Cliq Digital Ag · XETR:CLIQ
Cliq Digital — Investor Presentation (June 2025)
35 slides from Cliq Digital's investor presentation, June 2025
Slide 1: Corporate Presentation June 2025
Corporate Presentation June 2025
Slide 2: Disclaimer
Disclaimer This presentation is for information purposes only and does not constitute a materialise, or if the underlying expectations do not materialise or assumptions public offer to buy or sell or a public call for the purchase or sale of CLIQ Digital are incorrect, the actual results, performanc
Slide 3: 1Q 2025 at a glance, y/y
1Q 2025 | at a glance, y/y Key metrics 7% Sales▼ Customer base▼ EBITDA margin* = in millions of € in millions €0.16 73 1.1 50 0.8 EPS▲ 1Q 2024 1Q 2025 31/03/2024 31/03/2025 131 Employees▼ EBITDA*▼ Net cash position▲ in millions of € in millions of € €70 5 14 12 LTV▼ 4 1Q 2024 1Q 2025 31/12/2024 31/0
Slide 4: CLIQ's Story
CLIQ’s Story
Slide 5: CLIQ's story: our evolution
CLIQ’s story | our evolution The Present The Past Movies & Series Music Software Bundled- Sports Audiobooks Games Content Joke of the day Single-Content Dynamic pricing model Realtones Omnichannel marketing Indirect media TV ads buying via affiliates • Credit cards • Direct carrier billing • Premium
Slide 6: CLIQ's story in numbers
CLIQ’s story | in numbers 326 in millions of € 276 Total customer acquisition costs % Sales 243 Special items EBITDA, reported Net result 150 135 107 112 75 54 50 44 34 27 29 32 16 18 21 10 -28 2020 2021 2022 2023 2024 €1.16 EPS €2.74 EPS €4.47 EPS €4.90 EPS -€4.75 EPS 66
Slide 7: Business Model
Business Model
Slide 8: Vision Mission
Vision Mission Building an all-in-one digital content world We are a data-driven online performance people love. marketing group that sells digital products to consumers worldwide. 88
Slide 9: Business model: our pillars
Business model | our 4 pillars Customer Digital Acquisition Products Monetisation Technology • Content • Licensed • Revenue • Proprietary hookups entertainment collection platform • Ad space content • Third party • Artificial buying • AI-driven adverting intelligence • Omnichannel services income •
Slide 10: Business model: our value chain
Business model | our value chain Business Model Licensing Bundling Selling CLIQ is expert in We license We bundle the We sell the turning content from content to digital products consumer partners digital via interest into across products. performance sales by multiple marketing. monetising categori
Slide 11: Business model: our content
Business model | our content Numerous subscription services, one platform. Movies & Series Music stations & Audiobooks Games Sports Software (incl. documentaries) concerts & audio plays Library of over 2,000 Over 100 constantly Including live More than 200,000 >500 cloud, 50+ premium full feature fi
Slide 12: Business model: our competitive advantages
Business model | our competitive advantages MARKETING • Approaching consumers via omnichannel online marketing • Analysing consumer trends CONTENT & demand, esp. regarding ECONOMICS • Licensed, not owned streaming • Key focus on profitability • More local than global • Proprietary predictive • Net c
Slide 13: Business model: our positioning
Business model | our positioning Data-powered & performance-driven. Our Our focus: Our market: Our product: advertising: Our aim: Our focus: CONVERSIONS GLOBAL DIGITAL ONLINE & MORE REACH MASS MARKET CONTENT OMNICHANNEL 13 13
Slide 14: Strategic Growth
Strategic Growth
Slide 15: Strategy: The CLIQ way forward
Strategy | The CLIQ way forward • increase outreach with an omnichannel marketing approach (“Magnificent Seven”) • improve customer acquisition via better content SALES CHANNELS hookups and more effective ad space buying With the help of a • introduce more digital products in addition to dedicated,
Slide 16: Omni(sales)channels: our Magnificent Seven
Omni(sales)channels | our “Magnificent Seven” Performance Publishing Portals: Search marketing Placing attractive through high-performing contextual publisher portals shoppable ad banners, with proprietary content, links and articles. which spark the interest of impulse-buying customers to subscribe
Slide 17: Strategy: Fit For Future transformation programme
