Prosiebensat.1 Media Se · XETR:PSM

Prosiebensat.1 Media — Investor Presentation (2025)

72 slides from Prosiebensat.1 Media's investor presentation, 2025

  1. Slide 1: Company Presentation

    Company Presentation © Joyn / André Kowalski

  2. Slide 2: Agenda

    AGENDA 01 WHO WE ARE O5 ESG 02 STRATEGY O06 SHARE 03. FINANCIALS / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  3. Slide 3: ProSiebenSat.1 at a glance

    PROSIEBENSAT.1 AT A GLANCE Prosiebensat.1 group revenues: 3,918m +2% Revenues reported; FY 2024; in EUR; growth in % ENTERTAINMENT | 2,537m -1% TV ADVERTISING DACH 1,472M -5% Non-Core Assets (Non-Advertising only) ADVERTISING DACH DIGITAL & SMART COMMERCE & VENTURES | 1,005m +19% 312M +5% CONSUMER A

  4. Slide 4: Agenda

    AGENDA 01 WHO WE ARE O5 ESG ( 02 STRATEGY ) O06 SHARE 03. FINANCIALS / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  5. Slide 5: We have what it takes to reach millions of people every day

    WE HAVE WHAT IT TAKES … ~285m ~60m Average monthly >40bn visits on our commerce platforms3) ~8m TV viewers watching P7S1 channels Minutes video per month1) viewtime on Joyn2) Monthly video users on Joyn2) >10bn 30 Digital entertainment Total video platforms & destinations views by Studio71 making pe

  6. Slide 6: Our way forward focuses on five priorities

    OUR WAY FORWARD FOCUSES ON FIVE PRIORITIES Optimize for TV decline Develop Joyn continuously into a Superstreamer Build DACH-focused leading independent studio network Build tech & data foundation to merge linear and digital workflows, leverage AI benefits Continuous focus on cost efficiency and red

  7. Slide 7: P7S1 operates in a growing video advertising market

    P7S1 OPERATES IN AN OVERALL GROWING VIDEO ADVERTISING MARKET, WHICH WILL BE DRIVEN BY AN INCREASE IN ONLINE VIDEO ADVERTISING REVENUES P7S1 ADDRESSABLE VIDEO AD MARKETS [GERMANY, IN EUR BN] 2024 – 29 CAGR +4% +4% 7.4 forecast LINEAR TV CAGR • TV remains the most relevant mass medium • Declining reac

  8. Slide 8: Digital growth business positions company for growth and overcompensates TV decline

    WITH OUR DIGITAL GROWTH BUSINESS, WE POSITION THE COMPANY FOR GROWTH AND OVERCOMPENSATE THE TV DECLINE P7S1 VIDEO VIEWTIME, DACH [IN BN HRS]1) MEASURES AND DRIVERS -6% -6% -2% -2% Content Platform Sales CAGR CAGR CAGR CAGR Joyn • Further push local • Scale Joyn reach by • Further grow & scale Linear

  9. Slide 9: We continuously invest into content to attract, engage and monetize

    WE CONTINUOUSLY INVEST INTO CONTENT TO CREATE ATTRACTIVE PROGRAMMING, ENGAGE AND MONETIZE OUR VIEWERS AND USERS Opportunity to invest in Additional program additional and more invest in cross-platform INVEST exclusive program content TV & Digital and new streaming formats TV market position Revenue

  10. Slide 10: Joyn expected to be key revenue driver of Entertainment growth strategy

    JOYN IS EXPECTED TO BE THE KEY REVENUE DRIVER OF OUR ENTERTAINMENT GROWTH STRATEGY JOYN EXTERNAL REVENUES, DACH [IN EUR M] AVOD SVOD Distribution & Adjacent Further Strengthen core proposition – revenue potentials all Entertainment & information Illustrative to be unlocked by in one place, free of c

  11. Slide 11: We double relevant Joyn KPIs in 2025 and continue growth until 2027

    WE DOUBLE RELEVANT JOYN KPIS IN 2025 AND CONTINUE TO DELIVER SUSTAINABLE GROWTH UNTIL 2027 AND BEYOND JOYN MONTHLY VIDEO USERS JOYN VIDEO VIEWTIME IN M1) IN BN MIN1) Approximately Approximately x3 x3 x2 x2 7.1 40.2 27.2 29.6 4.9 4.2 2022A 2023A 2024A 2025E 2026E 2027E 2022A 2023A 2024A 2025E 2026E 2

