Hubspot, Inc. · NYSE:HUBS

Hubspot — Investor Day (2026)

164 slides from Hubspot's investor day presentation, 2026

  1. Slide 1: HubSpot Unbound 26

  2. Slide 2: Analyst Day

    Analyst Day

  3. Slide 3: Geoff Koegler

    Geoff Koegler Vice President of Investor Relations, HubSpot

  4. Slide 4: Forward-looking statements

    Forward -looking statements This presentation contains forward -looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including management’s expectations of future financial and operational performance and operational expenditures, expected growth, and busine

  5. Slide 5: 2026 Analyst Day Agenda

    2026 Analyst Day Agenda Welcome & Intro Geoff Koegler 10:00 - 10:05am Strategic Overview Yamini Rangan 10:05 - 10:30am Product Strategy Duncan Lennox 10:30 - 10:55am GTM Strategy Jon Dick 10:55 - 11:20am Financial Overview Kate Bueker 11:20 - 11:40am Q&A Session / Lunch Yamini, Dharmesh, Kate, Dunca

  6. Slide 6: Yamini Rangan

    Yamini Rangan CEO, HubSpot UN 26

  7. Slide 7: HubSpot's Strategy to Win in the Outcomes Era

    HubSpot’s Strategy to Win in the Outcomes Era Yamini Rangan, CEO

  8. Slide 8: Vision

    AI Opportunity Vision Turn intelligence into measurable customer outcomes HubSpot Transformation Product • Go -to -market • Operating model Durable advantages Customer context • Trusted platform • Distribution • Ecosystem moat Financial commitment Durable growth + expanding margins

  9. Slide 9: The Outcomes Era

    The Outcomes Era

  10. Slide 10: Intelligence is necessary, but not sufficient

    OUR THESIS Intelligence is necessary, but not sufficient. Context is what turns intelligence into outcomes.

  11. Slide 11: Good context delivers great outcomes

    Good context delivers great outcomes Good Context MQLs generated +264% Build Marketing email replies +174% Demand Marketing -influenced deals created +110% Deals closed +224% Win Deals closed won +197% Deals Deals created +194% Connected customer calls +168% Delight Customer meetings booked +200% Cu

  12. Slide 12: Bad context is worse than no AI

    Bad context is worse than no AI Bad Context Good Context MQLs generated -28% +264% Build Marketing email replies -64% +174% Demand Marketing -influenced deals created -55% +110% Deals closed -31% +224% Win Deals closed won -27% +197% Deals Deals created -18% +194% Connected customer calls -86% +168%

  13. Slide 13: To help millions of organizations grow better

    OUR MISSION To help millions of organizations grow better.

  14. Slide 14: Democratize Inbound, CRM, AI

    PHASE THREE PHASE TWO Democratize AI PHASE ONE Democratize Democratize CRM Inbound Inbound Marketing Customer Platform Agentic Customer P latform

  15. Slide 15: HubSpot's position of strength

    HubSpot’s position of strength Financial 2021 → 2026e Platform 2021 → 1H 2026 Exceptional 2026 scale advantage distribution REVENUE CUSTOMERS SOCIAL MEDIA FOLLOWERS $1.3B → $3.7B 135,000 → 306,000 4.5M+ OPERATING MARGIN MULTI - HUB ADOPTION SALES AND CUSTOMER SUCCESS 9.0% → 20.7% 42% → 70% 4,500+ FR

  16. Slide 16: The Future of Go-To-Market

    The Future of Go -To -Market

  17. Slide 17: Customers care about outcomes

    Shift Shift Shift 1 2 3 Customers want Customers Customers care proof and want to build about outcomes predictability

  18. Slide 18: Our Strategy for AI Transformation

    Our Strategy for AI Transformation

  19. Slide 19: Product, GTM, Pricing, Company Transformation

    Product Delivering features to delivering outcomes GTM Selling software to proving value Pricing Charging for access to charging for value Company Transformation Scaling headcount to transforming with AI

