Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor Company — Deutsche Bank IAA Cars Conference 2015
31 slides from Ford Mtr Co Del's conference presentation, Sep 16, 2015
Slide 1: Deutsche Bank IAA Cars Conference
—— )) SUV & AWD i EXECUTIVE VICE PRESIDENT AND PRESIDENT EUROPE, MIDDLE EAST AND AFRICA DEUTSCHE BANK IAA CARS CONFERENCE SEPTEMBER 16, 2015
Slide 2: Agenda
AGENDA Go Further ONE FORD = FORD EUROPE BUSINESS UPDATE » FORD EUROPE OUTLOOK * TOTAL COMPANY GUIDANCE "Q&A SLIDE 1
Slide 3: Profitable Growth for All
Asia Americas Large Medium PROFITABLE GROWTH FOR ALL + = Profits Pacific Europe, Middle East & Africa Small + & Cash
Slide 4: One Ford Long-Term Objectives
ONE FORD LONG-TERM OBJECTIVES Go Further Top 5 More , ; Highly Sales / Balanced Operating ; , Regarded 10%+ Regional Margins Global & Segment B%+ Share Profits SLIDE 3
Slide 5: Profitable Growth for All
Americas Large PROFITABLE GROWTH FOR ALL Asia Pacific Europe, Medium Small Middle East & Africa
Slide 6: Agenda
AGENDA Go Further " ONE FORD FORD EUROPE BUSINESS UPDATE » FORD EUROPE OUTLOOK * TOTAL COMPANY GUIDANCE "Q&A SLIDE 5
Slide 7: Ford Europe Transformation Plan
FORD EUROPE TRANSFORMATION PLAN ED Go Further Brand Ls sustainable and vibrant Ford of Europe SLIDE 6
Slide 8: Progress to Date
a PROGRESS TO DATE Product Go Further = Delivered on our commitment to launchat least 25 new products since end 2012 = Expanded Ford performance lineup -- Ford GT, Focus RS, Focus ST, Fiesta ST and Mustang = Best-ever levels of reliability and customer satisfaction = Safety: Most 5-Star Euro NCAP ra
Slide 9: Market Share — Europe
MARKET SHARE — EUROPE 20 Go Further Total Ford (Pct.) = Europe 20 market share up compared 8.0% with 2012 underpinned by new product = Commercial vehicle share at 12.5% 7.9% 7.9% year-to-date, No 1in Europe Europe 5 retail share remains strong 0, 7.8% at 8.1% || = Share of short-cycle sales below 20
Slide 10: Quality of Share — Passenger Cars Year to Date
QUALITY OF SHARE — PASSENGER CARS YEARTO DATE ap C Gord) Go Further EUROPE 5 Industry Ford B/(W) Industry Ford Industry 47% 49% || 2ppts Fleet 23% 24% Ippt Ford 3 ppts he » 27% better than industry 12% 16% 4ppts Demo 18% 1% _ | |(7)ppts| Contribution Margins Hi Retail / Fleet Ld Rental / Demo SLIDE
Slide 11: Commercial Vehicle Performance
COMMERCIAL VEHICLE PERFORMANCE Go Further Ist 3rd 2012 2013 2014 YTD 2015 12.5% 11.5% 10% ° — 8.5% SLIDE 10
Slide 12: Europe Business Environment
ee ——— EUROPE BUSINESS ENVIRONMENT Go Further « Euro Area ina moderate expansion with support from the European Central Bank, but with varying growth rates across countries » UK economic growth outpacing Euro Area, supported by strong labor market and rising wages - Europe 20 industry volume to grow
Slide 13: Regional Development of the Industry Year to Date
REGIONAL DEVELOPMENT OF THE INDUSTRY YEAR TO DATE Go Further Southern & Eastern European Growth Northern & Central European Growth 28% fe} 24% 22% 14% | on 0, = or 6% 5% 5% So eo es = [_——] Portugal Spain Czech Italy _ EUROPE NL Germany France Belgium Rep = Moderate expansion underway -- Europe 20 i
Slide 14: Russia
RUSSIA ae « Ford Sollers is a 50/50 JV with Sollers ) eS os ffective March 31, Ford has a controlling Focus, Mondeo Ford Sollers « 7 localized products and n Kuga, Explorer, engine plant Transit, Engine Plant « Russia share improving with new pro St. Petersburg launches Moscow HQ@ Elabuga, Tatarstan
Slide 15: Industry, Share, Stocks and Pricing Bridge