  12. Slide 12: Creating a leading independent studio network in DACH region

    WE ARE CREATING A LEADING INDEPENDENT STUDIO NETWORK IN DACH REGION 2024 OUTLOOK Selective Seven.One Studios Revenues Incl. M&A and [IN EUR M]2) talent deals +8% +8% >300 CAGR Internal business External business ~240 Internal business External business 2024A 2025E 2026E 2027E Important strategic pil

  13. Slide 13: Leveraging tech, data and AI to accelerate transformation

    WE PRO-ACTIVELY LEVERAGE TECH, DATA AND AI TO DRIVE AND FURTHER ACCELERATE OUR TRANSFORMATION JOURNEY P7S1 Tech & Data strategy Content Digital Sales Broadcast technology and Streaming video and product Ad Tech and transformation content operations workflow & tech infrastructure of monetization Tran

  14. Slide 14: Commerce & Ventures highly synergistic with Entertainment core

    COMMERCE & VENTURES HIGHLY SYNERGISTIC WITH OUR ENTERTAINMENT CORE – IDLE INVENTORY AS GLUE ~EUR 500M ~EUR 1BN Capital invested of disposed assets1) Disposal proceeds1) MINORITY INVESTMENTS MAJORITY INVESTMENTS IDLE Monetization of idle ad inventory through M4E/M4R2) ADVERTISING Operationally improv

  15. Slide 15: Financials / Outlook

    AGENDA 03 FINANCIALS / OUTLOOK 15

  16. Slide 16: ProSiebenSat.1 achieves annual group revenue target despite advertising decline

    PROSIEBENSAT.1 ACHIEVES ANNUAL GROUP REVENUE TARGET DESPITE DECLINE IN ADVERTISING REVENUES COMMENTS • Despite a demanding macroeconomic and REVENUES, EARNINGS AND CASH FLOW KPIS [IN EUR M] competitive environment, ProSiebenSat.1 closed the year 2024 with full year revenues of EUR 3.92bn, in line wi

  17. Slide 17: TV advertising decline mitigated by Digital & Smart and Distribution growth

    TV ADVERTISING REVENUE DECLINE MITIGATED BY DIGITAL & SMART AND DISTRIBUTION REVENUE GROWTH COMMENTS • Entertainment revenues amounted to EUR ENTERTAINMENT EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] 2.54bn in FY 2024, down 1% y-o-y. In Q4 2024, revenues declined by 8%. This reflects a weaker marke

  18. Slide 18: Dating & Video revenues and adj. EBITDA declined in FY 2024

    DATING & VIDEO REVENUES AND ADJ. EBITDA DECLINED IN FY 2024, WHILE PROFITABILITY IMPROVED IN Q4 COMMENTS • Dating & Video revenues declined by 13% in DATING & VIDEO EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] FY 2024 and 16% in Q4 2024, respectively • Decrease in Dating business in FY 2024 was FY 2

  19. Slide 19: Commerce & Ventures revenues exceeded EUR 1bn

    COMMERCE & VENTURES REVENUES EXCEEDED EUR 1BN MARK FOR THE FIRST TIME IN FINANCIAL YEAR 2024 COMMENTS • Commerce & Ventures segment recorded COMMERCE & VENTURES EXTERNAL REVENUES AND ADJ. EBITDA [IN EUR M] dynamic revenue growth of 19% in both FY and Q4 2024. On organic basis, revenue growth was 21%

  20. Slide 20: Financial leverage of 2.7x within target range

    FINANCIAL LEVERAGE OF 2.7X AT YEAR END WITHIN TARGET RANGE OF 2.5X AND 3X – NET DEBT REDUCTION BY >EUR 700M SINCE 2019 EUR NET FINANCIAL DEBT IN EUR M 314m DEBT MATURITY PROFILE IN EUR M dividends paid since 2019 -733 SSD2) 2016 SSD2) 2021 Term Loan RCF3) 2.6x1) 1,153 2,245 1,968 1,852 2.7x1) 1,613

