Cmt · RUS:WTCM
Cmt — Conference Presentation (September 2021)
15 slides from Cmt's conference presentation, Sep 21, 2021
Slide 1: The current state of conferences, exhibitions and trade shows
The current state of conferences, exhibitions and trade shows 21st September 2021 London
Slide 2: Exhibition industry structure & stresses
Exhibition industry structure & stresses • PE owned/publicly quoted companies • Privately owned companies • Municipal owned trade shows & fairgrounds • Association owned events: GSMA, IBC • Corporate & company events
Slide 3: Most important current issues
Most important current issues
Slide 4: 2021 global event mix
2021 global event mix • In terms of execution there was a 73% fall in space sales in 2020. • In one year 50% of the Top 40 cumulative profits of the past five years were wiped out.
Slide 5: Expected source of income next 2 years
Expected source of income next 2 years • 61% of companies said that physical & hybrid events will represent more than 50% of their income • 59% expected digital to represent less than 10% of their revenues
Slide 6: Immediate challenges for organisers
Immediate challenges for organisers • Backlog of pre-paid events • Resetting of dates uncertain • Venue availability crunch • Staff retention & motivation challenges post furlow • Cash retention & cashflow
Slide 7: Next stage challenges for organisers
Next stage challenges for organisers • Maintaining, building & recruiting talent • Insurance cover limitations • Government support & appreciation • Delivery on promises- cross border travel restrictions • Delivery on promises: audience
Slide 8: Supply chain challenges
Supply chain challenges • Venue availability • Extra costs of meeting regulations • Capacity of key contractors • Sustainability pressures
Slide 9: Is hybrid the answer?
Is hybrid the answer? • Challenge of selecting a platform • Requirement to pay for physical space and hybrid platform • Repurposing staff to provide a tailored service • Review & adapt facilities for a different experience • Can hybrid be as profitable as physical events? • Focus on a 365 community
Slide 10: Hybrid in action
Hybrid in action GEO CONNECT Asia 2021 Marina Bay Sands, Singapore Bringing the globa sMonTGOMERY GROUP CC | EXHIBITION DL CONSULTANTS
Slide 11: Key trends
Key trends • Data is the new oil- data acquisition is key • Data strategy is an imperative • Focus on domestic events • Focus on experiential B2C events • Repurposing of halls & venues • Re-alignment of government MICE industry teams
Slide 12: What is the future?
What is the future? • ROE rather than ROI-365 • Focus on engagement & amplification • Experiential settings to attract new events & audiences • Simplification of programmes & offerings • Rebuild communities & catch-up on lost opportunities
Slide 13: Anticipated future needs of organisers
Anticipated future needs of organisers • Optimum flexibility in facilities and Food to Go • Updated multimedia & broadband options • Revised focus on new market opportunities- awards,gaming • Differentiation from hotel ballrooms • Characterful meeting spaces eg pods,charging stations • Alternatives
Slide 14: Future opportunities for venues
Future opportunities for venues Covid induced threats • In prospect of reduced event sizes some facilities will appear outdated to adapt to the changing market environment Required action • Focus on venue quality over quantity in terms of exhibition space and conference numbers • Venue digitalisatio
Slide 15: Thank you for your time
Thank you for your time Should you wish to discuss any of the challenges I have briefly mentioned I can be contacted at: Rupert.Owen@montgomerygroup.com CEO of Exhibitions Consultants Ltd www.exhibitionconsultants.com