Flutter Entertainment Plc · NYSE:FLUT
Flutter Entertainment — Betfair Group — Investor Day (November 2014)
91 slides from Flutter Entertainment's investor day presentation, Nov 3, 2014
Slide 1: Product & Technology
PRODUCT & TECHNOLOGY 3 November 2014
Slide 2: Investing in product & technology
Investing in product & technology Product & technology headcount Technology spend ¹ (£m) c. 840 c.79 750 73 Product 31 +17% 37 development Platform & 42 42 IT operations FY14 FY15F FY14 FY15F 1 Excludes Betfair US 2
Slide 3: Agenda
Agenda Why Product Matters Mark Brooker, COO Development Capability Paul Cutter, CTO Platform: Growth & Scalability Tim Morrow, Sports Technology Director Security Swati Lay, Security Director Product Development Sylvie McDermott, Product Director Avi Marco, Director of Enterprise Data Technology in
Slide 4: Why Product Matters
WHY PRODUCT MATTERS Mark Brooker Chief Operating Officer CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 5: About Me
About Me 2014 Chief Operating Officer 2013 Managing Director, Sportsbook 2010 Corporate Development Director Before Investment Banker CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 6: Why does Product matter?
Why does Product matter? • One of the key levers to run the business • Helps acquire and retain customers • Increases monetisation Reason for joining Betfair Early life churn rate 45% 35% 40% 30% 35% 25% 30% 25% 20% 20% 15% 15% 10% 10% 5% 5% 0% 0% Product Price Promotion Product Price Promotion 6
Slide 7: KING bo as
KING bo as a STONEHILL JACK SeEFO0D CHIDSWELL MILKWOOD WOLF OF WALLSTREET CROWN THEATRE he very WOOD PASTORAL GIRL me DRACO BAY SLY a Reit BLUE KASCADE RO TREASURE ’ mh 4 STAKE ]Draces ] tot ae I Ne - a CASHED OUT FOR #ThislsPlay #* betfair
Slide 8: What constitutes product development
What constitutes product development Feature innovation Improving customer Closing Examples: experience • Cash Out competitive • Price Rush • Money Back Extra gaps Examples: • Single sign on for mobile apps • Easier promo journeys Examples: • Improved market display • More in-play events / • Data vi
Slide 9: Betfair Product Management Lifecycle
Betfair Product Management Lifecycle 2 - Benchmark against the competition 1 - Clear Commercial 3 - Involve Objectives Stakeholders 4 - Look outside the industry for inspiration 7 - Measure 5 - Prioritise Revise what matters & Iterate without losing the Vision 6 - Test with Customers CONFIDENTIAL an
Slide 10: Case Study: Cash Out on Sportsbook
Case Study: Cash Out on Sportsbook Customer Acquisition Customer Retention Customers c. 70% more likely to remain active if they use Cash Out in month 1 Cash Out is 2nd most % of customers active cited reason for 1 joining Betfair Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 No Cash Out Cash Out (1) (1) Customer w
Slide 11: Case Study: Price Rush
Case Study: Price Rush Customer Retention Improved Monetisation Customers c.20% more likely to remain active Bets per Average Player Day2 receiving a Price Rush in month 1 112 110 108 % of customers active 106 104 102 100 98 96 94 Mth 2 Mth 3 Mth 4 Mth 5 Mth 6 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5
Slide 12: Case Study: Seamless Wallet for Casino
Case Study: Seamless Wallet for Casino Number of customers cross-sold into Casino Launch of seamless wallet for Casino May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2012 2013 2014 CONFIDENTIAL and not for reproduction
Slide 13: Case Study: Money Back Extra
Case Study: Money Back Extra Impact of Customer Engagement with Money Back Extra Bets per Player Day Month Before Month After CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 13
Slide 14: Case Study: Cross market liquidity matching & exposure management
Case Study: Cross market liquidity matching & exposure management • The idea ‒ Match liquidity between separate markets (e.g. Correct score and Under / Over) ‒ Move exposure calculation to net position across related markets rather than on each individual market • Benefit to customers ‒ Increased li
Slide 15: Case Study: Cross market liquidity matching & exposure management
Case Study: Cross market liquidity matching & exposure management CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 15
Slide 16: How long does product advantage last?
