Becton, Dickinson And Company · NYSE:BDX
Becton, Dickinson And — Jarrard Phillips Cate & Hancock — COVID-19 Communications Webinar (March 2020)
20 slides from Becton, Dickinson And's conference presentation, Mar 24, 2020
Slide 1: COVID-19 Communications
COVID-19 Communications Best Practices, Current and Emerging Trends and What to Expect Next
Slide 2: David Jarrard and Justin Gibbs
David Jarrard Justin Gibbs PRESIDENT & CHIEF EXECUTIVE OFFICER ASSOCIATE VICE PRESIDENT 25+ years of strategic counsel to America’s leading 12+ years of public affairs and communications health systems and providers; visionary CEO; author, strategist, political campaigns and Capitol Hill veteran. re
Slide 3: Trusted strategic communications consulting devoted to healthcare providers
Trusted strategic communications consulting devoted to healthcare providers jarrardinc.com 3
Slide 4: Ranked Among the Top Healthcare Communications Firms
Ranked Among the High Stakes 500+ TOP 10 Strategic Moments Healthcare Clients In 40+ States Healthcare Communications Firms in the Country JARRARD | &:., € BroadcastIVied 4 forum FOR HEALTHCARE STRATEGISTS
Slide 5: Today's Discussion
Today’s Discussion » Best Practices: Ground rules and fundamentals of successful COVID-19 communications. » Current and Emerging Trends: How healthcare providers are pivoting to the latest trends in communications, employee engagement and media relations. » What to Expect Next: Thinking ahead about
Slide 6: Lauren McConville and Danette Fitzgerald
Lauren McConville Danette Fitzgerald PARTNER, NATIONAL PRACTICE LEADER, VICE PRESIDENT OF MARKETING & JARRARD PHILLIPS CATE & HANCOCK COMMUNICATIONS, PARKVIEW HEALTH lmcconville@jarrardinc.com 6
Slide 7: Best Practices
Best Practices Ground rules and fundamentals of successful COVID-19 communications.
Slide 8: Best Practices
Best Practices Coordinate Communications » Messages » Approvals » Timing aligned across enterprise » Shared tone and philosophy » Leadership support Identify the right messengers » CEO – aspirational, mission-centered messages » Clinical leaders – patient care messages » HR leaders – employee engage
Slide 9: Best Practices
Best Practices Start Internally: Employees are most important audience » Employees are feeling, and will continue to feel, stress » Provide timely, transparent updates » Personally engage employees » Take quick action to address concerns Remember: Responsible Transparency Builds Trust » Share inform
Slide 10: Best Practices
Best Practices Have a plan to communicate Your plan should include: most likely COVID-19 scenarios » Strategy for communication 1 timing Patient/Employee Infection » Core messages: How you have 2 Patient/Employee Death prepared for COVID-19, who you are as an organization, the role 3 Capacity Issues
Slide 11: Best Practices
Best Practices Coordinate Communications Identify the right messengers Showcase Clinician Spokespeople to Separate Facts from Fear Start Internally: Employees are most important audience Remember: Responsible Transparency Builds Trust Have a plan to communicate most likely COVID-19 scenarios 11
Slide 12: Current and Emerging Trends
Current and Emerging Trends How healthcare providers are pivoting to the latest trends in communications, employee engagement and media relations.
Slide 13: Trends: Employee Engagement
Trends: Employee Engagement Employees are Stressed and Scared » COVID-19 adds pressure to an already stressful profession » Trying to stay informed on new processes, perform new tasks » Worried about their health, health of their families Many Healthcare Providers are Working to Ease Stress » Clear
Slide 14: Trends: Communications
Trends: Communications Rapid Operational Changes Create Communications Challenges » Limiting visitors and guests » New screening policies » Elective procedures rescheduled » Telehealth and virtual health technologies leveraged » Employees redeployed to different functions » Raises questions of finan
Slide 15: Trends: Media Relations
Trends: Media Relations Media focused on hospitals being unprepared » Limits in beds, equipment and caregivers could force hospitals to turn away patients » Essential to be cautiously confident COVID-19 is here to stay, so are opportunities to showcase innovation » Will be addressing the issue for m
Slide 16: Trends
Trends » Employees are Stressed and Scared » Many Healthcare Providers are Working to Ease Stress » Rapid Operational Changes Create Communications Challenges » Media focused on hospitals being unprepared » COVID-19 is here to stay, so are opportunities to showcase innovation » Next media cycle: Car
Slide 17: What to Expect Next
What to Expect Next Thinking ahead about how to get prepared for the next round of COVID-19 communications needs.
Slide 18: What to Expect Next
What to Expect Next » Radical operational changes and » Need for coordination with other ‘change fatigue’ among employees providers, health authorities » Capacity issues due to space, » Employee error equipment or employee limitations » Patient billing issues – how COVID-19 » Shortages of supplies c
Slide 19: What to Do Today
What to Do Today » Take care of yourself » Ask for help when you need it » This is a marathon, not a sprint. We will all need help. » Have three goals to accomplish each day » Without goals, you risk only reacting 19
Slide 20: Questions and Discussion
Questions and Discussion Jarrard Phillips Cate & Hancock 615-254-0575 jarrardinc.com
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