Kontoor Brands, Inc. · NYSE:KTB
Kontoor Brands — Investor Day (September 2026)
150 slides from Kontoor Brands's investor day presentation, Sep 2, 2026
Slide 1: September 2, 2026
SEP TEMBER 2, 2026
Slide 2: Safe harbor statement
Safe harbor statement Certain statements included in this presentation and the accompanying Helly Hansen Investor Day presentation materials, and certain oral statements made at the Helly Hansen Investor Day, are “forward-looking statements” within the meaning of the federal securities laws. Forward
Slide 3: Today's Agenda
Today's Agenda KONTOOR’S NEXT GROWTH HORIZON Joe Alkire | President & Chief Financial Officer INTRODUCTION TO HELLY HANSEN Børre Hegbom | Global Head of Helly Hansen WINNING IN TECHNICAL OUTDOOR Tor Jenssen | Chief Product & Merchandising Officer, Helly Hansen LEADING WITH THE CONSUMER Erinn Murphy
Slide 4: Team
TEAM Scott Baxter Chairman & Joe Alkire President & Børre Hegbom Global Head of Chief Executive Officer Chief Financial Officer Helly Hansen Tor Jenssen Erinn Murphy Patrik Falkenby Mike Karapetian Chief Product & Merchandising Global Head of Finance & Global Head of Helly Global Brand & Operations,
Slide 5: Joe Alkire
JOE ALKIRE PRESIDENT & CHIEF FINANCIAL OFFICER
Slide 6: Delivered exceptional outcomes since May 2019 spin-off
Delivered exceptional outcomes since May 2019 spin-off Kontoor Brands’ performance 41% 47% 12% 15% 17% 29% Adj. Gross Margin1 Adj. Operating Margin1 Adj. Return on Invested Capital1 $1.8B ~$1B+ 15% Cumulative Free Cash Flow1 Cumulative Shareholder Returns2 Average Annual Total Shareholder Return3 No
Slide 7: We have evolved the Kontoor portfolio and continue to strengthen the business
WE HAVE EVOLVED THE KONTOOR PORTFOLIO AND CONTINUE TO STRENGTHEN THE BUSINESS
Slide 8: Kontoor is accelerating its next horizon of profitable growth
Kontoor is accelerating its next horizon of profitable growth TSR % Mid-single-digit top-line growth Profit growth DRIVE with cash flow LONG-TERM optionality ACCELERATION OPTIMIZE & INVEST STABILIZE & OPTIMIZE Dividend driven HORIZON 1 HORIZON 2 GROWTH ACCELERATION TIME TODAY
Slide 9: Guiding principles to fuel our success
Guiding principles to fuel our success Winning culture Focus on large, addressable markets Power of a multi-brand platform Growth-oriented organization Disciplined capital stewardship Talent leadership and development Transparency, integrity, and trust
Slide 10: Kontoor's North Star
KONTOOR'S NORTH STAR Our iconic brands are woven together by a deep authority in the denim, outdoor, and workwear categories. We empower consumers to pursue their passions with confidence and authenticity through innovative design, exceptional products, and compelling performance.
Slide 11: We have a clear focus on three large, attractive categories
We have a clear focus on three large, attractive categories OUTDOOR WORKWEAR DENIM Market Size (2025, $USD) ~$300B ~$85B ~$100B ~$63B ~$39B ~$68B TAM Global Outdoor & Performance Global Workwear Global Denim SAM Premium Outdoor North American & European Men’s & Women’s value & core Workwear TAM CAGR
Slide 12: Anchored by two iconic brands with distinct roles
Anchored by two iconic brands with distinct roles OUTDOOR WORKWEAR DENIM GROWTH ENGINE BALANCED GROWER
Slide 13: Kontoor brings deep expertise and platform capabilities to drive profitable growth
Winning culture & talent Kontoor brings Multi-brand operating platform deep expertise and platform capabilities to Global supply chain expertise at scale drive profitable growth Enterprise technology capabilities Advantaged tax platform
Slide 14: Helly Hansen's 2030 growth strategy
Helly Hansen's 2030 growth strategy Supercharge the U.S. Win in Power PREMIUM WORKWEAR OUTDOOR
Slide 15: 2030 growth plan
2030 growth plan Mid- $1.1B+ High 50s Revenue Gross Margin % Mid- Teens $500M+ Cumulative cash flow Operating Margin % from operations
Slide 16: Børre Hegbom
BØRRE HEGBOM GLOBAL HEAD OF HELLY HANSEN
Slide 17: 150 years of heritage
150 years of heritage From our home in Norway, Helly Hansen has been making professional grade gear to help people stay and feel alive for nearly 150 years
