Oversea-chinese Banking Corporation Limited · SGX:O39
Oversea-chinese Banking — Investor Day (September 2015)
12 slides from Oversea-chinese Banking's investor day presentation, Sep 7, 2015
Slide 1: OCBC Digital Strategy Introduction
OCBC Digital Strategy Introduction Pranav Seth Head, e-Business & Business Transformation 07 September 2015 Disclaimer: This material should be read as an overview of OCBC’s current business activities and operating environment. It should not be solely relied upon by investors or potential investors
Slide 2: Digital strategy Introduction
Asia’s Leader in Digital Digital strategy Banking by IDC Introduction
Slide 3: Core belief: Digital banking defined as end to end re-imagining of banking services
Core belief: Digital banking defined as end to end re- imagining of banking services for the digital customer Digital Banking Smarter & simpler banking and advice to the Digital Consumer Self-service banking seamlessly across all channels • Digital and digital enabled • Simplicity interactions • “Ba
Slide 4: Digital banking: guiding principles
Digital banking: guiding principles 1 2 3 Mobile & Personalization Direct First & Relevance Efficiency Front to back automation 4 Think & Act Start-up! 4
Slide 5: Key differentiating blocks
Key differentiating blocks #DigitalHere! Best in breed Customer insights & #DigitalNow! focus experience design Data analytics Focus on Digital Transformation of Pragmatic & active Core business scan of innovation, threats, opportunities Focus on Revenue, Efficiency & Net Promoter Score with discipl
Slide 6: Key differentiating blocks
Key differentiating blocks #DigitalHere! Best in breed Customer insights & #DigitalNow! focus experience design Data analytics Asia’s Top Design Longest established for Practice 2014 & 2015 a Singapore bank (since (Singapore Design 2010) Awards) Diverse backgrounds Experienced across physical as wel
Slide 7: Key differentiating blocks
Key differentiating blocks #DigitalHere! Best in breed Customer insights & #DigitalNow! focus experience design Data analytics Group wide capability Early adopter - 2001 including OCBC Bank, $100m+ investments Great Eastern and into data platform for OSPL. Regionally. last 8 years Structured and uns
Slide 8: Rigorous process to leverage customer data & insights and design thinking
Rigorous process to leverage customer data & insights and design thinking Customer Channel Experience Design thinking Customer Insights Research Big Data Customer
Slide 9: Digitization focus areas for consumer bank
Digitization focus areas for consumer bank Online/ Mobile as core channel – sales, service & engagement Agent mobility, process & branch digitization Personalized & Democratic Wealth Access 9
Slide 10: Online/ Mobile results
Online/ Mobile results • 2nd in Market share; higher • 20% of all 360 account • Highest customer than natural share+ sales and Credit cards ^ satisfaction in SG (competitive net promoter score) for 3 years running+ • Highest growth rates of • 25% of all Unit Trusts and digital active customers Gener
Slide 11: Digital results: usage, cross-sell and efficiency
• 1+ million deposit accounts • 35-100+% increase opened since 2011 in add-on services • $90M banca sales since Apr ’15 • 15% increase Cross-sell & Usage • 90+% of digital in cross-sell and Financial Needs add-on adoption Analysis services Front-to-back Customer efficiency Experience • 29% time • Hi
Slide 12: Thanks
Thanks
Oversea-Chinese Banking — Investor Day (September 2015) on 6ix