Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (November 2008)
11 slides from Alma Media Oyj's investor day presentation, Nov 6, 2008
Slide 1: Reshaping the hybrid media – Renewing Kauppalehti
Reshaping the hybrid media - Renewing Kauppalehti Juha-Petri Loimovuori November 6, 2008 Alma Media CMD Helsinki 1
Slide 2: Contents
Contents • Introduction • Kauppalehti, strategy in a nutshell • Implementing the strategy – Print: circulation and advertising – Web: audiences – Business information: company search • Renewing Kauppalehti – Launch January 12, 2009 • Summary JPL/ap 4.11.2008 2
Slide 3: Kauppalehti – pioneering market leader in business media
Kauppalehti – pioneering market leader in business media Share of Source of Focus on To do revenue revenue eTrade, licensing Business information Growth Develop new products 13% and usage of kl bi Kauppalehti ePortti Balance Consulting and concepts Boost sales products New services (Company search)
Slide 4: Kauppalehti circulation
Kauppalehti circulation Print media 86 577 Kauppalehti circulation pcs/1,000 persons Circulations in Audited circulation 2008/1 1961–2008/1 proportion to 20 17,3 population 16,4 100 000 2000 1990 15 12,9 11,9 80 000 86 577 10 81 391 1980 7 118 000 71 187 2 011 999 60 000 5 2,3 133 505 1970 (UK circu
Slide 5: Number of web visitors increasing fast
Web media Number of web visitors increasing fast Kl.fi and other business media: Unique visitors 01/2005 - 43/2008 Kl.fi all time high 600 000 536,931 Week 41/2008 Kauppal ehti.fi kä vijät 500 000 Digitoday k ävijä t 400 000 Talouss anomien kävijät ITViikk o kävijät 300 000 Talouse lämä kävijät Arvo
Slide 6: Kauppalehti total audience growing
Web media Kauppalehti total audience growing 193,000 readers daily 372,256 unique visitors 362,000 readers weekly weekly Profile emphasis: Profile emphasis: • Decision makers • Expert position and those (management and entrepreneurs) interested in stocks 19% of Kauppalehti.fi visitors read Kauppaleh
Slide 7: Company search
Business information Company search • A new site, combines company data from different databases with Kauppalehti business news • Basic search results free of charge, the site works as a gateway to the online market place of chargeable company analysis and business reports • 45,000 unique visitors i
Slide 8: Renewing Kauppalehti
Print media Renewing Kauppalehti Targets • More readers • Better and sharper journalism • Differentiation between the paper and Kauppalehti.fi Kauppalehti’s perspective NOW Yesterday Today Future AFTER THE RENEWAL JPL/ap 4.11.2008 8 Yesterday Today Future
Slide 9: Summary
Summary • Kauppalehti has chosen the hybrid media strategy – Strong brand – Companies as main target group • Kauppalehti has three major business areas – Print media – Web media – Business information • Kauppalehti is the pioneering market leader in business media and has gained market share in 2008
Slide 10: Kauppalehti Group
Kauppalehti Group appendix (Net sales 70 M€, 535 employees) (Figures 2007 full year) Lehdentekijät Group Kauppalehti 121 Oy Net sales MEUR 14.4, 77 employees Net sales MEUR 10, 62 employees • Approx. 60 publications net sales MEUR 42.5, 180 employees • Direct marketing services • Note: • Full servic
Slide 11: Business information: ePortti and Companies
appendix Business information: ePortti and Companies ePortti • Gathers and distributes information and documents from over 20 government agencies/information producers • Reliable and up-to-date information on companies, individuals, real estates, statistics and legislation – real estate information,