Guru Organic Energy Corp · TSX:GURU
Guru Organic Energy — Q3 2025 Earnings Presentation
49 slides from Guru Organic Energy's earnings presentation, Sep 11, 2025
Slide 1: Investor Presentation
INVESTOR PRESENTATION TSX: GURU SEPTEMBER 2025
Slide 2: Disclaimer
This presentation contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Such forward- looking information includes, but is not limited to, information with respect to the Company’s objectives and the strategies to achieve these objectives, as well a
Slide 3: On a mission to clean up the energy drink industry
ON A MISSION TO CLEAN UP THE ENERGY DRINK INDUSTRY WITH GOOD ENERGY ONE CAN AT A TIME 3 Green Tea Guarana Matcha Yerba Mate Guayusa Stevia Monk Fruit L-Theanine Ginseng Natural caffeine Natural sweeteners Active ingredients 3
Slide 4: Choose Good Energy
CHOOSE GOOD ENERGY GURU Organic energy drinks have: 4 Natural Caffeine Zero Sucralose Zero Aspartame LONG-LASTING ENERGY WITH NO JITTERS 4
Slide 5: Disrupting the market in North America
DISRUPTING THE MARKET NORTH Disrupting the growing US$23 billion AMERICA North American energy drink market1 which 5 is dominated by two artificial brands with 70% of the market. $23B A major contributor to the sector’s performance is the rapid growth of the sugar-free segment, which now accounts fo
Slide 6: Addressing increased demand for better-for-you
56% of 18-24 year olds consume energy drinks, making them the core consumers in the energy drink ADDRESSING market1 INCREASED DEMAND FOR BETTER-FOR-YOU #1 ENERGY DRINKS 6 reason for GURU as a main brand: organic The next generation of consumers and healthier than choose GURU because it uses healthy,
Slide 7: An innovative brand for an active and healthy lifestyle
AN INNOVATIVE BRAND FOR AN ACTIVE AND HEALTHY LIFESTYLE 7 7
Slide 8: Growing our market brand in Canada
GROWING OUR MARKET Fast-growing $1 billion market BRAND IN CANADA #1 organic energy drink brand in Canada #3 energy drink brand in Quebec MAIN SALES CHANNELS Convenience stores and gas stations (C&G), grocery, drug 8 and mass retailers (GDM), wholesale clubs and foodservice Focus on online growth an
Slide 9: Methodical market approach to U.S. expansion
METHODICAL MARKET APPROACH TO U.S. Vast and fast-growing $22 billion market EXPANSION MAIN SALES CHANNELS Securing leadership position in natural food stores Focus on online growth and profitability, where we stand out as the #1 organic energy drink Continued expansion efforts in wholesale clubs 9 9
Slide 10: 25 year growth story
25 YEAR 2025 GROWTH STORY Launch of GURU Zero Sugar line in Canada + Launch of Zero Ice Pop and Island Breeze Punch in North America $30.2M NET REVENUE (FY2024) 2014 Transformation 2005 of GURU’s sales 10 GURU establishes and marketing 1999 strong foothold strategy begins with Quebec under leadershi
Slide 11: Path to profitability
PATH TO PROFITABILITY (Net Income (loss) in M$) 2022 2023 2024 2025 1.3 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 11 (1.3) (1.4) (1.9) (2.2) (2.6) (2.7) (2.7) (2.7) (3.0) (3.2) (3.7) (4.0) (3.9) (6.5) 11
Slide 12: Strong momentum
STRONG MOMENTUM1,2,3 Innovation Success1 Amazon Success2 Consumer Scan Sales Growth Highlights3 RANKED #1 IN QUEBEC 2025 JULY PRIME DAY: TOTAL U.S. NATURAL & (2022-2023-2024-YTD 2025) AMAZON USA: +96% WHOLE FOODS COMBINED 12 2025 Zero launches stand at a AMAZON CANADA: +40% combined 2.4% share in L4
Slide 13: GURU Zero Sugar line
GURU ZERO SUGAR LINE WILD ON TASTE, ZERO ON SUGAR GURU Zero fuels momentum, endurance, and performance with natural caffeine, zero sugar, zero artificial sweeteners. Whether you’re gearing up, mid-stride, or recovering, GURU Zero powers your journey—before, during, and after. BENEFITS Natural energy
Slide 14: Leader in launching innovations in Quebec