  21. Slide 21: Proposes dividend of EUR 0.05 per share for FY 2024

    PROSIEBENSAT.1 PROPOSES DIVIDEND OF EUR 0.05 PER SHARE FOR FY 2024 COMMENTS • Dividend proposal for 2024 takes into FY 2024 FY 2023 account ProSiebenSat.1's objective to significantly reduce net debt and financial leverage as well as to be able to make Group adjusted net income1) EUR 229m EUR 225m n

  22. Slide 22: Further efficiency measures and savings in FY 2025

    WE REALIZE FURTHER EFFICIENCY MEASURES AND AIM TO ACHIEVE SAVINGS IN THE MID DOUBLE-DIGIT MILLION EURO RANGE IN FY 2025 ADDRESSABLE COSTS 2025 GROSS SAVINGS [personnel/material] [efficiencies & portfolio revisions] ENTERTAINMENT & HOLDING MID DOUBLE- • Transformative changes in workflows DIGIT EUR m

  23. Slide 23: Outlook 2025

    OUTLOOK 2025 FY 2024 FY 2025 TARGET COMMENT EUR 3,918m • Group currently expects Entertainment Advertising DACH revenues to increase 2% at the mid-point of target range (adjusted for Group ~EUR 4.00bn • Entertainment Advertising DACH TV revenues expected to currency revenues and portfolio effects: (

  24. Slide 24: Segment Deep Dives

    AGENDA 04 SEGMENT DEEP DIVES 24

  25. Slide 25: Entertainment

    entertainment 25

  26. Slide 26: Entertainment: content, reach, monetization

    ENTERTAINMENT CONTENT REACH MONETIZATION Optimization of content and playout More focus on expanding digital Addressing new budgets and new businesses reach and digitization of TV 1) • We can only win the competition in attracting • We distribute our content across various • We market the Group‘s en

  27. Slide 27: Advertising budget restrictions in most industries

    ADVERTISING BUDGET RESTRICTIONS IN MOST INDUSTRIES – ONLY FOUR SECTORS OUT OF TOP 15 INCREASED THEIR BUDGET IN Q4 2024 TOP 15 TV ADVERTISING INDUSTRIES Q4/FY 2024, GROSS AD SPEND1) IN EUR M, YOY CHANGE IN % Q4 2024 SPEND vs. PY FY 2024 SPEND vs. PY Cosmetics + Toiletries 786 -5.7% Cosmetics + Toilet

  28. Slide 28: Macro weakness burdening German TV advertising market

    MACRO WEAKNESS AND POLITICAL UNCERTAINTY BURDENING GERMAN TV ADVERTISING MARKET DEVELOPMENT CUMULATIVE 7.0 COMMENTS REAL GDP GROWTH 5.3 • Exports, the historically strong driver of GDP 4.7 growth in Germany, and high energy prices have [2019-2024E IN %] 3.6 led to significantly below-average GDP gro

  29. Slide 29: Digital advertising continues to grow strongly

    DIGITAL ADVERTISING CONTINUES TO GROW STRONGLY UNDERLINING OUR DIGITAL FIRST APPROACH WITH RESILIENT TV ADVERTISING AS CORE BUSINESS GERMAN NET AD MARKET – LONG-TERM DEVELOPMENT in EUR bn COMMENTS TV 2020-2021 2022-24 COVID-19 War in Ukraine • TV ad market reached its peak in 2000 and even though it

  30. Slide 30: TV advertising trend partly compensated by Digital & Smart growth

    TV ADVERTISING TREND PARTLY COMPENSATED BY GROWTH IN DIGITAL & SMART ADVERTISING REVENUES ENTERTAINMENT TV ADVERTISING ENTERTAINMENT DIGITAL & SMART REVENUES [IN EUR M] -5% ADVERTISING REVENUES [IN EUR M] +7% CAGR CAGR Digital & Smart Advertising Revenues (Rest of World) Digital & Smart Advertising

