Slide 1: OptimizeRx Corporation
OPTIMIZERx Corporation 400 Water Street, Suite 200 Rochester, MI 48307 Phone: 248.651.6568 Fax: 248.453.5529 http:// www.optimizerxcorp.com / OPTIMIZERx Corporation (symbol OPRX) David Harrell, Chairman & CEO H. David Lester, COO Rx
Slide 2: Safe Harbor
SAFE HARBOR : This presentation contains forward - looking statements within the definition of Section 27A of the Securities Act of 1933, as amended and such section 21E of the Securities Act of 1934, amended. These forward - looking statements should not be used to make an investment decision . The
Slide 3: $350 Billion U.S. Pharma Market Place: Disarray!
$350 Billion U.S. Pharma Market Place: Disarray!
Slide 4: Pharma eyes EHR for engaging with docs
Pharma eyes EHR for engaging with docs At a recent MM&M Leadership Exchange, participants were ready to declare that the great digital channel shake - up may have reached its peak... According to Levy, it may be time for marketers to stop looking at the phone, tablet or " phablet " as the Holy Grail
Slide 5: What do Physicians Want from Pharma in their EHR?
What do Physicians Want from Pharma in their EHR?
Slide 6: Discovering new promotional strategies to drive more new prescriptions and refills
Discovering new promotional strategies to ? Rx drive more new prescriptions and refills for your brands ERx at most important time: point of ePrescribe EHR within hundreds of leading EHRs & health systems
Slide 7: Connecting you to more physicians & patients via electronic pathways
Consulting Ɣ Coordinating Ɣ Connecting you to more physicians & patients electronic pathways 250,000 Healthcare Providers at point of eRx !
Slide 8: The Most Proven & Effective eCoupon Platform
“80 percent of physicians polled were either " more likely“ or "much more likely" to prescribe a drug with a co - pay card.” 5 Atlantic Information Services, Inc., (AIS):. April 26, 2012 “First , measures for improving adherence must address financial barriers, especially the copayments that patient
Slide 9: SampleMD: Our primary product offering
SampleMD : Our primary p roduct offering • SampleMD is a software platform that allows pharmaceutical and other interested companies to replace drug samples by automating co - pay savings and sample voucher offers directly in the doctor’s electronic prescribing workflow. • Doctors are able to offer
Slide 10: SampleMD is attractive to all stakeholders
SampleMD is attractive to all stakeholders • Pharma : Provides access to prescribers and patients at the point of prescription, the most critical moment in the prescription chain • Doctors : Provides information regarding drugs and the financial assistance available to patients, allowing doctors to
Slide 11: Model offers huge scalability following eRx trends
Model offers Huge Scalability following just eRx Trends! • Through Major Government Incentives, Healthcare providers have moved to EHRs, with over 80% of them now ePrescribing • By 2016, an estimated 2 billion prescriptions will be electronically sent per year and growing thereafter
Slide 12: Patient education at point of care
OPTIMIZERx’s can deliver your brands patient education at Point of Care! The most Effective ePatient Ed Delivery Delivered at Point of Prescribe ● Leading Partners ● Future Sponsorship at Point of Diagnosis & Patient Portals
Slide 13: Real time tracking of your success in generating Rxs
Real Time Tracking of Your Success in generating Rxs ! OPTIMIZERx’s Dashboard can measure and further OPTIMIZE your learnings and go forward success!
Slide 14: Patented automated delivery of the right support
Patented Automated Delivery of the Right Support Based on Physician and Patient Segmentation via our Proprietary Rule Based Tracking System Should a specialist in have the same product message/support as a Primary care provider? Should a first time patient in California get the same savings & educat
Slide 15: Targeted product information & messaging at point of prescribe
Targeted Product Information & Messaging Delivered at Point of Prescribe ● Leading Partners ● Future Sponsorship at Point of Diagnosis & Patient Portals
Slide 16: Requesting drug samples & drug rep is a click away
Requesting Drug Samples & Drug Rep Is simply a click away! Increasing Rep Access can be just a click away… Doctor can pick available times ● Request Samples and Product Information ● Allows for efficient use of Rep time
Slide 17: Proven Success!
Proven Success! We have launched and managed over 100 brand programs from development through MLR to generating million of eRxs
Slide 18: Maintain our consumer website for future growth
Maintain our Consumer Website for future growth The Company's consumer support website, www.OPTIMIZERx.com has a permanent subscriber base exceeding 2.5 million patients. Although this is not a primary focus, Monetizing this asset and building a mobile application will be a future focus.
Slide 19: SampleMD Core eCoupon Business Usage Metrics Jan 2010 – Sept 2013
SampleMD Core eCoupon Business Usage Metrics Jan 2010 – Sept 2013
Slide 20: OPRX Quarterly Revenue
$1,283 $16,720 $40,676 $12,386 $393,843 $200,174 $191,593 $325,910 $329,403 $515,423 $453,154 $750,719 $669,290 $1,104,087 $1,373,029 $1,547,809 1Q2010 2Q2010 3Q2010 4Q2010 1Q2011 2Q2011 3Q2011 4Q2011 1Q2012 2Q2012 3Q2012 4Q2012 1Q2013 2Q2013 3Q2013 4Q2013 OPRX QUARTERLY REVENUE 2011 Revenue $1,111,