Slide 1: Cera Sanitaryware Limited Investor Presentation
Cera Sanitaryware Limited Investor Presentation May 2024
Slide 2: Disclaimer
Disclaimer This presentation and the accompanying slides (the “Presentation”), which have been prepared by Cera Sanitaryware Limited company, have been prepared solely for information purposes and do not constitute any offer, recommendation or invitation to purchase or subscribe for any securities,
Slide 3: Contents
Contents Management team ESG, Technology Company Overview & Shareholding and R&D 1 2 3 Marketing and Financial Overview Customer Connect 4 5 3
Slide 4: Premier Sanitaryware Company in India
Premier Sanitaryware Company in India ~43years #1 Largest ZERO Market Leader in India for Rich Legacy Sanitaryware facility in India Debt Company Sanitaryware 14% Rs.828 cr. 1,200% ~6,200 PAT Growth (FY24 vs. FY23) Cash and Cash Equivalents* Rate of Dividend - FY24 Dealer Network* 154 Sanitaryware R
Slide 5: Robust Financial Position and Protocols
Robust Financial Position and Protocols Zero Debt Sharp Focus on Efficient Free Cash Flow Positive with Company Capital Management Robust Cash Position • Cash and Cash Equivalents • Fixed Asset turnover of ~5.6x1 • Consistent cash generation each year of Rs. 828 crore; primarily • Uniform organizati
Slide 6: Promoters
Promoters Mr. Vikram Somany (Founder and CMD) ⚫ B.Sc., FCMI (U.K.) ⚫ Founded the business in 1980 ⚫ Deep industry knowledge and experience ⚫ Known for hands-on involvement in all aspects of the business, from strategy initiation to execution ⚫ Instrumental in maintaining high governance standards Mr
Slide 7: Leadership Team
Leadership Team Mr. Anupam Gupta Mr. Vikas Kothari Mr. Rahul Jain Mr. Sandeep Abraham Mr. Ajay Jain Mr. Vivek Andankar Executive Director Chief Financial Officer President – Marketing President - Sales Sr. Vice President Vice President (Technical) (Faucetware Division) (Sanitaryware Division) ⚫ BE i
Slide 8: Ownership and stakeholder value creation
Ownership and stakeholder value creation Market Cap. (in Rs. Crore) Promoters FIIs Public MF 54.5% 21.9% 17.3% 6.3% 8,821 March ‘24 As on Key Institutional Shareholders 63 31st March 2024 June ‘09 Nalanda India Equity Fund Ltd. 10.0% Government of Singapore & Monetary Authority of Singapore 2.2% HSB
Slide 9: Strong Brand Promise
Strong Brand Promise Senator Lustre Luxe Cera ⚫ CERA’s product portfolio encompasses every aspect of the price and design matrix ⚫ Niche brands for deeper engagement with varied customer and market segments Brand Promise carefully cultivated over 43 years by consistently delivering on quality, value
Slide 10: Strong Brand Promise - Senator
Strong Brand Promise - Senator Senator by Cera: Elevating standards, redefining luxury, and capturing the essence of future-forward elegance 10
Slide 11: Strong Brand Promise - Lustre
Strong Brand Promise - Lustre CERA Lustre : Embodying timeless elegance and sleek sophistication through stunning designs that captivate 11
Slide 12: Strong Brand Promise - Luxe
Strong Brand Promise - Luxe CERA Luxe: Pinnacle of innovation and luxury, shaping unparalleled bathroom elegance and indulgence 12
Slide 13: Strong Brand Promise - Cera
Strong Brand Promise - Cera The latest from CERA: Designed with pristine perfection, elevating bathroom space to unprecedented levels of 13 sophistication, style, and functionality
Slide 14: World Class Manufacturing Facility
World Class Manufacturing Facility 14
Slide 15: Quality Control and Process Excellence 1
Quality Control and Process Excellence.. 1 Rapid Technology Adoption –Robotics for Sanitaryware Finishing Sanitaryware Robotic Pressure Casting: Sanitaryware Robotic Glazing: For producing high end sanitaryware in large quantities glazing ensuring smooth surface with minimum wastage First Indian san
Slide 16: Quality Control and Process Excellence 2
Quality Control and Process Excellence.. 2 Rapid Technology Adoption –Robotics for Faucet Finishing Faucet Robotic Surface Grinding: Faucet Peeling Machine: Helps in uniform coat of chromium plating that will lead to surface For impeccable body finish endurance First Indian sanitaryware company to i
Slide 17: Design Excellence and deep technology imprint
Design Excellence and deep technology imprint First Sanitaryware Installed 3D printers for Company to design Faucet design – A and install 3D printers complete automated design process Successfully installed 3D printers which has considerably shortened the duration for conversion of concept into lau
Slide 18: Environmental & Social Compliance 1
