Slide 1: Annual Report 2021
ANNUAL REPORT
Slide 2: Presenters: CEO, CFO, CEO Germany, CEO Switzerland
Markus Bernhard Andreas Fecker Wilke Stroman Roger Wassmer CEO CFO CEO Germany CEO Switzerland Annual Report 2021 - Presentation for analysts, investors ‘and media representatives | 11 March, 2022
Slide 3: Highlights 2021, Key figures, Market areas, Strategy & Financial Guidance, Q&A
Highlights 2021 Key figures Market areas Strategy & Financial Guidance Q&A Annual Report 2021 - Presentation for analysts, ‘and media representatives | 11 March, 2022,
Slide 4: mobilezone at a glance
mobilezone at a glance c 5 mobilezone was founded in 1999 and is now the leading independent Swiss and German telecoms specialist with around mobilezone offers its services and products online and in over 120 1,000 employees in Rotkreuz, shops in Switzerland. For sparhandy.de and deinhandy.de Urnasc
Slide 5: Highlights 2021
H ig h lights 2021 Record results 2021 EBIT margin at 7.4% EBIT guidance 2021 exceeded Dividend +50 % CHF 0.84 / share Online direct sales +21 % to CHF 374 million Strenghtened balance sheet EBITDA Leverage 0.92 Strong growth of MVNO TalkTalk and High Transformation in Germany completed Synergies le
Slide 6: Key figures 2021
Slide 7: Margins and key ratios
100.0% 100.0% 100.0% 20.3% 18.1% 17.5% 7.4% 4.8% 6.3% 5.8% 3.8% 4.7% • • •
Slide 8: Balance sheet
Balance sheet 31.12.2021 312.2020 31.12.2019 Current assets 278.8 85.3% 308.7 87.3% 348.8 89.3% Strong healthy balance sheet Non-current assets 48.0 147% ABA 27% 41.8 107% 4 ale Total i 326.8 100% 353.8 100% 390.6 100% Reduction of total assets by CHF 27 million or Lehi 7.6% to CHF 327 million 4 by
Slide 9: Key figures mobilezone Group
Net sales (CHF million) 1500 1200 — pao _ 1172. 1196 1231 Key figures 0 ae mobilezone ws Group 2017 2018 2019 2020 2021 Net profit! (CHF million) 2017 2018 2019 2020 2021 Annual Report 2021 - Presentation for analysts, investors and media representatives | 11 March, 2022 O—0 Swiss GAAP FER Omm® Pro
Slide 10: Share
Shar 2021 2020 2019 2018 2017 (Index 2021 in CHF) Number of shares 44781213 44781213 44781213 40781213 32195 697 Year-end price 13.62 10.08 10.86 10.94 12.85 Market capitalization in million 610 451 486 446 414 Earnings per share? 1.27 07 1.04 1.02 1.10 PER? 10.73 13.06 10.47 10.70 1073 Dividend per
Slide 11: Market areas
Market areas
Slide 12: Market areas
Market areas mobilezone Switzerland £k mobilezone Germany direct channel mobilezone powwow direct channel MOBILEZONE MOBILEZONE [i MOBILEZONE ‘CONSUMER B2B RELOAD Powwow Product and service brands ie iusit fit sparhandy =» PRICEZILLA style Annual Report 2021 - Presentation for analysts, investors an
Slide 13: Market areas
Market areas mobilezone Switzerland raul mobilezone MOBILEZONE MOBILEZONE MOBILEZONE CONSUMER BUSINESS RELOAD Product and service brands i iusit BD fits ss. mobilezone German powwow Powwow 'y mobilezone handel MOBILEZONE HANDEL Product and service brands sparhandys@ DEINHANDY. DP Aahakd HANDYSTAR S
Slide 14: Market areas
Market areas Net sales (in CHF million) ™ Switzerland ™ Germany Annual Report 2021 - Presentation for analysts, investors and media representatives | 11 March, 2022 Total mobilezone Group Switzerland (in CHF million) 2021 2020 2021 2020 Net sales 981.5 100.0% 916.0 100.0% 322.7 100.0% 307.5 100.0% o
Slide 15: Germany
COWWOW _ mobilezone sparhandy= S handel Germany DEINHANDY. PRICEZILLA kKkkkk HANDYSTAR Annual Report 2021 - Presentation for analysts, investors and media representatives | 11 March, 2022