  20. Slide 20: Leading with Outcomes: Product Strategy

    PRODUCT STRATEGY Leading with Outcomes

  21. Slide 21: Product focus

    Product focus 1 2 3 Build trusted Drive outcomes Make Breeze context as with HubSpot Assistant the intelligence layer Agents and gateway to Custom Agents HubSpot

  22. Slide 22: Driving Customer Outcomes: GTM Strategy

    GTM STRATEGY Driving customer Outcomes

  23. Slide 23: Distribution is our advantage

    2.8M 306,000 users customers Distribution is our advantage 4,500+ Ability to seed AI adoption sales & customer and scale success

  24. Slide 24: Our Partner Ecosystem is our forward-deployed moat

    4,000+ 50% Our Partner solutions partners of deals influenced by partners Ecosystem is our forward - deployed moat 25% 40% of ARR sourced of customer base by partners managed by partners

  25. Slide 25: Our pricing evolution

    Our pricing evolution PHASE THREE PHASE TWO Democratize PHASE ONE Democratize AI Democratize CRM Inbound Inbound Marketing Customer Platform Agentic Customer P latform Subscriptions Subscriptions and seats Seats and credits

  26. Slide 26: Hybrid pricing: Seats and credits

    VISION Easy to buy Hybrid pricing: Easy to grow Seats and credits Control over costs

  27. Slide 27: 2024: We simplified seats

    2024: We simplified seats WHAT WE DID WHAT WE SAW Lowered seat prices More customers Removed seat minimums Healthier customers Introduced the Core Seat More value captured by Core Seats

  28. Slide 28: Pricing focus

    Pricing focus Predictability Flexibility Lower price for agents Ability to swap seats for credits Pricing tied to outcomes Credit bundles to simplify buying Dashboards and thresholds to Pilots in -region to test and learn control spend

  29. Slide 29: Growth drivers

    Growth drivers Core Emerging Upmarket Multi-Hub Downmarket Seats Credits

  30. Slide 30: Transforming how we operate

    COMPANY TRANSFORMATION STRATEGY Transforming how we operate

  31. Slide 31: Embedding AI across our company to create leverage

    Embedding AI across our company to create leverage How we build How we grow How we operate of HubSpotters of engineers of inbound chats 100% use AI 84% handled by AI 94% use AI weekly to drive efficiency increase in lines of increase in win rate 123% code per engineer vs pre -AI benchmark 13% for AI

  32. Slide 32: The HubSpot Advantage

    The HubSpot Trusted platform with context Advantage Exceptional distribution Ecosystem as a moat AI-first operating model

  33. Slide 33: Duncan Lennox

    Duncan Lennox Chief Product & Technology Officer, HubSpot

  34. Slide 34: Build the best agentic platform

    OUR VISION Build the best agentic platform for go -to -market teams that delivers an easy, fast, and trusted experience customers love.

  35. Slide 35: AI-Native CRM

    AI-Native CRM INTELLIGENCE Aviator Harness Growth Context Graph TRUST Security Governance Observability Quality DATA Structured & Unstructured Data

  36. Slide 36: Apps & Agents, AI-Native CRM

    Apps & Agents ACTION Hubs HubSpot Agents Custom Agents AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  37. Slide 37: Interaction layer: Apps & Agents

    INTERACTION Apps & Agents Hubs HubSpot Agents Custom Agents AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  38. Slide 38: Headless, Apps & Agents, AI-Native CRM

    Headless MCP CLI Work, Context, & Data APIs INTERACTION Apps & Agents Hubs HubSpot Agents Custom Agents AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  39. Slide 39: Aviator Harness

    e Aviator Harness °

  40. Slide 40: Execution Loop

    Call Context LLM NO Finish? Execution YES Loop Response

  41. Slide 41: Aviator Harness: Quality. Trust. Governance.

    Aviator Harness QUALITY. TRUST. GOVERNANCE.

