Seb Sa · EURONEXT:SK
Seb Sa — Groupe SEB — FY2025 Earnings Presentation
68 slides from Seb Sa's earnings presentation, Feb 25, 2026
Slide 1: 2025 Full-Year Results
2025 Full-Year Results Paris | 25 February 2026 Follow the live webcast here or on www.groupeseb.com
Slide 2: Warning
ANNUAL RESULTS 2025 WARNING This document may contain certain forward-looking The factors which could considerably influence Groupe statements regarding Groupe SEB’s activity, results and SEB’s economic and financial result are presented in the financial situation. These forecasts are based on Annua
Slide 3: Agenda
ANNUAL RESULTS 2025 01 Introduction 02 Key elements 2025 2.1 Sales 2.2 Results and financial structure 2.3 ESG 03 Rebound plan 04 Conclusion 05 Appendices 25/02/2026 3
Slide 4: Introduction
ANNUAL RESULTS 2025 Introduction 25/02/2026 4
Slide 5: 2025 performance in line with targets revised in October; Launch of the Rebound plan
ANNUAL RESULTS 2025 2025 performance in line with targets revised in October Launch of the Rebound plan > Slight organic sales growth > In a complex environment, Small Domestic Equipment markets remain resilient > Result down in 2025: ▪ Good sales growth in floor care, linen care and cookware, suppo
Slide 6: Key figures at end-December 2025
ANNUAL RESULTS 2025 Key figures at end-December 2025 Sales ORfA Operating margin €8,169m €601m 7.4% €8,266m in 2024 €802m in 2024 vs 9.7% in 2024 +0.3% LFL -€201m vs 2024 Net profit, Group share Net financial debt Dividend €245m €2,342m €2,80 €232m in 2024 Stable vs. 2024 €2,152m excluding FCA* fine
Slide 7: Key elements 2025
ANNUAL RESULTS 2025 Key elements 2025 25/02/2026 7
Slide 8: Sales
ANNUAL RESULTS 2025 .1 Sales 25/02/2026 8
Slide 9: Slight organic sales growth in 2025
ANNUAL RESULTS 2025 Slight organic sales growth in 2025 Sales in €m +22 -204 8,266 +85 8,169 Organic growth Currency effect Scope +0.3% -2.5% +1.0% -1.2% 2024 2025 25/02/2026 9
Slide 10: Sales by activity
ANNUAL RESULTS 2025 Sales by activity SALES €8,169m -1.2% reported +0.3% LFL Professional Consumer €995m 2025 €7,175m +2.1% -1.6% -5.9% LFL +1.1% LFL €265m €2,240m Q4 +6.7% -2.3% -0.1% LFL +1.0% LFL 25/02/2026 10
Slide 11: 2025 sales: Organic growth in EMEA and Asia
ANNUAL RESULTS 2025 2025 sales Organic growth in EMEA and Asia Consumer PROFESSIONAL EMEA ASIA AMERICAS -5.9% +2.0% +2.7% -4.9% +2.8% excluding LP of which North America -4.5% 25/02/2026 11
Slide 12: 2025 Sales: North America
ANNUAL RESULTS 2025 2025 Sales: North America Q2/Q3: clients wait-and-see attitude linked to tariffs Q4: gradual normalization of activity North America 341 45% 234 241 196 35% 159 147 25% 141 15% +4,9% +4,7% 41 5% -5% -59 -15% -11,5% -14,4% -159 -25% Q1 Q2 Q3 Q4 Sales (in €m) LFL growth 25/02/2026
Slide 13: 2025 Sales: Professional
ANNUAL RESULTS 2025 2025 Sales: Professional H1: particularly high comparison base H2: stabilization of sales Professional* 262 265 20% 234 233 250 15% 150 10% +2,7% 5% 50 -0,1% -2,7% 0% -50 -5% -150 -10% -15% -250 -21,7% -20% -350 -25% Q1 Q2 Q3 Q4 Sales (in €m) LFL growth 25/02/2026 *Neutralization
Slide 14: Professional: Stabilization in H2
ANNUAL RESULTS 2025 Professional Stabilization in H2 FY 2025 In H1, Professional coffee sales down due to a particularly high €995m comparison base… +2.1% …stabilization of organic growth in H2 with: -5.9% LFL > Good momentum for machine deliveries in Germany and China, and strong growth in services
Slide 15: Professional: Launch of the new Professional Coffee hub in China
ANNUAL RESULTS 2025 Professional Launch of the new Professional Coffee hub in China R&D center, purchasing and production facility Key milestone in the strategic development of Professional beverages > Construction completed in 2025 > Serial production since early 2026 > Investment of approx. €40m i
Slide 16: Professional: 1st models designed and manufactured in Shaoxing