LEADER IN LAUNCHING INNOVATIONS IN QUEBEC1 #1 Innovations: GURU Peach Mango Punch (2024), GURU Fruit Punch (2023), GURU Tropical Punch (2022) New GURU Zero line launched in Canada this spring and launched on Amazon in the U.S. in 2024 14 4th GURU Zero product: Wild Ice Pop launched in North America
Slide 15: Leadership
LEADERSHIP CARL GOYETTE INGY SARRAF CPA.CA, MBA, PPCC President and CEO CFO and Corporate Secretary • Joined GURU in 2014 as one of the three main • Over 20 years of experience in finance, sales, marketing shareholders and business strategy roles in CPG companies • Over 20 years of experience in sal
Slide 16: Asset-light operations
ASSET-LIGHT OPERATIONS Proactive and diversified procurement approach to ensure Strong relationships with availability of raw network of US and materials 16 Canadian distributors Warehousing Products 100% produced network optimized to with co-packers certified cover US and to manufacture organic, Ca
Slide 17: Peer analysis
PEER ANALYSIS Enterprise Market Revenue* Company Value (EV)/ Energy Category Markets** Cap.* (TTM) Revenue* In US Dollars Red Bull Private $12B** - Conventional World Monster $62B $7.7B 7.9 Conventional USA-CAN (58%) International (42%) Celsius $14B $1.7B 9.3 17 Functional USA-CAN (95%) Internationa
Slide 18: On a mission to clean up the industry
ON A MISSION TO CLEAN UP THE INDUSTRY GURU is poised to gain significant market share across North America by addressing industry’s biggest problem: consumer concern about the safety of ingredients And we have the right elements to succeed: 18 Authentic brand with strong portfolio of great-tasting b
Slide 19: Corporate snapshot
CORPORATE SNAPSHOT CAPITALIZATION SUMMARY STRONG INSIDER OWNERSHIP* Employees TSX SYMBOL GURU Institutional Shares outstanding 30.07M 3% 5% PepsiCo Beverages Canada warrants 1.65M Options, RSUs and DSUs 1.83M Fully-diluted shares outstanding 33.55M Insiders 19 39% 53% 52-week share price (high-low)
Slide 20: Board of Directors
BOARD OF DIRECTORS ERIC GRAVELINE JOE ZAKHER Chair of the Board Founder Managing Director, DEK Management Inc. • Seasoned entrepreneur; prior to GURU, successfully • Over 30 years of experience in the investment banking and launched several businesses including two of Montreal’s investment managemen
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Slide 23: Natural energy that lasts
ORIGINAL NATURAL ENERGY THAT LASTS Unlock the power of Mother Nature’s original energy with an unwavering flow of clean caffeine so you can conquer your day for good. 23 o World’s first natural energy drink since 19991 o Naturally occurring caffeine from green tea and guarana 23 1 Management’s belie
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Slide 25: Lite on calories, big on energy
LITE LITE ON CALORIES BIG ON ENERGY. With the lightness of 25 calories and the force of Mother Nature’s natural caffeine boost, this is all the good energy you need, nothing you don’t. 25 o Naturally occurring caffeine from green tea and guarana o Naturally sweetened with monk fruit & stevia o Only
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Slide 27: Tropical Punch
TROPICAL PUNCH PUNCH INTO PARADISE Venture into the heart of the tropics, where each sip packs an exotic punch of energy, driving you deeper into a jungle of flavour while also providing 27 your brain with that needed focus. o Naturally occurring caffeine from green tea and guayusa o Known to have a
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Slide 29: Fruit Punch
FRUIT PUNCH LOTS OF FRUIT. MORE PUNCH. Awaken your taste buds with a fruity flavour blast that propels your mental focus to new heights with a clean buzz that packs a punch. 29 o Naturally occurring caffeine from green tea and theanine o Proven to improve brain focus and mental performance† 29 29 1
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Slide 31: Peach Mango Punch