  42. Slide 42: Aviator Harness Differentiators

    Aviator Harness Differentiators Model Agnostic GTM Evals

  43. Slide 43: AI-Native CRM

    AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  44. Slide 44: Growth Context Graph

    Team Roles Goals Approvals Methodologies Growth Context Graph Business Brand Voice Product Customer Positioning ICP Communications Contracts Revenue

  45. Slide 45: Aviator Harness Growth Context

    Aviator Harness Growth Context

  46. Slide 46: Aviator Harness + Growth Context

    Aviator Harness + Growth Context Quality Performance Cost

  47. Slide 47: HubSpot is delivering the best outcomes for customers

    HubSpot is delivering the best outcomes for customers.

  48. Slide 48: AI-Native CRM

    AI-Native CRM Aviator Harness Growth Context Graph TRUST Security Governance Observability Quality Structured & Unstructured Data

  49. Slide 49: Self-Updating CRM

    Self-Updating CRM CRM property suggestions (3) Deal stage Qualified to buy Deal amount $40,000.00 Next steps Schedule internal alignment call with procurement officer and facilities manager by Friday. Action items (3)

  50. Slide 50: Context Home

    Context completeness ‘Your business Information about the shape of your business and brand, Relevant Al responses % Get personalized and tailored ‘conversations and responses from agents with a complete picture of your business and how it operates. 4 Learn about context 3 % Agent Hub jerview Agents

  51. Slide 51: New Message

    New Message Subject new UI, new pricing Hi there, I'm following up on our original conversation. We wanted to reach out and share some updates about our platform. Since our last conversation, we've done an overhaul. We've also reduced pricing, making it more efficient to scale. Would you be open to

  52. Slide 52: Addressing your UI and pricing concerns

    Subject Addressing your UI and pricing concerns Harriet, I'm following up on your Defiant Al trial from April. Your reps loved us but you gave us direct feedback that managing the platform wasn’t intuitive and finance couldn't swing the cost. Since then, we've rebuilt the admin experience with a ded

  53. Slide 53: Defiant AI trial from April

    oe — Defiant Al trial from April. reduces the cost of rolling it out across your 23,000 employees | { Customers ~~ Se eeear

  54. Slide 54: Business, Team, Customers

    Business Team Customers meeting at UNBOUND . seeeear:

  55. Slide 55: Business

    Business - platform wasn’t intuitive | couldn’t swing the cost. =Soaaeal across your 23,000 employees ——o— soed you or Deanna be open to meeting = seeeear

  56. Slide 56: Slide 56

  57. Slide 57: AI-Native CRM

    AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  58. Slide 58: Apps & Agents

    Apps & Agents Hubs HubSpot Agents Custom Agents

  59. Slide 59: HubSpot Agents lineup

    Customer Agent Prospecting Agent Deal Progression Revenue Context Campaign Agent Context Home AEO Agent Builder Revenue Agent Content Agent Growth Context Agentic Onboarding Nurture Agent

  60. Slide 60: Breeze Assistant

    4+ Breeze Assistant turn your current-quarter open pipeline into a hed executive summar Summary: Open Deals Clos. ated a polished executive summary fore Itincludes: your current-quarter open pipeline + which de kely he pipeline is dist deals deserve the most attention win/loss trend c: Deals ~ Alide

  61. Slide 61: Build demand

    MARKETING SERVICE Build Win Delight demand deals customers

  62. Slide 62: Find in HubSpot + Breeze Assistant

    Find in HubSpot + Breeze Assistant m Moar + Marketing Studio Analyze Campaigns (3) vx Date range (This year) v ‘Attribution model (Linear) Attribution method = Advanced filters. v Organic Traffic Recovery Campaign Topline metrics © Ezitattribution interactions) (2 Edit reports Goal: Generate leads A

  63. Slide 63: Win deals

    SALES MARKETING SERVICE Build Win Delight demand deals customer

  64. Slide 64: Find in HubSpot + Breeze Assistant

    Find in HubSpot sistant My Deals @ MOBI + Northgate Deal - Sales pipeline Qualified to Buy A Overview Deal summary WE* 9 Sources toto L | @ @ B)( SB Emat )( & call Key information Sarah Chen (09/02/2026 9:00 AM PDT $20,000 View all properties Contacts (3) Patrick H © Chandler P. Actions v