How long does product advantage last? 2011: Oct 2012: May 2013: Aug 2013: Aug 2014: Cash Out First Cash Cash Out Second Cash Out Third Cash Out launched on Out TV introduced TV campaign TV campaign Betfair Exchange campaign on launched launched launched Sportsbook On-going product improvements Compe
Slide 17: Implications of transient advantage
Implications of transient advantage • Speed to Market really matters • Commercial teams drive the Product roadmap • Good in-house tech required - faster than third party suppliers • Need to keep improving after product launch Competitive marketplace = constantly raising the bar for product CONFIDENT
Slide 18: Summary: why does Product matter?
Summary: why does Product matter? • One of the key levers to run the business • Acts as a • Helps acquire new significant customers barrier to entry • Improves retention of • Raises the bar for customers existing players • Increases monetisation CONFIDENTIAL and not for reproduction without prior wr
Slide 19: Development Capability
DEVELOPMENT CAPABILITY Paul Cutter Chief Technology Officer CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 20: About Me
About Me 2014 Joined Betfair as CTO in February 2014 2008 Director of Software Engineering at BSkyB 2005 VP Technology at AOL Europe Various roles leading technology teams for consultancies and web startups Ph.D. in Mechanical Engineering 1996 CONFIDENTIAL and not for reproduction without prior writ
Slide 21: About Technology
About Technology Over 700 people with a variety of different backgrounds CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 22: Betfair Development Centres
Betfair Development Centres 500 developers in 3 locations Hammersmith, UK • 100 developers • Sports platform development Porto, Portugal • 200 developers • Sports platform and channels Cluj, Romania • 200 developers • eCommerce, Games and Foundation CONFIDENTIAL and not for reproduction without prio
Slide 23: Buy vs Build
Buy vs Build Mixed-mode development • Modular architecture built on web standards • Mix of in-house development with off-the shelf components In-House Off-the-Shelf • Strategic value • Commodity product • Not available on the market • Achieve scale rapidly • Desire to differentiate • Not a key diffe
Slide 24: Modular Architecture
Modular Architecture Mix of in-house and off-the-shelf components Exchange Sportsbook Games eCommerce web/mobile web/mobile web/mobile web/mobile API Exchange Sportsbook Games eCommerce In-House Fixed Odds Exchange Off-the-Shelf Engine Games API Account Identity Foundation Wallet Payment CONFIDENTIA
Slide 25: In-House Development dominates spend
In-House Development dominates spend Significantly higher proportion than most competitors % of development spend in-house (H1 2014) 1 53% 86% 1 William Hill results presentation for six months ended 30 June 2014 CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting
Slide 26: Benefits of In-House Development
Benefits of In-House Development Pace of delivery – we can control how much resource we allocate to key priorities Innovation – we can try out ideas rapidly and accelerate the ones that work Knowledge – we keep the knowledge of our platforms within our teams Value – investing in our near-shore centr
Slide 27: The Way We Work
The Way We Work Focus on lean and agile, and automation • Teams are organised into scrums of 7 or 8 people Lean and • Each scrum is as autonomous as possible Agile • Rapid, iterative development with releases every 2 weeks • Work prioritised by commercial teams to deliver most value • Automated test
Slide 28: Summary
Summary • 500 developers in 3 centres of excellence Substantial development • Deep technical expertise capability • Vast majority of development is in-house • Pace of delivery Provides • Facilitates innovation competitive advantage • Allows differentiation • Value for money CONFIDENTIAL and not for
Slide 29: Platform: Growth & Scalability
PLATFORM: GROWTH & SCALABILITY Tim Morrow Director of Technology for Sports CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 30: About Me
About Me 2013 Director of Technology for Sports 2010 Joined Betfair as Head of Channels 2006 Architect for Ecommerce platforms at Shopzilla US Various technology companies in Southern California area BEng Computer Science 1997 CONFIDENTIAL and not for reproduction without prior written consent. © of
Slide 31: Growth provides challenges
Growth provides challenges Customer growth Events & markets Signature products • New customer • Greater breadth of • Cash Out acquisition events and markets • Price Rush • Reactivation of lapsed customers • Over 600k new • 240% increase in peak • Over 20 million Cash customers acquired in simultaneo
Slide 32: Exchange: Scale
Exchange: Scale Daily Exchange Transactions Rates – last 36 months Saturday 60m Saturday 50m 40m 30m 20m 10m October 2011 October 2012 October 2013 October 2014 Exchange transactions rates have almost trebled over the last 3 years, requiring a scalable, robust infrastructure CONFIDENTIAL and not for
Slide 33: Exchange: Performance
