Wolters Kluwer N.v. · EURONEXT:WKL
Wolters Kluwer — Investor Day (September 2008)
21 slides from Wolters Kluwer's investor day presentation, Sep 25, 2008
Slide 1: Next-Generation Publishing
Next-Generation Publishing Henri Van Engelen CEO Wolters Kluwer Belgium Investor/Analyst Day: Innovation & Technology ® September 25, 2008 London
Slide 2: Agenda
Next-Generation Publishing 2 Agenda ■ What is Next-Generation Publishing ■ Challenges and Vision ■ Business Impact of Innovation ® Investor/Analyst Day: Innovation & Technology September 25, 2008 - London
Slide 3: The Internet is creating new information usage patterns and opportunities
Next-Generation Publishing 3 The Internet is creating new information usage patterns as well as opportunities for user generated content, social networking, and new revenue streams Traditional Model Emerging Model Producers in Charge Consumers in Charge ■ Publishers control production and ■ Individu
Slide 4: Publishing Model
Next-Generation Publishing 4 We view “next-generation publishing” as an extension into professional communities and complementary business models Subscriber Community Next-Generation Publishing New “Interactive” Publishing Model ■ Subscribers form community ■ Subscribers & non-subscribers are commun
Slide 5: Key success factors for serving professional audiences with Web 2.0 offerings
Next-Generation Publishing 5 Our experience has confirmed some key success factors for serving professional audiences with Web 2.0-type next-generation offerings Differences in B2B dynamics relate Big misconception: to the profession “Build it and they will come” ■ Medical professionals are most pre
Slide 6: Success requires new employee skills and business approaches
Next-Generation Publishing 6 Success in next-generation publishing requires adoption/acquisition of new employee skills and business approaches New Skills New Approaches ■ Online editorial skills ■ Managing for rapid change and short (editors as “community managers”) product life cycles ■ Online adv
Slide 7: Initiatives position Wolters Kluwer as the individual professional's trusted partner
Next-Generation Publishing 7 Next-generation publishing initiatives are already positioning Wolters Kluwer as the individual professional’s trusted partner Organizational Focus Community Focus Wolters Kluwer as Wolters Kluwer as partner to organizations partner to professional Must-have products add
Slide 8: Wolters Kluwer is well-placed to build upon its existing assets
Next-Generation Publishing 8 Wolters Kluwer is well-placed to build upon its existing assets with the addition of new content- and community-oriented capabilities Wolters Kluwer Assets “Web 2.0” Opportunities ■ Blogs, forums, polls, audio, video User-generated content ■ Collective content creation ■
Slide 9: Attractive next-generation business opportunities with hard and soft benefits
Next-Generation Publishing 9 We see attractive “next-generation” business opportunities with both “hard” and “soft” benefits Direct Revenues Indirect Revenues Marketing ■ Monetize valuable professional audiences with new business models ■ Integrate professional networks with workflow applications
Slide 10: Launching targeted sites bringing together professional communities
Next-Generation Publishing 10 We are launching very targeted sites that bring together professional communities in various country markets ■ Participating in the community conversation within each of our professional markets ■ Leveraging common platforms that facilitate information sharing in profes
Slide 11: TaxTalk – A Case Study in Next-Generation Publishing
Next-Generation Publishing 11 TaxTalk – A Case Study in Next-Generation Publishing 2007 Revenue: €3,413 million TaxTalk Tax, Accounting & Legal 26% FR 19% SC BEL 3% 9% Legal, Tax & Regulatory Europe IT/ISP Corporate 37% 27% NL & Financial Services 18% 15% TLR GER/CEE 6% 18% Health 22% ® Investor/Ana
Slide 12: TaxTalk, launched 1½ years ago in Belgium, drives engagement
Next-Generation Publishing 12 TaxTalk, launched 1½ years ago in Belgium, illustrates how our businesses can drive engagement and generate valuable content within our niche audiences of professionals ■ TaxTalk is a blog written for Belgian tax accountants in Dutch and French ■ Posts are written by Wo
Slide 13: The rapidly growing TaxTalk community creates the majority of the content
Next-Generation Publishing 13 The rapidly growing TaxTalk community creates the majority of the content, seeded by postings from Wolters Kluwer authors and experts Year over year, monthly unique visitors Since the April 2007 launch, user comments have have increased an average of 177% exceeded publi
Slide 14: TaxTalk is one of a growing number of active online communities
Next-Generation Publishing 14 TaxTalk is one of Wolters Kluwer’s growing number of active online communities developing next-generation publishing models Tax & Accounting Legal Human Resources Marketing Medical Finance World Lex 3R RH MolBlog NursingCenter (Belgium) (Poland) (France) (Netherlands) (
Slide 15: TaxTalk shows how communities generate new product and business ideas
Next-Generation Publishing 15 TaxTalk shows how professional communities can generate valuable new product and business ideas generated from frequent customer contact ■ New modules of online products New product opportunities drawn from ■ Training module monKEY.be TaxTalk online suggestions ■ New so
Slide 16: Law & Business E-Store - A Case Study In Next-Generation Publishing
Next-Generation Publishing 16 Law & Business E-Store - A Case Study In Next-Generation Publishing 2007 Revenue: €3,413 million Corporate E-Store & Financial Services Health 15% 22% Tax, Accounting Tax and Law & & Legal Accounting Business 26% 59% 41% Legal, Tax & Regulatory Europe 37% ® Investor/Ana
Slide 17: Using the long tail to reach underserved market segments
Next-Generation Publishing 17 We are using the “long tail” to reach underserved market segments efficiently with low-cost, high-volume products E-Store Indirect entrance via main Google search ■ Allows on-demand, short- Content term passes by day, month, descriptive links year and multiple links to
Slide 18: Leveraging next-generation models in diverse businesses within our portfolio
Next-Generation Publishing 18 We are leveraging next-generation models in diverse businesses within our portfolio Pay-per-view revenue models driven Online advertising on specialized Online professional community by SEO/SEM professional portals memberships ® Investor/Analyst Day: Innovation & Techno
Slide 19: Adding an interactive layer in each segment of our business
Next-Generation Publishing 19 In each segment of our business, we are adding an interactive layer, building upon and partly replacing previous stages of development For example, this fall Wolters Kluwer Health will introduce a significantly upgraded platform that will evolve to encompass next-genera
Slide 20: Well placed to capitalize on next-generation publishing opportunities
Next-Generation Publishing 20 Wolters Kluwer is well placed to capitalize on next-generation publishing opportunities ■ We are embracing opportunities to interact with communities of professionals, as well as with their organizations ■ We are leveraging existing assets and customer relationships wit
Slide 21: Questions?
Next-Generation Publishing 21 Questions? ® Investor/Analyst Day: Innovation & Technology September 25, 2008 - London