Slide 18: Few brands have such a long, storied history
Few brands have such a long, storied history 1964 1854 1889 1938 1949 1973 2026 1877 1912 1947 1952 1966 1989 Source: Company websites
Slide 19: Our mission
OUR MISSION WE MAKE PROFESSIONAL GRADE GEAR TO HELP PEOPLE STAY ALIVE AND FEEL ALIVE
Slide 20: 150 years of innovation
150 years of innovation 1877 1949 1970 1986 2004 2018 2024 2027 Debut of Helly Helox LIFA® 3-Layer Footwear LIFALOFT HH Connect Pro Vis H20 Hansen's first waterproof jacket 1924 1961 1984 1990 2012 2020 2026 Linox Fiber Pile Helly Tech® Prowool H2Flow Lifa Infinity & Njord Lifa Infinity Pro
Slide 21: Built for the toughest conditions
BUILT FOR THE TOUGHEST CONDITIONS
Slide 22: Trusted by professionals
TRUSTED BY — _ PROFESSIONAL
Slide 23: Culture
CULTURE Passionate Open Honest Results-oriented
Slide 24: Helly Hansen's business profile
Helly Hansen's business profile $675M >2x 25% FY25 revenue revenue since 2016 direct-to-consumer ~1,300 50+ ~115 Helly Hansen employees countries served owned & partner brand stores1 1. Excludes stores operated by China JV & Musto Note: FY25 pro-forma revenue, excluding Musto; See Appendix – Supplem
Slide 25: We have scaled the Helly Hansen brand over multiple owners
We have scaled the Helly Hansen brand over multiple owners Helly Hansen Revenue Growth USD, FY09 - FY25 +243% +8% CAGR 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 Private Equity Asset Manager Canadian Retailer Synergistic, multi-brand operating platform Note:
Slide 26: What is different with Kontoor
What is different with Kontoor Aligned strategic owner with deep industry expertise Proven U.S. capabilities and relationships Access to Kontoor's multi-brand platform Strategic investment to accelerate growth It is truly a game changer for Helly Hansen
Slide 27: Sport 75% / Workwear 25%
SPORT 75% WORKWEAR 25% of FY25 revenue of FY25 revenue PREMIUM OUTDOOR BRAND DELIVERING WORKWEAR FOR THE TRUSTED BY PROFESSIONALS WORLD'S HARSHEST ENVIRONMENTS Note: FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial me
Slide 28: Specialist European brand in Ski, Sail, and Workwear
FROM TO Specialist European Leading Global brand in Ski, Sail, Premium, and Workwear Technical Brand
Slide 29: Helly Hansen's 2030 growth strategy
Helly Hansen's 2030 growth strategy Supercharge the U.S. Win in Power PREMIUM WORKWEAR OUTDOOR
Slide 30: Tor Jenssen
TOR JENSSEN CHIEF PRODUCT & MERCHANDISING OFFICER, HELLY HANSEN
Slide 31: Our purpose
OUR PURPOSE WE ENABLE LIFE-ENHANCING EXPERIENCES BETWEEN PEOPLE AND THE POWER OF NATURE
Slide 32: Our mission
OUR MISSION WE MAKE PROFESSIONAL GRADE GEAR TO HELP PEOPLE STAY ALIVE AND FEEL ALIVE
Slide 33: Quality: lives depend on it
QUALITY LIVES DEPEND ON IT Quality drives us, it is never, ever compromised. To keep people safe and comfortable in even the harshest conditions and to keep these products durable, we must apply the very highest standards to everything that we do. From our products to how we treat our people to the
Slide 34: Responsibility: we honor our commitments
RESPONSIBILITY WE HONOR OUR COMMITMENTS Our work comes with great responsibilities to others. Whether a teammate, a partner, a professional, a shareholder or the environment, we can be relied on to take these responsibilities seriously, honoring our commitments to the communities we serve at every l
Slide 35: Passionate
PASSIONATE WE CARE ABOUT WHAT WE DO AND HAVE FUN DOING IT Every one of us cares deeply about what we do, and how we do it. As a group of dedicated, like-minded people united by this shared passion, we live the promise of our brand. We aim to have fun and believe that people are at their best when th
Slide 36: Innovation: always striving for better
INNOVATION ALWAYS STRIVING FOR BETTER We are, and always have been, continuously evolving since 1877. We challenge ourselves and our partners to find ingenious new ways to create better solutions; better for our professionals, our consumers, our company and the environment.
