Mercedes-benz Group Ag · XETR:MBG
Mercedes-benz — Daimler — Investor Day (February 2017)
30 slides from Mercedes-benz's investor day presentation, Feb 14, 2017
Slide 1: Daimler Financial Services Capital Market Day 2017
Daimler Financial Services Capital Market Day 2017 London – February 14, 2017 Daimler AG Daimler Financial Services Capital Market Day 2017 1
Slide 2: Capital Market Day: Franz Reiner
CAPITAL MARKET DAY Franz Reiner Member of the Board of Management, Daimler Financial Services Daimler AG Daimler Financial Services Capital Market Day 2017 2
Slide 3: We Engage Customers for Life
WE ENGAGE CUSTOMERS FOR LIFE Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 03
Slide 4: We create a holistic and customer-centric ecosystem for connected mobility solutions
We create a holistic and customer-centric ecosystem for connected mobility solutions CONNECTED MOBILITY SOLUTIONS (ONE ID) Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 04
Slide 5: We focus on the individual needs of our customers
We focus on the individual needs of our customers Dealer Private customers Corporate customers Fleet Mgmt. customers ‘We need efficient ‘We require added value to ‘We expect a one-stop ‘We need flexible solutions multi-brand fleet increase sales as well as shopping experience with and optimized tota
Slide 6: Lean systems and processes are key to an extraordinary customer journey
LEAN SYSTEMS AND PROCESSES ARE KEY TO AN EXTRAORDINARY CUSTOMER JOURNEY Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 06
Slide 7: Dealer: we require added value to increase sales
DEALER WE REQUIRE ADDED VALUE TO INCREASE SALES AS WELL AS FAST & EASY SYSTEMS AND PROCESSES. Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 07
Slide 8: Outstanding loyalty rate
63% OUTSTANDING LOYALTY RATE Source: Daimler AKA Study Financial ‚Automotive Services AG Finance 2016‘, Germany Daimler AG Daimler Financial Services Capital Market Day 2017 08
Slide 9: We enable our dealers to be more successful
We enable our dealers to be more successful PERFORMANCE 45 Fast credit decisions High automated approval rate Time saving per customer 82 within 15 minutes 80% min ** % * * STRATEGIC BENEFITS Enable dealer success Reduce time Strengthen market Own customer interfaces in a digital world to retail pos
Slide 10: Connecting customers and dealers is just a swipe away with StarMatch
Connecting customers and dealers is just a swipe away with StarMatch Fast and easy Tinder-like user experience Simple information cards Easily swipe through offers for fast decision making to find best fitting match Tailored Dealer contact and experience Suggested packages are tailored Sales enablin
Slide 11: Private customers: one-stop shopping experience
PRIVATE CUSTOMERS WE EXPECT A ONE- STOP SHOPPING EXPERIENCE WITH 24/7 AVAILABILITY AND MOBILITY ON DEMAND. Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 11
Slide 12: Online research quote on financial services ahead of brand decision
74% ONLINE RESEARCH QUOTE ON FINANCIAL SERVICES AHEAD OF BRAND DECISION Source: Google Consumer Survey 2015, UK Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 12
Slide 13: Financing at our customers' fingertips via a seamless digital customer journey
Financing at our customers’ fingertips is enabled by a seamless digital customer journey Calculate Stay in touch Internet calculator Customer portal StarMatch Find Buy Re-buy Product finder Online credit check Personalized offers Direct online financing Daimler Financial Services AG Daimler AG Daiml
Slide 14: We create our products addressing individual needs based on stages of life
We create our products addressing individual needs based on stages of life* Best agers Families Women Generation Y “ownership” “personal interaction” “added convenience” “comfort” “security” “premium customer experience” “hands-on advice, education” “personalized service” “everything online” “flexib
Slide 15: We offer a broad variety of products
We offer a broad variety of products – from traditional to innovative solutions Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 15
Slide 16: We attract younger customers for Daimler brands with tailor-made products
