Celsius Holdings, Inc. · NASDAQ:CELH
Celsius — Merger or Acquisition (May 2025)
24 slides from Celsius's merger presentation, May 28, 2025
Slide 1: Pro Forma and Modeling
PRO FORMA AND MODELING MAY 28, 2025
Slide 2: Safe Harbor & Non-GAAP Measures
safe harbor & non-GAAP measures Forward-Looking Statements This presentation contains statements by Celsius Holdings, Inc. (“Celsius”, “we”, “us”, “our” or the “Company”) that are not historical facts and are considered forward-looking statements within the meaning of the Private Securities Litigati
Slide 3: Today's Agenda
today’s agenda • Alani Nu Transaction Highlights • Pro Forma Data • 2025 Profile
Slide 4: Alani Nu Transaction Highlights
SECTION 1 Alani Nu transaction highlights MAY 28, 2025 | ALANI NU PRO FORMA AND MODELING 3
Slide 5: Alani Nu at a Glance
Alani Nu at business mix (2024 Sales) a glance By Product2 By Channel2 International 6% 4% 5% 4% 9% eCommerce business overview 3% Shakes³ Pre-Workout • Founded in 2018, Alani Nu is a premium energy drink, supplement, 44% 18% Club Snacks & Other⁴ health and nutrition company • Alani Nu is the #4 ene
Slide 6: Alani Nu's Energy-Led Portfolio Spans Categories
Alani Nu’s energy-led portfolio spans categories Diverse product portfolio that has multiple potential growth vectors and ample whitespace Energy Shakes Pre-Workout Snacks & Other1 Stick Packs (83% of 2024 Sales) (6% of 2024 Sales) (4% of 2024 Sales) (4% of 2024 Sales) (3% of 2024 Sales) 15 launched
Slide 7: Alani Nu is a Female-Centric Lifestyle Brand
Alani Nu is brand positioning a female-centric More than 90% of social media followers are females Bright, fun, and female-centric branding lifestyle brand Focused on sugar-free options with vibrant, unique flavors that resonate Playful and approachable, appealing to consumers complementary with 18-
Slide 8: Compelling Strategic Rationale
compelling strategic rationale Creates a leading better-for-you, functional lifestyle platform at the intersection of consumer megatrends With the addition of Alani Nu, the combined and differentiated Celsius portfolio is expected to drive ~$2 billion1 in sales and is firmly aligned with the ongoing
Slide 9: Pioneering Modern Energy with Zero Sugar, Functional Beverages
pioneering Combined portfolio sits at nexus of health and functional energy best positioned to benefit from category tailwinds modern energy Premium Brands Health & Wellness Lifestyle Loyal Consumer Bases with zero sugar, Functional Ingredients Refreshing Energy Drinks functional Segment aligned wit
Slide 10: Zero Sugar, Functional Beverages Disrupted Energy Drink Category
zero sugar, functional beverages disrupted energy drink category and continue to drive growth LTM Category Share: 37% 28% 16% 12% 4% 3% 3% 3% 3% 2% 2% $8,435 LTM Tracked $6,355 Retail Sales ($M)1 $3,566 $2,689 $876 $774 $686 $685 $642 $513 $362 + LTM category rank: #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 CEL
Slide 11: A Leading Better-for-You, Functional Lifestyle Platform
a leading better-for-you, functional lifestyle platform at the intersection of consumer megatrends ~$2B sales platform 1 16% category share 2 FASTEST GROWING portfolio of scale 3 DIFFERENTIATED PORTFOLIO in the attractive energy category attractive consumer demographics driving incremental category
Slide 12: Complementary Brand Positioning and Attractive Consumer Demographics
