Atresmedia Corporacion De Medios De Comunicacion Sa · BME:A3M
Atresmedia Corporacion De Medios De Comunicacion Sa — Atresmedia — Investor Presentation (December 2015)
33 slides from Atresmedia Corporacion De Medios De Comunicacion Sa's investor presentation, Dec 16, 2015
Slide 1: Presentation on Digital
ATRESMEDIA www.atresmedia.com Presentation on Digital 16th December 2015 Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 1
Slide 2: Presentation on Digital: Operations, Commercial, Q&A
Presentation on Digital Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Q&A Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 2
Slide 3: Digital within Atresmedia
Atresmedia Digital within Atresmedia OTHERS ADVERTISING Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 3
Slide 4: Digital: Operations
Digital: Operations Mr. José Manuel Gonzalez Pacheco General Manager of Digital Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 4
Slide 5: Atresmedia Digital: KPIs
Atresmedia Digital: KPIs Main business metrics show strong growth Top 100 Spain Ranking Yoy Growth (Annual avg unique users) Unique users +22% #12th #17th 9.4 mill uu +14% 7.7 mill uu #29th 4.3 mill uu +1% 2013 2014 2015 Jan-Oct 15 vs 14 Source: ComScore 100 top properties MPMMX Jan – Oct data Prese
Slide 6: Atresmedia Digital: Positioning & Strategy
Atresmedia Digital: Positioning & Strategy Three main fields of action Web & verticals Long form video Short form video TV & Radio webs Atresplayer Atrestube (MCN) 13 verticals AVoD +SVoD +TVoD Syndication Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 6
Slide 7: Atresmedia Digital: Web & verticals
Atresmedia Digital: Web & verticals Web & verticals: More than 22 mill visitors/month Unique visitors Monthly average 22.1 mill Verticals (13) 23% Other TV Radio channels 15% 4% Antena 3 77% Webs 21% 60% La Sexta Jan-Nov 15 Source: Adobe Analytics Presentation Roadshow backon Digital_Atresmedia_2015
Slide 8: Webs: KPIs
Webs: KPIs Webs: News as the main driver Unique Visitors In ‘000. Monthly avg 2015: Radio webs redesign +20% 2,871 3,456 Browsing mobile New webs Jan-Nov 14 Jan-Nov 15 responsive 1 mill followers design +55% +56% New Apps 890 590 Jan-Nov 14 Jan-Nov 15 Source: Adobe Analytics Presentation Roadshow ba
Slide 9: Verticals: KPIs
Verticals: KPIs Leaders in comedy & viral news and parenting verticals Unique Visitors #1 #1 In `000. Monthly avg x2 x2.5 6,200 3,040 1,222 Jan-Nov 13 Jan-Nov 14 Jan-Nov 15 10%/total 17%/total 23%/total Source: Adobe Analytics Source: ComScore MPMMX. Presentation Roadshow backon Digital_Atresmedia_2
Slide 10: Webs & Verticals: Future developments
Webs & Verticals: Future developments Higher quality and variety to keep current growth pace Webs New webs design • Responsive design • HTML5 player • Mobile and short form video focused • New ad format & Native Verticals New verticals Musical Info DO IT YOURSELF CULTURE Presentation Roadshow backon
Slide 11: Atresmedia Digital: Atresplayer
Atresmedia Digital: Atresplayer Atresplayer: our long-form online video platform >5.3 mill >3.2 mill unique visitors/month registered users >6.8 mill 40 min Avg time spent Apps downloaded 54% desktop (user/session) 46% mobile Source: Adobe Analytics Presentation Roadshow backon Digital_Atresmedia_20
Slide 12: Atresplayer's structure
Atresmedia Digital: Atresplayer’s structure Clear segmented strategy Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 12
Slide 13: Atresplayer: AVoD
Atresplayer: AVoD Sound growth in absolute and relative terms Unique Visitors Unique Users Monthly avg. In `000 Monthly avg. In `000 +13% 5,291 2,531 2,853 4,413 2,537 2,550 3,837 +20% +15% Jan-Oct 14 Jan-Oct 15 2013* 2014 2015 Source: Adobe analytics Source: Comscore Jan-Nov data *2013: Modo Salón
Slide 14: AVoD: Future developments
AVoD: Future developments New developments to enhance our offer quality New web Android TV HTML5 HBBTV Apple TV responsive Player Version LG Smart TV design IPTVs Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 14
Slide 15: Atresplayer: SVoD + TVoD
Atresplayer: SVoD + TVoD Clear business model Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 15
Slide 16: SVoD: Future developments
SVoD: Future developments Growth in subscribers and CRM plan are the main drivers Atresplayer Premium Subscribers & Revenues growth CRM plan Customer journeys Multichannel campaigns Revs Re-targeting Subs Other Windows Strategy Contents Improvement 2014 2015e 2016e Presentation Roadshow backon Digit
Slide 17: Atrestube: KPIs
