Realfiction Holding Ab · OMXSTO:REALFI
Realfiction Holding Ab — Investor Presentation (2017)
25 slides from Realfiction Holding Ab's investor presentation, Oct 9, 2017
Slide 1: Investor/Company Presentation
INVESTOR/COMPANY PRESENTATION ALL RIGHTS REALFICTION
Slide 2: We generate attention and convert wow-factor into business advantages
REALFICTION WE GENERATE ATTENTION AND CONVERT WOW-FACTOR INTO BUSINESS ADVANTAGES FOR OUR CLIENTS. WE ARE MAGIC TO THE NEW RETAIL ENVIRONMENT ALL RIGHTS REALFICTION
Slide 3: Slide 3
Slide 4: _pt _ P ’
_pt _ P ’ & rer ge Microsoft eal Hennessy ART J iL PIAG ET LOUIS VUITTON one ene G U C C I ULYSSE) NARDIN 0 LePSRIC OLE DsG TOBACCO ® ~ samsuns- EMPORIO®ARMANI BOSS aee0 Nasa Cale CP) Cen) Van Cleef & Arpels
Slide 5: Why?
WHY? Study: 68% of american consumers admits having purchased a product specifically because a POS solution caught their attention. ALL RIGHTS REALFICTION
Slide 6: Mixed Reality (MR)
MIXED REALITY (MR) ALL RIGHTS REALFICTION
Slide 7: VR/AR/MR Market Potential
VR/AR/MR MARKET POTENTIAL MOBILE INTERNET PC ALL RIGHTS REALFICTION
Slide 8: Creators of Mixed Reality
CREATORS OF MIXED REALITY 2017 2009 - 2015 Danish “Market Development Fund” 2002 2007 Building momentum grants 1,6 mSEK to the development “Fashion Girl” - worlds first Diesel “Liquid Space” fashionshow of “DeepFrame”. retail hologram +100 Resellers +1.000.000 YouTube views +10.000 Units sold +38 mS
Slide 9: Frontpage video
Frontpage video 9 ALL RIGHTS REALFICTION
Slide 10: Attention converted into sales
ATTENTION CONVERTED INTO SALES ALL RIGHTS REALFICTION
Slide 11: Proof
PROOF “…the largest success we have ever had…” “…a real success with increased sales” ALL RIGHTS REALFICTION
Slide 12: Dreamoc
DREAMOC Dreamoc: Award winning series of mixed-reality displays IP: Protected by a collection of design patents Production: High quality at low costs through Asia Price: Dreamoc HD3 solution equals the price of a 55 inch professional Samsung digital signage display. ALL RIGHTS REALFICTION
Slide 13: Segments
SEGMENTS Shop in Shop Mall / Retail Shopping windows Exhibitions ALL RIGHTS REALFICTION
Slide 14: Scale through partners
SCALE THROUGH PARTNERS Distribution Partner Program Currently 5 distribution hubs +100 Resellers Working with the best 14 ALL RIGHTS REALFICTION
Slide 15: Magic as a service
MAGIC AS A SERVICE REALFICTION PARTNER CUSTOMER Consulting Hardware NOW Purchase only - prepaid Content development Individual branding NEW Campaign Solutions Rental / Leasing Rental offering Installation Content platform NEW Subscription based Software Service 15 ALL RIGHTS REALFICTION
Slide 16: Technology limitation = size
TECHNOLOGY LIMITATION = SIZE ALL RIGHTS REALFICTION
Slide 17: DeepFrame
DEEPFRAME ALL RIGHTS REALFICTION 17
Slide 18: AL L RIGHTS REALFICTION
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Slide 19: AL L RIGHTS REALFICTION
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Slide 20: DeepFrame
DEEPFRAME DeepFrame: Series of large format mixed-reality displays IP: Patent pending Production: Key component developed and manufactured in Asia. Price: Big price advantage. Long lifetime, low maintenance need and Factor 1,5 extremely low power consumption. Factor 1 Factor 15 20 ALL RIGHTS REALFIC
Slide 21: Organisation
ORGANISATION ALL RIGHTS REALFICTION
Slide 22: Management
MANAGEMENT FOUNDERS CEO R&D Clas Dyrholm Peter Simonsen SALES SUPPLY CHAIN MARKETING Michael Bjerregaard Flemming Kloster Andreas Andersson Int. Sales Manager Head of Development Nordic Marketing Manager
Slide 23: Board of Directors
BOARD OF DIRECTORS CHAIRMAN MEMBER MEMBER MEMBER Michael Kjær Morten Johansen Peter Max Søren Jonas Bruun Retail CFO Corporate Strategy Bus. Dev. Manufactoring Technology Finance
Slide 24: Major avenues of growth ahead
MAJOR AVENUES OF GROWTH AHEAD FREE POTENTIAL WITH CURRENT SOLUTIONS LAUNCH OF DEEPFRAME SOLUTIONS CONSUMER APPLICATIONS IN THE MAKING… ALL RIGHTS REALFICTION
Slide 25: AGIC MATTER
SHSLLYWAW ODISVIA