Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor — Investor Day (January 2008)
46 slides from Ford Mtr Co Del's investor day presentation, Jan 16, 2008
Slide 1: Financial / Investor Community Meeting
Derrick Kuzak Group Vice President, Global Product Development January 16, 2008 FINANCIAL / INVESTOR COMMUNITY MEETING
Slide 2: Our Plan
Aggressively restructure to operate profitably at lower demand and changing model mix Finance our plan and improve our balance sheet Work together Our Plan • • Accelerate the development of new products that customers want and prefer • •
Slide 3: Agenda
How We Plan How We Work - Achieving World Class Efficiency Products and Technologies We Are Delivering Agenda • • •
Slide 4: How We Plan: Global Product Plan Principles
Goal Principles Ensure a customer view of success • Achieve benchmark levels of: – % of volume new or significantly freshened – Average age of portfolio – Number of unique showroom nameplates • Achieve benchmark cadence of timing and scope of product change: 3/6/9/12 year cadence Reduce investment t
Slide 5: Average Age of Portfolio
Ford Lincoln 2006 2007 2008 2009 2010 2011 Memo: Toyota 3.1 - 4.2 yrs, Chevy 3.9 - 4.8 yrs 35% Improvement Average Age of Portfolio (Years)
Slide 6: Volume per Platform Family
Volume per Platform Family Core Platforms Total Platforms Memo: Toyota 400K - 570K Memo: Toyota 18 - 15 2006 2007 2008 2009 2010 2011 2012 Platform families reduce through the period. Average volume per core platform will continue to increase. 15% Improvement 100% Improvement Metric Performance (Glo
Slide 7: Investment Efficiency Improvement
Part re-use and modular designs Orderable combinations Platform reductions Low-cost country die sourcing Direct tool sourcing with cost models On-line quoting for tools Direct gage sourcing / Generic gage designs Physical-based costing Digital pre-assembly validation Flexible automation: body shop,
Slide 8: How We Work - Achieving World Class Efficiency
How We Work - Achieving World Class Efficiency
Slide 9: Product Development Objectives: Efficiency
Input Engineering Costs Product Development Objectives Efficiency Output # Programs = = More exciting products, Greater efficiency, Less cost
Slide 10: Efficiency Improvement Actions
Global Product Development System First-time Through Capability Improved Virtual Capabilities Global Product Development Engineering Footprint Migration Giving Engineers Time To Engineer Efficiency Improvement Actions • • • • • •
Slide 11: GPDS - Accelerating Product Development
Calendar Year 2004 2006 2008+ New Top Hat Base 24% faster 49% faster All New Vehicle ( Top Hat + Platform ) Base 19% faster 27% faster GPDS - Accelerating Product Development
Slide 12: Improved Virtual Capability
• Overall prototype spending cut in HALF over 3 year period – 35% fewer prototype vehicles (Increased Virtual Capability and Commonality) – 20% less cost per unit (Increased Commonality) – 20% less spending on prototype tooling (Increased Virtual and Commonality) Improved Virtual Capability
Slide 13: Global Product Development - How We Are Working
Top Hat Content and Vehicle Integration Systems/Commodities Shared within Platforms Lead Engineering/ Purchasing D&R Single Lead Design and Engineering Activity for all Top Hats of each Platform Single Lead Engineering Activity for each Platform Single Lead For each system • Body • Chassis • E/E • P
Slide 14: Product Strategy
Bold, emotive exterior designs Great to drive Great to sit in - Comfort and convenience of a second home on wheels - Remarkably quiet Fuel Economy as a reason to buy Unmistakably a Ford or Lincoln in look, sound, feel All with exceptional value Product Strategy • • • • • •
Slide 15: Products and Technologies We Are Delivering
Products and Technologies We Are Delivering
Slide 16: Design Leadership ... What It Takes
New design process, focused on target customer and design progressives Engineering creativity and resolve to deliver winning designs Brand aligned, consistent Design DNA Exciting designs - “unexpected from Ford” - that bring customers to the showroom Design Leadership … What It Takes • • • •
Slide 17: Design Leadership: Millimeters Matter
Design Leadership: Millimeters Matter
Slide 18: Product DNA ... Unmistakably a Ford in Look, Sound, Feel
Product DNA … Unmistakably a Ford in Look, Sound, Feel
Slide 19: Product DNA - Attributes
Accommodation and Usage Driver and Passenger Accommodation Primary and Secondary Controls Stowage Seat Comfort Perceived Quality Switch Feel Illumination Material Feel Welcome Strategy Vehicle Human-Machine Interface Perception Controllability Comprehensibility Vehicle Dynamics Ride Steering Handlin
Slide 20: Product DNA: Designing Seats with DNA
Product DNA: Designing Seats with DNA
Slide 21: A Clear Technology Strategy To Set Priorities And Guide Actions
“Greener Miles” • Achieving substantial CO 2 and fuel economy improvement by 2015 • Improving interior air quality • Maximizing use of renewable resources “Safer Miles” • Achieving Consumer Reports Top Recommended Buy • Introducing highly valued, breakthrough and differentiated features “Bolder Mile