Slide 37: Continuing our legacy of innovation since 1877
CONTINUING OUR LEGACY OF INNOVATION SINCE 1877
Slide 38: 150 years of innovation
150 years of innovation 1877 1949 1970 1986 2004 2018 2024 2027 Debut of Helly Helox LIFA® 3-Layer Footwear LIFALOFT HH Connect Pro Vis H20 Hansen's first waterproof jacket 1924 1961 1984 1990 2012 2020 2026 Linox Fiber Pile Helly Tech® Prowool H2Flow Lifa Infinity & Njord Lifa Infinity Pro
Slide 39: Helly Hansen's design process is visibly unique
Helly Hansen's design process is visibly unique Visibly unique colors Scandinavian design Co-created with professionals
Slide 40: We are continuously recognized for our innovation in Sport
We are continuously recognized for our innovation in Sport … 2024 2025 2026
Slide 41: …and Workwear
…and Workwear BIFROST WINTER PARKA ICU BRZ JACKET MAGNI EVO CONSTRUCTION PANT BIFROST WNTR TALL BOA S7S HT MAGNI EVO WINTER JACKET NJORD COAST SHELL JACKET
Slide 42: Professionals are the cornerstone of our innovation engine
Professionals are the cornerstone of our innovation engine INNOVATION ENGINE
Slide 43: Sport
SPORT
Slide 44: Workwear
WORKWEAR
Slide 45: Sport Pro Services Workwear
SPORT PRO SERVICES WORKWEAR
Slide 46: Norwegian Ski Federation
NORWEGIAN SKI FEDERATION
Slide 47: Ski Resorts
SKI RESORTS
Slide 48: The Ocean Race
THE OCEAN RACE
Slide 49: Search & Rescue
“ SEARCH & RESCUE
Slide 50: Slide 50
Slide 51: Helly Tech
HELLY TECH® WATERPROOF. BREATHABLE. WINDPROOF. HELLY TECH® is the waterproof and breathable outer layer between you and the elements. Its unique membrane will keep water molecules out, while allowing sweat vapor to pass through – keeping you dry from the outside and comfortable on the inside. HELLY
Slide 52: LIFA
LIFA® WARM. DRY. COMFORTABLE. LIFA® moves moisture away from the skin, allowing you to stay warm, dry and comfortable. The fabric is based on a yarn technology that has been tested and developed with the help of professionals making their living in some of the world’s harshest environments. HH LIFA®
Slide 53: Continuously innovate to scale technologies to more products
Continuously innovate to scale technologies to more products LIGHTWEIGHT LIGHTWEIGHT TEMPERATURE MOISTURE RAIN SUN INSULATION WARMTH CONTROL MANAGEMENT PROTECTION PROTECTION LIFALOFT LIFA® MERINO LIFA® LIFA® ACTIVE LIFA INFINITY LIFA® ACTIVE SOLEN
Slide 54: Today, we play in multiple technical categories
Today, we play in multiple technical categories TECHNICAL SAIL WINTERSPORTS WORKWEAR OUTDOOR
Slide 55: Category expansion playbook driven by focused franchises
Category expansion playbook driven by focused franchises ESTABLISHED CATEGORY LEADERSHIP FOCUSED EXPANSION Sail Technical Outdoor Sailing Coast Ocean Mountain Search Mountain PROFESSIONALS teams guard racing & Rescue guides PINNACLE FRANCHISE CREW VERGLAS
Slide 56: Strategic levers to drive growth
Strategic levers to drive growth SCALE LEADERSHIP EXPAND IN CORE CATEGORIES1 TECHNICAL OUTDOOR FY25 – FY28 contribution 70% FY25 – FY28 contribution 30% FY28 – FY30 contribution 40% FY28 – FY30 contribution 60% ADVANCE INNOVATION 1. Core categories includes Wintersports and Sail Note: Based on dolla
Slide 57: Key drivers of success
Key drivers of success STRONG BRAND, PROVEN CATEGORY OPERATING PRODUCT, AND EXPANSION PLATFORM TO FUEL TECHNOLOGY PLAYBOOK FUTURE GROWTH
Slide 58: Erinn Murphy
ERINN MURPHY GLOBAL HEAD OF FINANCE & OPERATIONS, HELLY HANSEN
Slide 59: Outdoor and Workwear
OUTDOOR WORKWEAR Total addressable market: ~$300B Total addressable market: ~$85B Premium Outdoor segment: ~$63B North American & European segment: ~$39B Source: Global Outdoor and Performance Markets, Euromonitor (as of June 2026); Workwear Market Research, July 2026
Slide 60: Outdoor
OUTDOOR
Slide 61: Structural tailwinds in the Premium Outdoor market
Structural tailwinds in the Premium Outdoor market Innovation-steeped category that drives premium pricing Activity-based market with rising levels of participation Fastest-growing segment of the Outdoor & Performance market, ~6% CAGR by 2030 Trail running up 6.6% to 17.2 million participants, and u
Slide 62: We attract a highly-engaged, active core consumer
We attract a highly-engaged, active core consumer Trust professional ~20% of Helly Hansen consumers endorsements discover the brand through a professional Performance Disproportionately care about technical driven performance Helly Hansen consumers ski on average Enthusiasts 16+ days per year Active