ANNUAL RESULTS 2025 Professional 1st models designed and manufactured in Shaoxing WMF Elevation 10 WMF Peak 50 50 cups a day 80 cups a day Significant expansion of our capabilities in the Small businesses & Offices segment 25/02/2026 16
Slide 17: Consumer: Mixed performances, moderate sales growth
ANNUAL RESULTS 2025 Consumer Mixed performances, moderate sales growth FY 2025 By geography: €7,175m > Moderate growth in EMEA: 11 markets with growth above 5%, underperformance in Germany -1.6% > Return to annual growth in Asia, and particularly in China +1.1% LFL > Sales in Americas, but gradual n
Slide 18: Consumer – EMEA
ANNUAL RESULTS 2025 Consumer – EMEA Western Europe 2025 sales: > Sales up in almost all Western European markets (of which France excl. LP) €3,773m > Performance in Germany below expectations +1.1% > Momentum still very positive in cookware and success of innovations in floor care, linen care and bl
Slide 19: Consumer – EMEA: Success of innovations
ANNUAL RESULTS 2025 Consumer – EMEA Success of innovations New categories New uses Washers Spot cleaners €100m in sales in year 1 €25m in sales in year 1 Position #2 in year 1 Position #2 in year 1 25/02/2026 Source: independent institute 19
Slide 20: Consumer – EMEA: Success of innovations
ANNUAL RESULTS 2025 Consumer – EMEA Success of innovations New categories New uses Garment steamers €90m in sales Double-digit growth Strengthened #1 position 25/02/2026 Source: independent institute 20
Slide 21: Consumer – EMEA: Relaunch of a core category: multicookers
ANNUAL RESULTS 2025 Consumer – EMEA Relaunch of a core category: multicookers 2012–2024 Q4-2025 Success of the Cookeo series Relaunch of the category Cookeo Infinity 5m products sold Cookeo sell-out up 10% in Q4-25 vs -20% in 9M-25 25/02/2026 Source: independent institute 21
Slide 22: Consumer – EMEA: Cookware: multi-material/coating leadership
ANNUAL RESULTS 2025 Consumer – EMEA Cookware: multi-material/coating leadership Organic sales growth >10% in 2025 Leader in PTFE, ceramic and stainless steel 25/02/2026 Source: independent institute 22
Slide 23: Consumer – Americas
ANNUAL RESULTS 2025 Consumer – Americas 2025 sales North America €1,048m > Direct and indirect effects of changes in US tariffs, including retailers wait- and-see attitude -10.4% > Better sell-in/sell-out alignment in Q4 LFL > Consolidation of market share in cookware and linen care > Mexico: volati
Slide 24: Consumer – Americas: All-Clad: success of a local & premium brand in the US
ANNUAL RESULTS 2025 Consumer – Americas All-Clad: success of a local & premium brand in the US > Sales growth: c. 10% / year over the past 5 years > Leader in premium cookware in the US market > Increase in US local production by more than 50% over the past 3 years > Complementary capacity investmen
Slide 25: Consumer – Americas: Double-digit organic growth in Colombia
ANNUAL RESULTS 2025 Consumer – Americas Double-digit organic growth in Colombia #1 in food #1 in coffee #1 in fans #1 in cookware preparation machines 25/02/2026 Source: independent institute 25
Slide 26: Consumer – Asia
ANNUAL RESULTS 2025 Consumer – Asia FY 2025 Asia excluding China €2,353m > Return to growth in Japan and good momentum in South-East Asia > Weaker performance in Korea in a challenging market environment -1.5% > Overall success in cookware, more mixed growth in SDA +2.7% LFL China > Return to organi
Slide 27: Consumer – Asia: Supor: at the forefront of shifts in e-commerce
ANNUAL RESULTS 2025 Consumer – Asia Supor: at the forefront of shifts in e-commerce Social Commerce Instant Retail Very rapid growth in China Development already initiated by Supor > 25% of Supor’s online sales, x3 since 2021 > Channel growing strongly in 2025 > Leadership in China, including on Dou
Slide 28: Results and financial structure
ANNUAL RESULTS 2025 .2 Results and financial structure 25/02/2026 28
Slide 29: ORfA down in 2025