  31. Slide 31: Strong market positions in German TV advertising and audience market

    PROSIEBENSAT.1 HAS STRONG MARKET POSITIONS IN THE GERMAN TV ADVERTISING AND AUDIENCE MARKET BASED ON LARGE LOCAL CONTENT FOOTPRINT Market share LOCAL HIGHLIGHTS Nielsen Gross advertising Audience Share Talk of town: Lighthouse formats like Germany’s Next revenue share, FY 20241) A 20-59, FY 20242) T

  32. Slide 32: Audience share recovered towards end of year

    OUR AUDIENCE SHARE RECOVERED TOWARDS THE END OF THE YEAR, CLOSING THE GAP ON RTL’S AD ALLIANCE LINEAR AUDIENCE SHARE DEVELOPMENT 2024 [FULL DAY, A 20-59, IN %] COMMENTS PERFORMANCE 24.5 • P7S1 channel portfolio with solid start in 2024 23.1 • Q2/Q3 performance negatively impacted by major sports eve

  33. Slide 33: Successfully invested in new and existing formats in FY 2024

    WE HAVE SUCCESSFULLY INVESTED AN INCREMENTAL MID-DOUBLE-DIGIT MILLION EURO AMOUNT IN NEW AND EXISTING FORMATS IN FY 2024 SELECTED TV AND JOYN FORMATS Existing formats Daily soaps New formats Joyn focus +2.6%pts +0.5%pts vs. slot 1.4m 31.5m vs. slot video views average average video views on Joyn on

  34. Slide 34: Selection of H1 2025 prime time & streaming highlights

    SELECTION OF H1 2025 PRIME TIME & STREAMING HIGHLIGHTS Das große Promibacken Promis unter Palmen The Voice Kids Das 1% Quiz Das große Backen – Die Profis Frieda – Mit Feuer und Flamme The Floor PRIME TIME Die besten Comedians Joko und Klaas gegen Amore unter Palmen ran Fußball: U21 EM 2025 ran Fußba

  35. Slide 35: Bundesliga

    STRONG BUNDESLIGA PERFORMANCE AND MONETIZATION ECOSYSTEM Recap 2024/2025 Outlook 2025/2026 Up to 16.4% market share Total of 9 live games incl. DFL and 11m viewers per game1), Super Cup and dramatic total of 4.1m video views to relegation matches date2) Possibilities of further matches via Free Tria

  36. Slide 36: Joyn is growing strongly with best quarter in its history

    JOYN IS GROWING STRONGLY WITH THE BEST QUARTER IN ITS HISTORY 7.9m 12.3bn +34% Germany: Main content growth drivers were flagship formats such as “Germany’s Next Topmodel” and “Wer stiehlt mir die Show”, fiction highlights as well as Monthly Video Minutes Video Joyn AVOD strong reality formats Users

  37. Slide 37: Innovative partnerships securing best-in-class content

    INNOVATIVE PARTNERSHIPS SECURING BEST-IN-CLASS CONTENT Large free video-on-demand package with “Der letzte Bulle” making a >2,730 program hours from ZDF Studios return © SAT.1 In addition to fictional series, the titles licensed by Joined project with Prime Video, ZDF Studios include various documen

  38. Slide 38: New Joyn distribution deals and broad HD penetration

    NEW JOYN DISTRIBUTION DEALS AND BROAD HD PENETRATION SECURING REACH & REVENUE GROWTH HD FREE-TO-AIR DISTRIBUTION [IN M]1) EUR 208m 13.9 Distribution revenues 11.6 NEW JOYN NEW JOYN in FY 2024 10.6 DISTRIBUTION DEAL DISTRIBUTION DEAL WITH MAGENTA TV WITH SKY 9.5 Successful launch of Joyn Pre-installm

  39. Slide 39: Joyn - DACH's comprehensive streaming app

    JOYN - DACH’S COMPREHENSIVE AND USER-FRIENDLY STREAMING APP FREE Live TV • more than 100 Live TV and FAST channels in Germany, more than 80 in Austria and more than 100 in Switzerland • Live – Sport – Events • free access as a key competitive advantage over all other TV apps FREE Video on Demand • m