Slide 16: Germany
Germany Sales: CHF 659 million (previous year: CHF 613 million) 47.5% Gross profit: CHF 86.9 million (previous year: CHF 66.5 million) +30.7 % EBIT: CHF 36.2 million (previous year: CHF 11.9 million) Return on sales: 5.5 % (previous year: 1.9 %) Conclusion of contracts: 1,019,000 analog previous yea
Slide 17: Germany direct channel: online business
COWWOWw @ Online business as growth enginge of the market area Germany @ Conclusion of contracts : 600,000 (previous year: 567,000) +5.8 % @ 522,000 or 87 % over own platforms @ Increase in contribution margin per contract by 14 % @ Sales Pricezilla: CHF 16.3 million 38,400 orders Average shopping c
Slide 18: Germany indirect channel: mobilezone handel
mobilezone @ Sales figures still significantly influenced by COVID-19 restrictions @ Contract conclusions: 419,000 (previous year: 452,000) @ Indirect B2B trade in Germany @ Over 1,000 active specialist retailers ® Sales of smartphones with and without contract to specialist retailers @ Various e-co
Slide 19: Switzerland
Switzerland MOBILEZONE B28 MOBILEZONE RELOAD Annual Report 2021 - Presentation for analysts, investors and media representatives | 1! March, 2022 19
Slide 20: Switzerland
Switzerland Sales: CHF 323 million (previous year: CHF 307 million) +4.9 % Gross profit: CHF 111.0 Mio. (previous year: CHF 100.2 million) +10.8 % EBIT: CHF 36.3 million (previous year: CHF 31.2 million) Return on sales: 11.2 % Conclusion of contracts: 398'000 (previous year: 380'000) +4.8 % Sales M
Slide 21: Switzerland: mobilezone
mobilezone Switzerland @ Accessories sales: CHF 23.9 million (previous year: CHF 21.5 million) +1.2 % @ Service revenue: CHF 7.2 million (previous year: CHF 6.6 million) +9.1% @ Number of shops 124 (VJ: 123) Relocation of mobilezone reload and logistic center to Rotkreuz — Leverage of synergies Annu
Slide 22: Mobile Virtual Network Operator of mobilezone
Mobile Virtual Network Operator of mobilezone @ Focus on online channel talktalk.ch @ Sales at mobilezone POS @ Promotions @ Target: End of year 2024: 100,000 postpaid clients Annual Report 2021 - Presentation for analysts, investors and media representatives | 1! March, 2022
Slide 23: Strategy & Financial Guidance
Slide 24: Strategic key areas
6 strategic key areas Geschaftsbericht 2021 - Prasentation fir Analysten, Investoren und Medienschaffende | 11. Marz 2022 Increase Growth and acquisition of market share EBIT margin Dividend share buyback Extension of services & expansion of recurring Strenghten . income and expansion of online pres
Slide 25: Sustainability
Sustainability @ Strategic integration of sustainability into mobilezone strategy since 2020 Definition of four focus topics Commitment of the Board of Directors, Group Management, Management Board and Management to sustainabilty @ Regular monitoring, goal setting and development of measures as well
Slide 26: jusit: first Swiss brand for used and refurbished smartphones
KBs jusit — the first Swiss brand for used and refurbished smartphones @ Sale of used and refurbished smartphones: 3,300 mobilezone (previous year: 1,000) extends the life First Swiss brand for used and refurbished of smartphones. smariphones Available online (www.jusit.ch) and in This promotes the
Slide 27: Dividend (60-75% of the net profit) and share buybacks
Dividend (60-75% of the net profit) and share buybacks
Slide 28: Q&A