Hugo Boss Ag · XETR:BOSS

Hugo Boss — Q1 2025 Earnings Presentation

20 slides from Hugo Boss's earnings presentation, May 6, 2025

  1. Slide 1: First Quarter 2025 Results

    FIRST QUARTER 2025 RESULTS MAY 6, 2025 © 2022 HUGO BOSS

  2. Slide 2: First Quarter 2025 Results – Daniel Grieder, CEO

    FIRST YEAR FULL QUARTER 2022 2025 RESULTS RESULTS PAGE 2 FIRST QUARTER 2025 RESULTS DANIEL GRIEDER, CEO © 2022 HUGO BOSS

  3. Slide 3: Solid Q1 performance against challenging market backdrop

    FIRST QUARTER 2025 RESULTS PAGE 3 SOLID Q1 PERFORMANCE AGAINST CHALLENGING MARKET BACKDROP GROUP SALES 999 (2)% (2)% CURRENCY-ADJUSTED IN GROUP CURRENCY EUR MILLION VS. Q1 2024 EBIT 61 (12)% EUR MILLION VS. Q1 2024

  4. Slide 4: Elevated macroeconomic uncertainty weighs on global consumer sentiment

    FIRST QUARTER 2025 RESULTS PAGE 4 ELEVATED MACROECONOMIC UNCERTAINTY WEIGHS ON GLOBAL CONSUMER SENTIMENT SUBDUED CONSUMER STRONG FOCUS ON SENTIMENT AFFECTS EXECUTING STRATEGIC INDUSTRY INITIATIVES & DRIVING DEVELOPMENT COST EFFICIENCY INDUSTRY HUGO BOSS © HUGO BOSS

  5. Slide 5: Strong strategic partnership with David Beckham supports brand momentum

    FIRST QUARTER 2025 RESULTS PAGE 5 STRATEGIC PARTNERSHIP BOSS ONE BODYWEAR CAMPAIGN WITH DAVID BECKHAM BECKHAM X BOSS COLLECTION SUPPORTS BRAND MOMENTUM ~3 BILLION IMPRESSIONS STRONG INITIAL IN ONE MONTH SELL-THROUGH © 2022 HUGO BOSS

  6. Slide 6: BOSS and HUGO with solid performance against broader consumer headwinds

    FIRST QUARTER 2025 RESULTS PAGE 6 BOSS AND HUGO WITH SOLID PERFORMANCE AGAINST BROADER CONSUMER HEADWINDS BOSS BOSS MENSWEAR WOMENSWEAR HUGO (2)% VS. Q1 2024 * (1)% VS. Q1 2024 * (2)% VS. Q1 2024 * *CURRENCY-ADJUSTED

  7. Slide 7: Regional performance impacted by subdued consumer sentiment in key markets

    FIRST QUARTER 2025 RESULTS PAGE 7 REGIONAL PERFORMANCE IMPACTED BY SUBDUED CONSUMER SENTIMENT IN KEY MARKETS AMERICAS EMEA ASIA/PACIFIC (1)% * (1)% * (8)% * VS. Q1 2024 VS. Q1 2024 VS. Q1 2024 Moderate sales decline in the Sales in Germany on the Weak consumer sentiment continues U.S. market reflect

  8. Slide 8: Growth in digital business partially offsets softer trends in B&M retail and wholesale

    FIRST QUARTER 2025 RESULTS PAGE 8 GROWTH IN DIGITAL BUSINESS PARTIALLY OFFSETS SOFTER TRENDS IN B&M RETAIL AND B&M WHOLESALE B&M B&M BOSS halo store RETAIL WHOLESALE DIGITAL Shanghai (4)% * (3)% * +4% * VS. Q1 2024 VS. Q1 2024 VS. Q1 2024 *CURRENCY-ADJUSTED Lower store traffic in key Market environm

  9. Slide 9: Further efficiency gains in sourcing support gross margin development in Q1

    FIRST QUARTER 2025 RESULTS PAGE 9 FURTHER EFFICIENCY GAINS IN SOURCING SUPPORT GROSS MARGIN DEVELOPMENT IN Q1 DRIVERS SOURCINGEFFICIENCIES SOURCING EFFICIENCIES PRODUCT/MATERIAL SOURCING COST EFFICIENCIES CHANNEL &EFFICIENCIES SOURCING REGIONAL MIX 61.4% 61.4% FX SOURCING EFFICIENCIES REBATES EFFICI

  10. Slide 10: Operating expenses remain at prior-year level due to cost efficiency measures

    FIRST QUARTER 2025 RESULTS PAGE 10 OPERATING EXPENSES REMAIN AT PRIOR-YEAR LEVEL DUE TO SUCCESSFUL EXECUTION OF COST EFFICIENCY MEASURES OPERATING EXPENSES B&M RETAIL EXPENSES UP +3% DRIVEN BY INFLATION- AND EXPANSION-RELATED COSTS INCREASED MARKETING EFFECTIVENESS 554 552 PARTLY COMPENSATES FOR INV