  65. Slide 65: AI-Native CRM

    AI-Native CRM Aviator Harness Growth Context Graph Security Governance Observability Quality Structured & Unstructured Data

  66. Slide 66: Agent sprawl

    Agent sprawl

  67. Slide 67: Agent Hub

    Breadcrumb / Agent Hub agent noox ) SD Overview Agents. Workflows Needs Attention Context Build demand Win Deals Delight Customers. Scale Growth Increase brand visibility, Increase win rate improvement Increase resolution rate Increase net revenue retention gent Manage featured agent Activate featur

  68. Slide 68: Create a campaign

    « Back to campaign details Closed-Lost Deal Create) A Automate Create a campaign Hi Jane. Let's build your campaign together. Before I plan, I have a question: I searched your portal and found a strong match for your audience: @ Mid-Market Finance Controllers Finance leaders at mid-market firms mana

  69. Slide 69: Headless

    Headless MCP CLI Work, Context, & Data APIs

  70. Slide 70: Custom Agents can run on HubSpot

    OUR ECOSYSTEM STRATEGY Custom Agents Custom Agents can run on can run HubSpot HubSpot

  71. Slide 71: Headless: Data, Context, Work

    Headless 01 02 03 Data Context Work Deal data Deal insight Deal action

  72. Slide 72: First CRM connectors with leading AI models

    First CRM with First CRM connectors for all First CRM connector with four leading frontier with MCP Claude models APRIL 2025 JUNE 2025 JULY 2025 MAY 2026 MID 2026 SEP 2026 First CRM with deep Launched #1 CRM connector research connector for Agent CLI for ChatGPT and ChatGPT Claude

  73. Slide 73: First CRM to integrate with ChatGPT Ads

    First CRM to integrate with ChatGPT Ads UNBOUND 2026 Launched AI Growth Bundle

  74. Slide 74: What differentiates HubSpot?

    New foundation built for the agentic era What Platform that makes AI easy differentiates API strategy built for customer choice HubSpot? Trust built into core

  75. Slide 75: Growth Context drives outcomes on HubSpot

    Growth Context drives outcomes 3.6x 3.2x 2.1x more MQLs more deals more tickets closed on HubSpot.

  76. Slide 76: Driving GTM outcomes that customers love

    OUR GOAL Driving GTM outcomes that customers love.

  77. Slide 77: Jon Dick

    Jon Dick Chief Customer Officer, HubSpot

  78. Slide 78: Customers in the Outcomes Era

    Customers ~ Outcomes Era

  79. Slide 79: Outcomes Era priorities

    Democratize AI for SMBs Outcomes Era Drive customer outcomes Ensure durable HubSpot growth

  80. Slide 80: The SaaS era was about promise

    THE OLD JOURNEY The SaaS era was about promise Aware Evaluate Commit Adopt

  81. Slide 81: The Outcomes Era is about proof

    THE NEW JOURNEY The Outcomes Era is about proof

  82. Slide 82: The Outcomes Era is about proof

    THE NEW JOURNEY The Outcomes Era is about proof Consider Build Prove Grow Arrive ready Start with See clear Expand to buy first use case outcomes use cases

  83. Slide 83: Transforming our GTM: Distribution, Engagement

    01 02 Transforming Distribution our GTM Engagement

  84. Slide 84: Distribution

    01 Distribution Transforming our GTM

  85. Slide 85: Our distribution advantage

    Our distribution advantage HubSpot Media* Morning Brew Axios Bloomberg Forbes Reuters Financial Times Workweek Fast Company Industry Dive HubSpot Media vs. other outlets Inc. Distribution

  86. Slide 86: #1 in AI search share of voice

    HubSpot is #1 in AI search share of voice for the CRM category.