PEACH MANGO PUNCH PEACH CLEAN MANGO DREAM Drink in the sun-kissed sweetness of mango and peach for a vibrant surge of energy and focus, inspiring you on an invigorating journey. 31 o Naturally occurring caffeine from green tea and theanine o Proven to improve brain focus and mental performance† 31 3
Slide 32: IOLAND DNLCZE i GH WOT
IOLAND DNLCZE i GH WOT Ci AAIN DDELIZC DIRICPL
Slide 33: Island Breeze Punch
ISLAND BREEZE PUNCH ISLAND FLAVOR. LASTING ENERGY. Packed with tropical energy from golden pineapple, green papaya, juicy guava, and zesty orange and 33 starfruit. o Naturally occurring caffeine from green tea and theanine o Proven to improve brain focus and mental performance† 33 33 1 Combination o
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Slide 35: Lemon Ginger
LEMON GINGER MIDDAY CRASH. MEET YOUR MATCHA Experience a teatime revolution with a whirlwind of zesty lemon, spicy ginger, and smooth matcha, infusing your day with an exhilarating Zen buzz. 35 o Lemon Ginger flavour o Naturally occurring caffeine from green tea and premium ceremonial grade matcha o
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Slide 37: Açai Berry
AÇAI BERRY MIDDAY CRASH. MEET YOUR MATE Send your taste buds to the heart of the Amazon, where the wild energy of Yerba Mate meets the exotic vitality of mouthwatering Açai berries. 37 o Açai-Berry flavour o Naturally occurring caffeine from green tea, guarana and yerba mate o Packed with antioxidan
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Slide 39: Zero Wild Berry
ZERO WILD BERRY WILD ON TASTE, ZERO ON SUGAR. 39 With zero sugar, zero artificial flavours and the rich taste of wild berries, you can let your awakened energy run wild with absolutely zero regrets. o Combination of natural green tea caffeine & EGCG/catechins clinically studied to boost your metabol
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Slide 41: Zero Wild Ruby Red
ZERO WILD RUBY RED WILD ON TASTE, ZERO ON SUGAR. 41 Zero sugar, zero artificial sweeteners and zero regrets. Dive into the pinkalicious tropical taste of ruby red grapefruit as you awaken your energy and let it run wild. o Combination of natural green tea caffeine & EGCG/catechins clinically studied
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Slide 43: Zero Wild Strawberry Watermelon
ZERO WILD STRAWBERRY WATERMELON WILD ON TASTE, ZERO ON SUGAR. 43 Zero sugar, zero artificial sweeteners and zero regrets. Dive into the berrylicious summertime taste of strawberry and watermelon as you awaken your energy and let it run wild. o Combination of natural green tea caffeine & EGCG/catechi
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Slide 45: Zero Wild Ice Pop
ZERO WILD ICE POP WILD ON TASTE, ZERO ON SUGAR. 45 Zero sugar, zero artificial sweeteners and zero regrets. Dive into the summertime taste of ice pop as you awaken your energy and let it run wild. o Combination of natural green tea caffeine & EGCG/catechins clinically studied to boost your metabolis
Slide 46: What is Guuuud Energy?
WHAT IS GUUUUD ENERGY? GURU Organic Energy is the world’s first natural energy drink1 – the organic choice that delivers great taste and Guuuud Energy. 46 GURU energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero asparta
Slide 47: GURU Values
GURU VALUES 47 GOOD PEOPLE GOOD FOR YOU GOOD LIFESTYLE GOOD IMPACT The unsung superheroes of daily Sip on the potion of vitality! Living your best life is the retreat Good Impact is the positive life, spreading positivity like “Good for you” is the cosmic of turning the mundane into a hurricane leav
Slide 48: More on Good Impact
Organized clean-up community activities to clean up our outdoor playgrounds, and planning more activities in 2025. MORE ON GOOD IMPACT We use healthy, sustainable-sourced ingredients: 99% of our plant ingredients Our success is not only measured are sourced from organic farming. by our financial per
Slide 49: investors@guruenergy.com
49 49 investors@guruenergy.com