Kemira Oyj · OMXHEX:KEMIRA
Kemira Oyj — Investor Presentation (June 2009)
19 slides from Kemira Oyj's investor presentation, Jun 9, 2009
Slide 1: Committed to Clean Water
Committed to Clean Water June 9, 2009 Contents Committed to Clean Water Water Oil & Mining 2 1
Slide 2: Kemira in 2008 / Kemira Focuses on Water
Kemira in 2008 Revenue 2008 ~ EUR 2.8 billion Other APAC 11 % 5% South America 6% Paper 35 % Tikkurila 23 % North America 22 % EMEA 67 % Oil & Mining 10 % Water 21 % Kemira is a chemicals company which focuses on businesses that have shared competencies in water quality management. 3 Kemira Focu
Slide 3: Challenges Related to Water Usage / Business Structure
Challenges Related to Water Usage Sufficiency of clean water Increasing energy consumption The social and economical development of the world depends on the availability of clean water and the environmentally economical use of water and energy Shrinking the water footprint is even more impor
Slide 4: Water Strategy Statements
Water June 9, 2009 Pekka Ojanpää, President Strategy Statements To be recognized as a leading water treatment chemical supplier to municipal customers by ensuring a low cost business model in Europe and North America developing competitive position in Brazil and in Russia and China. To becom
Slide 5: Total Water Chemical Market / Customer Segments
Total Water Chemical Market Total world water market 250 B€ Global Water Treatment Chemicals Market 17B€, Growth > GDP Regions Applications Chemicals pH Adjusters 1.0B€ South America Municipal 1.1B€ Drinking Water 3.0B€ Defoamers, Odor control, Act.Carbon 1.4B€ Ion exchange resins, North America Che
Slide 6: Structure by Customer Segments
Structure by Customer Segments Customer segment Customer segment Municipal Water Industrial Water Coagulant manufacturing Business development Segment Water Application management common functions By-product sourcing and management Business control Kemira global Human Resources, Global Sourcing & Su
Slide 7: Total Municipal Water Chemicals Market
Total Municipal Water Chemicals Market World Market for Water Treatment Chemicals in Municipal is ~6B€, Relevant Market ~5B€ Sub-segments: Relevant Market B€ Products: Relevant Market B€ Drinking Water Treatment 2,1 Coagulants 1,4 Waste Water Treatment 3,2 Flocculants 1,8 Total ~5 Sub-total 3,2 Othe
Slide 8: Top Ten Customers Municipal
Municipal Top Ten Customers Customers per Continent M€ Total M€ Customer A 15 Customer B 5 Total Global 20 Customer A 4 Total Europe 4 Customer A 12 Customer B 4 Customer C 4 Customer D 4 Customer E 3 Customer F 3 Total North America 30 Customer A 12 Total Latin America 12 Total top 10 customers 66
Slide 9: Municipal Business Concept
Municipal Business Concept Customer and target market concept Our customers are municipalities, operators and resellers/distributors Municipal customers qualify their potential suppliers based on reliability, application knowledge, product offerings and performance Public tender process and bu
Slide 10: Customer Segment Industrial Water
Customer Segment Industrial Water External Analysis/Industrial Customers and sales channels Full Service companies (Global) Global) Service companies (Region or industry specific) specific) Chemical Resellers End- End- user Industries Supplier Distributors Direct sales (20 %) • Industrial water mark
Slide 11: Total Industrial Water Chemicals Market
Total Industrial Water Chemicals Market World Market for Water Treatment Chemicals in Industry is ~11B€, Relevant Market ~3B€ Sub-segments: Relevant Market B€ Products: Relevant Market B€ Power Generation 0,7 Coagulants 0,5 Food and Beverage 0,5 Flocculants 0,7 Chemical 0,3 Sub-total 1,2 Metals 0,3
Slide 12: Top Ten Customers Industrial
Industrial Top Ten Customers Customers per Continent M€ Total M€ Customer A 9 Customer B 8 Customer C 7 Customer D 2 Customer E 2 Customer F 2 Total Global customers 30 Customer A 3 Customer B 3 Total North America 6 Customer A 2 Customer B 2 Total Europe 4 Total top 10 customers 40 M€ Of total Indu
Slide 13: Industrial Business Concept
Industrial Business Concept Target markets and customers kuva Focus on power, metal, food & beverage, construction, chemical and sugar sub- segments Increase market share in Europe, NA and expand Brazil and in long term in China Product and/or service concept Selective expansion of offering ba
Slide 14: Background Material
kemira Background Material kemira 14
Slide 15: Competition in Coagulants and Flocculants
Competition in Coagulants and Flocculants* Coagulants Flocculants Company Market Share Products Company Market Share EMEA Kemira < 40% Al/ Iron salts SNF ~ 30% Feralco ~ 10% Al/ Iron salts BASF/Ciba < 25% Kronos ~ 10% Iron salts Ashland < 20% BK Giulini < 10% Al salts Kemira > 10% North America Kemi
Slide 16: Oil & Mining Strategy
Strategy The innovative chemical provider for extraction and process technologies Innovation – Meet the emerging technology needs of the market Immediacy – Rapidly respond to customers with value-added products and solutions Intimacy – Foster relationships which enable us to reduce our custome
Slide 17: Water Management Chemistry; Oil and Gas Trends
Water Management Chemistry Key Driver and Component of Segment Oil & Mining’s Strategy Oil and Gas – water applications increasing by 12% per year Water/oil production – 3.4 barrels/1.0 barrel Mining – water is key separation and processing aid 8,000 liters used per ton of kaolin clay Wate
Slide 18: Oil and Mining – Overview
Oil & Mining Minerals & Metals Trends Driving Business Results Alumina - Falling alumina demand for the automobile, construction, and aerospace industries has reduced consumption of alumina significantly. This is predicted to continue throughout 2009 but, some pick-up is expected in the second hal
Slide 19: Kemira
kemira 19