Environmental & Social Compliance… 1 Environmental Social Governance Stewardship Responsibility Excellence ⚫ Through innovation, we ⚫ We foster a positive ⚫ Maintaining high minimize our impact on stakeholders, standards of environmental footprint including customers, governance is and actively prom
Slide 19: Environmental & Social Compliance 2
Environmental & Social Compliance… 2 Year-on-year downward trend in specific consumption of utilities Water Consumption Gas Consumption Power wrt sent to wrt sent to Consumption wrt warehouse (KL/MT) warehouse sent to warehouse (SCM/MT) (KWHr/MT) 475 820 9.8 360 596 304 6.3 279 504 474 4.8 4.4 Upgra
Slide 20: Multi layered Marketing Infrastructure 1
Multi layered Marketing Infrastructure.. 1 ⚫ 11 CERA Style Studios (CSS): Ahmedabad / Mumbai / Bengaluru / Kolkata / Cochin / Hyderabad / Trivendrum / Morbi / Kadi / Mohali & Lucknow (Upcoming) ⚫ Discerning customers including influencer's can touch and feel products ⚫ No sales orientation / pressur
Slide 21: Multi layered Marketing Infrastructure 2
Multi layered Marketing Infrastructure.. 2 ⚫ 196 CERA Style Galleries (CSGs): Covering pan India (Dealer Owned) ⚫ Complement / Substitute CSS ⚫ Filters include showroom location, size of display area allocated, sales turnover history and commitment of the dealer ⚫ Exclusive display in a marked area
Slide 22: Multi layered Marketing Infrastructure 3
Multi layered Marketing Infrastructure.. 3 ⚫ 171 CERA Style Hub (CSHs): Covering pan India (Dealer Owned) ⚫ Expanding the brand presence in B & C Cat. towns ⚫ Exclusive display in a marked area that will highlight products ⚫ Minimum size of showroom ranges between 500 sq. ft. - 800 sq. ft. 22
Slide 23: Multi layered Marketing Infrastructure 4
Multi layered Marketing Infrastructure.. 4 ⚫ Enhances retail experiences, retailer owned ⚫ Currently 1,067 Cera Style Centre’s (CSC’s) operational ⚫ Over 1,400 CSCs planned in the next 3-4 years ⚫ Minimum size of showroom ranges between 100 sq. ft. - 500 sq. ft. 23
Slide 24: Branding & Communication
Branding & Communication New Brand Campaign launched: ‘CERA. This is your space, Play it your way’ CERA onboards Kiara Advani and ⚫ The new brand communication has Vijay Deverakonda as brand been unveiled in TV, Digital, OTT and ambassadors. other platforms ⚫ The campaign features CERA’s wide Consis
Slide 25: Branding & Communication
Branding & Communication IMPACT PROPERTY SPONSORSHIP INSTAGRAM POSTS Contest Announcement Winner Gratification IMPACT PROPERTY SPONSORSHIP - TELUGU Brand Mention Winner 25
Slide 26: Branding & Communication
Branding & Communication IMPACT PROPERTY SPONSORSHIP - SUMMARY MEET & GREET– HAPPY PARTNERS 26
Slide 27: Branding & Communication
Branding & Communication AIRPORT BRANDING AHMEDABAD DURING WORLD CUP 2023 27
Slide 28: Branding & Communication
Branding & Communication DIGITAL PLATFORM AYODHYA RAM MANDIR ‘PRAN PRATISHTHA' Product & Topical Post 28
Slide 29: Retailer Loyalty Program
Retailer Loyalty Program CERA Superstar retailer loyalty program is specially curated to win bundles of exclusive rewards, benefits and privileges at every level of performance. 19,300+ enrolments 29
Slide 30: Plumber Loyalty Program
Plumber Loyalty Program ⚫ CERA Plumber Loyalty Program: A reward program successfully launched by the Company for plumbers ⚫ In this program: o Plumbers receive rewards for recommending and facilitating the sale of Cera products o The program communications include Program posters at retailers, and
Slide 31: Customer-Centric After-Sales Service
Customer-Centric After-Sales Service Customer App Dealer App After Sales Servicing Team – On Company’s Books • 13 service offices • 43 officers attending technicians • 455 technicians to attend complaints spread Nationwide Toll free number across every state 1800 258 5500 • Periodical training on pr
Slide 32: Financial Overview
Financial Overview Revenue (Rs. In crore) EBITDA (Rs. in crore) PAT (Rs. in crore) EPS (In Rs.) 1,803 1,871 355 183.89 323 239 161.20 1,442 210 1,209 1,202 244 114.84 149 178 172 89.15 116 77.89 101 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 FY20 FY21 FY22 FY23 FY24 N
Slide 33: Key Financial Highlights – Standalone Q4 & FY24
Key Financial Highlights – Standalone Q4 & FY24 In Rs. crore Total Income EBITDA Margins 18.1% 16.7% 19.3% 17.6% 18.4% 1,833 1,932 355 323 543 453 563 98 109 75 Q4 FY23 Q3 FY24 Q4 FY24 FY23 FY24 Q4 FY23 Q3 FY24 Q4 FY24 FY23 FY24 Shift (%) QoQ: 24.3% YoY: 3.7% 5.4% Shift (%) QoQ: 45.3% YoY: 1
Slide 34: Thank You
Thank You Mr. Vikas Kothari (Chief Financial Officer) Mr. Deepak Chaudhary (Vice President, Finance & IR) CERA Sanitaryware Ltd. Tel: +91 2764 242 329 Email: vikas.kothari@cera-india.com Email: deepak.chaudhary@cera-india.com Mayank Vaswani / Devrishi Singh CDR India Tel: +91 98209 40953 / +91 98205