Exchange: Performance • uptime 99.9% • of all bets matched within one second 99.99% • average time to return funds following 14 seconds settlement Exchange performance must be maintained while growing and scaling customer demand CONFIDENTIAL and not for reproduction without prior written consent. ©
Slide 34: Exchange: API
Exchange: API • 2.4 Billion API calls per day • 75,000 API calls per second at peak • Migrating customers to a new API • Enables future growth and new capabilities CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 34
Slide 35: Exchange: Architecture
Exchange: Architecture Market and Bet Data Matching & Exposure Settlement CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 35
Slide 36: Sportsbook: Cash Out case study
Sportsbook: Cash Out case study • 70% of all bets eligible • 40% of active customer sessions on page • Higher average time on page Great product features demand increased scale CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 36
Slide 37: Sportsbook: Cash Out
Sportsbook: Cash Out Demand for Cash Out quotes (number of quotes per second) Late 2nd half 3pm Halftime Saturday Since last year we have scaled Cash Out quoting by 5x CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 37
Slide 38: Sportsbook: Architecture
Sportsbook: Architecture Web Mobile App Web Mobile App Data Cache Data Streams Sportsbook Sportsbook Database Database Plan to scale by multiples not by fractions CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 38
Slide 39: Scalable, cost efficient infrastructure
Scalable, cost efficient infrastructure Platform & IT operations spend (£m) 40 Spend per active customer (£) 21 20 20 30 20 10 H1 13 H1 14 H1 15 0 H1 13 H1 14 H1 15 Flat spend during a period of strong growth shows the scalability of our infrastructure CONFIDENTIAL and not for reproduction without p
Slide 40: Summary
Summary • Growth & new product features place increasing demands on infrastructure • Investment in hardware & architecture has allowed us to manage increasing scale efficiently • Continuing to invest in anticipation of further capacity growth We are rising to the challenge of growth CONFIDENTIAL and
Slide 41: Security
SECURITY Swati Lay, Director of Security CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 42: About Me
About Me 2012 Joined Betfair as Director of Security in January 2012 2009 Head of Information Integrity & Protection 2008 Head of Security, Commercial Bank, Global Payments & Wealth 2007 Head of Technology Risk, EMEA Head of Threat Management, Information Security & 1998 Privacy 1997 BS in Electrica
Slide 43: Betfair takes security seriously
Betfair takes security seriously Business • 100% Online Model Demands • c.£300 million of customer funds and data Significant • Over £5 million per year spent on security resources • 40 IT security professionals Experienced team CONFIDENTIAL and not for reproduction without prior written consent. ©
Slide 44: Defence In Depth
Defence In Depth Threat intelligence Supplier Assurance Monitoring & Filtering Detection End Users Suppliers Training & End Point Security Awareness Protection Assessments Data Loss Protection Customers Compliance Customer Security Regulators CONFIDENTIAL and not for reproduction without prior writt
Slide 45: Customer Security
Customer Security Real time ID verification 2-Step Authentication Mobile PIN Email Security Alerts CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 45
Slide 46: Customer Security – Real time ID Verification
Customer Security – Real time ID Verification Faster More Secure More Accurate Reduces Fraud CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 46
Slide 47: Customer Security – 2 Step Authentication
Customer Security – 2 Step Authentication Bank level protection of your Betfair Account Reduces chance of account compromise Customers spend more after enabling 2-Step CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 47
Slide 48: Customer Security – Mobile PIN
Customer Security – Mobile PIN Faster PIN tied to your mobile Convenient and secure CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 48
Slide 49: Customer Security – Email Security Alerts
Customer Security – Email Security Alerts Alerts on changes to your account Special alerts for key accounts CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 49
Slide 50: Customer Security – What's Next
Customer Security – What’s Next CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 50
Slide 51: Summary
Summary • Our business demands high levels of security • We meet that with our security team & security investment • We take our customers’ security extremely seriously – supports stronger acquisition and better retention CONFIDENTIAL and not for reproduction without prior written consent. © of the
Slide 52: Break
a* betfair ~ BREAK L
Slide 53: Product Development
PRODUCT DEVELOPMENT Sylvie McDermott Product Director CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 54: About Me
ABOUT ME January 2014 Product Director 2011 Head of Mobile Before CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 54
