Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Presentation (September 2021)
14 slides from Bayerische Motoren Werke's investor presentation, Sep 8, 2021
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Slide 2: The iX as the pinnacle of BMW's electric offensive
THE iX AS THE PINNACLE OF BMW´S ELECTRIC OFFENSIVE. THE FUTURIST. THE FIRST INTELLIGENT AND SMART CAR. NEW ERA IN DRIVING PLEASURE. SUSTAINABILITY CONCEPT. MONOLITHIC EXTERIOR DESIGN. ALL NEW FEELING OF SPACE. The iX is not just a prediction of the future, it is the state of the art vehicle in innov
Slide 3: Interior design: all new feeling of space
INTERIOR DESIGN: ALL NEW FEELING OF SPACE. Hidden Head-Up Display. Modernity of a boutique hotel. More legroom. Seat adjustment controls.
Slide 4: Three different interior worlds
INTERIOR DESIGN: ALL NEW FEELING OF SPACE. THREE DIFFERENT INTERIOR WORLDS. Interior Design Suite Interior Design Loft Interior Design Atelier (high-end olive leaf tanned leather) (microfaser / woll) (Sensatec)
Slide 5: The revolutionary interior of the iX
ALL NEW FEELING OF SPACE: THE REVOLUTIONARY INTERIOR OF THE iX. SIMPLICITY SHY-TEC PERFECT ERGONOMICS JEWELLERY PIECES
Slide 6: The new BMW iDrive addresses top customer requirements
THE NEW BMW iDRIVE ADDRESSES THE TOP REQUIREMENTS OF OUR CUSTOMERS: MODERN INTERIOR WITH AN INTUITIVE AND SIMPLE OPERATING SYSTEM 8. MORE PERSONAL: CHARACTERFUL INTELLIGENT PERSONAL ASSISTANT MORE NATURAL: INTUITIVE AND EASY TO HANDLE MOST INTELLIGENT: CONTEXT AWARENESS, SWARM INTELLIGENCE MOST CONN
Slide 7: My Modes
Personal Mode Individual options Balanced driving characteristics Individual lighting settings MY MODES. An immersive experience with My Modes. Inspired by eg Racing — colored in Thrilling Orange ios tate les, Sport Mode Efficient Mode Sustainable driving Lowest possible energy consumption Intellige
Slide 8: Always fresh: customer journey BMW iX
CUSTOMER JOURNEY BMW IX. RSU / FOD READY. REMOTE SOFTWARE UPGRADE FEATURES ON DEMAND READY ALWAYS FRESH. RSU and FOD ready.
Slide 9: Topology of high-voltage components
TOPOLOGY OF HIGH-VOLTAGE COMPONENTS. OPTIMUM INTEGRATION OF ELECTRIC DRIVE SYSTEM. Charging socket CCU charging Electric Engine Electric electronics + DC/DC Rear Axle refrigerant converter cooler Electric Heater Two-level high-voltage battery Electric Engine Front Axle
Slide 10: The convenience story of iX: hassle free charging
THE CONVENIENCE STORY OF iX. HASSLE FREE CHARGING. MODE 3 CHARGING CABLE FLEXIBLE FAST CHARGER BMW CHARGING ACCESS ALL NEW BMW WALLBOX STANDARD UP TO 11kW UP TO 22kW CHARGING POWER PREMIUM PUBLIC CHARGING POWER CHARGING TARIFFS 1 YEAR FREE OF BASE FEE (for EU/JP)
Slide 11: The sustainability story of iX
THE SUSTAINABILITY STORY OF iX. HOLISTIC VIEW ON THE WHOLE VALUE CHAIN. SUSTAINABLE SOCIAL RESPONSIBILITY IN INTERIOR WITH NATURAL CO2 PRODUCTION THE SUPPLY CHAIN MATERIALS OVER LIFECYCLE 100% RENEWABLE ENERGY COBALT and LITHIUM Olive-leaf tanned LEATHER 45% less CO2 emissions in plant Dingolfing pu
Slide 12: Two protagonists for communication: Essence and Signature
NEW ERA IN DRIVING PLEASURE: TWO PROTAGONISTS FOR COMMUNICATION: ESSENCE AND SIGNATURE. iX xDrive40 77,300 EUR iX xDrive50 98,000 EUR 6.1s 4.6s O-100 km/h O-100 km/h 240 kW / 326 HP 385 kW / 523 HP Power Power Up to 200 km/h Up to 200 km/h Top speed Top speed 425 km WLTP 630 km WLTP Range Range 150
Slide 13: The iX – Markets
THE iX – MARKETS. ~40% ~30% <20% TOP MARKETS: USA CN UK D iX Marketing Guidelines I 05/2021 Page 13
Slide 14: iX Customers
iX CUSTOMERS. MINDSET • Design oriented • Wish after statement • Progressive, innovative & loves new technologies • Active way of life MOBILITY • Suburban resident • > 1 vehicle in household • iX as 1st car in terms of range, charging and roominess • Dynamic driving experience