Anheuser-busch Inbev Sa/nv · EURONEXT:ABI

Anheuser-busch Inbev Sa/nv — Anheuser-Busch InBev Investor Event, St. Louis, June 2-3, 2010

16 slides from Anheuser-busch Inbev Sa/nv's conference presentation, June 2010

  1. Slide 1: St. Louis Investor Conference

    St. Louis Investor Conference Eric Best Bob Hall,LLC Upper Marlboro, MD June 2010

  2. Slide 2: Bob Hall, LLC Sales Territory

    Bob Hall, LLC Sales Territory • Contiguous to Washington, DC and Virginia • 1.2 Million People • Diverse Consumer Base  Ethnically  Economically  Socially • Major Venues  FedEx  Gaylord Convention Complex 2

  3. Slide 3: Industry Snapshot

    Industry Snapshot • Fiercely Competitive Independent Retailers  500 On, 350 Off  87% Volume Off Premise  50% of Total Volume in 88 Accts  FedEx and Gaylord (10% of On)  Serve 98% of Customers at least 1X Per Week • Fragmented Market Shares  ABI Single Highest Share  Disproportionately High In

  4. Slide 4: Neighboring Wholesalers

    Neighboring Wholesalers • Two Geographic Marketing Groups • Excellent Wholesalers  Active Day to Day Leadership  Competitive/Performance Driven  Execution – Scope and Scale  Collaborative and Supportive • Essential to Local Marketing  Nat’l Programs to Target Consumer  Craft Relevant Local Pla

  5. Slide 5: Typical Wholesaler Organization

    Typical Wholesaler Organization EAM Marketing Sales Admin/ Operations Manager Manager Controller Manager SEC Brand National Ware- Team Team Team HR Credit Delivery Fleet Co-ord Accounts house Leader Leader Leader Mgr Mgr Mgr Supervisor Manager Mgr Special Events Shelf Sales Sales Sales WH Accting Te

  6. Slide 6: Wholesaler Structure

    Wholesaler Structure Operations • Forecasting and Inventory • Warehouse Design and Processes • Delivery and Load Optimization • Order Processing • Customer Service Decisions • Fleet Management • Facility Maintenance 6

  7. Slide 7: Wholesaler Structure

    Wholesaler Structure Administration  IT and Route Accounting Systems  Supplier Interfaces and Reporting Requirements  Daily Cash and Inventory Reconciliations  Financial Management/Cash Flow  Standard Accounting Functions  Human Resources 7

  8. Slide 8: Wholesaler Structure

    Wholesaler Structure Sales  Annual Market Planning and Execution – Living Document ABI KPI’s and Distributor Market Plan Monthly Review Process Weekly Performance Plans Daily Execution  Territory Management – Time to Sell vs Operational Expectations  Customer Relationships 8

  9. Slide 9: Wholesaler Structure

    Wholesaler Structure • Marketing  Media and Merchandising Strategies  Region Planning Process (Trimester)  Sampling Initiatives – “Brand in the Hand” to Complement Marketing - On Premise, Off Premise  Sponsorships and Special Events  Political Connections 9

  10. Slide 10: Independence/Interdependence

    Independence/Interdependence Wholesaler • Organizational Interdependent Structure • Sales Execution • Inventory Mgt • Delivery • Geo Marketing • Chain Execution • Brewing • Pricing • Training • Customer • Packaging • AOE Relationships • National Legislative Issues • Marketing ABI • Local Legislative

  11. Slide 11: Mobility Hand Held

    Mobility Hand Held • A-B approved Wholesaler Selling System • Co-Investment by A-B and Wholesalers • Connects to wholesaler routing accounting system to capture . . .  Daily inventory  Sales orders  Code dates  Pricing information  Shelf Space  Other pertinent account data • Connects sales rep

  12. Slide 12: Sign Making Equipment

    Sign Making Equipment • Co-oped investment with A-B • State of the art equipment • Improved quality of POS at retail • Enables customized POS for specific retailer needs 12

  13. Slide 13: Wholesaler/Brewery Relations

    Wholesaler/Brewery Relations • Wholesaler Advisory Panel  Established in 1964  Panel represents “the voice of the wholesalers” to advise brewery on key topics/initiatives  Establish “wins” for the system - Optimize decision making - Build trust and confidence  Advisory vs. Advocacy 13

  14. Slide 14: Wholesaler/Brewery Relations

    Wholesaler/Brewery Relations • Region Road Shows  Recently completed series of meetings  Re-open lines of communications  “Re-connect” wholesalers with ABI - Future vision and commitment to the three-tier system - Wholesaler engagement on future initiatives  Commitment to mutual profitability -

  15. Slide 15: Disclaimer

    Disclaimer This document has been prepared by Anheuser-Busch InBev SA/NV (the "Company") solely for use in the presentation being given in connection with June 2-3, 2010 Anheuser-Busch InBev Investor Event in St. Louis Missouri. This document is being presented solely for informational purposes and

  16. Slide 16: Disclaimer

    Disclaimer Forward looking statements: Certain statements contained in this report that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future fi

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