Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Investor Presentation (November 2022)
24 slides from Celsius's investor presentation, Nov 16, 2022
Slide 1: Functional | Disruptive | Essential Energy
FUNCTIONAL | DISRUPTI VE | ESSENTIAL ENERGY Nasdaq: CELH November 2022
Slide 2: Disclaimer and forward-looking statements
This presentationhas been preparedby us (the "Company") and is made for informational purposes only. The information set forth herein does not purportto be complete or to contain all of the information you may desire. Statementscontained herein are made as of the date of this presentation unless sta
Slide 3: Key Management
JOHN FIELDLY – PRESIDENT & CEO ▪ Joined Celsius in 2012 ▪ Over 20 years of broad financial and operational experience with extensive consumer goods background ▪ Held leadership roles at Lebhar - Friedman, a B2B Media Company that served the retail industry ▪ Beganhis career in retail within FDM chan
Slide 4: Mission
Celsius Holdings, Inc. (Nasdaq: CELH), founded in April, 2004, is a global company, with a proprietary, clinically proven formula for flagship brand CELSIUS®. Our mission - to become the global leader of a branded portfolio which is proprietary, clinically proven or innovative in its category, and o
Slide 5: Essential energy: proprietary MetaPlus blend
• PROVIDES ESSENTIAL ENERGY * • PROPRIETARY METAPLUS ® BLEND • 7 ESSENTIAL VITAMINS • ACCELERATES METABOLISM †* • BURNS BODY FAT & CALORIES †* • THERMOGENIC FUNCTIONALENERGY S U G AR H I G H F R U C T O S E C O R N S Y R U P A R T I F I C I A L C O L O R S / F L A V O R S A S P A R T A M E †Celsius
Slide 6: Capitalizing on health and wellness through innovation
CAPITALIZING ON HEALTH & WELLNESS THROUGH INNOVATION & EXPANDING PORTFOLIO Consumers are rapidly leaving artificial and sugar soft drinks and other traditional categories. Functional beverages have emerged as the fastest - growing category in the beverage industry SIGNIFICANT BRAND AWARENESS Increas
Slide 7: Celsius brand vs category: Q3 2022 and 9M highlights
• Club channel revenue totaled $91.7 million for the first nine months of 2022, up 285%, compared to $23.8 million in the year ago period C E LS I U S B R AND VS CATEGORY Q3 2022 and 9M ended September 30, 2022 Highlights • **CELSIUS is the #1 Brand Driver of Growth to the Energy Category, responsib
Slide 8: Strong customer base across major distribution channels
STRONG CUSTOMER BASE INCREASING PENETRATION ACROSS MAJOR DISTRIBUTION CHANNELS TO ~174K RETAIL LOCATIONS CONVENIENCE CONVENTIONAL GROCERY VITAMIN SPECIALTY & DRUG FITNESS MILITARY VENDING E - COMMERCE MASS MARKET NATURAL CHANNEL
Slide 9: Each channel has a defined placement strategy
EACH CHANNEL HAS A DEFINED PLACEMENT STRATEGY CELSIUS IS SOLD AMBIENT AND COLD ACROSS CHANNELS IN GROCERY OR PHARMACY IN MULTIPACKS, IN FITNESS/EMERGING CHANNELS, COLD. P LAC E M E NT FUNCTIONAL
Slide 10: Celsius and PepsiCo at a Glance - A Powerful Alliance
Celsius and PepsiCo at a Glance - A Powerful Alliance PepsiCo Global Leader in Convenient Food & Beverage Iconic Billion-Dollar Brands Sold in 200+ Countries and Territories Proprietary Formulation Provides Proven Functional Benefits #2 Position in Beverages Globally, with Distribution Across Channe
Slide 11: Initial PepsiCo distribution gains
Per IRI 1W data ending 10/23/22: In MULOC, Celsius has surpassed Bang ( 4 . 4 % ), to become the # 3 Energy Drink in the US with a 4 . 9 % market share In MULOC Celsius has seen an approximate 11% increase in ACV since Oct 1 st In Convenience Celsius has seen an approximate 23% increase in ACV since
