Alma Media Oyj · OMXHEX:ALMA

Alma Media Oyj — Investor Day (September 2007)

20 slides from Alma Media Oyj's investor day presentation, Sep 12, 2007

  1. Slide 1: Alma Media Marketplaces CMD

    Alma Media Marketplaces CMD 12.9.2007 Raimo Mäkilä

  2. Slide 2: Current Online Vision

    Current Online Vision Superior Offerings in High Value Product Categories * real estate * cars * jobs ƒ To be the market leader in online * heavy machinery marketplaces business in Finland * C-to-C (Mikko) Benefits of the Consumers ƒ To be a major player in European ƒ Top of mind brand online market

  3. Slide 3: Online Marketplaces of Alma Media

    Online Marketplaces of Alma Media Etunimi Sukunimi 5.8.2005 5.8.2005 3 3

  4. Slide 4: Dominating Finnish Online Marketplaces Business

    Dominating Finnish Online Marketplaces Business Online Market share in Finnish Advertising Market ƒ Real estates (Etuovi) - market share estimate 55 % ƒ Monthly visitors cover close to 1/3 of the number of households in Finland ƒ Recruitment (Monster) – market share estimate 60 % ƒ Fastest growing s

  5. Slide 5: Etuovi.com, monthly visitors

    Etuovi.com, monthly visitors 800000 700000 600000 500000 2004 2005 400000 2006 300000 2007 200000 100000 0 1 2 3 4 5 6 7 8 9 10 11 12 Etunimi Sukunimi 5.8.2005 5.8.2005 5 5

  6. Slide 6: Etuovi.com market share in real estate media market

    Etuovi.com market share in real estate media market % 8 7 6,4 5,6 6 4,7 5 4 3,2 2,9 3 2,3 2 1 0,1 0 2001 2002 2003 2004 2005 2006 1-6/ 2007 Source: TNS Gallup Etunimi Sukunimi 5.8.2005 5.8.2005 6 6

  7. Slide 7: Autotalli.com, monthly visitors

    Autotalli.com, monthly visitors 350 000 300 000 250 000 Monthly visitors 200 000 150 000 100 000 50 000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2005 2006 2007 Etunimi Sukunimi 5.8.2005 5.8.2005 7 7

  8. Slide 8: Monster.fi, monthly visitors

    Monster.fi, monthly visitors 300000 250000 200000 2006 150000 2007 100000 50000 0 1 2 3 4 5 6 7 8 9 10 11 12 Source: SiteSensus/WebTrends Etunimi Sukunimi 5.8.2005 5.8.2005 8 8

  9. Slide 9: Monster.fi: development against competition

    Monster.fi: development against competition Unique job ads, average 1600 1400 1200 Monster 1000 Oikotie 800 600 Uratie.fi 400 Uranus 200 0 r ly ch ch ay ay 7 06 r be be 00 Ju ar ar M M 0 m em y2 y2 M M ve ar ar pt No nu nu Se Ja Ja Etunimi Sukunimi 5.8.2005 5.8.2005 9 9

  10. Slide 10: Mascus.com, monthly visitors

    Mascus.com, monthly visitors 140 000 120 000 Unique visitors/ mth 100 000 80 000 60 000 40 000 20 000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2004 2005 2006 2007 Etunimi Sukunimi 5.8.2005 5.8.2005 10 10

  11. Slide 11: City24 development 01/2005 – 07/2007

    City24 development 01/2005 – 07/2007 City24 Monthly Unique Visitors 700 000 600 000 500 000 400 000 300 000 200 000 100 000 0 01/2005 03/2005 05/2005 07/2005 09/2005 11/2005 01/2006 03/2006 05/2006 07/2006 09/2006 11/2006 01/2007 03/2007 05/2007 07/2007 Etunimi Sukunimi 5.8.2005 5.8.2005 11 11

  12. Slide 12: Marketplaces net sales: growth continues

    Marketplaces net sales: growth continues Net Sales, MEUR 10 7,9 7,4 6,4 5,9 5,7 5,2 4,4 4,4 4,4 5 4,2 3,6 3,5 3,2 2,9 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2004 2005 2006 2007 12

  13. Slide 13: Marketplaces: profitability is improving

    Marketplaces: profitability is improving EBIT, MEUR 1,6 1,3 2 1,0 0,7 0,7 0,6 0,5 0,2 1 0,2 0,2 0,1 0,0 0,0 -0,2 -1 2 3 2 3 4 3 4 2 4 2 07 04 05 06 Q Q Q Q Q Q Q Q Q Q 20 20 20 20 1 1 1 1 Q Q Q Q Etunimi Sukunimi 5.8.2005 5.8.2005 13 13

  14. Slide 14: Internationalization Strategy

    Internationalization Strategy

  15. Slide 15: Current Operations in Europe

    Current Operations in Europe 1996 2004 2001 2006 1998 2006 2006 2005 Etunimi Sukunimi 5.8.2005 5.8.2005 15 15

  16. Slide 16: Marketplaces expansion schedule until Q3/2007

    Marketplaces expansion schedule until Q3/2007 Bovision.se Objektvision.se Mascus.pl Motors24.lv Mascus.dk Mascus.si Mascus.cz Motors24.ee City24.ru Mascus.no City24.pl City24.ee City24.lv City24.lt City24.ua Q1/05 Q2/05 Q3/05 Q4/05 Q1/06 Q2/06 Q3/06 Q2/07 Q3/07 Etunimi Sukunimi 5.8.2005 5.8.2005 16

  17. Slide 17: Internationalization Strategy

    Internationalization Strategy ƒ Roll out to new markets ƒ New countries ƒ New cities in existing countries 80 80 % ƒ Acquisitions 70 70 % ƒ Russia as the primary target 60 60 % 50 50 % MEUR 40 40 % 30 30 % 20 20 % 10 10 % 0 0% Russia Ukraine Poland Czech Bulgaria Croatia Lithuania Slovenia Latvia Es

  18. Slide 18: Appendix: Market Places business concepts

    Appendix Market Places business concepts Etunimi Sukunimi 5.8.2005 5.8.2005 18 18

  19. Slide 19: Increasing Consumer and Advertiser Interest in Online

    Increasing Consumer and Advertiser Interest in Online Better Bettercontent content Deals Increasing Increasingtraffic traffic Dealswith withadvertisers advertisers Marketplace bring bring objectstotothe objects the Marketplace advertising advertisingininhigh hightraffic traffic database database **

  20. Slide 20: Unleashing the Full Revenue Potential in Online Business

    Unleashing the Full Revenue Potential in Online Business Sources Sourcesof ofincome income ƒ Increasing traffic enables continuous price increases (CPC). ƒƒ Customer Customerfees fees ƒ Increasing traffic enables customer ƒƒ Banner Bannersales sales segmenting and price increases ƒƒ Platform Platfor

Alma Media — Investor Day (September 2007) on 6ix