Slide 1: Trading Update: 1Q 2022
MNideoEldorado TRADING UPDATE: 1Q 2022
Slide 2: Content & Liability Disclaimer
CONTENT & LIABILITY DISCLAIMER The information contained in this to the audited consolidated financial By the same token, the forward-looking presentation or enclosed herewith is statements for the years ending information provided is based on the high provided and intended for informational 31 Dece
Slide 3: Key Figures and Highlights
KEY FIGURES AND HIGHLIGHTS GMV1 growth notably accelerated in 1Q 2022 1Q 2022 key highlights due to increased consumer demand amid FX volatility and macroeconomic uncertainty Continued growth in TOS2 and its share of GMV +28 % 19.3 mn driven by mobile platform (+45% YoY), the share of GMV YoY AIC (+
Slide 4: 1Q 2022: Strong Growth in TOS Led by Mobile Platform
1Q 2022: STRONG GROWTH IN TOS LED BY MOBILE PLATFORM GMV & Total Online Sales (1Q 2022) (RUB bn) GMV growth accelerated to 28% YoY in 1Q 2022. Share of Total Customer App Consultant App Web Platform1 Store Sales2 Online Sales 47% 67% 68% Total online sales grew 30% YoY and accounted 138 177 for 68%
Slide 5: Average Ticket Growth Was the Main Sales Driver in 1Q 2022 and Over the Last 12 Months
AVERAGE TICKET GROWTH WAS THE MAIN SALES DRIVER IN 1Q 2022 AND OVER THE LAST 12 MONTHS 1Q 2022 LTM Average ticket grew 41% YoY Average ticket1 Average ticket1 to RUB 12,341 in 1Q 2022 vs. (RUB) (RUB) RUB 8,734 in 1Q 2021. 12,341 10,745 8,734 7,938 9,365 Ticket growth was driven by 7,627 the increase
Slide 6: Web and Customer App Generated Extra 22 mn Visits YoY in 1Q 2022
WEB AND CUSTOMER APP GENERATED EXTRA 22 MN VISITS YOY IN 1Q 2022 Traffic (1Q 2022) Active identified customers (March 2022) (mn visits) (mn people) Total customer traffic Online (Web + Customer App) Stores OneRetail Non-OneRetail Share of OneRetail Customers1 grew 6% YoY in 1Q 2022 driven by growing
Slide 7: Online-Driven Business Strengthened by Extensive Footprint
ONLINE-DRIVEN BUSINESS STRENGTHENED BY EXTENSIVE FOOTPRINT Stores North3 59 128 69 Center 61 Moscow 150 170 109 278 128 Urals 75 Siberia & Far East 81 143 68 220 82 South 84 167 83 Volga 81 163 82 1,269 stores 375 cities of presence1 63% 80% of TOS 100% 11 new openings, 6 new2 cities of stock value
Slide 8: 93% of Orders Were Fulfilled Using Store Infrastructure, the Most Cost-Efficient Option
93% OF ORDERS WERE FULFILLED USING STORE INFRASTRUCTURE, THE MOST COST-EFFICIENT OPTION GMV split by fulfillment channel (1Q 2022) (RUB bn) With changing assortment and prices, the role of store In-store Pickup Delivery Share of orders fulfilled using store infrastructure infrastructure in search an
Slide 9: TOS Dynamics in the Regions Continue to Outpace Those of Moscow and the Center
TOS DYNAMICS IN THE REGIONS CONTINUE TO OUTPACE THOSE OF MOSCOW AND THE CENTER Total Online Sales (1Q 2022) Total Online Sales (1Q 2022) (RUB bn) Growth YoY (%) Center Urals 10 North 37% 12 Moscow Volga 35% 39 North(1) RUB Ural 35% 14 120 bn Moscow 29% Center 29% Volga 14 Siberia Siberia 25% South 1
Slide 10: Contact Information
CONTACT INFORMATION PJSC M.VIDEO WEBSITE mvideoeldorado.ru FOR INVESTOR REQUESTS FOR MEDIA REQUESTS please contact please contact TICKER MVID LISTING Artur Valeriya Moscow Stock Exchange Galimov Andreeva ADDRESS artur.galimov@mvideo.ru pr@mvideo.ru 105066, Russia, Moscow Nizhnaya Krasnoselskaya St.,