We attract younger customers for Daimler brands with tailor-made products UP TO 9 YEARS YOUNGER CUSTOMERS A-CLASS Online & social media Affordability Digital customer Fast and easy credit campaigns message journey approvals Daimler Financial Services AG Daimler AG Daimler Financial Services Capital
Slide 17: Combined packages ensure total mobility for electric/hybrid vehicles
With our combined packages we ensure total mobility for customers with electric/hybrid vehicles ELECTRIC VEHICLE + USAGE OF CAR2GO OR PLUG-IN HYBRID + USAGE OF MB RENT eMOBILITY B FLEXIBLE PACKAGE PACKAGE Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 17
Slide 18: We care for our customers, engaging them for life
We care for our customers, engaging them for life PERFORMANCE Internet calculations Visits online store Reachability customer service 80% per year per week 30 seconds 3mn 15k STRATEGIC BENEFITS * * Attract new customer groups Turn customers Contribute towards for Daimler brands into fans Daimler pro
Slide 19: Commercial customers: flexible solutions and optimized total cost of ownership
COMMERCIAL CUSTOMERS WE NEED FLEXIBLE SOLUTIONS AND OPTIMIZED TOTAL COST OF OWNERSHIP. Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 19
Slide 20: Leased, financed, rented commercial vehicles
944,000 LEASED, FINANCED, RENTED COMMERCIAL VEHICLES Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 20
Slide 21: We are leading the business from ownership to flexible mobility solutions
We are leading the business from ownership to flexible mobility solutions Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 21
Slide 22: Tailor-made mobility solutions for our commercial customers
We keep on innovating the business with tailor made mobility solutions for our commercial customers MOBILITY SOLUTIONS FOR VANS DYNAMIC LEASE OPERATE LEASE BASED ON PRICE PER KM VAN-DEDICATED MOBILITY OFFER INCL. SHARING, RENTING AND COMPLETE FLEET MANAGEMENT SOLUTIONS FIXED MONTHLY FLAT FEE + VARIA
Slide 23: We delight our commercial customers with flexible financial and mobility solutions
We delight our commercial customers by offering a broad variety of flexible financial and mobility solutions PERFORMANCE Van penetration Portfolio CharterWay Insurance discounts with safety products (global) (Germany) (Trucks) 41% 2 bn€ Up to 26% STRATEGIC BENEFITS Offer one-stop Increased Increase
Slide 24: Fleet management customers: efficient multi-brand solutions
FLEET MANAGEMENT CUSTOMERS WE NEED EFFICIENT MULTI- BRAND FLEET MANAGEMENT SOLUTIONS FOR OUR INTERNATIONAL BUSINESS. Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 24
Slide 25: The European fleet management market is expected to double until 2020
The European fleet management market is expected to double until 2020 5.3 mn units 10.6 mn units 2015 2020 Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 25
Slide 26: The acquisition of Athlon will strengthen our market position
The acquisition of Athlon will strengthen our market position 1,800 Employees 1.1 bn € Almere, NL Purchase price Headquarters Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 26
Slide 27: 360 degree Fleet Management solutions
We offer 360 degree Fleet Management solutions to our customers – they drive, we care c b Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 27
Slide 28: Fleet Management contributes to the overall Daimler strategy
Our Fleet Management activities greatly contribute towards the overall Daimler strategy PERFORMANCE 75% International coverage Business mobility Customer satisfaction 24 (contracts) (contracts) 361k k STRATEGIC BENEFITS * Own the customer Utilize market potential Contribute towards interface for Dai
Slide 29: Our customers and dealers attest to our world class service
Our customers and dealers attest to our world class service! CUSTOMER SATISFACTION ABOVE 80 POINTS #1 DEALER SATISFACTION #1 #1 #1 #1 Daimler Financial Services AG Daimler AG Daimler Financial Services Capital Market Day 2017 29
Slide 30: Disclaimer
Disclaimer The figures in this document are preliminary and have neither been approved yet by the Supervisory Board nor audited by the external auditor. This document contains forward-looking statements that reflect our current views about future events. The words “anticipate,” “assume,” “believe,”