Atrestube: KPIs Atrestube: our Multichannel Network (MCN) Atresmedia’s MCN in Youtube 35% 30 >140 2,4 /65% Nº of mill video mill National/ channels clips/month subscribers International in Youtube in Youtube (2015) Source: Youtube Analytics Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar
Slide 18: Atrestube: Monetization
Atrestube: Monetization Atrestube: Strong growth in views Monetization in Youtube • Revenue share model • Low Youtube CPMs Views • Low Youtube occupancy rate • CPMs and occupancy Revenues rate decreasing • Revenues less than 5% of total digital revenues Sep-13 Mar-14 Sep-14 Mar-15 Sep-15 Source: You
Slide 19: Flooxer
Flooxer Flooxer: Our new short form original digital video platform Launched in Nov 15 Technical features: Responsive design /Apps / HTML 5 / 4K – UHD / Multi-lenguage & Subtitles Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 19
Slide 20: Flooxer
Flooxer Flooxer: Our new short form original digital video platform Premium web edition Professional Premium quality Formats New original digital formats Safe environment Ad friendly International reach focus Creators Channels Genres Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 2
Slide 21: Flooxer: Content strategy
Flooxer: Content strategy New project with solid partners Atresmedia Freemantle Guia infantil Endemol Boomerang Rightster Zinkia Secuoya Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 21
Slide 22: Flooxer: Differential to other platforms
Flooxer Flooxer: Differential to other platforms Intensive marketing campaign Newco ad hoc Specific editorial, tech and ad teams Profitable business plan Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 22
Slide 23: Commercial
Commercial Ms. Beatriz Medina Layuno Managing Director of Digital Sales Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 23
Slide 24: Digital: Online ad market
Digital: Online ad market Online advertising accounts for 23% of the ad market Ad spending by medium 2014 Total=€ 4,642 mill By device 2014 Radio 9% Mobile ≈€ 1,066 mill 4% TV 41% Desktop 93% Other 4% Internet 23% Video Others 7% 7% Press 20% Desktop Search Display by category 36% 57% 2014 Sources:
Slide 25: Digital: Online ad market
Digital: Online ad market Media publishers: near 50% of the online market % Market share in Desktop 2014 Other* 9% Social networks 5% 11% 11% 36% Web portals 36% 45% Media Publishers 48% Top 5 agencies account for ≈60% Display Video Sources: Infoadex + IAB 2014 Digital advertising report *Other: Blo
Slide 26: Digital: Categories
Digital: Categories Four categories gather half of the online ad market Ad spending by categories Display Desktop Beauty 5% Other 25% Autos 23% Culture 6% Food Health 9% 2% Finance 10% Retail Telcos 7% 13% Sources: Infoadex + IAB 2014 Digital advertising report Presentation Roadshow backon Digital_A
Slide 27: Digital: Atresmedia vs Market
Digital: Atresmedia vs Market Atresmedia outperforms the market in recurrent basis Atresmedia vs Market Atresmedia vs Market Growth yoy Performance Total Display In last 30 months A T R E S M E D I A Market +14.0% Outperforming Video A T R E S M E D I A Market +18.8% Display w/o video 25 A 3 M Marke
Slide 28: Digital: Sales breakdown
Digital: Sales breakdown Focus on video, the higher CPM in the market Atresmedia’s sales Breakdown by formats CPM € Special ads Ad hoc 6% 16% Display ≈2 78% Video ≈12 Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 28
Slide 29: Aunia: Atresmedia's programmatic platform
Aunia: Atresmedia’s programmatic platform Aunia: top premium video inventory provider in Spain Ad spending as negotiated Market Top video supplier in 9% programmatic basis Display 87% 9% Key strategic 50:50 goal: Atresmedia & Mediaset España CPM Direct negotiation Programmatic Growth rate Weight in
Slide 30: Yahoo: Third parties agreement
Yahoo: Third parties agreement The largest digital pitch in the Spanish market Key player in technology and data Any… …client +Reach … product … budget Key player +Size for agencies Largest communication group in Spain Strong digital team Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2
Slide 31: Atresmedia Digital: Financials
Atresmedia Digital: Financials Still small contribution but fast-growing division % on Total gross revenues 2.5% x2.5 EBITDA margin 15-20% 1% 2014 2017e Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 31
Slide 32: Q&A
Q&A Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 32
Slide 33: Q&A Session
ATRESMEDIA www.atresmedia.com Presentation on Digital 16th December 2015 Q&A Session Presentation Roadshow backon Digital_Atresmedia_2015 up_Mar 2013 33