBREAD Welcome Property strategy Lunch @) Premier Inn Afternoon break COSTA Drinks and canapés

  6. Slide 6: Whitbread growth plan

    WHITBREAD Build capability to support long term growth Grow and innovate Focus on our strengths in core UK to grow internationally <= 2020 Milestones on track Extended runway for growth Long term growth in earnings and dividends combined with strong return on capital

  7. Slide 7: Whitbread financial track record

    WHITBREAD £546m 15.3% 90.4p 12.8% 2007/08 2015/16 2007/08 2015/16 2007/08 2015/16 *Before Tax **Returns are calculated by dividing the underlying PBIT for the year by net assets at the balance sheet date, adding back debt, taxation liabilities and the pension deficit 7

  8. Slide 8: Premier Inn structural growth

    ) Premier Inn structural growth ® Premier inn UK hotel market by segment % of rooms ® Premier inn ¢ Large independents segment Budget branded under pressure from brands and digital disruptors Other branded * Ongoing structural shift to value brands Independents * Premier Inn has broad consumer appea

  9. Slide 9: Costa structural growth

    Costa structural growth COSTA Global coffee revenue” CAGR +7% . SX. bn * Global growth of coffee continues CAGR +8% £ 85 bn * Overtaking tea in the UK, with further headroom to international consumption benchmarks * 7% UK outlet growth per year to 2020°*, building habitual purchase behaviour * Costa

  10. Slide 10: Market leading brands

    Market leading brands WHITBREAD Premier Inn is clearly differentiated Costa is the UK’s favourite You Brandindex* YouGov™ and TNS Brand Tracking™ 30 @ Hilton 37% 5 4 : © Marriott Premier Inn @®e<e 31% ® 20 4 8 = iS 8 @ Holiday Inn 22% lo . @ Holiday Inn Express Ibis : Travelodge 13% @e AirBnB @ 8 1%

  11. Slide 11: Disciplined capital management

    ) Disciplined capital management WHITBREAD Strong and stable financial * Strong balance sheet with adjusted net debt” to EBITDAR <3.5 * Good debt funding headroom and spread of maturity position * Strong freehold backing Good returns at premium to * 15% returns our cost of capital * Strong covenant

  12. Slide 12: A clear plan for future growth

    A clear plan for future growth WHITBREAD Grow and innovate Focus on our strengths Build capability : : : to support in core UK to grow internationally long term growth el

  13. Slide 13: Premier Inn UK: line of sight beyond 100,000 rooms

    Premier Inn UK — @) Premier inn line of sight beyond 100,000 rooms ¢ UK Network strength Network strength 13.3% * Strong return on capital return on capital" Continued growth * Continued growth * Premier Inn and Restaurants UK and Germany only 13

  14. Slide 14: Costa UK: opportunity for 3,000 plus stores

    } Costa UK — COSTA opportunity for 3,000 plus UK stores oN Exceptional coffee * Stores perform well across whole of UK Many profitable routes to market — High Street, Retail Park, Shopping Centre, Drive-Thru, Transport Loved brand — Owned and franchised store models — Express, Proud to Serve Like fo

  15. Slide 15: International growth and Express

    WHITBREAD \ EXPRESS a f al 0 v ¢ Structurally attractive market * Enormous market potential if we * Unique and technologically * Opportunity to create a scale step change brand awareness advantaged offer budget brand * Plan to focus on major cities * Focus and capital required to double up

  16. Slide 16: Future growth enablers

    Future growth enablers WHITBREAD * Efficiency opportunity: Uncertain macro and micro context requires strong disciplines — Labour management. Logistics. Effective procurement. A lean centre - Efficiency target of £150m* over 5 years, to help mitigate sector headwinds * Technology and platform: Touch

  17. Slide 17: Competitive advantage in property

    Competitive advantage in property WHITBREAD * Property elevated to Executive Committee Strong * 60%" of Premier Inn rooms are freehold today covenant %\, * Freehold property worth £4.2bn to £5.1bn, and underpins Whitbread covenant Freehold value Access to * Option to secure leasehold and freehold a