Slide 63: Helly Hansen U.S. Wintersports consumer profile
Helly Hansen U.S. Wintersports consumer profile 65% Male Gender 35% Female are Millennial, Gen Z, or Age 73% Gen Alpha Category $1,500+ spend on Wintersports spend apparel over 2 years Source: Helly Hansen consumer research, July 2026
Slide 64: Helly Hansen leads the pack on the attributes that drive U.S. consumer choice
Helly Hansen leads the pack on the attributes that drive U.S. consumer choice T O P P U R C HA S E RATINGS FROM HELLY HANSEN CONSUMERS ON TOP PURCHASE CRITERIA C R I T E RI A I N S K I RELATIVE TO RATINGS OF PURCHASERS OF OTHER LEADING BRANDS LOWER RATED HIGHER RATED TECHNICAL PERFORMANCE C D B A TR
Slide 65: Brand awareness in the U.S. has runway to continue to scale
Brand awareness in the U.S. has runway to continue to scale U.S. aided awareness of leading Outdoor brands 84% 87% 74% 42% 30% A B C D $1-2B REV. $2-4B REV. LEADING OUTDOOR BRANDS
Slide 66: Growth driven by winning more Wintersports consumers
Growth driven by winning more Wintersports consumers Global Wintersports Population (2025) Global Wintersports Population 140M+ U.S. Wintersports Population 25M+ HELLY HANSEN TODAY
Slide 67: Our U.S. consumer is also active in the technical outdoors
Our U.S. consumer is also active in the technical outdoors % of Helly Hansen U.S. Wintersports consumers that participated in other outdoor activities in last 24 months 75% 56% 50% 33% Hiking Trail running Backpacking Climbing Source: Helly Hansen consumer research, July 2026
Slide 68: Opportunity to capture more spend with Technical Outdoor consumers
Opportunity to capture more spend with Technical Outdoor consumers Estimated annual U.S. participants Hiking 63M+ Trail running 17M+ Climbing 10M+ Backpacking 9M+ Source: Outdoor Industry Association
Slide 69: Workwear
WORKWEAR
Slide 70: Workwear is an attractive, fast-growing category
Workwear is an attractive, fast-growing category WORKWEAR ~$85B Total addressable market ~$39B North American & European segment ~6% TAM 2025 - 2030 CAGR Source: Workwear Market Research, July 2026
Slide 71: Supported by structural, durable consumer tailwinds
Supported by structural, durable consumer tailwinds
Slide 72: Untapped opportunity to attract more U.S. trade consumers
Untapped opportunity to attract more U.S. trade consumers Global Workwear Population (2025) Global Workwear Population 800M+ U.S. Workwear Population 35M+ HELLY HANSEN TODAY FY25 Helly Hansen Workwear consumers
Slide 73: Focused marketing investment to fuel demand acceleration
Focused marketing investment to fuel demand acceleration FROM TO Performance-led marketing Brand-led marketing Fragmented marketing across products Category-led storytelling Centralized marketing team Dedicated Sport and Workwear marketing teams 2X dollar growth in marketing spend through 2030
Slide 74: Key takeaways
Key takeaways Recruit new Passionate, Trusted brand Build brand consumers and active with deep awareness and increase share consumers credibility double marketing of wallet
Slide 75: Break – we will return in 10 minutes
Break – we will return in 10 minutes
Slide 76: Børre Hegbom
BØRRE HEGBOM GLOBAL HEAD OF HELLY HANSEN
Slide 77: We have scaled the Sport business >2x since 2016
We have scaled the Sport business >2x since 2016 Helly Hansen Global Sport Revenue USD, 2016-2025 >2X Sport is 75% of FY25 total revenue 2016 2020 2025 Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted fin
Slide 78: Established a diversified, global footprint in Sport
Established a diversified, global footprint in Sport U.S. 30% share of FY25 revenue Rest of World 70% share of FY25 revenue Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 79: Supercharge the U.S.
SUPERCHARGE THE U.S.
Slide 80: Opportunity to grow U.S. revenues in line with leading peers
Opportunity to grow U.S. revenues in line with leading peers Helly Hansen FY25 U.S. Sport revenue vs. leading Outdoor brands USD, FY25 $0.4-1B REV. $1-2B REV. ~$150M A B C D Helly Hansen Sport LEADING OUTDOOR BRANDS Note: Based upon total FY25 pro-forma revenue, excluding Musto; U.S. revenues for ot
Slide 81: Helly Hansen has a healthy, balanced channel mix in the U.S.