Slide 55: Product Team
PRODUCT TEAM Head of Head of Head of Head of Head of Head of UX & User Product Programme Sports E-Commerce E-Gaming Research Optimisation Management Driving the Roadmap Supporting the Roadmap Challenging the Roadmap CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporti
Slide 56: Betfair Product Management Lifecycle
BETFAIR PRODUCT MANAGEMENT LIFECYCLE 2 - Benchmark against the competition 1 - Clear 3 - Involve Commercial Stakeholders Objectives 4 - Look outside the industry for inspiration 7 - Measure 5 - Prioritise Revise what matters & Iterate without losing the Vision 6 - Test with Customers CONFIDENTIAL an
Slide 57: 1 - Clear Commercial Objectives
1- CLEAR COMMERCIAL OBJECTIVES CASE STUDY: World Cup The World Cup 2014 represented our biggest opportunity to acquire customers. As games were in the evening, we understood that our mobile proposition needed to compete to offer a better experience than our competitors. Commercial drivers Translate
Slide 58: Benchmark Against the Competition: Features
2 - BENCHMARK AGAINST THE COMPETITION Features Review Data Warehouse Validate Change Roadmap CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 58
Slide 59: Benchmark Against the Competition
BENCHMARK AGAINST THE COMPETITION CASE STUDY: Cash Out – Bet 365 1 2 3 4 5 6 7 8 9 10 CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 59
Slide 60: And here is how we do it…
AND HERE IS HOW WE DO IT… CASE STUDY: Cash Out – Betfair 1 2 3 4 5 6 7 8 CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 60
Slide 61: 3 - Involve the Stakeholders
3 - INVOLVE THE STAKEHOLDERS CASE STUDY: iOS Sportsbook app Internal Stakeholders External Stakeholders Commercial Brand Marketing Customer Care Trading Technology Development Team CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 61
Slide 62: 4 - Look Outside for Inspiration
4 - LOOK OUTSIDE FOR INSPIRATION CASE STUDY: Cross-Sell CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 62
Slide 63: 5 - Prioritisation Without Losing the Vision
5 - PRIORITISATION WITHOUT LOSING THE VISION All our designs included full product features but were gracefully de-scoped to stay in line with timeframe. CASE STUDY: Price Rush CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 63
Slide 64: 6 - Test with Customers – Ours & Theirs
6 - TEST WITH CUSTOMERS – OURS & THEIRS CASE STUDY: Arcade Redesign Informative Initial Test with Refine Test Again Research Designs Customers Home Visits Customer Data Competitor Review Google Analytics 1-2-1 Interviews Test The Journeys and Features Betfair customers from home visits Betfair custo
Slide 65: Home Visit Feedback
HOME VISIT FEEDBACK Too much content – difficult to read I want an experience that reflects my interests VIPs want to be more engaged I want to know what other people are playing All gambling sites are the same to me CONFIDENTIAL and not for reproduction without prior written consent. © of The Sport
Slide 66: 7 - Measure, Revise & Iterate
7 - MEASURE, REVISE & ITERATE CONTINUOUS IMPROVEMENT CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 66
Slide 67: Pace
BETFAIR PRODUCT MANAGEMENT LIFECYCLE 2 - Benchmark against the competition 3 - Involve 1 - Clear Objectives Stakeholders PACE 4 - Look outside the industry for inspiration 7 - Measure 5 - Prioritise Revise what matters & Iterate without losing the Vision 6 - Test with Customers CONFIDENTIAL and not
Slide 68: Pace: Feature Releases
PACE FY13 FY14 FY15 Total Feature Total Feature Total Feature Releases: Releases: Releases Planned: 21 32 52 (22 to date) Number of IOS app releases since May 2013 (Source App Annie 29/10/2014) 25 20 15 10 5 0 CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exc
Slide 69: Summary
Summary • We own and control our product roadmap • Our product roadmap is driven by our commercial objectives and customer insights • We are constantly benchmarking and seeking improvement CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 69
Slide 70: Technology in Marketing
TECHNOLOGY IN MARKETING Avi Marco, Director of Enterprise Data Services Johnny Devitt, Online Marketing Director CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 71: About Me – Avi Marco
About Me – Avi Marco 2013 Director of Enterprise Data Services Interim CTO 2012 2007 Head of Corporate BI 2006 Room Solutions Senior BI and Data Warehouse Architect 2003 Business Intelligence Technical Manager CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exc
Slide 72: Enterprise Data Services
Enterprise Data Services CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 72
Slide 73: Our Mission
Our Mission To make data accessible on demand CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 73
Slide 74: We collect a lot of data
We collect a lot of data rows of data selected for processing through 220m our warehouses every day 450bn rows of data in our data stores rows of data refined into our extreme performance 55bn Enterprise Data Cloud CONFIDENTIAL and not for reproduction without prior written consent. © of The Sportin
Slide 75: Keeping it simple