  18. Slide 18: Winning teams

    Winning teams WHITBREAD Growth creates opportunity, 3,000 Market hawt jobs each year Great 50, 000 Excellent training and guest team members developmen scores ° PP leading brands \\ apprenticeships >) National Awards 2016 THE SUNDAY TIMES Outstanding customer service coil Beles progression ‘ORK FOR

  19. Slide 19: Whitbread growth plan summary

    WHITBREAD Build capability to support long term growth Grow and innovate Focus on our strengths in core UK to grow internationally <r 2020 Milestones on track Extended runway for growth term growth in earnings and dividends combined with return on capital

  20. Slide 20: Whitbread Capital Market Day 2016

    WHITBREAD CAPITAL MARKET DAY 2016

  21. Slide 21: Property strategy overview

    WHITBREAD Whitbread’s balanced and flexible approach to freehold and leasehold > models is a source of competitive advantage Maintaining a strong freehold base is crucial to the future value creation of Premier Inn and Restaurants Leasehold helps secure additional good sites for Premier Inn when fre

  22. Slide 22: What property Premier Inn and Restaurants own and lease

    What property does Premier Inn and WHITBREAD Restaurants own and lease? Evolution of estate including pipeline Comparison dynamics % of estate . : . ¢ Freehold mix has declined organically as network has grown with a higher Leasehold proportion of leasehold * Leasehold has enabled Premier Inn to acc

  23. Slide 23: Strong and flexible property approach

    — FN EN EN Market access Proven value creation Rational funding choice Strong and flexible WHITBREAD Whitbread can pursue freehold site opportunities without engaging 3" party finance, unlike key competitors Covenant strength is underpinned by freehold, and allows favourable access to leasehold oppo

  24. Slide 24: When Whitbread uses leasehold

    When Whitbread uses leasehold WHITBREAD * Many favourable sites are available to us * Costa traditionally operates in small only as Leasehold, especially in London box retail units, where shorter leases and in city centres are the dominant market model * Able to participate in large mixed use * Leas

  25. Slide 25: Site example and extension returns

    72 beds, 112 covers, built 1997 NBV £3.8m Profit £750,000 (no P&L rent inflation) Return 20% WHITBREAD * 40 beds, 171 covers, open 2004 * 18 bed extension to 58 in 2014/15 * Extension return 16% Purchased unconditionally April 2015 Forward funded in July 2016 for a realisation of £84.5m Implied 25%

  26. Slide 26: How much property does Whitbread own?

    How much property does Whitbread own? WHITBREAD Whitbread freehold portfolio * Whitbread owns £2.6bn NBV of trading freehold property (at end 2015/16), and c.£3.0bn of total freehold property * The current market value of our freehold property is estimated at £4.2bn to £5.1bn: — This is based on a 2

  27. Slide 27: The property lifecycle

    What is the property lifecycle WHITBREAD (Premier Inn and Restaurants) Sale & Leaseback Strategy Potential Pipeline Acquisition team finds and secures sites Freehold/leasehold flexibility gives us competitive advantage Tactical only... Exploit opportunities (King’s Cross hub, Farringdon) Immature si

  28. Slide 28: Future value creation in property

    Future value creation in property WHITBREAD Estate segmentation Maintenance capex plans Asset intensification Active asset management Analysis of every asset in the portfolio, considering: * Performance * Operational requirements and plans * Preferred ownership tenure That leads to an integrated ass

  29. Slide 29: Small, ongoing sale and leaseback programme

    Benefits of a small, ongoing sale and WHITBREAD leaseback programme Sale and leaseback enables Whitbread to recycle capital from mature assets into higher returning opportunities In addition, S&LB proves the value of our covenant to prospective landlords We are planning £50-150m of S&LB per year, de

  30. Slide 30: Balance and value creation

    Balance and value creation WHITBREAD Strong yal covenant ~%, Freehold value Access to creation best sites Balanced portfolio Hiigat<dag Majority freehold Good returns Growth Operating funding cashflow a

  31. Slide 31: Key takeaways on our property strategy

    : Key takeaways on our property strategy WHITBREAD 1. Retain our balanced approach » Operational flexibility, competitive advantage, majority freehold estate, strong leverage ratio and covenant 2. Work hard to create value » Extension, intensification, relocation, refurbishment 3. Maintain internal

