Slide 1: Meta Earnings Presentation Q4 2024
Meta Earnings Presentation Q4 2024 investor.atmeta.com
Slide 2: Advertising Revenue by User Geography
Advertising Revenue by User Geography In Millions $46,783 $5,635 $39,885 $38,706 $38,329 $4,447 $35,635 $5,088 $9,012 $33,643 $4,880 $31,254 $31,498 $4,519 $4,137 $8,050 $28,101 $3,664 $7,316 $3,377 $7,721 $3,229 $7,338 $11,154 $6,829 $5,968 $6,435 $5,893 $9,159 $9,358 $9,135 $7,721 $8,327 $6,904 $7
Slide 3: Revenue by User Geography
Revenue by User Geography In Millions $48,385 $5,854 $40,111 $40,589 $39,071 $4,573 $36,455 $5,268 $9,245 $34,146 $5,036 $32,165 $31,999 $4,667 $4,251 $7,512 $8,220 $3,429 $28,645 $3,739 $7,888 $3,292 $7,481 $11,503 $6,050 $6,928 $6,515 $5,960 $9,441 $9,492 $9,300 $7,050 $7,777 $8,483 $7,323 $6,345
Slide 4: Segment Results
Segment Results In Millions, Except Percentages Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24 Advertising $ 31,254 $ 28,101 $ 31,498 $ 33,643 $ 38,706 $ 35,635 $ 38,329 $ 39,885 $ 46,783 Other 184 205 225 293 334 380 389 434 519 Family of Apps 31,438 28,306 31,723 33,936 39,040 36,015 38,718
Slide 5: Expenses as a Percentage of Revenue
Expenses as a Percentage of Revenue 10% 10% 14% 13% 11% 6% 6% 9% 9% 5% 10% 7% 7% 2% 8% 8% 7% 7% 30% 33% 29% 26% 27% 28% 27% 27% 25% General & Administrative Marketing & Sales 26% Research & 21% 19% 18% 19% 18% 19% 18% 18% Development Cost of Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Reve
Slide 6: Effective Tax Rate
Effective Tax Rate In Millions, Except Percentages Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24 Income before provision $ 6,149 $ 7,307 $ 9,293 $ 14,020 $ 16,808 $ 14,183 $ 15,106 $ 17,822 $ 23,553 for income taxes Provision for income taxes $ 1,497 $ 1,598 $ 1,505 $ 2,437 $ 2,791 $ 1,814 $
Slide 7: Net Income
Net Income In Millions $20,838 $15,688 $14,017 $13,465 $12,369 $11,583 $7,788 $5,709 $4,652 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 7
Slide 8: Diluted Earnings Per Share
Diluted Earnings Per Share $8.02 $6.03 $5.33 $5.16 $4.71 $4.39 $2.98 $2.20 $1.76 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 8
Slide 9: Capital Expenditures
Capital Expenditures In Millions $39,225 $28,103 $14,836 $7,899 Q4'23 Q4'24 2023 2024 Quarterly Annual Capital expenditures for periods presented were related to purchases of property and equipment and principal payments on finance leases. 9
Slide 10: Family Daily Active People (DAP)
Family Daily Active People (DAP) In Billions 3.29 3.35 3.19 3.24 3.27 3.07 3.14 2.96 3.02 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 We define a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our "Family" of p
Slide 11: Family Average Revenue per Person (ARPP)
Family Average Revenue per Person (ARPP) $14.25 $12.33 $12.29 $11.89 $10.93 $11.20 $10.68 $10.42 $9.47 Q4'22 Q1'23 Q2'23 Q3'23 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Beginning in the first quarter of 2024, we define average revenue per person (ARPP) as our FoA revenue during a given quarter, divided by the a
Slide 12: Ad Impressions Delivered YoY Percentage Change
Ad Impressions Delivered YoY Percentage Change 21% 20% 16% 16% 17% 12% 10% 8% 7% 6% 7% 6% 6% 5% 5% Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Worldwide US & Canada Europe 30% 28% 17% 17% 15% 9% 10% 8% 5% 3% Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2'2
Slide 13: Average Price Per Ad YoY Percentage Change
Average Price Per Ad YoY Percentage Change 18% 18% 16% 16% 11% 14% 14% 10% 9% 9% 12% 6% 5% 2% 2% Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Worldwide US & Canada Europe 24% 23% 20% 17% 12% 13% 8% 4% (6)% (3)% Q4'23 Q1'24 Q2'24 Q3'24 Q4'24 Q4'23 Q1'24 Q2
Slide 14: Appendix
Appendix OQ Meta
Slide 15: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation In Millions Q4’22 Q1’23 Q2’23 Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24 Net cash provided by $ 14,511 $ 13,998 $ 17,309 $ 20,402 $ 19,404 $ 19,246 $ 19,370 $ 24,724 $ 27,988 operating activities Less: Purchases of 8,988 6,823 6,134 6,496 7,592 6,400 8,173 8,258 14,425 propert
Slide 16: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data Family Metrics The numbers for our key metrics are calculated using internal company data based on the activity of user accounts. We report our estimates of the numbers of our daily active people (DAP) and average revenue per person (ARPP) (collectively, our
Slide 17: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data To calculate our estimates of DAP, we currently use a series of machine learning models that are developed based on internal reviews of limited samples of user accounts and calibrated against user survey data. We apply significant judgment in designing these
Slide 18: Meta Earnings Presentation Q4 2024
Meta Earnings Presentation Q4 2024 investor.atmeta.com