Keeping it simple Simplify access and timeliness of insight that matters We have stripped away complexity and harnessed the power of the cloud to achieve: • Near real time data (e.g. marketing effectiveness can now be seen within minutes) • Reduction in average query times from hours to minutes to s
Slide 76: We provide the means for the business to make decisions
We provide the means for the business to make decisions Data to Insight Insight to Action • Gather • Set Strategy / Targets • Measure • Implement • Consolidate • Action New Process • Report • Correct Strategy • Analyse and Augment • Cycle CONFIDENTIAL and not for reproduction without prior written c
Slide 77: About Me – Johnny Devitt
About Me – Johnny Devitt 2013 Online Marketing Director 2007 Various marketing roles at Paddy Power 2001 IT delivery 1998 Management consultancy at PwC Mechanical engineering 1994 CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 78: Sportsbook enables our Marketing to compete
Sportsbook enables our Marketing to compete • Exchange marketing is tough & complex for promotions • Sportsbook enables marketing on a level playing field Sportsbook promotions & product features are the platform for “Go to market“ 78
Slide 79: Our Marketing is competing responsibly, effectively and scaling efficiently
Our Marketing is competing responsibly, effectively and we are scaling efficiently Competing is doing the basics brilliantly Activation Customer CPA volume Segmentation Customer Multi Product Multi Platform Tenure Usage Usage What is setting Betfair apart in marketing? 79
Slide 80: What is setting Betfair apart in Marketing?
What is setting Betfair apart in Marketing? • Our marketing is enhanced by our tech & data capability • Our people know what excellent looks like CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited. 80
Slide 81: Technical & data capabilities enable marketing to iterate quickly
Our technical & data capabilities enable our marketing to be iterated quickly & fail fast Tech for Data Digital Media scaling Management Buying marketing for Marketing Capabilities automation How are these capabilities activated? 81
Slide 82: How does Data Management enable fast commercial decision making?
How does Data Management enable fast commercial decision making in Betfair? • Digital Landscape is dispersed, spend running in multiple locations • Acquisition happening in shorter bursts closer to events • Scaling up/down spend is key & depends on cost per acquisition (CPA) • Conversion optimisatio
Slide 83: Display Media Buying, media neutral and audience positive
Display Media Buying, we are media neutral and audience positive Focusing on 3rd Iterating We get performance by: Party media segmentation of buying lookalikes Yesterday Today • Target based on demographics • Find lookalikes of customers • Buy media in websites • Use 3rd Party data (cookies) to find
Slide 84: How does Data Management enable CRM automation and decision making
How does Data Management enable CRM automation and decision making in Betfair Example Half time Cash Out campaign • Challenge : “Run a cash out for profit SMS campaign to cash out positive profitable bets at half time on a Saturday” • Realisation by technology that marketing effectively needs access
Slide 85: Our team's heritage understands Exchange customers
Our team’s heritage understands Exchange customers, our newer team knows what excellent looks like in digital and paid social marketing We’ve brought in experience that has proven delivery capability We know what excellent looks like Team is indexed with gambling and financial services bias CONFIDEN
Slide 86: Summary
Summary • We can track our digital spend effectively Our tech is enabling our • We don’t talk about big data; we have it marketing to actionable for business perform better • Enabling our tools to access our data is changing how we think of campaigns Our People • Our Marketing team can operate at pa
Slide 87: Wrap Up
WRAP UP Breon Corcoran CEO CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.
Slide 88: Competing in a crowded market
Competing in a crowded market • Increasingly difficult to win through marketing alone • Product differentiation is key for acquisition & retention 88
Slide 89: Competing on product is not trivial
Competing on product is not trivial We are well placed: • Efficient in-house development capability • Not encumbered by retail considerations • Brand heritage of innovation & differentiation • Evidence that we can develop products that resonate with customers and dictate the industry agenda We belie
Slide 90: Combination of product & marketing investment is working
Combination of product & marketing investment is working UK&I monthly active customers, YoY % change 50% Price Rush launched Cash Out 40% launched on Sportsbook Sportsbook launched 30% 1st Cash Out ad 20% (Exchange) 10% 0% Jan-14 Sep 10 Sep 11 Sep 12 May-14 Nov 11 Jul 12 Nov 12 Jul 10 Nov 10 Jul 11
Slide 91: Q&A
Q&A CONFIDENTIAL and not for reproduction without prior written consent. © of The Sporting Exchange Limited.