Adslot Ltd · ASX:ADS

Adslot — Investor Presentation (August 2022)

22 slides from Adslot's investor presentation, August 2022

  1. Slide 1: Investor Webinar August 2022

    Investor Webinar August 2022

  2. Slide 2: Investor Webinar Series

    INVESTOR WEBINAR SERIES Today’s session is the first of 3 upcoming webinars; Webinar 1: Business Update (Today) Webinar 2: Industry Dynamics and Adslot’s role in shaping it (September) Webinar 3: Product strategy and use cases incl product demonstration (October)

  3. Slide 3: Agenda

    AGENDA 1. FY22 Results 2. Cash Management and Cost Reduction Strategy 3. Key Commercial Opportunities Update 4. Strategic Review Update 5. TTV Monetisation Developments 6. Q&A

  4. Slide 4: Financial Summary

    Financial Summary FY22 Results Overview Cash Management Strategy

  5. Slide 5: FY22 Results: Revenue Performance

    FY22 Results: Revenue Performance TRADING GROUP REVENUE FROM LICENSE FEE TRADING FEE TECHNOLOGY REVENUE CONTINUING OPERATIONS REVENUE REVENUE Millions REVENUE $9.462M $8.992M $7.281M $6.049M $1.232M VS PCP -2% +9% +13% +17% -4% • For the current period, Group Revenue includes Revenue from Continuing

  6. Slide 6: FY22 Results: Improved EBITDA and NPAT

    FY22 Results: Improved EBITDA and NPAT OPERATING COSTS EBITDA LOSS NPAT LOSS ($11.690M) ($0.728M) ($4.647M) VS PCP -3% -70% -26% 6

  7. Slide 7: Cash Management & Cost Reductions

    Cash Management & Cost Reductions The Company is seeking to maximise cash runway via targeted cost reductions ● Non- headcount reductions including consultants, 3rd party technology vendors and travel ● Headcount reductions included roles across product, development and sales ● Reductions targeted t

  8. Slide 8: Key Commercial Projects

    Key Commercial Projects IPG / Kinesso Health & Wellness (US) GroupM (UK)

  9. Slide 9: IPG / Kinesso H&W Marketplace Status

    IPG / KINESSO H&W MARKETPLACE STATUS

  10. Slide 10: IPG / Kinesso H&W Marketplace Status

    IPG / KINESSO H&W MARKETPLACE STATUS ● Customised marketplace with inventory curation features specifically designed for the Health & Wellness sector ● Global Health & Wellness is a $4.5 trillion industry1 ● IPG have a significant H&W practice with clients including J&J, AstraZeneca and CVS ● Client f

  11. Slide 11: Kinesso Health and Wellness Marketplace testimonial

    " The Kinesso Health and Wellness Marketplace provides IPG with a new, audience-first strategic innovation. Through our partnership with Adslot we have created a unique, first-of-its-kind capability that brings our clients preferred access to curated supply. The guaranteed nature of each buy, offers o

  12. Slide 12: GroupM UK Marketplace Status

    GroupM UK Marketplace Status ● Customised marketplace launched as a component of GroupM’s global premium supply initiative ● This marketplace enables GroupM, the largest media buying agency across EMEA, to curate premium inventory for their clients to buy in an efficient and guaranteed manner ● Pilot

  13. Slide 13: GroupM UK Marketplace Status

    GroupM UK Marketplace Status

  14. Slide 14: GroupM testimonial on Premium Direct Marketplace

    " We are pleased to have re-commenced trading on the expanded Premium Direct Marketplace in the United Kingdom. This marketplace, which we have developed with Adslot, will provide our clients with direct and advantaged access to the highest quality publisher inventory curated specifically for GroupM.

  15. Slide 15: Strategic Review Update

    Strategic Review Update Background to Strategic Review Strategic Review: Current Process

  16. Slide 16: Background to the Strategic Review

    Background to the Strategic Review Following receipt of unsolicited inbound interest, the Company announced the commencement of a strategic review in February 2022. In April 2022, Adslot announced the appointment of New York-based boutique advisory firm, East Wind Advisors, to assist in its review. T

  17. Slide 17: Strategic Partnership Process

    Strategic Partnership Process Following the results of the Strategic Review, the Company has initiated a wider process to secure strategic partnership for the business: ● Managed with advisory firm, East Wind Advisors; ● Strategic partnership options include investment, partnership or divestment of s

  18. Slide 18: TTV Monetisation

    TTV Monetisation Emerging TTV models Future reporting

  19. Slide 19: TTV Monetisation: Model 1 percentage fees

    TTV Monetisation We are seeing the emergence of two distinct models for monetising trading on the Adslot Media platform MODEL 1: TTV that generates % fees ● % fee generated from the sell (ie publisher) or buy (agency) side ● Traditional model and has represented vast majority of trading to date ● Mo

  20. Slide 20: TTV Monetisation: Model 2 SaaS fees

    TTV Monetisation We are seeing the emergence of two distinct models for monetising trading on the Adslot Media platform MODEL 2: TTV that generates SaaS fees ● Fixed fee generated from either the buy or sell side ● Now emerging as a commercial model for certain use cases ● Lower monthly SaaS fees ge

  21. Slide 21: TTV Monetisation Models

    TTV Monetisation Models Group TTV Symphony Direct Deal ID Australia & Austria Inventory Creation GroupM Adslot Legacy Majority of SaaS Fee Symphony % of Media Publishers Publishers per month % of media SaaS Fee Publisher/Seller Agency/Buyer Agency/Buyer Publisher/Seller Pays Pays Pays Pays or Curren

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