  87. Slide 87: Our distribution advantage

    Our distribution advantage 300K+ 70% 19% customers of install base ARR Pro+ customers using using 3+ hubs HubSpot agents Distribution

  88. Slide 88: Engagement

    02 Transforming our GTM Engagement

  89. Slide 89: Customer Success and Sales

    Customer Sales Success Engagement

  90. Slide 90: Sales + Customer Success

    Sales + Customer Success Engagement

  91. Slide 91: Partners are our forward-deployed team

    Partners are our forward -deployed team Engagement

  92. Slide 92: Partner value: industry experience, technical expertise

    Change Industry Technical management experience expertise resources Engagement

  93. Slide 93: Partner impact on upmarket deals

    Partner impact on upmarket deals 8pt 75% 14pt higher win rates higher ASP higher NRR Engagement

  94. Slide 94: Downmarket

    Downmarket

  95. Slide 95: More options. Same challenges.

    More options. Same challenges. Downmarket

  96. Slide 96: Positioning, Promotion, Pricing

    Positioning Promotion Pricing Outcomes and value Marketing and partnerships Flexibility and control Downmarket

  97. Slide 97: Downmarket

    Downmarket

  98. Slide 98: Computer and Network Security | 11-50 employees

    Computer and Network Security | 11 -50 employees Downmarket

  99. Slide 99: Problem: prospect research over prospecting

    PROBLEM Sales reps spent more time on prospect research than prospecting Combed through thousands of emails for insights Downmarket

  100. Slide 100: Results: 2x email response rate

    RESULTS 2x email 8x credits commitment response rate with HubSpot Downmarket

  101. Slide 101: Technology | 11-50 employees

    Technology | 11 -50 employees Downmarket

  102. Slide 102: Problem: no way to collect leads at scale

    PROBLEM No way to collect leads at scale Needed outcomes in weeks, not months Downmarket

  103. Slide 103: Results: 1 week touchless implementation

    RESULTS 1 week Touchless HubSpot upgrade from free implementation to enterprise Downmarket

  104. Slide 104: Easy, fast, better outcomes

    OUR DOWNMARKET VALUE PROPOSITION Easy, fast, better outcomes Downmarket

  105. Slide 105: Upmarket

    Upmarket

  106. Slide 106: More scrutiny. Higher expectations.

    More scrutiny. Higher expectations. Upmarket

  107. Slide 107: Headless, Apps & Agents, AI-Native CRM

    Headless MCP CLI Work, Context, & Data APIs INTERACTION Apps & Agents ACTION Hubs HubSpot Agents Custom Agents AI-Native CRM INTELLIGENCE Aviator Harness Growth Context Graph TRUST Security Governance Observability Quality DATA Structured & Unstructured Data Upmarket

  108. Slide 108: Credibility upmarket

    Credibility upmarket Upmarket

  109. Slide 109: Playbook, Protection, Partnership

    Playbook Protection Partnership White -glove and specialized Embedded and de -risked Discovery and delivery Upmarket

  110. Slide 110: Upmarket momentum

    Upmarket momentum 38% 27% YoY increase in YoY increase in $120K ARR deals Upmarket Partner attach Upmarket

  111. Slide 111: Upmarket customer: Eventus

    Upmarket SJ EVENTUS

  112. Slide 112: Manufacturing | 5,000+ employees

    Manufacturing | 5,000+ employees Upmarket

  113. Slide 113: Problem: over-customized, expensive system

    PROBLEM Existing system over - customized and expensive Wanted a solution to manual data entry Upmarket

  114. Slide 114: Results: 29x annual spend

    RESULTS 29x annual spend 1 4 Enterprise Hubs with HubSpot expansion Upmarket

  115. Slide 115: Fintech | 50-200 employees

    Fintech | 50 -200 employees Upmarket

  116. Slide 116: Problem: heavy research and personalization

    PROBLEM Prospects require heavy research and personalization Weighed building a customized in -house solution Upmarket

  117. Slide 117: Results: 3.3x influenced pipeline

    RESULTS 27% increase in 3.3x credits commitment influenced pipeline with HubSpot Upmarket

  118. Slide 118: Easy, fast, trusted, with lower TCO

    OUR UPMARKET VALUE PROPOSITION Easy, fast, trusted, with lower TCO Upmarket

  119. Slide 119: Why HubSpot Wins

    SS Why HubSpot Wins = —O

  120. Slide 120: Why HubSpot Wins

    Why HubSpot Wins Vs. Incumbents Vs. Custom -coded Vs. AI point solutions We’re easier, We do the hard We offer unified faster, and trusted. stuff well for less. breadth & depth.