ANNUAL RESULTS 2025 ORfA down in 2025 2025 Q4 Operating Result from Activity (ORfA) €601m €334m -25.0% vs 2024 -6.7% vs 2024 Operating margin 7.4% 13.3% -230 bps vs 2024 -80 bps vs 2024 25/02/2026 29
Slide 30: A combination of various factors over the year…
ANNUAL RESULTS 2025 A combination of various factors over the year… In €m Cyclical headwinds Other effects c. -€120m (growth, Opex) 802 c. -40 c. -40 c. -40 c. -80 601 FY North America Currencies Professional 358 c. -2 c. +5 c. 0 c. -30 334 Q4 25/02/2026 30
Slide 31: …with cyclical headwinds fading in Q4
ANNUAL RESULTS 2025 …with cyclical headwinds fading in Q4 In €m Cyclical headwinds Other effects c. -€120m (growth, Opex) 802 c. -40 c. -40 c. -40 c. -80 601 FY North America Currencies Professional 358 c. -2 c. +5 c. 0 c. -30 334 Q4 25/02/2026 31
Slide 32: Catch-up starting in H2
ANNUAL RESULTS 2025 Catch-up starting in H2 Annual variation in ORfA per quarter in 2025 -7% -26% -48% -55% Q1 Q2 Q3 Q4 25/02/2026 32
Slide 33: From ORfA to Net Profit
ANNUAL RESULTS 2025 From ORfA to Net Profit (in € million) 2024 2025 Revenue 8,266 8,169 ORfA 802 601 Operating margin % 9.7% 7.4% Statutory and discretionary employee (33) (18) profit-sharing Other operating income and expenses (229)* (81)** Operating profit 540 502 Margin % 6.5% 6.1% Profit attrib
Slide 34: Net operating WCR as of 31 December 2025
ANNUAL RESULTS 2025 Net operating WCR as of 31 December 2025 31/12/2024 31/12/2025 > Inventories at end- €m % sales €m % sales December 2025 in line with 2024 Inventories 1,646 19.9% 1,632 20.0% > Continuing impact of Red Sea disruptions (0.6 pt on WCR in 2025 Receivables 886 10.7% 938 11.5% as % of
Slide 35: Free cash flow generation
ANNUAL RESULTS 2025 Free cash flow generation In €m 253 854 -104 Chg. Operating -324 601 WCR Depreciation, amortization & profit-sharing* -114 H1: -€213m CAPEX -124 H2: +€337m Tax -65 Cost of net 124 financial debt Chg. Non- operating WCR and other 2025 2025 2025 ORfA adjusted EBITDA Free cash flow
Slide 36: Change in net debt
ANNUAL RESULTS 2025 Change in net debt In €m 190 2,342 121 12 2,152 Restructuring FCA fine and other 207 10 1,926 -124 Currencies Acquisitions* Free Dividends cash flow 31/12/2024 31/12/2025 25/02/2026 *Incl. SEB Alliance 36
Slide 37: Robust financial structure
ANNUAL RESULTS 2025 Robust financial structure In €m 2,966 1,074 > Financial leverage ratio at 2.7x (2.5x excluding FCA fine) > Financial flexibility and extension of 132 2,342 318 average debt maturity Cash equiv., Other non-cash ▪ New €500m bond issue with a 5-year maturity items other investments
Slide 38: ESG
ANNUAL RESULTS 2025 .3 ESG 25/02/2026 38
Slide 39: Operational progress in our plants
ANNUAL RESULTS 2025 Operational progress in our plants 42% GHG reduction by 2030 Occupational safety and health Scopes 1 and 2 (CO2 eq.) (workplace accidents, LTIR) 1.1 0.81 0.76 Reference year <0.5 -18% -23% -42% 2021 2024 2025 2030 2021 2024 2025 2030 target target Eco-production Prevention > Depl
Slide 40: Eco-design levers to support decarbonization
ANNUAL RESULTS 2025 Eco-design levers to support decarbonization 25% reduction in indirect GHG emissions by 2030 Scopes 3.1, 3.4 and 3.11 (CO2 eq.) Reference year -7% -9% -25% 2021 2024 2025 2030 target Recycled materials Energy efficiency > 52% recycled materials in our products in 2025 > Solutions
Slide 41: Recognized and improving ESG performance
ANNUAL RESULTS 2025 Recognized and improving ESG performance Impr International ESG standards Extra-financial rating agencies ovin g ESG perf orma nceClimate change A- 82/100 Gold Top 5% 51/100 (2025) Low risk / 18.3 A (2025) 70/100 (2025) (2025) (2025) (2025) B- Prime (2024) Water vs vs vs vs vs A-
Slide 42: Rebound plan
ANNUAL RESULTS 2025 Rebound plan 25/02/2026 42
Slide 43: Reminder – a mid-term ambition to serve a mission