Strategy | “Fit For Future” transformation programme Cost efficiencies Productivity gains Cost Efficiencies Productivity Gains Austerity measures Catalysing growth potential by Austerity measuresincluded included Catalysing growth potential by • target • CPA target lowered CPA lowered new • • new sa
Slide 18: Financials
Financials
Slide 19: 1Q 2025: strategic KPIs
1Q 2025 | strategic KPIs in millions of € Total customer acquisition costs Sales EBITDA 83 73 50 33 29 13 15 5* 4* 1Q 1Q 1Q 2023 2024 2025 15% 7%* 7%* EBITDA margin *before special items 19 19
Slide 20: 1Q 2025: regional sales breakdown
1Q 2025 | regional sales breakdown in millions of € • 97% of Group €83m sales generated with bundled- €73m content services 53% • expected €50m average lifetime 66% value of a customer (LTV) 73% dropped to €70 40% (€81 in 1Q 2024 ) 24% 17% • 0.8m customers per 31 March 2025 1Q 2023 1Q 2024 1Q 2025 (
Slide 21: 1Q 2025: income statement
1Q 2025 | income statement in millions of € 1Q 2025 1Q 2024 Δ Sales 50.0 73.0 -32% Cost of sales (ex CAC for the period) -22.6 -28.2 • Customer CAC for the period -17.1 -31.3 acquisition costs Operating expenses -6.6 -8.1 (CAC) for the period EBITDA* 3.7 5.3 -31% lowered by 45% y/y Margin* 7.3% 7.3%
Slide 22: 1Q 2025: cash conversion & cash position
1Q 2025 | cash conversion & cash position in millions of € 1Q 2025 1Q 2024 EBITDA before special items 3.7 5.3 • cash in from Special items -0.5 -3.5 operating activities ∆ Contract costs 2.1 2.0 included €4.8m ∆ Other working capital 1.0 -5.8 corporate tax Taxes, financial result & others -3.8 0.7
Slide 23: 31/03/2025 balance sheet
31/03/2025 | balance sheet ASSETS 31/03/2025 31/12/2024 EQUITY & LIABILITIES 31/03/2025 31/12/2024 in millions of € Goodwill 20.9 20.9 Equity 72.4 71.1 (In)tangible & financial assets 10.5 12.1 Deferred tax liabilities 7.0 8.0 Contract costs 25.1 27.2 Bank borrowings - - Deferred tax assets Other fi
Slide 24: Outlook
Outlook
Slide 25: Outlook
Outlook in millions of € 326 % 243 180-220 135 75 50-75 50 10 10-15 2023 2024 2025e Total customer acquisition costs Sales EBITDA 25
Slide 26: Investor information
Investor information
Slide 27: Potential shareholding structure changes & delisting
Potential shareholding structure changes & delisting CLIQ’s SHARE BUYBACK OFFER § Proposal to AGM on 21 August 2025 as requested by Dylan Media B.V.: Public partial share repurchase offer (buyback) § If resolved, CLIQ will buyback 2,060,000 shares at €6.06 per share - contingent on the number of sha
Slide 28: Management board & company history
Management board & company history Luc Voncken (*1970) “ Since 2012 CEO of CLIQ Digital AG [appointed until 31 May 2029] Visionary founder and game changer with 2010 – 2012 Non-executive Board member of CLIQ B.V. a deep understanding and wealth of experience of the streaming industry and 2003 – 2010
Slide 29: Shares: 30 May 2025
Shares | 30 May 2025 Management & Supervisory Board members 2019 2020 2021 2022 2023 2024 €41.30 9% ATH 10% €24.70 Treasury shares* 6,508,714 shares €25.20 issued €2.90 €19.88 €1.70 €16.60 €4.64 81% Free float CLIQ DIGITAL AG 3M avg. traded shares (LHS) Scale 30 Price Index MSCI WORLD SMALL CAP Jan
Slide 30: Analyst expectations: consensus
Analyst expectations | consensus in millions of € 2025e 2026e 2027e Mean Mean Mean Mean +/- Mean +/- Mean +/- (old) (old) (old) Sales 194.5 194.5 211.9 211.9 222.0 222.0 EBITDA 11.8 11.7 -1% 14.5 14.6 +0% 16.7 16.9 +1% EBITDA margin 6.1% 6.0% -3 bps 6.9% 6.9% +3 bps 7.5% 7.6% +9 bps EPS (in €) 0.96
Slide 31: Investor relations: financial calendar 2025
Investor relations | financial calendar 2025 Sebastian McCoskrie financial reporting Head of Investor Relations 30 January Preliminary FY 2024 results +49 151 520 436 59 s.mccoskrie@cliqdigital.com 20 February Annual report 2024 & earnings call 8 May Financial report 1Q 2025 & earnings call 7 August
Slide 32: Appendix
Appendix
Slide 33: 1Q 2025: customer acquisition costs
1Q 2025 | customer acquisition costs in millions of € 1Q 2025 1Q 2024 Δ 3 Total customer acquisition costs -15.0 -29.3 -49% of which capitalised and amortised in the period: Capitalised customer acquisition costs (contract costs) 15.0 29.1 Amortised contract costs -17.1 -31.1 Customer acquisition co
Slide 34: LTVCB: expected sales from existing customers
LTVCB | expected sales from existing customers €147m -26% €136m €101m €47m €43m €25m 31/03/2023 31/03/2024 31/03/2025 Contract costs Lifetime Value of Customer Base (LTVCB) 34 34
Slide 35: Slide 35