  121. Slide 121: HubSpot Wins in the Outcomes Era

    HubSpot Wins in the OUTCOMES ERA

  122. Slide 122: Kate Bueker

    Kate Bueker Chief Financial Officer, HubSpot

  123. Slide 123: Agenda

    Agenda Solid foundation Growth drivers Durable margin expansion

  124. Slide 124: Solid foundation

    Solid foundation Financial Platform Exceptional scale advantage distribution

  125. Slide 125: Revenue growth

    Revenue growth $3.7B 23 % $1.3B CAGR 2021 2026e

  126. Slide 126: Non-GAAP operating profit

    Non -GAAP operating profit $764M 45 % CAGR 12pts $118M 2021 2026e margin expansion

  127. Slide 127: Free cash flow

    Free cash flow $750M 30 % CAGR $203M $1.4B 2021 2026e cash balance

  128. Slide 128: Platform advantage

    20 % 5.5B customer growth company records and CAGR 18.2B contact records Platform 300,000+ 2,000 advantage customers today technology integrations 70% 4 of IB ARR on 3+ hubs leading frontier model connectors

  129. Slide 129: Exceptional distribution

    Top 10 4,500 global business sales and media network customer success Excep tional 350M 4,000 distribution organic views solutions partners 50% international ARR

  130. Slide 130: Solid foundation

    Solid foundation Financial Platform Exceptional scale advantage distribution

  131. Slide 131: Growth drivers

    Solid foundation Growth drivers Durable margin expansion

  132. Slide 132: Growth drivers

    Growth drivers Core Emerging Upmarket Multi-Hub Downmarket Seats Credits

  133. Slide 133: Growth drivers: Core

    Growth drivers Core Upmarket Multi-Hub Downmarket

  134. Slide 134: Upmarket momentum

    Upmarket Number of $120k+ ARR deals % of IB ARR from momentum $120k+ customers 18% 5% Q1 ‘21 Q2 ‘26 Q1 ‘21 Q2 ‘26

  135. Slide 135: Multi-hub adoption increasing

    Multi -hub % of New ARR (Pro+ Only) IB ARR Mix by Hub Count adoption 81% increasing 2+ Hubs 70% 55% 56% 3+ Hubs 25% Q1 ‘21 Q2 ‘26 Q1 ‘21 5+ 4 3 2 1 Q2 ‘26

  136. Slide 136: Downmarket growth

    Downmarket Starter Customers growth 150k 3x 50k 2021 Q2 '26

  137. Slide 137: Growth drivers: Emerging

    Growth drivers Emerging Seats Credits

  138. Slide 138: Seat count

    Seat count 2.5M Total Paid Seats 1.4M 1.1M Paid Core Seats Q2 ‘24 Q2 ‘26

  139. Slide 139: Breeze Assistant

    Breeze Adoption Agentic actions Assistant 57% 4.4x 37% Dec ‘25 Aug ‘26 Dec ‘25 Aug ‘26

  140. Slide 140: Agents

    Agents HubSpot Agents Custom Agents APIs

  141. Slide 141: AI success framework

    Reach Depth AI success framework Quality Growth

  142. Slide 142: HubSpot Agents lineup

    Customer Agent Prospecting Agent Deal Progression Revenue Context Campaign Agent Context Home AEO Agent Builder Revenue Agent Content Agent Growth Context Agentic Onboarding Nurture Agent

  143. Slide 143: HubSpot agent momentum

    HubSpot agent momentum Pro+ customer adoption Monthly agentic actions Total monthly credits used April 15 19% pricing 2x change 3.5x 2x 9% Dec ‘25 Aug ‘26 Dec ‘25 Aug ‘26 Dec ‘25 Aug ‘26

