Briscoe Group Limited · NZX:BGP
Briscoe — FY2023 Earnings Presentation
16 slides from Briscoe's earnings presentation, March 2023
Slide 1: Full Year - 52 week period ended 29 January 2023
Full Year 52 week period ended 29 January 2023
Slide 2: Contents
Contents 3. Highlights 4. Sales 5. Gross Profit Margin % 6. Net Profit After Tax 7. Customer Satisfaction 8. Online Share of Sales 9. Online Experience 10. Introduction of VIP Clubs 11. Team 12. Sustainability 13. Strategy 14. Driving to Win 15. Financial Summary 2.
Slide 3: Highlights Year ended 29 January 2023
Highlights Year ended 29 January 2023 Record Sales Record NPAT • Group sales +5.56% to $785.9m. • NPAT up 0.60% to $88.4m. • Homeware sales +5.77% to $487.5m. • Sporting goods sales +5.22% to $298.4m. Strong Balance Sheet • Net cash at period end $149.9m Solid Gross Profit Performance (Excludes $26
Slide 4: Sales
Sales Homeware 785.9 Rebel Sport Continued strong Core business, new stores, 48 Homeware and Consistent Year-on- growth across year sales increases. online and strategic 42 Rebel Sport segments. initiatives driving growth. stores. 4.
Slide 5: Gross Profit Margin %
Gross Profit Margin % • Continued strong margin performance across both Homewares and Sporting Goods. • Step-change vs Pre covid (FY20) increase in Group GP% driven by: ॰ Detailed promotional analysis and optimisation of promotional activity. 44.0% ॰ Significant improvement in seasonal product avail
Slide 6: Net Profit After Tax
Net Profit After Tax (NPAT) 88.4 Record NPAT driven by: ● Growth in Gross Profit dollars due to increased 1 sales. ● Record growth in VIP club members and increasing life time value. ● Relentless focus on cost and inventory control. ● Supply chain initiatives delivering incremental profitability. ●
Slide 7: Customer Satisfaction - NPS
Customer Satisfaction - NPS Online NPS launched in FY23 and the new Record levels of satisfaction achieved insights being used to target online user consistently for the past two years. experience improvements. 7.
Slide 8: Online Share of Sales
Online mix remains strong however normalising due to Online Share of Sales customers being able to shop in store this year. Highlights: ● Increased digital media investment to capture more digital media consumption by customers. ● Personalisation programme now fully optimised, automating over 200 mi
Slide 9: Continuous improvement in online customer experience
Continuous improvement in Fulfilled online customer experience 1,747,717 ORDERS THIS YEAR INCREASE IN ONLINE AVAILABILITY ALL Launch of Same Day C&C 90 STORES 70% OVER 55% INCREASE IN SPEED TO DISPATCH YE JAN 2022 YE JAN 2023 1.9 0.8 AVG DAYS AVG DAYS TO PICK & TO PICK & DESPATCH DESPATCH 9.
Slide 10: Introduction of omnichannel VIP club
Introduction of omnichannel Launch of store club sign up: VIP club Stores signing up to 10% of all transactions Significant growth in database size Briscoes Club Club Rebel >830,000 >780,000 Increased Focus on UP 8.0% UP 3.3% Customer Lifetime Value Briscoes: Target >$450 Club revenue growth Rebel S
Slide 11: Team
Introducing PeakOn enabled us to run two successful rounds of team member surveys with aggregate participation rate of 82%. TEAM ENGAGEMENT 82% Employee engagement and identifying what is important to team members enables targeted initiatives helping make Briscoe Group a great place to work. Briscoe
Slide 12: Sustainability - Our steps to a better tomorrow
Sustainability - Our steps to a better tomorrow • Good progress has been made on our commitments to increasing our positive impact. • Record breaking year for our fundraising for Cure Kids at $1.05m and surpassing $10m in donations since we formed the partnership. 2023 - 2025 2025 - 2030 BY 2050 • W
Slide 13: Strategic initiatives delivering ahead of plan
Strategic initiatives delivering ahead of plan 2022 2023 and Beyond Attract Step change in Online user New Product information management experience enhancements suite launch CUSTOMER VIP Club for Briscoes and Rebel Customer Data platform implementation Sport launched successfully Grow In store digi
Slide 14: Driving to win in a challenging environment
Driving to win in a challenging environment: ● Excellent trading performance in both Homewares and Sporting goods. ● Strategic initiatives nearing completion and the program is delivering ahead of expectations and now contributing significant incremental profit. ● Record levels of growth in customer
Slide 15: Financial Summary
Financial Summary FY Jan 19 FY Jan 20 FY Jan 21 FY Jan 22 FY Jan 23 Homeware Revenue - $000 403,159 410,908 439,234 460,887 487,501 Sporting Goods Revenue - $000 228,760 242,109 262,563 283,563 298,353 Group Total Revenue - $000 631,919 653,017 701,797 744,450 785,854 Online Mix of Sales - % 10.0% 1
Slide 16: Market leading brands continue to be relevant to our shoppers
These MARKET LEADING brands continue to be relevant to our shoppers in a very testing, yet dynamic marketplace. We challenge ourselves to test and trial better ways of operating our business, to ensure these Brands will continue to be successful and loved, now and LONG into the future! 16.