complementary brand positioning and attractive consumer demographics expected to drive incremental category growth Target Audience Gender-neutral, performance Female-focused, lifestyle- driven with broad appeal for oriented for consumers seeking a everyday energy and beyond fun, approachable brand B
Slide 13: Pro Forma Data
SECTION 2 Pro forma data
Slide 14: CELSIUS and Alani Nu Combination Overview
CELSIUS and Alani Nu combination overview Highly Attractive Platform Dynamics #3 LTM PF Category Rank¹ Diversified Business Portfolio Poised to Drive Energy By Product 2 Stick Pack³ 4% (2024 Sales) Shakes⁴ 2% Pre-Workout 1% Snacks & Other⁵ 1% Source: Company financials, Quality of Earnings, Circana
Slide 15: Celsius and Alani Nu Pro Forma Financials 2023
Celsius and Alani Nu Pro Forma Financials 2023 SUMMARY FINANCIALS CELH Alani Nu Consolidated (Millions except for percentages) FY23 Audited FY23 Audited Net Revenue $1,318 $413 $1,731 Gross Profit % of Revenue 48% 40% 46% SG&A as % of Revenue 28% 29% 28% Income/(Loss) from Operations % of Revenue 20
Slide 16: Celsius and Alani Nu Pro Forma Financials 2024
Celsius and Alani Nu Pro Forma Financials 2024 SUMMARY FINANCIALS CELH Alani Nu Consolidated (Millions except for percentages) FY24 Audited FY24 Audited Net Revenue $1,356 $6051 $1,961 Gross Profit % of Revenue 50% 42% 48% SG&A as % of Revenue 39%2 30% 36% Income/(Loss) from Operations % of Revenue
Slide 17: Alani Nu Net Revenue Growth by Quarter
Alani Nu net revenue growth by quarter Millions except for percentages Period Net Rev Period Net Rev Y/Y Growth Q1-23 $86 Q1-24 $136 57% Q2-23 $104 Q2-24 $146 41% Q3-23 $119 Q3-24 $166 39% Q4-23 $103 Q4-24 $157 53% FY 2023 $413 FY 2024 $605 46% Alani Nu Q1 ‘24 Q2 ‘24 Q3 ‘24 Q4 ‘24 Q1 ‘25 RTD Energy
Slide 18: 2025 Profile
SECTION 3 2025 Profile
Slide 19: Celsius and Alani Nu Combined 2025 Profile
Celsius and Alani Nu combined 20251 profile (Millions except for percentages) FY ‘25 Forecast Gross Profit % of Revenue 47-49%2 SG&A as % of Revenue 32-34%3 Non-GAAP Adjusted EBITDA % of Net Revenue 17-20% Income Tax Expense 25-26% Interest Expense $57.0 Human Resources 1. Q1 2025 excludes Alani Nu
Slide 20: Synergies Overview
synergies overview Celsius has identified $50M+ in estimated run-rate cost synergies to be achieved over two years post-close (excluding cost to achieve) RR Savings ($M) Description Over the last few years, Celsius expanded and built a sales and commercial team that can Commercial $31.0 scale and ab
Slide 21: Expected Integration and Synergy Capture
Celsius and Alani Nu – expected integration and synergy capture Estimated Annualized Integration Benefit $60 Annualized Synergy Benefit (Millions) $50 $40 $30 $20 $10 $0 -$10 -$20 Q1 '25 Q2 '25 Q3 '25 Q4 '25 Q1 '26 Q2 '26 Q3 '26 Q4 '26 Q1 '27 Ongoing expected net integration benefit from April 2026
Slide 22: Non-GAAP EBITDA Reconciliation
Non-GAAP EBITDA reconciliation FY: 12/31/2024 FY: 12/31/2024 Adj. EBITDA Reconciliation Dollars in Millions Celsius Alani Nu Pro Forma Net income (GAAP measure) $145.1 $64.0 $209.1 1 Stock-based compensation: Stock-based compensation expense consists of non-cash charges for the estimated fair Net in
Slide 23: Adjusted SG&A as a Percentage of Revenue
Non-GAAP reconciliation: adjusted SG&A as a percentage of revenue FY 2024 Dollars in Millions Celsius Alani Nu Combined Revenue $1,356 $605 $1,961 SG&A $524 $179 $704 SG&A as % of Revenue 39% 30% 36% Legal Settlements (54) - (54) Reorganization (6) - (6) SG&A Addbacks Penalties (9) - (9) Acquisition
Slide 24: Thank You
LIVE FIT thank you