Helly Hansen has a healthy, balanced channel mix in the U.S. FY25 U.S. Sport Channel Mix (%) 55% Wholesale 45% Direct to Consumer Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 82: Wholesale strategy protects the core while expanding reach
Wholesale strategy protects the core while expanding reach PROTECT GROW SPECIALTY SKI / SAIL STORES PREMIUM KEY ACCOUNTS
Slide 83: Growth driven by deepening penetration in key accounts
Growth driven by deepening penetration in key accounts Helly Hansen penetration across U.S. premium key accounts ~1,700 ~1,450 25 - 35% penetration ~6% penetration FY25 FY30 Helly Hansen Footprint Total Potential Key Account Doors
Slide 84: >2X eCommerce revenue by 2030
Elevate HellyHansen.com as a premium, full-price destination Elevate premium positioning to drive full-price growth Build a seamless omnichannel experience Deepen capabilities to drive retention, loyalty, and customer lifetime value >2X eCommerce revenue by 2030
Slide 85: eCommerce is already driving stronger quality of sales
eCommerce is already driving stronger quality of sales +12% Established Icon status for core franchises Crew increase in AURs Alpha / Alphelia (2024 to 2026 YTD) LIFA® Merino Legendary Note: U.S. eCommerce revenue from January 2024 to August 2024 vs. January 2026 to August 2026
Slide 86: Deliver premium retail experiences in strategic locations
Deliver premium retail experiences in strategic locations BOSTON, MA NEWPORT, RI PARK CITY, UT
Slide 87: Growth engines to supercharge U.S. demand
Growth engines to supercharge U.S. demand STRATEGIC WHOLESALE DTC EXPANSION eCommerce + Retail 45-50% 50-55% Contribution to 2030 Contribution to 2030 revenue growth revenue growth
Slide 88: Scaling global growth
SCALING GLOBAL GROWTH
Slide 89: Massive headroom remains in the largest Outdoor markets
Massive headroom remains in the largest Outdoor markets U.S. EUROPE CHINA (JV) ~$20B ~$14B ~$9B premium outdoor premium outdoor premium outdoor ~1.2% ~2.6% ~1.1% Helly Hansen share Helly Hansen share Helly Hansen share Note: Market shares based on FY25 pro-forma retail equivalent revenue, excluding
Slide 90: Why the Alps?
Why the Alps? Europe's largest Outdoor market with four-season opportunity Largest Ski market in Europe Helly Hansen’s highest eCommerce penetration in Europe Opened flagship store in Munich in 2026
Slide 91: Unlocking China's Outdoor opportunity
Unlocking China's Outdoor opportunity Helly Hansen entered China through a 50/50 JV with a strong local partner, Youngor 10-year agreement established in 2020 Experienced local management team Launched as a Sailing brand and expanded into Outdoor Product manufactured in China with regional desig
Slide 92: Driving strong results in China
Driving strong results in China Helly Hansen maintains a highly premium positioning, with pricing 30 – 40% above Europe China is a mono-brand, retail-led market Store footprint growing from ~90 in 2025 to >130 in 2026 Broad distribution across leading digital platforms China is already a meaning
Slide 93: Key takeaways
Key takeaways Runway to scale Growth driven by All markets Strong U.S. Ski, Sail, and expanding strategic expected to position today Technical Outdoor wholesale and DTC continue to grow
Slide 94: Patrik Falkenby
PATRIK FALKENBY GLOBAL HEAD OF HELLY HANSEN WORKWEAR
Slide 95: Workwear is core to Helly Hansen's DNA
Workwear is core to Helly Hansen’s DNA Founded in 1877 to engineer waterproof gear for Norwegian sailors and fishermen Expanded from the sea to the job site across many professional trades
Slide 96: The global Workwear market is large, growing, and important for future growth
The global Workwear market is large, growing, and important for Helly Hansen’s future growth ~$85B $39 billion North American and European Workwear market The market is fast-growing at ~$39B ~6% CAGR through 2030 Growing demand for functional, certified and higher-performance Global Workwear Market
Slide 97: Workwear market benefits from durable, recurring demand
Workwear market benefits from durable, recurring demand Consistent, recurring business High average order volumes Longer product cycles (5-10 years), less fashion volatility Year-round demand with limited seasonality
Slide 98: Workwear has structurally-advantaged category dynamics
Workwear has structurally-advantaged category dynamics High brand loyalty Increasing safety standards support premiumization High wear and tear rate driven by high product usage Frequent repurchasing cycles every 6 – 12 months