  32. Slide 32: Whitbread Capital Market Day 2016

    WHITBREAD CAPITAL MARKET DAY 2016

  33. Slide 33: The Premier Inn team

    The team ® Premier Inn Simon Jones Mark Anderson Managing Director Managing Director Premier Inn & Restaurants Property & UK Premier Inn International Phil Birbeck Bhavesh Mistry Managing Director Finance Director Restaurants Premier Inn and Restaurants Russell Braterman Innovation and Business Deve

  34. Slide 34: Agenda

    2 ) Investing in the Core - Runway for growth 3 ) Focus to win internationally 4) Sustaining good returns eh

  35. Slide 35: About Premier Inn

    About Premier Inn Great long-term outlook Unique business model Future growth runway

  36. Slide 36: UK's leading hotel brand

    | PREMIER INN UK’s leading hotel brand & MillwardBrown ‘First Choice’ % of customers selecting “it would be my first choice”” Premier Inn ® Hilton Travelodge Holiday Inn/Express Best Western Ibis Ramada / EXCELLENCE \ \ oO advisor’ 2) Premier Inn puverds 2076 Which? = Travel brand ranking Powiemeaee

  37. Slide 37: Most comprehensive network

    O WIN IN , INN B RETURN Most comprehensive network @) Premier inn 746 Hotels 532 Hotels 137 Hotels 60 Hotels Travelodge Holiday Inn/Express Ibis re ae ‘ aes: : ; bee ase fee te ge = | ie Z wattde weet 4 > 1% 4 ees 3 eo: oe 2o RB, wa)

  38. Slide 38: Only brand that delivers on quality and value

    , O WIN INTERNATIONA A OOD RETURN Only brand that delivers on quality and value ® Premier inn YouGov Brandindex 30 7 Hilton @ 25 4 ; . >) e * Quality: “Which of the following 7 e@ Marriott Premier Inn brands do you think represents 5 2 4 Good/Poor quality” £ * Value: “Which of the following s 3 4 br

  39. Slide 39: Consistent capacity, occupancy and profit growth

    © WIN IN PREMIER INN R A A A R R ) Consistent capacity, occupancy and profit growth ® Premier inn We have maintained occupancy while ..and increased earnings in line with sales growing room nights available... at good returns (m, %) (£m, %) 1,818 Sales 22.2 1,656 0.1% 1,492 CAGR 1,359 1,238 515 572

  40. Slide 40: Leverage unique business model to drive returns

    PREMIER INN © WIN IN Leverage unique business model to drive returns @) Premier inn * Organic Premier Inn growth * Roll-out of hub by Premier Inn Network * Extensions strength 40% more sites than * Format and Joint Site Closest competitor . ; £2-2.50 F&B RevPAR innovation — Value for money >80% occu

  41. Slide 41: Visibility of beyond 100,000 UK rooms

    We > currently have visibility of beyond 100,000 @) Premier inn UK rooms and 12-13% market share * Represents c.48% of opportunity beyond current ic) pipeline - c.9,000 rooms Broaden * Represents c.38% of . opportunity beyond current penetration pipeline — c.7,250 rooms New catchments ¢ Unlocking ne

  42. Slide 42: Premier Inn growth opportunity

    aaa NVESTING INTHE COR WIN INTERNATIONA INISIIN RETURN Premier Inn growth opportunity @) Premier inn Extensive structural Unique Well-placed opportunities business model for continued growth

  43. Slide 43: Agenda

    Agen da ® Premier Inn 1) Introduction Value for (2) Investing in the Core - Runway for growth @aiavae strength money 3 ) Focus to win internationally Good returns 4) Sustaining good returns Digital direct Consistent distribution quality delivery

  44. Slide 44: Structural shift to value brands

    Structural shift to value brands @) Premier inn UK hotel market share by segment (% of total rooms) Continued shift to branded hotels ® Premier Inn 6% * Economies of scale of branded networks fo Budget branded 12% . Superior proposition of brands and importance of ‘value’ * OTAs reducing independent

  45. Slide 45: Premier Inn winning market share

    PREMIER INN I INVESTING IN THE CORE Premier Inn winning market share @) Premier inn O WIN IN Number of UK hotels 746" 704" 660° 681 Gap of 185 Gap of 158 502 H1 2013/14 H1 2014/15 H1 2015/16 H1 2016/17 @ ibis @ Holiday inn Express @ Travelodge ® Premier inn ’

