Telematic Interactive Bulgaria Ad · BSESOF:TIB
Telematic Interactive Bulgaria Ad — Investor Presentation (January 2025)
20 slides from Telematic Interactive Bulgaria Ad's investor presentation, January 2025
Slide 1: From Strategy to Execution: Building a Winning Presence in Latin America
From Strategy to Execution: Building a Winning Presence in Latin America A Case Study on iGaming Expansion in Peru by Telematic Interactive Bulgaria AD Presented by: Rossi McKee, entrepreneur, founder and owner of Telematic Interactive, CT Interactive and a group of companies, CT Gaming
Slide 2: Introduction
Introduction Capitalising on Latin America's Growing iGaming Market • Why Peru? • Providing a comprehensive guide for operators aiming to build a successful foothold • Insights into some specifics of the regulatory landscape, cultural localisation, technological adaptation, and execution steps
Slide 3: Why Latin America and Why Peru?
Why Latin America and Why Peru? Rapidly growing iGaming adoption, driven by economic dynamics Peru: • Dynamic economy with a growing middle class. • The post-COVID boom in online gaming - Peru’s online market growth post-COVID increased exponentially
Slide 4: Peruvian demographic
Peruvian demographic Socioeconomic status of the population: ● Peru has a big middle class that spends at least 2% of their salary in Entertainment
Slide 5: Peruvian expending habits
Peruvian expending habits Between 2023-2024 Entertainment expenses in the peruvian families has grown ● Despite the rest of the components of the expenses has being going up and down or decrease, the expense in Entertainment has gone up ● And inside the Entertainment Casinos y lotteries represent th
Slide 6: Online betting in Peru
Online betting in Peru Peruvian Market Behaviour: Pre-Pandemic ● Preference for physical stores due to limited trustworthy online payment options. ● Online shopping hesitancy caused by insufficient safety procedures. iGaming Market Pre-Pandemic ● Established brands with land based or long-standing pr
Slide 7: Online betting in Peru
Online betting in Peru Post-Pandemic Growth (2019–2023) ● Online purchases grew by 200%, from 11.8M to 16.8M transactions.* ● Online transactions increased from 12.5% to 45% of all payments.** ● Significant potential for further digital growth in Peru. Post-Pandemic iGaming Expansion ● Online betting
Slide 8: Peruvian Player Behaviour Now
Peruvian Player Behaviour Now Bonuses and Payment methods Location Online behaviour promotions • Peruvian users prefer local • Most of the players are • There is still some and QR payment • Casino: Free spins located in Lima, the capital people who do not trust methods, such as Yape or without depos
Slide 9: Peruvian iGaming Market Today
Peruvian iGaming Market Today Competitors • Big top 5 competitors between locals and big international companies • More than 60 operators in the market • Between 2024 and 2029 the annual growth of the market is expected to be 5.97% Advertising • Huge budget • TV Commercials • Street advertising • Br
Slide 10: What was our strategy?
Market Research and Entry ∙ Assess regulatory frameworks ∙ Analyze cultural and player behaviour trends Platform and Content Localization What ∙ Align content with local preferences ∙ Ensure technical compliance with Peruvian regulations was our Building Partnerships strategy? ∙ Collaborate with loc
Slide 11: Regulations in Latin America
Regulations in Latin America The iGaming market in Latin America is complex, the variety of cultures makes it rich and diverse, but also a market that takes time to understand. ARGENTINA BRAZIL CHILE COLOMBIA ● The iGaming market ● The market is in ● There is a law that was ● Colombia was the first i
Slide 12: Complying with Regulatory Landscape in Peru
Complying with Regulatory Landscape in Peru 2022 We established a local company, a 2023 subsidiary of Telematic Interactive The regulation for the market was and used a Curacao license. There published, and several changes were minimal local regulatory were required. requirements by that time Key Co
Slide 13: Cultural Localization and Player Engagement
Cultural Localization and Player Engagement • Using influencers with a strong public presence – recording a song Marketing • Involving all social media with relevant content Insights: • Own affiliate site promoting the content of our subsidiary CT Interactive • Popular games include slots and sports b
Slide 14: Peru's engagement trends differ from Bulgaria and Kenya
Peru’s engagement trends are quite different from those in our domestic market in Bulgaria and those in Kenya, where we also have operations
Slide 15: Technological Adaptation
Platform Homologation: Ensuring compliance with Peruvian technical standards Content Localization: Ensure game themes resonate with Technological Peruvian culture and the offered promotions and bonuses resonate Adaptation with the customers Operational Adjustments: Integrate local payment systems Lo
Slide 16: Responsible Gaming Strategies
Responsible Gaming Strategies Compliance: Adhere to banned player lists and responsible gaming rules We are promoting awareness campaigns about responsible gaming
Slide 17: Telematic Interactive's Entry into the Online Market in Peru
Telematic Interactive’s Entry into the Online Market in Peru Execution: Key Challenges: Partnered with tax Expanded scope after Adapting to post-2022 experts and local IPO and Bulgarian regulations stakeholders Stock Exchange listing Homologating platform Using own platform Established a local and c
Slide 18: Lessons Learned
Lessons Learned Insights: • Early compliance preparation mitigates regulatory risks • Cultural understanding drives player engagement • Local staff and partnerships are critical for effective market entry Conclusion: • Combine intense market research with flexible execution strategies • Focus on the
Slide 19: Future Opportunities
Future Opportunities Next Steps: Emphasis on player retention and more marketing campaigns Build sustainable and player-focused operation
Slide 20: Thank You!
Thank You! I look forward to your questions and discussions
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