Slide 1: 2025 Half Year Results
2025 Half Year Results 10 September 2025
Slide 2: Introduction
Introduction David Wood Lk
Slide 3: Agenda
Agenda Key Highlights 1 David Wood Page 4 Financial Review 2 Mark George Page 5 Business Update 3 David Wood Page 12 Q&A 4 David Wood & Mark George Page 25 3
Slide 4: Profits increased 17% in H1, driven by both Retail and D&I volume growth
Profits increased 17% in H1, driven by both Retail and D&I volume growth • Both Retail and D&I performing well ○ Continued Retail volume growth; record market share ○ D&I self-help actions driving strong project volume growth, ahead of market • Sales growth and productivity drive operating leverage ○
Slide 5: Financial Review
Financial Review Mark George
Slide 6: Strong sales performance delivering increased profits and good shareholder returns
Strong sales performance delivering increased profits and good shareholder returns Revenue £848m Adj.gross margin Strong balance sheet Growth +5.6% +79 basis points £158m cash Retail1 revenue +6.8% Adjusted PBT Interim dividend 3.6p Design & Installation2 £27.3m £20m share buyback revenue +2.1% +16.7
Slide 7: Sales growth and productivity programme deliver operating leverage
Sales growth and productivity programme deliver operating leverage £m1 HY 2024 HY 2025 Change % • Sales growth in both Retail and Design & Installation Revenue 803.2 847.9 5.6% LFL % (3.9)% 4.5% N/A • Gross margin +79bps as a result Gross profit 289.2 312.0 7.9% of volume growth, category mix Gross p
Slide 8: Volume driving revenue growth in both Retail and Design & Installation
Volume driving revenue growth in both Retail and Design & Installation Retail (Trade & DIY) • Record Retail market share • LFL driven by volume growth, with broadly stable pricing; additional sales from new store rollout • TradePro sales +10% with active TradePro members increasing to 615k • DIY sal
Slide 9: Strong sales momentum delivering growth in PBT
Strong sales momentum delivering growth in PBT Revenue & trading margin • Increase in retail margin from growth in sales and margin rate • Positive momentum in D&I helping to deliver margin growth • Increase in volume-related costs across distribution, stores and marketing • Inflationary pressures in
Slide 10: Cash generation supports significant investment programme & shareholder returns
Cash generation supports significant investment programme & shareholder returns • £80m seasonal working capital benefit, higher than in prior years, reflecting strong H1 trading • Capex to be H2 weighted ○ 2025 guidance c.£30-35m1 • £11.9m purchases for employee share schemes2 • £25m shareholder return
Slide 11: Outlook and guidance for 2025
Outlook and guidance for 2025 Outlook • Trading in Q3 so far has been in line with expectations • Phasing of increased costs from NLW, NICs and new stores to impact fully in H2 • Tech investment in SaaS projects to increase P&L costs by c£10m on a full year basis • Notwithstanding increased costs, c
Slide 12: Business Update
Business Update David Wood Lk
Slide 13: Winning strategy based on balanced business model and proven growth levers
Winning strategy based on balanced business model and proven growth levers 13
Slide 14: Current market trends
Current market trends Local Trade Design & Installation DIY DIY projects still a priority Trade pipelines remain Planned spend remains healthy: 1 in 4 tradespeople below historical norms, but c60% expect faster deliveries have work for >12 months1 stable over recent months1 and will pay more for sam
Slide 15: Customer growth driving volume growth in Retail
Customer growth driving volume growth in Retail 1 • TradePro sales +10% ○ Growth in active members to 615,0001 • Broadening DIY appeal through category innovation and new marketing • Very strong Customer Satisfaction metrics2 ○ Click & Collect CSAT 85% ‘excellent’ or ‘good’ ○ Home Delivery CSAT 85%
Slide 16: Wickes Rapid - new rapid delivery service, to home or site
Wickes Rapid - new rapid delivery service, to home or site • Highly differentiated service, with a specialist partner • Delivery to your door or site within 3 hours ○ 7 days per week ○ Over 10,000 SKUs available ○ Up to a total 800kg per delivery ○ From £9 • Nationwide rollout in August1 ○ Follows s
Slide 17: Clear strategy and outstanding execution delivering record market share
Clear strategy and outstanding execution delivering record market share 1 17 1) Source: GfK GB point of sale data, sourced from GfK DIY Category Reporting June 2025.
Slide 18: Improved customer offer in D&I driving sales momentum
Improved customer offer in D&I driving sales momentum • Transformational actions taken in H2’24 ○ Bespoke and Lifestyle ranges combined into Wickes Kitchens and Wickes Bathrooms with unified brochures, advertising, promotions ○ Online booking for design appointments ○ Increased availability of Design
Slide 19: Range development in bathrooms
Range development in bathrooms Cruise Fairground 19
Slide 20: Range development in kitchens
Range development in kitchens Orlando Stone Ohio Blush Pink 20
Slide 21: Digital investments underpinning improved customer experience and productivity
Digital investments underpinning improved customer experience and productivity Ongoing drivers of growth Direct-to-diary bookings for D&I Greater proportion of leads continuing through sales funnel Machine learning tool (MME) Driving incremental revenue in Retail Improved functionality in colleagues
Slide 22: Investment in new stores and refits continues to drive growth
Investment in new stores and refits continues to drive growth • Refitted/refreshed 4 stores ○ 82% of estate now in new format ○ Lighter touch ‘refresh’ programme underway • One new store ○ Leeds Moor Allerton ○ Former Homebase store • Growth pipeline for 2025 ○ 10 - 15 refits / refreshes ○ 5 - 7 new st
Slide 23: 'Built to Last' Responsible Business strategy
‘Built to Last’ Responsible Business strategy UK’s #1 retailer Supported 1,200 New charity partner Wickes Solar rollout Europe’s Best community £2m target 100 Design Consultants Employers 2025 projects over 2 years now offer Wickes Solar in store and in the home 23
Slide 24: Distinctive business model underpins long term growth and cash generation
Distinctive business model underpins long term growth and cash generation • Highly differentiated business model ○ Continuing to win market share • Headroom to increase market share ○ c6% share of c£27bn UK home improvement ○ Nascent share of home energy solutions • Strong cashflow generation ○ Enabl
Slide 25: Q&A
Q&A
Slide 26: Appendix
Appendix Lk
Slide 27: A balanced business supporting three customer propositions
A balanced business supporting three customer propositions 27
Slide 28: Our 4C customer service model
Our 4C customer service model Order Fulfillment Orders picked and ready for collection or delivery Assisted Selling Support to find exactly what you need Design & Installation Space to dream and visualise Self Service your project with expert help at Simple, quick and easy to hand shop 28
Slide 29: How we deliver our unique customer proposition
How we deliver our unique customer proposition 29 All data as at FY 2024
Slide 30: Sustainable competitive advantage driving investment returns
Sustainable competitive advantage driving investment returns 30 All data as at FY 2024
Slide 31: Disclaimer
Disclaimer This presentation has been prepared by Wickes Group Plc. To the extent it includes forward-looking statements, these statements are based on current plans, estimates, targets and projections, and are subject to inherent risks, uncertainties and other factors which could cause actual resul