Solo Brands, Inc. · OTC:SBDS
Solo Brands — Midwest IDEAS Conference 2025
25 slides from Solo Brands's conference presentation, August 2025
Slide 1: Midwest IDEAS Conference
Midwest IDEAS Conference August 2025 1
Slide 2: Legal disclaimer
Legal disclaimer This presentation may include forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995. All statements contained in this presentation that do not relate to matters of historical fact should be considered forward-looking statements, including
Slide 3: Today's Presenters
Today’s Presenters John Larson Laura Coffey Chief Executive Officer Chief Financial Officer 3
Slide 4: Our Vision
Our Vision SOLO BRANDS To grow a leading portfolio of lifestyle brands that our communities love, trust, and rave about 4
Slide 5: Solo Brands Overview
Solo Brands is a portfolio of innovative lifestyle brands that are redefining the outdoor & apparel SOLO BRANDS OVERVIEW industries NYSE Went public in SBDS 2021 Headquartered in Employees Grapevine, TX ~400 LTM Revenue* LTM Adj. EBITDA* $407M $27M Sales Mix (LTM Q2 ’25) 9% Solo Stove Chubbies 32% 5
Slide 6: We Have Strong Enthusiast Brands
SOLO BRANDS We Have Strong Enthusiast Brands ‒ Passionate communities of loyal, high-value customers ‒ Solo Stove has over 220,000 5 Star Customer Reviews! ‒ Our two largest brands have strong customer advocacy 73 54 Net Promoter Score (NPS) Net Promoter Score (NPS) #1 in Outdoor Goods Market, 99th
Slide 7: Challenges at the start of 2025
SOLO BRANDS Challenges at the start of 2025 Elevated Cost Structure – Significant structural costs that needed to be streamlined while facing revenue decline Debt Refinancing – Entered 2025 with an imminent refinancing deadline Tariff Exposure – Rising and uncertain tariffs introduced additional cos
Slide 8: Reset and Refocus
(A) Reset and Refocus thsolo brands |
Slide 9: Reset & Refocus: Surge teams
SOLO BRANDS RESET & REFOCUS ‒ Early 2025: Surge teams were launched to execute a disciplined transformation of our Company to deliver a structurally smaller, profit-driven business model Organizational Design Marketing Effectiveness Pricing/Promo Product Innovation Strategies 9
Slide 10: Organizational Design
SOLO BRANDS RESET & REFOCUS Organizational Design ‒ Meaningful strides have been made in our transformation toward a disciplined, structurally smaller, profit-driven business model ‒ Established a Project Management Office to oversee and track profit-focused initiatives and headcount reductions on a
Slide 11: Pricing/Promotion Strategy
SOLO BRANDS RESET & REFOCUS Pricing/Promotion Strategy ‒ Chasing top line results with aggressive promotional strategies hurt our position with key retailers heading into 2025 ‒ New Minimum Advertised Price (MAP) structure intended to strengthen brand value and retailer alignment ‒ Coordinated promo
Slide 12: Marketing Effectiveness
SOLO BRANDS RESET & REFOCUS Marketing Effectiveness ‒ Marketing was our largest spend category in FY24, representing over 20% of revenue ‒ Eliminated high-cost, low-return marketing partnerships ‒ Implemented a profit focused return on ad spend metric, which includes profit margin by product and by
Slide 13: Q2 Milestones
SOLO BRANDS Q2 MILESTONES In Q2 we achieved significant milestones to put Solo Brands on the path for success Refinanced debt Removal of going through June 2028 concern disclaimer Reinstatement of the Trading under a new trading of our Class A ticker symbol SBDS, on common stock on the NYSE NYSE 13
Slide 14: Q2 Financial Performance
SOLO BRANDS Q2 FINANCIAL PERFORMANCE While we anticipated near-term revenue pressure as we shifted away from a promotional model and worked through excess inventory at retailers, we have offset much of the impact through meaningful reductions in SG&A, supporting Adj. EBITDA performance Net Sales Adj
Slide 15: YTD Q2 Segment Results
SOLO BRANDS YTD Q2 SEGMENT RESULTS Solo Stove has been facing significant headwinds as retailers work through excess inventory, while Chubbies delivered a solid 1st half performance ($ millions) Net Sales ($ millions) Net Sales $122 $87 $69 $64 YTD Q2 '24 YTD Q2 '25 YTD Q2 '24 YTD Q2 '25 Segment EBI
Slide 16: New Fall Product Launches for Solo Stove
SOLO BRANDS PRODUCT INNOVATION New Fall Product Launches Designed to Strengthen Solo Stove’s Innovation Pipeline Q3/Q4 ‘25 16
Slide 17: Windchill Cooler + A/C
Windchill TM 47 Cooler + A/C In 2026 the Product Innovation continues ………………………. 17
Slide 18: Exciting Spring '25 Introductions
SOLO BRANDS PRODUCT INNOVATION Exciting Spring ‘25 Introductions Chubbies 2” Shorts Chubbies NFL Gear TEXTURED SWIM Chubbies will expand its portfolio with strategic Spring ‘26 launches CHUBBIES X NFL 2025 COLLECTION RESET COLLECTION 18 Q2 ‘26
Slide 19: Isle is launching a new product line in Q4
SOLO BRANDS PRODUCT INNOVATION Isle is launching a new product line in Q4 to expand its portfolio Q4 ‘25 19
Slide 20: Wrap up and Summary
(A) Wrap up and Summary thsolo brands |
Slide 21: Wrap Up/Summary
SOLO BRANDS WRAP UP/SUMMARY ‒ Achieved significant milestones in Q2 to put Solo Brands on the path for success (Debt refinanced, Removal of going concern disclaimer, Reinstatement of the trading of our Class A common stock on NYSE) ‒ We are making meaningful progress in our transformation into a dis
Slide 22: Why Invest in Solo Brands Now?
SOLO BRANDS WHY INVEST Why Invest in Solo Brands Now? Clear leader in core markets (fire pits, pizza ovens and Clear adjacencies with high optionality on path for men’s swim) expansion (e.g., product expansion opportunities) Brands have a passionate community of loyal Cohesive new leadership team of
Slide 23: Appendix
Appendix thsolo brands |
Slide 24: Reconciliation of Non-GAAP Financial Information to GAAP
Reconciliation of Non-GAAP Financial Information to GAAP 24
Slide 25: Reconciliation of Non-GAAP Financial Information to GAAP
Reconciliation of Non-GAAP Financial Information to GAAP Note: Numbers may not tie due to rounding. 25