  11. Slide 11: Sourcing efficiencies and rigorous cost management support bottom-line development

    FIRST QUARTER 2025 RESULTS PAGE 11 SOURCING EFFICIENCIES AND RIGOROUS COST MANAGEMENT SUPPORT BOTTOM-LINE DEVELOPMENT Q1 2025 YOY CHANGE GROSS MARGIN 61.4% 0 BP OPERATING EXPENSES EUR 552 MILLION 0% OPERATING EXPENSES (IN % OF SALES) 55.2% +60 BP EBIT (12)% EUR 61 MILLION EBIT MARGIN 6.1% (70) BP NE

  12. Slide 12: Decline in EBIT and higher cash outflow in TNWC weigh on free cash flow

    FIRST QUARTER 2025 RESULTS PAGE 12 DECLINE IN EBIT AND HIGHER CASH OUTFLOW IN TNWC WEIGH ON FREE CASH FLOW DEVELOPMENT MARCH 31, 2025 JAN.–MARCH 2025 JAN.–MARCH 2025 TRADE NET CAPITAL FREE CASH WORKING CAPITAL EXPENDITURE FLOW 888 19.7 33 (66) * CURRENCY-ADJUSTED EUR MILLION IN % OF SALES EUR MILLIO

  13. Slide 13: Our focus in 2025

    FIRST QUARTER 2025 RESULTS PAGE 13 OUR FOCUS IN 2025 Balanced focus on strategic investments and cost efficiency aimed at driving profitability improvements Brand, product, and distribution initiatives to further fuel brand relevance of BOSS and HUGO HUGO BOSS remains vigilant, closely monitoring el

  14. Slide 14: Diversified regional sourcing structure as a key asset in dealing with global trade conflicts

    FIRST QUARTER 2025 RESULTS PAGE 14 DIVERSIFIED REGIONAL SOURCING STRUCTURE AS A KEY ASSET IN DEALING WITH GLOBAL TRADE CONFLICTS REGIONALLY DIVERSIFIED OWN PRODUCTION COMPLEMENTS SOURCING SHARE IN CHINA STRATEGIC SOURCING MIX THIRD-PARTY SOURCING ACTIVITIES REDUCED TO MID-SINGLE DIGITS IN RECENT YEA

  15. Slide 15: Measures to manage the current uncertainty regarding U.S. tariffs

    FIRST QUARTER 2025 RESULTS PAGE 15 MEASURES TO MANAGE THE CURRENT UNCERTAINTY REGARDING U.S. TARIFFS INTENTIONAL INCREASE IN INVENTORY COVERAGE IN THE U.S. IN Q1 PRODUCTS REROUTED FROM CHINA TO OTHER MARKETS ONGOING OPTIMIZATION OF VENDOR BASE EVALUATION OF DEMAND-SENSITIVE PRICING ADJUSTMENTS © 202

  16. Slide 16: HUGO BOSS confirms outlook for 2025

    FIRST QUARTER 2025 RESULTS PAGE 16 HUGO BOSS CONFIRMS OUTLOOK FOR 2025 © 2022 HUGO BOSS

  17. Slide 17: FY 2025 sales and EBIT outlook and assumptions

    FIRST QUARTER 2025 RESULTS PAGE 17 SALES FY 2025 ASSUMPTIONS 4.2 TO 4.4 (2)% TO +2% MACROECONOMIC BACKDROP TO REMAIN VOLATILE EUR BILLION 2025E HIGH UNCERTAINTY AROUND FURTHER COURSE OF TARIFF DISCUSSIONS EBIT MUTED CONSUMER SENTIMENT TO 380 TO 440 +5% TO +22% IMPACT INDUSTRY DEVELOPMENT EUR MILLION

  18. Slide 18: HUGO BOSS is well positioned to navigate external challenges

    FIRST QUARTER 2025 RESULTS PAGE 18 HUGO BOSS IS WELL POSITIONED TO NAVIGATE EXTERNAL CHALLENGES WHILE SEIZING GROWTH OPPORTUNITIES © 2022 HUGO BOSS

  19. Slide 19: Q&A

    FIRST QUARTER 2025 RESULTS PAGE 19 IF YOU’D LIKE TO ASK A QUESTION, PRESS * FOLLOWED BY 1 Ivica Maric EVP Business Operations Christian Stöhr SVP Investor Relations Q&A © 2022 HUGO BOSS

  20. Slide 20: Forward-looking statements contain risks

    FIRST QUARTER 2025 RESULTS PAGE 20 FORWARD-LOOKING STATEMENTS CONTAIN RISKS This document contains forward-looking statements that reflect management's current views with respect to future events. The words “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “project”,

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