Slide 22: Technology Strategy Overview
Technology Strategy Overview Approved Technologies 2007- 2009CY New-to-Ford Technology Portfolio Migration Begins Rear Video Camera 2007CY Blind Spot Monitoring “MyKey” Programmable Key Passive Entry / Passive Start Next-Gen Navigation auateny Auto High-Beam Controller Rain Sensing Wipers Heated Was
Slide 23: SYNC Media Gateway Module
Highlights: • Exclusivity with Microsoft until November 2008. • SYNC is already available today on 12 Ford, Lincoln and Mercury vehicles. By the end of 2008, it will be offered on nearly every new Ford, Lincoln and Mercury vehicle. • Standard on Lincoln & High-Series Ford/Mercury vehicles. • 911 Ass
Slide 24: Sony Branded Audio
Ford will be the first OEM to offer Sony branded audio in North America and will include a signature electronics finish panel design Highlights • Launches 2008CY on the 2009MY F-150 and Flex • Full migration on all retail Ford and Mercury vehicles (including imports) • Sony brand rated #1 most power
Slide 25: Next-Generation Navigation System
• • Advanced voice-recognition technology • • Personal juke box that can store up to 2,400 songs • • New 8-inch touch-screen display Next-Generation Navigation System Custom Connectivity Custom Connectivity Advanced voice-recognition technology Personal juke box that can store up to 2,400 songs New
Slide 26: SIRIUS Travel Link
§ Current gas prices from an estimated 120,000 filling stations § Local, real-time traffic information for 78 markets § Coast-to-coast weather conditions with five-day forecasts § Personalized sports scores and schedules § Movie listing details, including times, theater addresses, ratings and runnin
Slide 27: North American International Auto Show
NORTH AMERICAN INTERNATIONAL AUTO SHOW
Slide 28: 2009 Lincoln MKS
2009 Lincoln MKS
Slide 29: Lincoln MKS Key Selling Features
Progressive Design § New Split Grille (new ‘Lincoln’) § New Wheel Line-up (dual finishes, long spokes, tight radii, great depth) § Genuine Wood & Metal § Sporty Confidence, Daring § Next Gen Keypad Driver’s Comfort § NVH package § “Comfort” Seat w/ Lincoln Premium Leather § Twin Panel Moonroof § Hea
Slide 30: 2009 Ford Flex
2009 Ford Flex
Slide 31: Flex Key Selling Features
§ Bold two-box design with confident stance § Signature Ford 3-bar chrome grille § Distinctive Character Lines § Two-Tone Roof § 19” Aluminum Wheels § HID headlamps, LED Tail lamps § Segment Leading 2nd Row Legroom § 2nd Row Footrests § Optimized 2 nd , 3 rd row Ingress and Egress § Premium Fit and
Slide 32: 2009 Ford F-150
2009 Ford F-150
Slide 33: F-150 All New Interior Lariat
Next Generation Navigation SYNC SONY Branded Audio Integrated Trailer Brake Controller Increased Storage Next Generation Navigation SYNC SONY Branded Audio Integrated Trailer Brake Controller Increased Stowage F-150 All New Interior Lariat
Slide 34: F-150 Key Selling Features
New Content Innovations § Fully Flat Rear Cargo Load Floor § Heated / Cooled Seats § Tailgate Step § Power Running Boards § Retractable Box Side Step § Ambient Lighting § 22” Wheels § Next Generation Navigation System § Premium Branded Audio § SYNC TM § EasyFuel Capless Re-fueling § Trailer Tow Side
Slide 35: Explorer America Concept
Explorer America Concept Explorer America Concept
Slide 36: Explorer America Concept
§ 2.0-liter 4 cylinder engine with EcoBoost technology § 275 hp and 280 lb.-ft of torque § Offered with premium 3.5-liter V6 with about 340 hp § Modern, muscular design language § Integrated three-bar grille § Defined power dome hood § Wrap-around rear glass panel window § Sliding rear door § Single
Slide 37: EcoBoost: More With Less
Better fuel economy? Up to 20%. And more power. Simple fact: Even with advanced technologies, the majority of vehicles worldwide will be gasoline powered. That's millions. Ford Motor Company’s new gas-turbo direct- injection engines can help. Here’s how EcoBoost does more with less: EcoBoost MORE WI
Slide 38: EcoBoost Torque Comparison
3.5L V-6 Gasoline Turbo-Charged Direct Injection 4.6L V-8 Gasoline Turbo-Charged Direct Injection Torque Comparison Engine Torque Comparison
Slide 39: Fuel Economy as a Reason To Buy
150 LBS Final Fuel Economy as a Reason To Buy Near Term Fuel Economy Improvements Mid-Size Utility EPAS, BMS, Fast Engine Warm-up, ADFSO, N/V opt Downsized PT with EcoBoost Technology to 6 speed +ASC Aero and Parasidic Improvements
Slide 40: Ford Verve - B Car Concept
Ford Verve - B Car Concept
Slide 41: B Car - China
B Car - China
Slide 42: B Car - Europe
B Car - Europe
Slide 43: Lincoln MKT Concept
Lincoln MKT Concept Lincoln MKT Concept
Slide 44: Lincoln MKT Concept
§ Distinct Lincoln design and luxury in a spacious utility vehicle § Signature double-wing chrome grille § LED headlamps wrap around the sculptured hood § Full-width LED taillamps § Liquid Bronze Metallic paint compliments the chrome brightwork § Intricate 21-inch, 12-spoke interlocking chrome alumi
Slide 45: Thank You
Thank You
Slide 46: Risk Factors
Risk Factors Statements included or incorporated by reference herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts and assumptions by our management and involve a