ANNUAL RESULTS 2025 Reminder – a mid-term ambition to serve a mission “Make consumers’ everyday lives easier and more enjoyable and contribute to better living all around the world” Consumer Professional STRENGTHEN OUR BECOME A GLOBAL LEADERSHIP REFERENCE PLAYER 25/02/2026 43
Slide 44: Our key success factors
ANNUAL RESULTS 2025 Our key success factors World-leading positions Strong brands 80% of Consumer sales in 2025 of 2025 sales in 75% markets where the Group is a leader* No. 1 Professional automatic coffee machines No. 1 No. 2 No. 1 No. 1 Electrical Blender Cookware Linen care cooking 25/02/2026 *No
Slide 45: Our key success factors
ANNUAL RESULTS 2025 Our key success factors Global presence Extensive product offering Other Asian countries Professional 7% 12% Cookware and kitchen Western Europe China utensils 36% 26% 30% Home care and Consumer sales personal care Group sales 2025 19% 2025 South America 4% Kitchen North America
Slide 46: Acceleration in the transformation of our environment
ANNUAL RESULTS 2025 Acceleration in the transformation of our environment Transforming Acceleration of Shift in the Rising importance brand-consumer innovation Go-to-Market of sustainability relationships Launch cadence Social media E-commerce Repairability and product lifespan Product virality Infl
Slide 47: Rebound plan: Return to our profitable growth trajectory
ANNUAL RESULTS 2025 Rebound plan Return to our profitable growth trajectory Reinventing our Restoring our Strengthening our growth model profitability stakeholder engagement Act as a leader in innovation by Simplify our organization and Nourish connection and involvement developing new product segme
Slide 48: Rebound plan: Product Development & Innovation
ANNUAL RESULTS 2025 Rebound plan Product Development & Innovation o Accelerate innovation in high- potential areas Key KPI examples o New categories; new uses; new Faster launches & more consumers (Gen Z) impactful innovations o Accelerating innovation: -1/3 o Product co-development: development tim
Slide 49: Rebound plan: Digital Marketing & E-commerce
ANNUAL RESULTS 2025 Rebound plan Digital Marketing & E-commerce o Focus efforts on social media and Key KPI examples influencers o Accelerate the production of Systematize new digital o Social media: investments x3 (by targeted content through AI marketing practices 2027–28) o Guide digital marketin
Slide 50: Rebound plan: Group-wide levers: AI, data and simplification
ANNUAL RESULTS 2025 Rebound plan Group-wide levers: AI, data and simplification o Focus on data and generalize use of AI Key KPI examples o Simplify product ranges Reduce complexity to gain operational agility o Simplify organization and processes o Reduce SKUs by 25% to 30% o Reduce indirect purcha
Slide 51: Rebound plan: €200m in recurring annual savings by 2027
ANNUAL RESULTS 2025 Rebound plan €200m in recurring annual savings by 2027 c. €200m > Target of €200m in recurring annual savings, at run-rate by end of 2027 > 3 cost-saving areas: Organizations ▪ indirect purchases ▪ industrial efficiency ▪ overheads > Impacting up to 2,100 positions worldwide, of
Slide 52: Conclusion
ANNUAL RESULTS 2025 Conclusion 25/02/2026 52
Slide 53: Conclusion: Priorities and outlook
ANNUAL RESULTS 2025 Conclusion Priorities and outlook ORfA growth in 2026, together with a more normative free cash flow generation Lower financial leverage in 2026, with the objective of returning to the Group’s standard of around 2x (excluding acquisitions) by 2027 Medium term ambition confirmed a
Slide 54: Questions / Answers
ANNUAL RESULTS 2025 Questions / Answers 25/02/2026 54
Slide 55: Appendices
ANNUAL RESULTS 2025 Appendices 25/02/2026 55
Slide 56: Total 2025 sales by region and business
ANNUAL RESULTS 2025 Total 2025 sales by region and business Group sales Consumer sales Professional Consumer 12% 88% Other Asia Western Europe 7% 36% China 26% €8,169m €7,175m +0.3% LFL +1.1% LFL South America 4% Other EMEA 17% North America 10% 25/02/2026 56