Slide 99: Three main customer types in Workwear market
Three main customer types in Workwear market Employers Individual Buyers Dealers B2B & tenders B2C B2B 1 purchaser 87% repeat Relationship-enabled for 1,000+ users purchase intent volume driver Source: Helly Hansen consumer research, 2025
Slide 100: Increasing maturity and premiumization globally
Increasing maturity and premiumization globally Relative Workwear market maturity and relative premiumization High Low
Slide 101: Helly Hansen has built a scaled Workwear business
Helly Hansen has built a scaled Workwear business Helly Hansen Workwear Revenue USD, FY16 - FY25 ~2x +102% 2016 2020 2025 Note: Based upon total FY25 pro-forma revenue, excluding Musto; See Appendix - Supplemental Financial Information for reconciliation of adjusted financial measures
Slide 102: Foundation for success
Foundation for success Great brand Great products Great people
Slide 103: We focus on 3 core categories where performance matters most
We focus on 3 core categories where performance matters most
Slide 104: Core categories drive ~70% of revenues in key regions
Core categories drive ~70% of revenues in key regions FY25 Workwear Revenues Opportunity Other1 Footwear 70% Hi Vis Trades Nordics Rest of World U.S. 1. Includes Fundamentals, Rainwear, Base Layers, FR Multi-Norm, Winter Tech, and Accessories Note: Based upon total FY25 pro-forma revenue, excluding
Slide 105: Supporting categories broaden how we serve our consumers
Supporting categories broaden how we serve our consumers
Slide 106: Core categories anchored by product concepts
Core categories anchored by product concepts Magni ICU Magni TRX Trades Hi Vis Footwear
Slide 107: Slide 107
Slide 108: Core concepts are designed to serve a broad range of needs
Core concepts are designed to serve a broad range of needs PERFORMANCE TECHNICAL Magni Kensington Chelsea evolution Luna (W) Oxford Manchester PRICE Value for money Volume drivers Brand builders Good Better Best Nordics Europe North America
Slide 109: Magni changed the Workwear market
Magni changed the Workwear market Magni series is for the new, modern tradesman not willing to compromise between style and function. We use our knowledge from creating outdoor and expedition apparel in sportswear and combining this with almost 150 years of workwear experience to push our boundaries
Slide 110: Pants represent ~40% of revenue in core categories
Pants represent ~40% of revenue in core categories
Slide 111: We develop premium products with professionals
We develop premium products with professionals
Slide 112: Where does it fit in and how does it work?
WHERE DOES IT FIT IN AND HOW DOES IT WORK? HH CONNECT is an interchangeable pocket system that offers end users more flexibility on their product of choice. ZIP The solution allows the user to optimize their work, using different pockets for different needs. SNAP DURABLE. INTERCHANGEABLE. VERSATILE.
Slide 113: We are already investing behind the next wave of innovation
We are already investing behind the next wave of innovation Provis H20 Cooling garments, reducing heat stress 2026 2028 2027 Njord 4-way stretch, Extreme weather industrial protection for wash fabric coastal workers
Slide 114: How we win in the U.S. market
How we win in the U.S. market People Build a dedicated U.S. organization across sales, eCommerce, & marketing Product Scale existing assortment and invest in tailored product concepts Accelerate eCommerce and grow strategic key accounts to reach more Distribution individual users in B2C-led market M
Slide 115: We have the product to scale in the U.S. market today
We have the product to scale in the U.S. market today OXFORD HYBRID INSULATED JACKET OXFORD 2.0 WORK JACKET OXFORD 2.0 HH CONNECT PANT NA
Slide 116: Key takeaways
Key takeaways Large, fast-growing Workwear market Highly consistent business with deep consumer loyalty Built a scaled Workwear business with limited investment to-date Focused product strategy anchored by differentiated technologies Scale European credibility through a tailored U.S. strategy
Slide 117: Mike Karapetian
MIKE KARAPETIAN GLOBAL BRAND & OPERATIONS, FINANCE
Slide 118: Compelling asset, strategic reinvestment, focused growth plan, stronger Kontoor portfolio
FOCUSED STRONGER COMPELLING STRATEGIC GROWTH KONTOOR ASSET REINVESTMENT PLAN PORTFOLIO
Slide 119: Compelling asset
FOCUSED STRONGER COMPELLING STRATEGIC GROWTH KONTOOR ASSET REINVESTMENT -PLAN PORTFOLIO SESS GS sae =... Gn