  144. Slide 144: Customer Agent results

    RESULTS Before After Customer Agent Customer Agent 70 % 100 % 100 x tickets handled tickets handled credit expansion

  145. Slide 145: 3,000+ custom agents deployed

    3,000+ custom agents deployed Extend and customize agent use cases Custom Agents Meaningful monetization opportunity

  146. Slide 146: +$700K revenue closed with Prospecting Agent

    RESULTS Built custom Process shrunk +$700K Scoping and Upsell agents from days to minutes in revenue closed with Prospecting Agent

  147. Slide 147: APIs

    APIs Headless 01 02 03 Data Context Work

  148. Slide 148: Agents

    Agents HubSpot Agents Custom Agents APIs

  149. Slide 149: Evolving pricing with AI transformation

    Evolving pricing with AI transformation

  150. Slide 150: Seats simplification

    Seats simplification Lowered seat prices More customers Removed minimums Lower initial ASPs Introduced core seat Better revenue retention +2 pts net revenue retention

  151. Slide 151: Pricing evolution

    Pricing Simpler More More evolution predictable flexible

  152. Slide 152: Growth drivers

    Growth drivers Core Emerging Upmarket Multi-Hub Downmarket Seats Credits

  153. Slide 153: Durable margin expansion

    G Solid foundation A] Yy Growth drivers Cc Durable margin expansion

  154. Slide 154: How we'll deliver leverage

    How we’ll deliver leverage COGS Invest aggressively in AI to drive adoption and usage, ongoing optimization R&D Faster innovation enabled by AI Efficiency across full customer journey; focus on shift to institutional S&M productivity G&A Leverage automation, data, and systems

  155. Slide 155: Meaningful operating margin expansion over time

    Meaningful operating margin expansion over time 30 % non -GAAP 23– 24 % 21% 10% SBC 20 % GAAP 2026e 2027 2030

  156. Slide 156: Financial principles

    Long -term revenue growth Consistent operating margin expansion Strategic capital deployment Principles Manage dilution Compelling earnings growth

  157. Slide 157: Key takeaways

    Key takeaways Solid foundation Significant growth opportunity Meaningful margin expansion

  158. Slide 158: Thank you.

    Thank you.

  159. Slide 159: GAAP to Non-GAAP Reconciliations

    GAAP to Non -GAAP Reconciliations

  160. Slide 160: Non-GAAP Operating Income

    Non -GAAP Operating Income 2021 2022 2023 2024 2025 2026e % of % of % of % of % of % of $ '000s $ '000s $ '000s $ '000s $ '000s $ '000s Revenues Revenues Revenues Revenues Revenues Revenues Operating Income GAAP operating (loss) income -4.2% (109,101) -6.3% (200,929) -9.3% -2.6% 7,379 0.2% 199,156 5

  161. Slide 161: Free Cash Flow (TTM)

    Free Cash Flow (TTM) December 31, 2021 December 31, 2022 December 31, 2023 December 31, 2024 December 31, 2025 $ '000s $ '000s $ '000s $ '000s $ '000s GAAP net cash and cash equivalents provided by operating activities 238,728 273,177 350,972 598,599 760,717 Purchases of property & equipment (28,726

  162. Slide 162: Forecasted Non-GAAP Operating Income and Income Per Share

    Forecasted Non -GAAP Operating Income and Income Per Share Three Months Ended Year Ended September 30, 2026 December 31, 2026 $ '000s Operating Income GAAP operating income range $37,563 -$38,563 $197,156-$201,156 Stock -based compensation 135,055 511,271 Amortization of acquired intangible assets 4

  163. Slide 163: Definitions

    Definitions Customers: We define our Customers at the end of a particular period as the number of business entities with one or more paid subscripti on s to our customer platform, either purchased directly with us or purchased from a Solutions Partner. A single customer may have separate paid s ubs

  164. Slide 164: Slide 164

HubSpot — Investor Day (2026) on 6ix