Industry $ 254 Share 34 Stocks (297) Mix / Other 118 Pension $(95) Prior Year Reserve Release (63) Other (9) Pricing $ 600 Incentives (162) Other (256)
Slide 16: Agenda
AGENDA Go Further " ONE FORD = FORD EUROPE BUSINESS FORD EUROPE OUTLOOK * TOTAL COMPANY GUIDANCE "Q&A SLIDE 15
Slide 17: Future Areas of Focus
a FUTURE AREAS OF FOCUS Product Go Further = Increase focus on growth segments; expand and refresh line-up of SUV’s and all-wheel-drive vehicles = Expand line-up of performance vehicles and Vignale upscale product including customer experience = Grow light commercial vehicle sales and services Brand
Slide 18: Focus on Product
FOCUS ON PRODUCT SLIDE 17
Slide 19: Product — SUV and AWD Expansion
PRODUCT — SUV AND AWD EXPANSION C Sorat) * 5all-newor redesigned vehicles competing in the SUV and crossover space in = — Europe in the next three SUV & AWD years, starting with the Edge i Way SN = = 200% increase in Ford SUV Nx sales projected by end 2016 compared with 2013 = 50% increase in sales
Slide 20: Product — Performance Vehicles
PRODUCT — PERFORMANCE VEHICLES ED Go Further With introduction of the GT next year, Ford will offer Fiesta ST, Focus ST, Focus ST diesel, Focus RS, and Mustang — an un-rivalled performance line-up for any volume brand in Europe SLIDE 19
Slide 21: Smart Mobility — London car sharing pilot
• 50 Cars, 20 Locations in London, 2,000 Invites • On Demand, Pay as you Go, Pay by the Minute • One-way Rentals with Guaranteed Parking • Electric and Petrol Vehicles • Platform for Experimentation
Slide 22: Key Takeaways
a KEY TAKEAWAYS Go Further « Meaningful progress on Europe Transformation Plan (Product, Brand, Cost) « Further opportunities being exploited including Smart Mobility » Allnew CD line-up being rolled out across Europe = Expanding SUV and Crossover offerings = Building on our leading Commercial Vehic
Slide 23: Agenda
AGENDA Go Further " ONE FORD = FORD EUROPE BUSINESS » FORD EUROPE OUTLOOK TOTAL COMPANY GUIDANCE "Q&A SLIDE 22
Slide 24: Total Company Guidance
* Excludes special items; see Appendix for more detail and reconciliation to GAAP
Slide 25: Q&A
O&A
Slide 26: Forward-looking statements and risk factors
Statements included or incorporated by reference herein may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts, and assumptions by our management and involve a number of r
Slide 27: Appendix
APPENDIX
Slide 28: Income from Continuing Operations
ee ——— INCOME FROM CONTINUING OPERATIONS z Go Further Memo: 2Q 1H FY 2014 2015 2014 2015 2014 (Mils) (Mils) (Mils) (Mils) (Mils) Automotive North America $ 2,440 $ 2,597 $ 3,940 $ 3,937 $ 6,898 South America (295) (185) (805) (374) (1,162) Europe 4 (14) (180) (199) (1,062) Middle East & Africa 23 (4
Slide 29: Special items footnotes
* Primarily related to separation costs for personnel at the Genk and U.K. facilities ** Includes related tax effect on special items and tax special items
Slide 30: Cash flow footnotes
* The purchase or sale of marketable securities for which the cash settlement was not made by period end and the related payable or receivable remained on the balance sheet
Slide 31: Automotive Sector Operating-Related Cash Flows
a AUTOMOTIVE SECTOR > OPERATING-RELATED CASH FLOWS Go Further Memo: 2Q 1H FY 2014 2015 2014 2015 2014 (Bils) (Bils) (Bils) (Bils) (Bils) Net cash provided by / (used in) operating activities (GAAP) S$ 41] $ 35 S$ 61 $ 45 S$ 88 Items included in operating-related cash flows Capital spending (1.9) (1.
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