Slide 57: Overall appreciation of the euro in 2025
ANNUAL RESULTS 2025 Overall appreciation of the euro in 2025 15 5 -5 - 15 - 25 - 35 -€204m Q1: -€7m - 45 Q2: -€57m - 55 Q3: -€60m Q4: -€79m - 65 - 75 - 85 RUB CHF PLN GBP AUD CAD ARS EGP COP JPY UAH KRW BRL MXN USD TRY CNY Other 25/02/2026 57
Slide 58: Performance by product line
ANNUAL RESULTS 2025 Performance by product line Consumer product ranges 2025 sales vs 2024, LFL 15% Cookware 10% 5% Beverages Home care LKA* 0% Linen -5% Food care Personal preparation -10% care Electrical cooking -15% -20% Home comfort *Large Kitchen Appliances 25/02/2026 58
Slide 59: 2025 sales by region
ANNUAL RESULTS 2025 2025 sales by region In €m 2024 2025 As reported 2025 LFL Q4 25 vs 24 LFL EMEA 3,733 3,773 +1.1% +2.0% +1.2% Western Europe 2,531 2,557 +1.0% +1.0% -1.6% Other countries 1,202 1,216 +1.1% +3.9% +7.8% AMERICAS 1,170 1,048 -10.4% -4.9% +1.2% North America 815 736 -9.7% -4.5% +4.7%
Slide 60: Quarterly sales 2025
ANNUAL RESULTS 2025 Quarterly sales 2025 In €m Q4 2025 FY 2025 Q1 Q2 H1 Q3 9M Q4 2025 LFL LFL EMEA 786 794 1,592 886 2,478 1,295 +1.2% 3,733 +2.0% Western Europe 515 550 1,066 606 1,672 885 -1.6% 2,557 +1.0% Other countries 282 244 526 280 807 409 +7.8% 1,216 +3.9% AMERICAS 235 219 455 275 730 318 +
Slide 61: 2025 quarterly change in sales, LFL
ANNUAL RESULTS 2025 2025 quarterly change in sales, LFL In €m Q1 2025 Q2 2025 H1 2025 Q3 2025 9 months 2025 Q4 2025 FY 2025 LFL LFL LFL LFL LFL LFL LFL EMEA +2.5% +4.4% +3.5% +0.4% +2.4% +1.2% +2.0% Western Europe +0.0% +6.8% +3.4% +1.0% +2.5% -1.6% +1.0% Other countries +7.2% -0.3% +3.6% +0.7% +2.1
Slide 62: ORfA bridge in 2025
ANNUAL RESULTS 2025 ORfA bridge in 2025 In €m 52 -43 9 -83 802 Price/mix Cost of Volumes sales -66 Growth Drivers -80 Administrative and commercial expenses 10 601 Currencies Scope effect 2024 2025 25/02/2026 62
Slide 63: Detailed income statement
ANNUAL RESULTS 2025 Detailed income statement (in € million) 2024 2025 Revenue 8,266 8,169 Operating expenses (7,464) (7,568) ORfA 802 601 Statutory and discretionary employee (33) (18) profit-sharing Other operating income and expenses (229) (81) Operating profit 540 502 Net financial expenses (120
Slide 64: Simplified balance sheet
ANNUAL RESULTS 2025 Simplified balance sheet (in € million) 2024 2025 Tangible fixed assets 4,875 4,875 Operating working capital requirement 1,388 1,488 Total assets to be financed 6,264 6,363 Shareholders’ equity 3,540 3,477 Long-term provisions 492 281 Other current assets and liabilities 305 263
Slide 65: Simplified cash flow statement
ANNUAL RESULTS 2025 Simplified cash flow statement (in € million) 31/12/2024 31/12/2025 NET PROFIT ATTRIBUTABLE TO SEB S.A. 232.0 244.6 Depreciation and amortization expense 467.6 275.6 Non-controlling interests 50.7 38.1 Variation in WCR items (233.6) (104.2) Other operating items 15.8 (249.7) Net
Slide 66: Glossary
ANNUAL RESULTS 2025 Glossary On a like-for-like basis (LFL) – Organic Sell-in (sales) The amounts and growth rates at constant (or organic) exchange rates and consolidation scope Sales made to our customers (retailers). in a given year compared with the previous year are calculated: Sell-out (resale
Slide 67: Agenda: Key dates 2026
ANNUAL RESULTS 2025 Agenda Key dates – 2026 23 April | after market closes Q1 2026 Sales and financial data 12 May | 2:30 p.m. Annual General Meeting 22 July | after market closes H1 2026 Sales and results 22 October | after market closes Nine-month 2026 Sales and financial data 25/02/2026 67
Slide 68: Contacts
ANNUAL RESULTS 2025 Contacts Analyst/Investor Relations Media Relations Groupe SEB Groupe SEB Image Sept Investor Relations Corporate Communication and Financial Communications Dept. Department Caroline Simon Claire Doligez Raphaël Hoffstetter Guillaume Baron Cathy Pianon Isabelle Dunoyer de Segonza