  40. Slide 40: Scaling up four original genre verticals in 2025

    SCALING UP FOUR ORIGINAL GENRE VERTICALS IN 2025, TO TARGET BROAD USER GROUPS EVEN FURTHER AND GIVE THEM A DEDICATED CONTENT HOME JOYN ORIGINALS COMEDY REALITY FOOD ADVENTURE 2024 fiction series releases with Successful launches of Food Successful launches of Adventure Very cost efficient Original g

  41. Slide 41: Joyn users: young and high-income target group

    JOYN USERS: A YOUNG AND AT THE SAME TIME HIGH- INCOME TARGET GROUP Core Target Group 52% 14% 38% 19 – 49 yrs. Gender 58% 42% female male Houshold Net 65% 19% 15% Income >EUR 3,000 Device Usage 61% 23% 17% Big Screen VoD vs. Live TV 65% 35% Source: Joyn intern for device usage and VoD vs. Live TV (ba

  42. Slide 42: Complementary Advanced TV product portfolio

    OUR COMPLEMENTARY ADVANCED TV PRODUCT PORTFOLIO ENABLES A WIDE RANGE OF USE CASES – ALWAYS WITH PREMIUM TV QUALITY ADDRESSABLE TV TOTAL VIDEO AUDiENCE TV PROGRAMMATIC TV based on CFlight The power hybrid of TV impact Germany's first fully integrated The new, efficient way to book Easiest linear TV a

  43. Slide 43: Addressable TV redefined across all screens

    ADDRESSABLE TV REDEFINED: TV CONTENT AND TV USER EXPERIENCE ACROSS ALL SCREENS ADDRESSABLE TV TV LIVESTREAM (TV CONTENT) VOD (TV SCREEN) LIVE TV Smart TV TV Receiver Set-Top-Box/ Gaming console Streaming PC/Laptop/Tablet/ (HbbTV enabled Blu-Ray-Player Box/Stick Smartphone Devices) 43

  44. Slide 44: Campaign Localizer geo targeting

    WITH THE CAMPAIGN LOCALIZER WE ARE TAKING GEO TARGETING TO THE NEXT LEVEL COLOGNE We take geo targeting to the next level: ONGOING Use the Campaign Localizer to create TV PROGRAM thousands of individualized campaign motifs (e.g. dealer address) at the push of a button and deliver them on a zip code

  45. Slide 45: Innovative technology behind Programmatic TV

    INNOVATIVE TECHNOLOGY BEHIND PROGRAMMATIC TV BOOKING PLATFORM/DSP TV ADSERVER AUDIENCE PREDICTION historical AGF TV data + measurement TV-BROADCAST All TV reception channels 45

  46. Slide 46: Most comprehensive CrossDevice solution in Germany

    MOST COMPREHENSIVE CROSSDEVICE SOLUTION IN GERMANY REACHING 41M HOUSEHOLDS ADVANTAGES • CrossDevice Matching of the devices at household level for addressing audiences using different devices • More control over net reach and contact dose • Incremental reach • Contact Boosting via Reminder • Frequen

  47. Slide 47: Our data advantage: central login service 7Pass

    OUR DATA ADVANTAGE: ESTABLISHED CENTRAL LOGIN SERVICE “7PASS” Popular Content as Account provider of a driver for registration Broad roll-out in Seven.One Entertainment world High user acceptance as part of the netID 47

  48. Slide 48: Future-proof targeting setup with 1st party and contextual data

    FUTURE-PROOF TARGETING SETUP THROUGH COMBINATION OF 1ST PARTY DATA AND CONTEXTUAL DATA ACTIVATION MITIGATION OF THE COOKIE CALYPSE 2024 Future-proof 7Pass ID-Solutions Contextual Waterfall- + e.g. NetID Targeting Continuous ramp-up Enabling a 100% GDPR- Trust in content quality 100% coverage through

  49. Slide 49: Commerce & Ventures

    Commerce & Ventures 49

  50. Slide 50: Commerce & Ventures contributes to Entertainment business

    COMMERCE & VENTURES CONTINUES TO CONTRIBUTE TO OUR ENTERTAINMENT BUSINESS WITH MEDIA USAGE AND ONGOING LEVERAGE OF FURTHER SYNERGIES (incl. NuCom C&V Vehicle Group) Investment • Standardized 360° media testing • Media-for-revenue and media-for- • Bigger minority and majority deals in the form of med