  46. Slide 46: Disrupters and Premier Inn customers

    Disrupters will gain market share, but appeal to @)Premierinn different customers and trip types ® Premier Inn Disrupter + Premier Inn competes through Market segment Economy / budget Wide range — Product consistency — Reliability and trust Trip type Business / leisure mix Predominantly leisure? — C

  47. Slide 47: Tried and tested network plan

    , IN THE CORE BNATIONA A RETURN We have a tried and tested network plan @) Premier inn that is continuously updated and optimised Phase 1 Phase 2 Phase 3 Determine current UK Forecast future UK Calculate Premier Inn hotel market by catchment hotel market by catchment end-state opportunity Input [| C

  48. Slide 48: Three growth models

    , IN THE CORE O WIN INTERNATIONA A Our three growth models allow us to access a wide range of network opportunities Hotels: 746* Ss Rooms: 65,770 Average rooms: 88 * Entry to smaller catchments (<80 rooms) * Restaurant appeals to (e.g. London, Edinburgh) non-Premier Inn customer * Smaller bedrooms w

  49. Slide 49: 2020 milestone secure, visibility beyond 100,000 rooms

    2020 milestone secure with visibility beyond @) Premier inn 100,000 rooms Premier Inn UK room growth Growth to beyond 100,000 rooms (‘000 rooms) 14 oO — ° | | Broaden -— catchments penetration Format development Existing Secured Total Further —_ Yet to find 2020 estate pipeline committed extension M

  50. Slide 50: Fast maturity in regions

    TNSMaSEINISMM INVESTING IN THE CORE | O WIN IN Fast maturity — c.3 years in regions ® Premier inn Occupancy 91% * Fast maturity due to high 87% 84% 84% nationwide levels of brand awareness and network effects from the UK estate 77% 81% * London sites mature in c.1 year Year 1 Year 2 Year 3 RevPAR ¢

  51. Slide 51: Extensions are low risk and deliver good returns

    yr IN THE CORE BNATIONA A RETUR Extensions are low risk and deliver good returns @) Premier inn Milton Keynes South example - before and after 20-bed extension £57.48 £13m 92% £1.1m £50.66 £49.81 88% £0.8m 86% Year 0 Year 1 Year 2 Year 0 Year 1 Year 2 Year 0 Year 1 Year 2 Extensions are a secure mea

  52. Slide 52: Premier Inn catchment share

    PREMIER INN | INVESTING IN THE CORE Premier Inn catchment share ® Premier inn O WIN IN Example: Birmingham City Centre 8: existing sites (555 rooms) 3 target sites (440 new rooms) 30% 25% 20% Opportunity to drive ay share 10% 5% Current PI% of Market Supply (excl. pipeline sites) 0% 1 11 21 31 41 51

  53. Slide 53: Adding capacity to drive sales and profit

    PREMIER INN INVESTING IN THE CORE Adding capacity to drive total sales and profit Inverness example * Medium-sized tourist town, population c.47,000 * Total supply (including 2 Premier Inns) of 2,518 rooms and Premier Inn share of 12.1% * Added two new sites at end of FY 2011/12 * Existing sites’ Re

  54. Slide 54: hub by Premier Inn

    Drives attractive returns from high cost locations (notably London) through greater site efficiency . . trip Flexible format enables us to access buildings not suitable for Premier Inn Benefits from Premier Inn scale (i.e. digital, property expertise, operational excellence) Occupancy performance co

  55. Slide 55: Key takeaways: network strength

    fire IN THE CORE BNATIONA A RETURN Key takeaways — network strength @® Premier inn Robust network plan Further opportunity Provides a scientific basis for identifying growth opportunities, whilst maintaining returns Three proven growth models and property flexibility allows access to a broad range o

  56. Slide 56: Agenda

    Agen da ® Premier Inn 1) Introduction Value for (2) Investing in the Core - Runway for growth ever strength money 3 ) Focus to win internationally Good returns 4) Sustaining good returns Digital direct Consistent distribution quality delivery

