Alma Media Oyj · OMXHEX:ALMA
Alma Media Oyj — Investor Day (2016)
24 slides from Alma Media Oyj's investor day presentation, 2016
Slide 1: Digital Content Strategies & Experiments in Alma Regions
DIGITAL CONTENT STRATEGIES & EXPERIMENTS IN ALMA REGIONS Jussi Tuulensuu, Editor-in-Chief of Aamulehti @tuulensuu Capital Markets Day 2016
Slide 2: Alma Regions & What's New
ALMA REGIONS & WHAT’S NEW Capital Markets Day 2016 2
Slide 3: Alma Regions
Alma Regions 4 Regional 14 Local Newspapers Newspapers strong local brands in 4 provinces, subscription based 6 City Papers widening the offering Alma Manu printing of the regional and delivery and local titles Capital Markets Day 2016 3
Slide 4: Alma Regions Titles
Alma Regions Titles Capital Markets Day 2016 4
Slide 5: The Basis: Streamlined, Cost-Efficient Operations
THE BASIS: STREAMLINED, COST-EFFICIENT OPERATIONS Centralized operations. Uniform processes: web cms's, print formats, production systems, workflows. High productivity, sharing content in non- overlapping markets. Organized for customer needs, not for products. Leading local top of mind brands. Capi
Slide 6: The Bad News
THE BAD NEWS It’s hard to produce content that consumers are genuinely willing to pay for. Capital Markets Day 2016 6
Slide 7: The Good News
THE GOOD NEWS We are very good at it. Capital Markets Day 2016 7
Slide 8: Redesigned Sites Optimized for Paid Content
REDESIGNED SITES OPTIMIZED FOR PAID CONTENT All content has a revenue mechanism – including local brands by the end of May. Capital Markets Day 2016 8
Slide 9: Capital Markets Day 2016
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Slide 10: Capital Markets Day 2016
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Slide 11: Capital Markets Day 2016
Saako Suomeen turvapaikanhaki paatéksen Kuntapabcsta was veld puclet Suunnittelija vastaa Euroviisujen nahkahaalarikohuun: ”Asu on tata aikaa”
Slide 12: Capital Markets Day 2016
Wonna rf City Kirppis utokatu 1, Kemi + 044 974 5357 POHJOLAN SANOMAT . Nyhtékaura saapuu Lappiin lauantaina eit nuance ewe ape ttn voemuhaet hn net 3 pointtia Suomi-Unkari -peliin: Sarjatulta ja ylivoimamaaleja a —
Slide 13: Capital Markets Day 2016
ee Tapahtuuko kes tapahtumastasi Ty! mvstinen atu” Mit, mis APTEEKIT PALVELEVAT Kivijalkakaupa’ voi jo jarruttaa” ijateakaupat "Enna Nisin eljo market! sous © Tepanusekests tmete okerstanapsahi20 000
Slide 14: Exclusive News App, Subscriber Only
EXCLUSIVE NEWS APP, SUBSCRIBER ONLY Top of line speed and usability. Available as part of subscription or as paid app through app stores. Capital Markets Day 2016 14
Slide 15: Capital Markets Day 2016
18.03 er a kyl Padi ail aukss missaan tapé ‘Tampereen Raatihuoneen pressu keraa haukkuja: "Ei voi syyttaa liiasta esteettisyydesta" @ KoTIMAA | 1856 Tampereen Raatihuonetta peittava pressu on saanut osakseen arvostelua. Raatihuo. Verenluovuttajia tarvitaan nyt poikkeuksellisen paljon: 'Tilanne on hu
Slide 16: Most Important: The Customer
MOST IMPORTANT: THE CUSTOMER We have the best knowledge on the local customer's needs. Company wide, rolling customer safaris for the whole personnel. Content designed specifically for the local audiences. Capital Markets Day 2016 16
Slide 17: Who do we write for? Aamulehti's personas
Who do we write for? Aamulehti's personas, validated through research. Emma, 23 Ville, 34 Elina, 40 JP, 51 Tuula, 64 Pertti, 72 "I enjoy being "I would like to "I value hobbies "I keep gaining "I have all the "I'm a widow single but I'd enjoy free and being with weight, but I gadgets and an and woul
Slide 18: What Is Valuable for the Customer?
WHAT IS VALUABLE FOR THE CUSTOMER? According to numbers: Unique local content. Quality stories. Longform. Accurate and truthful reporting. Serious journalism that helps the customer with her everyday tasks. Capital Markets Day 2016 18
Slide 19: Finding the Best Business Models by Experimenting in Different Brands
FINDING THE BEST BUSINESS MODELS BY EXPERIMENTING IN DIFFERENT BRANDS Alma Regions as a Laboratory Capital Markets Day 2016 19
Slide 20: Metered paywall: aamulehti.fi and satakunnankansa.fi
Metered paywall: aamulehti.fi and satakunnankansa.fi Capital Markets Day 2016 20
Slide 21: Hard paywall: lapinkansa.fi, pohjolansanomat.fi, all local titles
Hard paywall: lapinkansa.fi, pohjolansanomat.fi, all local titles Capital Markets Day 2016 21
Slide 22: Satakunnan Kansa, Lapin Kansa and Pohjolan Sanomat
Satakunnan Kansa Metered paywall introduced in February. Lapin Kansa and Digital only subscriptions up 48 % (Q1 2014 to 2015). Pohjolan Sanomat Hard paywall introduced after summer 2015. Current digital monthly reach with hard paywall is bigger than with free site one year ago. Digital only subscrip
Slide 23: Gather Data, Change Fast
GATHER DATA, CHANGE FAST All sites powered by the same WordPress solution. Centrally managed, cost efficient, rapid development cycle. Revenue tactics and paywalls can be adjusted very fast. Minimal time to roll out new products. Capital Markets Day 2016 23
Slide 24: Thank You. Questions?
THANK YOU. QUESTIONS? jussi.tuulensuu@almamedia.fi @tuulensuu Capital Markets Day 2016 24