Slide 120: Attractive business profiles: Sport
Attractive business profiles SPORT Revenue 75% of revenue Product mix 88% 7% 5% Apparel Footwear Accessories & other Geographic mix 30% 55% 15% U.S. Europe Rest of World Channel mix 70% 30% Wholesale DTC Note: Based upon total FY25 pro-forma revenue, excluding Musto
Slide 121: Attractive business profiles: Workwear
Attractive business profiles WORKWEAR Revenue 25% of revenue Product mix 75% 20% 5% Apparel Footwear Accessories & other Geographic mix 10% 80% 10% U.S. Europe Rest of World Channel mix 95% 5% Wholesale DTC Note: Based upon total FY25 pro-forma revenue, excluding Musto
Slide 122: Significant runway in the largest markets
Significant runway in the largest markets U.S. EUROPE CHINA (JV) SPORT SPORT SPORT ~$20B premium outdoor ~$14B premium outdoor ~$9B premium outdoor ~1.2% Helly Hansen share ~2.6% Helly Hansen share ~1.1% Helly Hansen share WORKWEAR WORKWEAR ~$15B market ~$22B market ~0.2% Helly Hansen share ~1.2% He
Slide 123: Helly Hansen reinforces our acquisition commitments
Helly Hansen reinforces our acquisition commitments ACQUISITION CRITERIA Strong cultural fit and alignment of values Immediately accretive to our financial profile Retain balance sheet flexibility; strong cash generation & returns on capital Complementary portfolio, leveraging Kontoor strengths & op
Slide 124: Strategic reinvestment
FOCUSED STRONGER COMPELLING STRATEGIC GROWTH KONTOOR ASSET REINVESTMENT PLAN PORTFOLIO a Spas Ss See. Gn
Slide 125: Driving significant investment capacity to fund the growth
Driving significant investment capacity to fund the growth 1 2 3 4 Multi-brand Accretive Fixed Cost Advantaged Platform & Product & Leverage Tax Platform Synergies Channel Mix
Slide 126: Focused on four strategic pools of reinvestment
Focused on four strategic pools of reinvestment Set the foundation Accelerate the growth Product Key development Brand Commercial talent & innovation marketing expansion Dedicated Sport & Scale Technical Rebalance brand Focused door Workwear organizations Outdoor assortment and performance expansion
Slide 127: Investments driving strong results, ahead of plan
Investments driving strong results, ahead of plan TRAILING 12-MONTH RELATIVE TO PERFORMANCE1 ACQUISITION ACQUISITION PLAN PLAN 1 REVENUE $705M ADJ. GROSS MARGIN 51.1% ADJ. OPERATING MARGIN 9.7% ADJ. EPS ACCRETION2 $0.63 CASH GENERATION $100M+ INVENTORY MANAGEMENT ~100 days reduction Note: See Append
Slide 128: Focused growth plan
FOCUSED GROWTH PLAN
Slide 129: Helly Hansen's 2030 growth strategy
Helly Hansen's 2030 growth strategy Supercharge the U.S. $500M opportunity Win in Power PREMIUM WORKWEAR OUTDOOR
Slide 130: We have the credibility to win in the Premium Outdoor market
We have the credibility to win in the Premium Outdoor market Global Premium Outdoor market by activity REVENUE POTENTIAL FY25 CATEGORY FY25 MARKET ACTIVITY LEADERSHIP MARKET SIZE SHARE % +100 BPS WINTERSPORTS ~$14B ~1.0% +$140M SAILING ~$5B ~4.0% +$50M TECHNICAL OUTDOOR ~$44B ~0.4% +$440M Note: Mark
Slide 131: Win in Outdoor
Win in Outdoor Expand distribution reach across wholesale and DTC Accelerate marketing to increase awareness Scale Technical Outdoor assortment and advance innovation platforms Strengthen capabilities and commercial talent
Slide 132: Deeper penetration and stronger performance in regions with dedicated organizations
Deeper penetration and stronger performance in regions with dedicated organizations North American & European Workwear market by region FY25 REVENUE POTENTIAL DEDICATED FY25 MARKET REGION ORGANIZATION MARKET SIZE SHARE % +100 BPS NORDICS ~$2B ~6.0% +$20M U.S. ~$15B ~0.2% +$150M REST OF EUROPE & CANA
Slide 133: Power Workwear
Power Workwear Accelerate eComm and wholesale reach Increase community engagement & awareness to capture market share Invest in a U.S.-focused product assortment Build a dedicated U.S. Workwear organization
Slide 134: Helly Hansen revenue growth algorithm
Helly Hansen revenue growth algorithm FY30 revenue assumptions U.S. REST OF WORLD SPORT High teens MSD% CAGR CAGR WORKWEAR $150M+ MSD% CAGR HELLY HANSEN >20% MSD% CAGR CAGR
Slide 135: Stronger Kontoor portfolio
FOCUSED STRONGER COMPELLING STRATEGIC GROWTH KONTOOR ASSET REINVESTMENT -PLAN PORTFOLIO
Slide 136: Near-term margin expansion funds accelerated growth
Near-term margin expansion funds accelerated growth Revenue Operating Margin 2025 2030 Create investment capacity Foundational investments Growth acceleration Note: Chart is illustrative, not drawn to scale.
