Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (July 2019)
21 slides from Bayerische Motoren Werke's investor day presentation, July 2019
Slide 1: Joy Creates New Era
JOY CREATES NEW ERA. JOCHEN GOLLER PRESIDENT & CEO, BMW GROUP REGION CHINA. Capital Markets Day July, 2019
Slide 2: Economic Volatility Is the New Normal
ECONOMIC VOLATILITY IS THE NEW NORMAL.
Slide 3: New Technologies Are Emerging with High Speed
NEW TECHNOLOGIES ARE EMERGING WITH HIGH SPEED. Autonomous Drive Artificial Intelligence Big Data Face Recognition Virtual Reality Block Chain
Slide 4: China: Comprehensive Strategy Decided During 19th CPC National Congress
CHINA: COMPREHENSIVE STRATEGY DECIDED DURING 19TH CPC NATIONAL CONGRESS. 19th CPC NATIONAL CONGRESS Politics Economy Digitalization Environment Diplomacy & Trade China Dream Innovation-driven Dev. Big Data Strategy “Beautiful Country” Initiative The Belt and Road Initiative People Focused Made in Ch
Slide 5: Aim for Building Digital China
AIM FOR BUILDING DIGITAL CHINA. 5G COMMUNICATION IoT ARTIFICIAL INTELLIGENCE SMART CITY CYBER SECURITY LAW SOCIAL CREDIT SYSTEM DIGITAL SILK ROAD
Slide 6: 2018 Global Record Sales for 8th Year in a Row
IN 2018, BMW GROUP POSTED GLOBAL RECORD SALES FOR 8TH YEAR IN A ROW, ESPECIALLY WITH STRONG GROWTH IN CHINA. Worldwide [units (YoY)] Mainland China [units (YoY)] BMW Group 2,490,664 (+1.1%) BMW Group 640,803 (+7.7%) BMW Group electrified 142,617 (+38.4%) BMW Group electrified 23,384 (+454%)
Slide 7: 2019 YTD May BMW/MINI New Car Sales Continue to Excel in China
2019 YTD MAY, BMW / MINI NEW CAR SALES CONTINUES TO EXCEL IN CHINA. Total PV Market -11.4% 8,492,717 Premium Segment +5.5% 1,083,509 +15.9% 276,460 +15.9% 12,046 [YoY] [units]
Slide 8: BMW Is Strongest Automotive Premium Brand in China
BMW IS STRONGEST AUTOMOTIVE PREMIUM BRAND IN CHINA, AND ALSO A HIGHLY ATTRACTIVE EMPLOYER. #1 in Premium Brand of the Year Most Attractive Segment Employer Brand Best Cars 2018 IN AUTO INDUSTRY BRI 2018 Universum 2018 #1 in Brand CHINA BEST #1 Auto Brand Strength EMPLOYER #2 2018 ZAKER IN ALL INDUST
Slide 9: Household Income Will Continue to Grow
HOUSEHOLD INCOME WILL CONTINUE TO GROW IN THE NEXT 10 YEARS. Per capita disposable income of urban residents 2017 2031 grew rapidly after the reform and opening-up >2000 (1800,2000] 39.3 (1600,1800] (1400,1600] (1200,1400] 30.6 million 190.6 million (1000,1200] (7.0%) (39.5%) (900,1000] 18.8 (800,90
Slide 10: Premium Segment Therefore with Positive Outlook
PREMIUM SEGMENT THEREFORE WITH POSITIVE OUTLOOK. Premium penetration rate in total PV market DEMAND: Increased Buying power 11.0% 9.4% Income increase 8.3% 8.0% 8.6% 8.4% 8.3% 6.8% Consumption upgrade 5.5% Urbanization acceleration Premium segment rapidly grew since 2010 SUPPLY: Rich product p
Slide 11: Our 2+4 Strategic Approach
OUR 2+4 STRATEGIC APPROACH. Autonomous Connected Electrified Shared
Slide 12: We Are Expanding Our Footprint in China
WE ARE EXPANDING OUR FOOTPRINT IN CHINA. 2 VEHICLE PLANTS, 1 ENGINE PLANT, + 2 NEW PLANTS. HIGH VOLTAGE BATTERY Shenyang ASSEMBLY. Beijing 3 DEVELOPMENT SITES. Shanghai Chengdu 300+ 1ST TIER SUPPLIERS. Hangzhou 5 REGIONAL OFFICES & Guangzhou 600+ SALES OUTLETS.
Slide 13: 2 New Legal Entities to Further Strengthen A.C.E.S. in China
2 NEW LEGAL ENTITIES TO FURTHER STRENGTHEN A.C.E.S. IN CHINA. BMW Brilliance BMW China BMW Automotive BMW China Herald Int. BMW Mobility Ling Yue Digital Automotive Ltd. Automotive Finance (China) Services Ltd. Financial Leasing Services Ltd. Inform. Techn. (BBA) Trading Ltd. Co., ltd. Co. Ltd. 2003
Slide 14: Stepping Up China Specific A.C.E.S. Implementation
STEPPING UP CHINA SPECIFIC A.C.E.S. IMPLEMENTATION. Autonomous Connected Electrified Shared MoU signed with Tencent #1 NEV premium brand in 2018 First international OEM to receive Launch Car Sharing AD test license in China (2018/05) with EV Card (2018/01) 1.5 million BMW Connected App Long Term Con
Slide 15: D-ACES
TB UPDATED D-ACES D-ACES Design 3Vs VISUAL SPORTINESS VISUAL LUXURY VISUAL TECHNOLOGY
Slide 16: Continuing the Strong Model Offensive
CONTINUING THE STRONG MODEL OFFENSIVE. 2018 2019 2020+ Year of X Year of Luxury X2 X3 X5 X7 The 7 The 8 i X3 Year of Sportiness The 3 X3M X4M BMW i3 BMW i8 Roadster NEV Upgrade X1 PHEV LCI X5 PHEV i NEXT
Slide 17: Make Those Around You Happy, and Those Far Away Will Come
“近者悦 远者来” - 孔子《论语·子路第十三》- “MAKE THOSE AROUND YOU HAPPY, AND THOSE FAR AWAY WILL COME.” - Confucius in the book “Lun Yu” -
Slide 18: Premium Customer Experience at the Physical Touchpoint
PREMIUM CUSTOMER EXPERIENCE AT THE PHYSICAL TOUCHPOINT. BMW NETWORK TRANSFORMATION
Slide 19: Lingyue Digital Company Set Up to Deliver Digital Solutions
LINGYUE DIGITAL COMPANY HAS BEEN SETUP TO DELIVER SEAMLESS DIGITAL SOLUTIONS / SERVICES IN AN AGILE WAY. 1 7 Attract IT Talent 2 New Business Models Customer convenience 6 3 Enlarge BMW Ecosystem Increase Dealer Efficiency 5 4 Form BMW Ecosystem Extend Marketing Reach
Slide 20: Delighting Our Customers with BMW Ecosystem Products & Services
DELIGHTING OUR CUSTOMERS WITH BMW ECOSYSTEM PRODUCTS & SERVICES ACROSS ALL TOUCHPOINTS. 24/7 ONE ID MY CAR MY JOURNEY MY LIFE TOUCHPOINTS
Slide 21: Joy Creates New Era!
JOY CREATES NEW ERA!