  57. Slide 57: Driving occupancy and maximising yield

    fis IN THE CORE N INTERNATIONA A RETUR Our objective is to drive occupancy, maximising @)Premierinn yield within our “brand value principles” Brand value principles Rooms available vs days left to stay date . a . 100 4 * Prices rising towards date of arrival =, | % * Range of easy to understand : |

  58. Slide 58: Automated Trading Engine revenue management

    , IN THE CORE BNATIONA A RETURN We have our own Revenue Management @® Premier inn system — the “Automated Trading Engine” Conceptual pricing curve Now (2016 onwards) Price Once a day in arrears = Real time, 5 times a day Old system 18 month development | eee > 6 week development cycle Offline optimi

  59. Slide 59: Filling more of our hotels

    ae Tis kee) FOCUS TO WIN INTERNATIONALLY) SUSTAININ We are filling more of our hotels Occupancy profile of Premier Inn hotels” 2012/13 647 hotels 2015/16 737 hotels <70% 70-80% 80-85% 85-90% >90% 59 * Total UK & Ireland estate at end of financial year

  60. Slide 60: ATE delivers commercial and guest benefit

    fiir IN THE CORE Mize oy BNATIONA Automated Trading Engine delivers commercial and guest benefit Commercial objectives ¢ Accurate room pricing * Prices up quickly in response to observed demand * Builds volume on off-peak nights * New sites mature faster * Consistently conforms to pricing principles

  61. Slide 61: Key takeaways: value for money

    fire IN THE CORE BNATIONA A RETUR Key takeaways — value for money @) Premier inn * Track record of success by evolving our dynamic pricing capability * Bespoke pricing system a critical source of competitive advantage Automated * Applies parameters, algorithms and data to deliver a broad range of Tr

  62. Slide 62: Agenda

    Agen da ® Premier Inn 1) Premier Inn Value for (2) Investing in the Core - Runway for growth ever strength money 3 ) Focus to win internationally Good returns 4) Sustaining good returns Digital direct Consistent distribution quality delivery

  63. Slide 63: Digital is critical in the battle for the customer

    INVESTING IN THE CORE O O WIN INTERNATIONA AINING GOOD R Digital is critical — there is an on-going battle for the digital customer... * Our digital competitors are global in scale and digital specialists ¢ We have built an in-house digital capability to compete * Our core objective is to maintain o

  64. Slide 64: Improvements in traffic and conversion support direct model

    PREMIER INN INVESTING IN THE CORE Sustainable improvements in traffic and ® Premier inn conversion support direct model Premier Inn web visits and conversion Volume of reservations by channel MAT October 2014 to September 2016, October 2014 = 100 us 8% 6% Indirect channels 9% 8% 110 105 100 Premier

  65. Slide 65: Digital strategy: three key pillars

    O WIN IN fia IN THE CORE BNATIONA A RETUR Our digital strategy is focused on three key pillars ® Premier inn Supported by in house teams Marketing Optimisation of existing New product optimisation digital assets development * Improving efficiency of + “Agile” optimisation of web * New desktop and mo

  66. Slide 66: New Business Booker product

    , IN THE CORE RNA A A RETURN New ‘Business Booker’ product to increase @) Premier inn share of wallet and stickiness Premierinn . * Currently live with large corporate clients * Good revenue upside to-date sy bookings for you or your team ¢ Planned rollout to SME audience Objectives — Increase satis

  67. Slide 67: Key takeaways: direct digital distribution

    ihre BNATIONA A RETURN Key takeaways — direct digital distribution @) Premier inn Context * The hotel sector is engaged in a battle for the consumer with a range of online competitors * Weare investing in building capability across three core areas — Capability digital marketing, online optimisation

  68. Slide 68: Agenda

    Agen da ® Premier Inn 1) Introduction Value for (2) Investing in the Core - Runway for growth ever strength money 3 ) Focus to win internationally Good returns 4) Sustaining good returns Digital direct Consistent distribution quality delivery

  69. Slide 69: We focus on the product essentials

    We focus on the product essentials Bedroom Bathroom and shower Ongoing investment to maintain Brand Standard Hypnos mattress ensures world-class sleep experience Hot powerful showers Modern bathrooms supported by ongoing investment programme Unique pay for progression approach ensuring service deliv