  51. Slide 51: Commerce & Ventures portfolio revenues exceeded EUR 1bn

    P7S1’S COMMERCE & VENTURES BUSINESS IS A SUCCESS STORY – IN 2024, PORTFOLIO REVENUES EXCEEDED EUR 1BN FOR THE FIRST TIME FY 2024 revenues in EUR | Growth vs. PY Adjusted EBITDA margin Consumer Advice IN EUR M 293m | +12% After the market stabilised, Verivox's diverse portfolio strategy proved to be

  52. Slide 52: Dating & Video

    Dating & Video 52

  53. Slide 53: ParshipMeet Group: leading international player in dating and video

    PARSHIPMEET GROUP IS ONE OF THE LEADING INTERNATIONAL PLAYERS IN DATING AND VIDEO DATING With revenues of more 375 million Euros and close to 550 • 20+ years of experience in building happy, long-term relationships employees, ParshipMeet Group is one of the three leading • From making friends and fa

  54. Slide 54: Dating: apps addressing the global need for meaningful relationships

    DATING: OUR APPS ARE ADDRESSING THE GLOBAL NEED FOR MEANINGFUL RELATIONSHIPS ACROSS THE GLOBE Main Brand Europe Main Brand English-speaking countries Matchmaking Matchmaking DACH/NL/BE US/CAN/UK/AUS Young Brand Social Dating DACH/FR/IT/ES Niche Brand Matchmaking DACH 54

  55. Slide 55: Intention-based dating with focus on product and brand

    BELIEVING IN INTENTION-BASED DATING, WE ARE ADVANCING OUR APPS WITH A CLEAR FOCUS ON PRODUCT AND BRAND DATE Providing a truly local, ‘discover love next door’ Dating experience Based on density of users in area, LOVOO’s Date Map facilitates more meaningful connections in users’ areas Curated list of

  56. Slide 56: Agenda

    AGENDA 01 02 03 04 WHO WE ARE STRATEGY FINANCIALS / OUTLOOK SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE < OS ESG O06 SHARE O7 APPENDIX 56

  57. Slide 57: Our approach to sustainability/ESG

    OUR APPROACH TO SUSTAINABILITY/ESG P7S1 has expanded the sustainability organization 3 in the last years by installing a Sustainability Committee and a P7S1 defines sustainable 1 Group Sustainability Office; Executive entrepreneurial activity Board-level responsibility for non- as an integrated appr

  58. Slide 58: Sustainability strategy

    SUSTAINABILITY STRATEGY OUR GOAL Our goal is to implement sustainability as an integral management concept in all areas of the P7S1 Group. Sustainable management as the basis for all our business decisions is to become a matter of course. We take our corporate and social responsibility very serious.

  59. Slide 59: ESG targets integrated in Executive Board compensation

    ESG TARGETS FULLY INTEGRATED IN EXECUTIVE BOARD COMPENSATION STRUCTURE COMPENSATION STRUCTURE SPLIT SHORT-TERM INCENTIVE The Short-Term Incentive depends on the 20% business success of ProSiebenSat.1 Group 35 – 40% in the respective financial year. It is calculated based on the target achievements d

  60. Slide 60: Selected non-financial key figures

    SELECTED NON-FINANCIAL KEY FIGURES ENVIRONMENTAL SOCIAL 2024 2023 ∆ 2024 2023 ∆ Total energy consumption in GWh 32.48 33.09 -2% Ratio of women (employees) 49.8% 49.9% -0.1 pp share of renewable energy in GWh 22.85 22.19 +3% Ratio of women (management) 36.3% 36.0% +0.3 pp share of non-renewable energ

  61. Slide 61: ESG ratings and rankings

    ESG RATINGS AND RANKINGS Climate Change Score: B Rating: AA In line with Europe regional Industry-adjusted score: 8 average and media & telco average Top 19% of Media/Entertainment Quality Score ESG risk rating: 11.8 Environment: 3 (Low risk) Social: 2 Industry (Media): 26/265 Governance: 1 Rating:

  62. Slide 62: Strategic goals

    STRATEGIC GOALS PUBLIC VALUE & CORPORATE CITIZENSHIP • Focus increasingly on socio-politically relevant issues in terms of media and content (Public Value) and social engagement (Corporate Citizenship) and structural expansion of sustainable storytelling DIVERSITY & INCLUSION • Further enhancing div

  63. Slide 63: Agenda

    AGENDA 01 WHO WE ARE O5 ESG 02 STRATEGY O06 SHARE 03. FINANCIALS / OUTLOOK O7 APPENDIX 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE

  64. Slide 64: ProSiebenSat.1 share

    PROSIEBENSAT.1 SHARE SHAREHOLDER STRUCTURE IN % MFE- MEDIAFOREUROPE N.V. 26.58% Free Float 57.85% 12.95% PPF Group N.V 2.62% Treasury Shares ProSiebenSat.1 Media SE BASIC DATA SHARE CAPITAL EUR 233,000,000 STOCK EXCHANGES Frankfurt / Luxembourg ISIN DE000PSM7770 WKN PSM777 COMMON CODE 095725104 SEDO

  65. Slide 65: Covered by financial analysts

    PROSIEBENSAT.1 IS CURRENTLY ACTIVELY COVERED BY 13 FINANCIAL ANALYSTS ANALYST COVERAGE BANK ANALYST LATEST RECOMMENDATION Barclays Julien Roch Overweight DZ Bank Armin Kremser Buy J.P. Morgan Daniel Kerven Overweight LBBW Sarah Lenz Buy Oddo-BHF Securities Jérôme Bodin Outperform Bernstein Societe G

  66. Slide 66: Agenda

    AGENDA 01 WHO WE ARE 02 STRATEGY 03. FINANCIALS / OUTLOOK 04 SEGMENT DEEP DIVES ProSiebenSat1 ‘el MediaSE O05 06 07 ESG SHARE APPENDIX 66

  67. Slide 67: Group P&L

    GROUP P&L [in EUR m] FY 2024 FY 2023 YoY Q4 2024 Q4 2023 YoY Revenues 3,918 3,852 +2% 1,262 1,281 -2% Adjusted EBITDA 557 578 -4% 290 335 -13% Reconciling items -45 -437 -90% -18 -332 -95% EBITDA 512 140 >+100% 272 3 >+100% Depreciation, amortization, impairments and reversal of -553 -227 >+100% -41

  68. Slide 68: Group and segment revenue breakdown FY 2024

    GROUP AND SEGMENT REVENUE BREAKDOWN FY 2024 Entertainment Commerce & Ventures Dating & Video Total Group External revenues [in EUR m] FY 2024 FY 2023 FY 2024 FY 2023 FY 2024 FY 2023 FY 2024 FY 2023 Advertising revenues 2,055 2,116 117 107 2,172 2,224 DACH 1,784 1,853 117 107 1,900 1,960 Thereof TV 1

  69. Slide 69: Group and segment revenue breakdown Q4 2024

    GROUP AND SEGMENT REVENUE BREAKDOWN Q4 2024 Entertainment Commerce & Ventures Dating & Video Total Group External revenues [in EUR m] Q4 2024 Q4 2023 Q4 2024 Q4 2023 Q4 2024 Q4 2023 Q4 2024 Q4 2023 Advertising revenues 663 724 29 35 692 759 DACH 584 649 29 35 613 684 Thereof TV 486 550 486 550 There

  70. Slide 70: Operational KPIs

    OPERATIONAL KPIS Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY 2023 2023 2023 2023 2023 2024 2024 2024 2024 2024 Linear TV Audience Share A 20-591) 19.9% 21.6% 20.7% 21.6% 20.9% 20.1% 18.3% 18.3% 21.0% 19.4% Joyn (DE+AT+CH)2) Monthly Video Users3) 4.60m 4.51m 4.19m 6.31m 4.90m 6.54m 7.05m 6.76m 7.88m 7.06m Video Vi

  71. Slide 71: Disclaimer

    DISCLAIMER This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media SE ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objecti

  72. Slide 72: Slide 72

ProSiebenSat.1 Media — Investor Presentation (2025) on 6ix