Slide 12: The Big Picture Overview
THE BIG PICTURE O VE R VIE W • CELSIUS beverage and supplement products have emerged as the latest - growing category in the beverage industry - a now firmly established trend • Busier lifestyles and a focus on health and wellness are driving the need for convenient alternatives that give consumers
Slide 13: Portfolio capitalizing on health and wellness trends
PORTFOLIO CAPITALIZING ON TODAY’S HEALTH & WELLNESS TRENDS
Slide 14: Portfolio sweetened with Stevia
PORTFOLIO SWEETENED WITH STEVIA CELSIUS’ first line extension that is both naturally sweetened and naturally caffeinated. CELSIUS Stevia line is available in sparkling and non - carbonated flavors and contains the same proprietary formula proven to accelerate metabolism, burn body fat and prove heal
Slide 15: Portfolio: CELSIUS HEAT and BCAA + Energy
PORTF CELSIUS HEAT is performance energy made and is uniquely designed with 2,000 mg of L - caffeine to optimize performance and give a OLIO with premium ingredients Citrulline and 300mg powerful energy boost. PORTFOLIO BCAA + Energy can help with reducing muscle fatigue during and post exercise, re
Slide 16: Global expansion and distribution partners
Globally defines territories which currently provide marketing and sales support within their respective territory • PepsiCo distribution transaction provides material new international expansion opportunities GLOBAL EXPANSION DISTRIBUTION PARTNERS ▪ Hong Kong launched through A.S. Watson Water dist
Slide 17: Financials
CELSIUS - CELSIUS. © FINANCIALS pic |
Slide 18: Financial performance: sales growth
$8 $17 $23 $24 $9 $14 $36 $39 $53 $9 $12 $14 $16 $60 $75 $95 $130 $35 $41 $273 $314 $0 $50 $100 $150 $200 $250 $300 $350 Domestic Full Company International 2015 2016 2017 2018 2019 2020 2021 62.8% CAGR 51.7% CAGR FINANCIAL PROFILE REVENUE YOY GROWTH TRENDS IN REVENUE BY QUARTER (UNAUDITED) 26.3% CA
Slide 19: Financial performance (cont'd): gross margin profile
FINANCIAL PERFORMANCE (cont’d) S TR ONG G R OS S M AR G I N P R OFILE AND H I G H LY S C ALAB LE B U S I NE S S M OD E L GROSS MARGIN PROFILE • Q3 2022 saw GM% increase sequentially by 330 basis points from Q2 2022 , with expected Q4 2022 GM% in the mid - 40’s • Gross Profit margins were 41.8% (**49
Slide 20: Q3 2022 Financial Snapshot
Q3 2022 FINANCIAL SNAPSHOT * Unaudited Financial Presentation **Non - GAAP
Slide 21: Directors
A B R E AD TH OF I ND U S TR Y, F I NANC I AL , & E XE C U T I VE M ANAG E M E NT E XP E R T I S E DIRECTORS HAL KRAVITZ LEAD DIRECTOR CAROLINE LEVY DIRECTOR JOYCE RUSSELL DIRECTOR NICK CASTALDO DIRECTOR CHERYL MILLER DIRECTOR DAMON DESANTIS DIRECTOR ALEXANDRE RUBERTI DIRECTOR JOHN FIELDLY CHAIRMAN
Slide 22: Take Aways
TAKE AWAYS ▪ OUTPACING CATEGORY GROWTH ▪ PEPSICO DISTRIBUTION DEAL ▪ RESOUNDING CONSUMER DEMAND - TREND FORWARD ▪ RAPIDLY GROWING REVENUES AND GROSS PROFITS ▪ EXPANDED PRODUCT OFFERING ▪ INNOVATIVE PORTFOLIO CAPITALIZING ON HEALTH & WELLNESS TRENDS ▪ TRANSFORMING OPERATIONS FOR SALE ▪ DISCIPLINED DA
Slide 23: Company contact
HOLDINGS, INC. C O M P A N Y C O N T A C T : I N V E S T O R R E L A T I O N S C a m e r o n D o n a h u e C e l s i u s I R 6 5 1 . 7 0 7 . 3 5 3 2 c d o n a h u e @ c e l s i u s . c o m V I S I T O U R I N V ES TO R W E B SIT E : w w w. c e l s i u s h o l d i n g s i n c . c o m
Slide 24: Celsius. Live Fit
CELSIUS . LIVE FIT
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