  70. Slide 70: ID4 rooms designed for cost, guest and operating efficiency

    NN INVESTING IN THE CORE Our ID4 rooms are designed for cost, guest and @)Premierinn operating efficiency O WIN IN A Great Pures la — Bed as the ‘hero’ night’s sleep ; 1,000 pocket sprung Full length ——$——— Peiead ai Blackoutcureine King’s size bed with integrated wool topper. Pressure mappin; with

  71. Slide 71: A consistently superior product

    fie THE CORE O WIN INTERNATIONA A RETUR A consistently superior product ® Premier inn Average NPS Room type evolution score” Ongoing product investment Be tg . . . Hi o3 53.8 * Product consistency is key to Premier Inn’s Fy 2018/ io Bios 58.0 offering ; Gi hub 58.5 0% * Our continued investment supp

  72. Slide 72: Investing in our teams

    MataMaa Me INVESTING IN THE CORE Ml Investing in our teams to drive ailisg ntage @) Premier inn * Pay for Progression — * Empowered teams — Beyond NLW surprise and delight * Skills development — * Detailed guest tracking WISE and Apprentices New guest insight too * Engagement — c.1m responses/year 5

  73. Slide 73: Operational excellence

    , IN THE CORE BNATIONA A RETURN Operational excellence — @® Premier inn cornerstone to our brand Brand Standards Operational Efficiency * Standards manual ¢ Labour models * Reinforced via line accountability * Systematic tracking of * Clear KPls and incentives — performance organisational alignment

  74. Slide 74: Restaurants supporting Premier Inn

    PREMIER INN INVESTING IN THE CORE O WIN IN Restaurants supporting Premier Inn ms: Cap we Table Joint site restaurants increase Premier Inn RevPAR and returns * Good progress rejuvenating our brands in H1 — 113 Beefeaters under the new “Orange Cow” brand proposition — Bar + Block — good guest feedbac

  75. Slide 75: Bar + Block extending the Joint Site model

    NIN OOD R y. INVESTING IN THE CORE Mille! N RNATIONA A BN Bar + Block — extending the Joint Site model @) Premier inn BAR+EjEUH, * Modern high street STEAKHOUSE format... ° ...enhancing returns for city centre Premier Inns * Kings Cross opening December 2016 ¢ Promising early signs 75

  76. Slide 76: Key takeaways: consistent quality delivery

    PREMIER INN INVESTING IN THE CORE Key takeaways — consistent quality delivery Product Consistency Restaurants Balanced Investment Our investment programme ensures product consistency, differentiates the brand and supports pricing over the long-term We carefully design the product to trade-off cost,

  77. Slide 77: Agenda

    Agen da ® Premier Inn 1) Introduction 2 ) Runway for growth G) Focus to win internationally 4) Sustaining good returns

  78. Slide 78: Germany is a structurally attractive hotel market

    | FOCUS TO WIN INTERNATIONALLY AINING GOOD R R Germany is a structurally attractive market for @® Premier inn budget branded hotels Germany vs UK hotel market (000 rooms; 2015) * The German hotel market is larger than the UK 955 ¢ There is an ongoing structural shift from independents to brands, wit

  79. Slide 79: Opportunity to create a scale budget branded offering

    | FOCUS TO WIN INTERNATIONALLY AINING GOOD R Clear opportunity to create a scale budget @) Premier inn branded offering Largest branded budget chains (number of hotels, 2016) Premier Inn @) 746 * The largest branded budget players in the German market are 10-20% the Travelodge . r UK size of scale U

  80. Slide 80: Premier Inn brand positioned to win in Germany

    PREMIER INN | INVESTING INTHE CORE | Mela MOR MDE) Wile) VAM A SUSTAINING GOOD R Premier Inn brand is positioned to win in the @) Premier inn German market Great proposition Brand positioning Brand awareness building and experience Achieves consistently * Premium economy positioning * Great location

