Walt Disney Company (the) · NYSE:DIS
Walt Disney Company (the) — The Walt Disney Company — Investor Day (2014)
40 slides from Walt Disney Company (the)'s investor day presentation, 2014
Slide 1: Ed Erhardt, President, Global Customer Marketing & Sales, ESPN
ED ERHARDT President Global Customer Marketing & Sales ESPN | Close Games
Slide 2: Moneyball - Advertising
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Slide 3: Customer Marketing and Sales
CUSTOMER MARKETING AND SALES
Slide 4: ESPN Outperformed the Market
ESPN OUTPERFORMED THE MARKET 2009-2013 Advertising Revenue CAGR 10.5% 9.7% 8.2% 4.0% 1.8% Total Total Total ESPN Total Media TV Sports TV ESPN Source: Nielsen Monitor-Plus, Magna Global US Media Forecast Dec 2013
Slide 5: s r e
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Slide 6: s r e
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Slide 7: Always On
ESPN is Live across Every Screen at Scale ALWAYS ON
Slide 8: 96% of ESPN Viewing is Live
96% of ESPN Viewing is Live Sources: Nielsen Media Research; % of A18-49 viewing (Live + 7) that is live
Slide 9: 22% of Revenue is Non-linear
22% of Revenue is Non-linear Non-linear = ESPN Digital, ESPN Audio, ESPN The Magazine, ESPN International
Slide 10: Unique Stream, Dynamic Ad Insertion, Higher CPMs
๏ Unique Stream ๏ Dynamic Ad Insertion ๏ Higher CPMs ๏ Increases Ad Effectiveness
Slide 11: Growth is Fueled by Over-the-Top Devices
Growth is Fueled by Over-the-Top Devices Minutes Per Device PC & Mobile +30% All Usage Incl. OTT +77% Source: Adobe Analytics
Slide 12: Users are More Desirable to Advertisers
Users are More Desirable to Advertisers Watch ESPN ESPN Linear U.S. Median Age 28 42 47 Avg. HHI $74.3K $63.8K $48.1K Source: Adobe Analytics
Slide 13: 80% of our advertisers buy ESPN on multiple screens
80% of our advertisers buy ESPN on multiple screens Among advertisers spending $2 million or more
Slide 14: Multiplatform Measurement Advances Continue
MULTIPLATFORM MEASUREMENT advances continue Project “ESPN Takes on 21st-Century Blueprint Audience Measurement” “…showed what can be learned from understanding media usage on multiple platforms…”
Slide 15: The Industry Demands More
THE INDUSTRY demands more ๏ Mobile ๏ Out of Home Usage ๏ Audio
Slide 16: s r e
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Slide 17: Advertising Format Innovations: The Transition Unit
ADVERTISING FORMAT Innovations The Transition Unit
Slide 18: Advertising Format Innovations: The Flip Unit
ADVERTISING FORMAT Innovations The Flip Unit
Slide 19: Advertising Format Innovations: ESPN The Magazine
ADVERTISING FORMAT Innovations ESPN The Magazine Branded Integration Unit
Slide 20: Branded Innovations: Branded Integrations
BRANDED Innovations Branded Integrations
Slide 21: Branded Innovations: Branded Creative
BRANDED Innovations Branded Creative
Slide 22: Branded Content: Levi's
BRANDED Branded Content Innovations Levi’s Branded Content
Slide 23: Sales Channel Innovations
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Slide 24: Sales Channel Innovations: Verizon Did You See That Platform
SALES CHANNEL Innovations Verizon Did You See That Platform
Slide 25: Sales Channel Innovations: Dunkin Donuts Vine Program
SALES CHANNEL Innovations Dunkin Donuts Vine Program
Slide 26: VJ)! ZZ GE
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Slide 27: Integrated Sponsorships Proposals
850 Integrated 23,000 On-air Sponsorships Features 9,000 Proposals 100 Co-branded Promotions
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Slide 29: Growth is Bicultural, English-Dominant
๏ Growth is Bicultural, English-Dominant ๏ 29MM Hispanics – 60% English Only ๏ Bridge Across Language & Culture
Slide 30: SportsNation presented by Toyota / Nación ESPN
SportsNation presented by Toyota Nación ESPN presentado por Toyota
Slide 31: T-Mobile dual language spot
T-Mobile dual language spot
Slide 32: Male Societal Roles, Men as Shoppers
๏ Male Societal Roles ๏ Men as Shoppers ๏ Opens New Categories: Fashion, CPG, Men’s Grooming, Retail, Digital Commerce
Slide 33: Gillette campaign
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Slide 34: Degree men campaign
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Slide 35: Retail Category Growth
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Slide 36: Markets and Categories
MARKETS CATEGORIES travel video display prime movies luxury Hispanic education family programmatic mobile toys social print CPG retail news audio
Slide 37: $200K new advertisers average deal size
630 $200K new advertisers average deal size
Slide 38: Crowning a true national champion
Crowning a true national champion, while reinventing the New Year’s big bowl tradition to unite our country around a sports holiday on a holiday.
Slide 39: ESPN is #1
ESPN IS #1… …in providing creative/innovative multiplatform opportunities …in providing strategies to retain audience during commercial breaks …in increasing viewer engagement through the use of social media …in advertiser plans to increase advertising 1 on network # Source: Beta Research
Slide 40: Customer Marketing and Sales
CUSTOMER MARKETING AND SALES