Slide 137: Helly Hansen gross margin algorithm
Helly Hansen gross margin algorithm Cumulative gross margin expansion to FY30 Mid– High 50s Accretive mix, Kontoor multi-brand platform, and synergies FX, pricing, input costs neutral 47.5% FY25 FY30
Slide 138: Helly Hansen operating margin algorithm
Helly Hansen operating margin algorithm Cumulative operating margin expansion to FY30 Kontoor multi-brand platform Mid- teens Accretive mix Synergies 9.3% Scale leverage Growth investments FY251 FY30 1. FY25 operating margin for the period May 31, 2025 through January 3, 2026 is on an adjusted basis
Slide 139: Helly Hansen accelerates Kontoor's growth & earnings profile
Helly Hansen accelerates Kontoor’s growth & earnings profile FY30 REVENUE $1.1B+ GROSS MARGIN Mid-to-High 50% OPERATING MARGIN Mid-teens % CUMULATIVE CASH GENERATION $500M+ ADDITIONAL UPSIDE DRIVERS New market expansion, China JV
Slide 140: Appendix: Supplemental Financial Information
Appendix Supplemental Financial Information
Slide 141: Non-GAAP Financial Measures
Non-GAAP Financial Measures This presentation refers to non-GAAP financial measures, including Helly Hansen combined net revenues for fiscal 2025, which is used in this presentation as the base period for the Helly Hansen revenue compound annual growth rate. Reconciliation of these non-GAAP measures
Slide 142: Reconciliation of Adjusted Financial Measures - Year-to-Date
Reconciliation of Adjusted Financial Measures - Year-to-Date (Non-GAAP), (Unaudited) Twelve Months Ended December (Dollars in thousands) 2025 2019 Net revenues - as reported under GAAP $ 3,152,456 $ 2,548,839 Business model changes (a) — (25,805) Adjusted net revenues $ 3,152,456 $ 2,523,034 Cost of
Slide 143: Reconciliation of Adjusted Financial Measures - Year-to-Date
Reconciliation of Adjusted Financial Measures - Year-to-Date (Non-GAAP), (Unaudited) Twelve Months Ended December (Dollars in thousands), unaudited 2025 2019 Selling, general and administrative expenses - as reported under GAAP $ 1,086,581 $ 803,448 Restructuring, separation and transformation costs
Slide 144: Reconciliation of Adjusted Financial Measures - Helly Hansen Trailing Twelve Months
Reconciliation of Adjusted Financial Measures - Helly Hansen Trailing Twelve Months (Non-GAAP), (Unaudited) (Dollars in thousands, except per share amounts) Helly Hansen Trailing Twelve Months Ended June 2026 Net revenues - as reported under GAAP $ 705,333 Cost of goods sold - as reported under GAAP
Slide 145: Reconciliation of Adjusted Financial Measures - Helly Hansen Seven Months Ended January 3, 2026
Reconciliation of Adjusted Financial Measures - Helly Hansen Seven Months Ended January 3, 2026 (Non-GAAP), (Unaudited) Helly Hansen Seven Months (Dollars in thousands) Ended January 3, 2026 Net revenues - as reported under GAAP $ 459,716 Cost of goods sold - as reported under GAAP $ 241,512 Gross m
Slide 146: Selected Helly Hansen Fiscal 2025 Pro-Forma Results
Selected Helly Hansen Fiscal 2025 (FY25) Pro-Forma Results (Unaudited) (Dollars in thousands) FY25 Helly Hansen net revenues for the seven months ended January 3, 2026 - as reported under GAAP $ 459,716 Helly Hansen net revenues for the five months ended May 31, 2025 215,375 Helly Hansen FY 25 pro-f
Slide 147: Adjusted Return on Invested Capital
Adjusted Return on Invested Capital (Non-GAAP), (Unaudited) Twelve Months Ended (Dollars in thousands) December 2025 December 2019 Numerator Net income $ 227,452 $ 96,654 Plus: Income taxes 71,220 38,540 Plus: Interest income (expense), net 54,863 31,856 Less: Interest income from former parent, net
Slide 148: Adjusted Return on Invested Capital
Adjusted Return on Invested Capital (Non-GAAP), (Unaudited) Twelve Months Ended (Dollars in thousands) December 2025 December 2024 December 2019 December 2018 Denominator Equity $ 564,867 $ 400,055 $ 69,257 $ 1,723,452 Plus: current portion of long-term debt and other borrowings 8,750 — 1,070 3,215
Slide 149: Notes to Supplemental Financial Information
Notes to Supplemental Financial Information - Reconciliation of Adjusted Financial Measures Management uses non-GAAP financial measures internally in its budgeting and review process and, in some cases, as a factor in determining compensation. In addition, adjusted EBITDA is a key financial measure
Slide 150: Notes to Supplemental Financial Information
Notes to Supplemental Financial Information - Reconciliation of Adjusted Financial Measures Cumulative Shareholder Returns represents the sum of "Dividends paid" and "Repurchases of common stock", as reported under GAAP in the Company's statements of cash flows, for each of the twelve-month periods