  81. Slide 81: Significant growth opportunity in immature hotel market

  82. Slide 82: Agenda

  83. Slide 83: Sustaining good returns and margins

  84. Slide 84: Driving efficiency across the business to enable investment

  85. Slide 85: Capital management efficiencies: optimising refurbishments

  86. Slide 86: Procurement efficiencies: improving service levels and reducing costs

  87. Slide 87: Key takeaways: Sustaining good returns

  88. Slide 88: Slide 88

  89. Slide 89: Premier Inn growth opportunity

  90. Slide 90: Q&As

  91. Slide 91: Whitbread Capital Market Day 2016

  92. Slide 92: Costa

  93. Slide 93: Agenda

  94. Slide 94: The Costa team

  95. Slide 95: Costa's evolution: the last 20 years

  96. Slide 96: What makes Costa great

  97. Slide 97: Consistently delivered shareholder value

  98. Slide 98: Costa has significant opportunities

  99. Slide 99: A plan delivering across four pillars

  100. Slide 100: We will achieve our Milestones

  101. Slide 101: Agenda

  102. Slide 102: Summary: a giant step forward

  103. Slide 103: Powerful brand and deep UK network presence

  104. Slide 104: Continue to win share

  105. Slide 105: Convenience and quality remain fundamental drivers

  106. Slide 106: The UK population continues to drink more coffee

  107. Slide 107: Global demand trends indicate significantly more growth to come

  108. Slide 108: Significant runway for high returning growth

  109. Slide 109: Driving sustainable like for like on multiple fronts

  110. Slide 110: Brand: amplify our coffee credentials

  111. Slide 111: Coffee credentials: innovation driving sales

  112. Slide 112: Food: a fresh approach

  113. Slide 113: Store experience: the right format for the occasion

  114. Slide 114: Store experience: investing in the customer

  115. Slide 115: Building digital from a foundation of loyal customers

  116. Slide 116: Significant runway for high returning growth

  117. Slide 117: Insight-led approach to network planning

  118. Slide 118: Significant white space for new Costa stores

  119. Slide 119: Multiple routes to access

  120. Slide 120: New locations: higher growth channels driving future opportunities

  121. Slide 121: Slide 121

  122. Slide 122: Slide 122

  123. Slide 123: Slide 123

  124. Slide 124: Slide 124

  125. Slide 125: Slide 125

  126. Slide 126: Slide 126

  127. Slide 127: Slide 127

  128. Slide 128: Slide 128

  129. Slide 129: Slide 129

  130. Slide 130: Slide 130

  131. Slide 131: Slide 131

  132. Slide 132: Slide 132

  133. Slide 133: Slide 133

  134. Slide 134: Slide 134

  135. Slide 135: Slide 135

  136. Slide 136: Slide 136

  137. Slide 137: Slide 137

  138. Slide 138: Slide 138

  139. Slide 139: Slide 139

  140. Slide 140: Slide 140

  141. Slide 141: Slide 141

  142. Slide 142: Slide 142

  143. Slide 143: Slide 143

  144. Slide 144: Slide 144

  145. Slide 145: Slide 145

  146. Slide 146: Slide 146

  147. Slide 147: Slide 147

  148. Slide 148: Slide 148

  149. Slide 149: Slide 149

  150. Slide 150: Slide 150

  151. Slide 151: Slide 151

  152. Slide 152: Slide 152

  153. Slide 153: Slide 153

  154. Slide 154: Slide 154

  155. Slide 155: Slide 155

  156. Slide 156: Slide 156

  157. Slide 157: Slide 157

  158. Slide 158: Slide 158

  159. Slide 159: Slide 159

  160. Slide 160: Slide 160

  161. Slide 161: Slide 161

  162. Slide 162: Slide 162

  163. Slide 163: Slide 163

  164. Slide 164: Slide 164

  165. Slide 165: Slide 165

  166. Slide 166: Slide 166

  167. Slide 167: Slide 167

  168. Slide 168: Slide 168

  169. Slide 169: Slide 169

  170. Slide 170: Slide 170

  171. Slide 171: Slide 171

  172. Slide 172: Slide 172

  173. Slide 173: Slide 173

  174. Slide 174: Slide 174

  175. Slide 175: Slide 175

  176. Slide 176: Slide 176

  177. Slide 177: Slide 177

  178. Slide 178: Slide 178

  179. Slide 179: Slide 179

  180. Slide 180: Slide 180

Whitbread — Investor Day (November 2016) on 6ix