Logitech International S.a. · SIX:LOGN
Logitech International — Investor Day (March 2021)
17 slides from Logitech International's investor day presentation, March 2021
Slide 1: Marketing
MARKETING HEIDI ARKINSTALL MARCH 2021
Slide 2: Forward-Looking Statements
FORWARD-LOOKING STATEMENTS This presentation includes forward-looking statements within the meaning of the U.S. federal securities laws, including, without limitation, statements regarding: our marketing strategy, and our campaign strategic approach, objectives and expansion. These statements are su
Slide 3: Push / Pull
PUSH PULL Taking a product to Attracting consumers to the consumer come to us
Slide 4: Marketing Capability
MARKETING CAPABILITY Capability spans all brands and supports breadth of products, categories and audiences 1 2 3 TEAM CAMPAIGNS IN-MARKET SKILLS & EXPERTISE & CONTENT EXECUTION Marketing skills, creative, Campaigns utilizing insights Integrated approach to production and digital expertise and data
Slide 5: Skills & Expertise
SKILLS & EXPERTISE Internal teams are engaged from the early design phases of the product experience Strategy Creative Campaigns utilizing insights and Best-in-class creative that aligns our data to target the right audience, brand purpose, differentiates with the right content, at the right product
Slide 6: Targeted Audience Campaigns
TARGETED AUDIENCE CAMPAIGNS LOGITECH CONFIDENTIAL
Slide 7: Master It. Anywhere. Designed for Apple
MASTER IT. logitech ANYWHERE. ‘ MINIMALIST, MODERN. VERSATILE. Genera S DESIGNED FOR ‘ —) . EVERYTHING ~ = APPLE ‘Award-winning accessories made for iMac, MacBook, and iPad.
Slide 8: Digital Tools That Support the Buyer Journey
DIGITAL TOOLS THAT SUPPORT THE BUYER JOURNEY Help people find the right setup for their needs Every setup is different - depending on who you are, what you do, and how you work. Answer a few quick questions and we’ll pair you with the ideal setup - with the mouse, keyboard, webcam, and headset that
Slide 9: Execution
EXECUTION Global campaigns come to life across multiple channels & executed at the country level PAID OWNED EARNED CHANNELS Connected TV, Utilize owned channels- Leverage social and Execution through streaming, social, SEM websites, email, social comms channels to and with channel digital and influe
Slide 10: Logitech Brand Engagement
LOGITECH BRAND ENGAGEMENT In May 2020, we launched the “Make it Work” campaign in the US paying tribute to how people were continuing to work, create, collaborate and educate during COVID And showcasing how Logitech was helping them do that Brand Tracking showed that the campaign positively impacted
Slide 11: Slide 11
Slide 12: Strategic Approach
STRATEGIC APPROACH Showcase inspiring stories of creators, streamers, artists, and activists in pursuit of their passion and purpose, enabled by Logitech
Slide 13: Brand Campaign Objectives
BRAND CAMPAIGN OBJECTIVES #1 #2 #3 Shift brand perceptions Drive relevancy for Logitech Reach new audiences, elicit and drive a stronger as a brand that enables positive social buzz partnering emotional connection with people to “create, achieve with influencers that are Logitech and enjoy more” ali
Slide 14: Super Bowl Ad / :60
SUPER BOWL AD / :60
Slide 15: Impact
IMPACT 98.3M 1.9B 5M Paid media Total Engagements/views impressions impressions of influencer posts 91.6M linear, 4.8M streaming, across all channels 1.9M post-game streaming 132 89% 10+ Unique Positive social “Best Ads” articles sentiment lists
Slide 16: Lil Nas X
LIL NAS X A broader partnership that pairs Lil Nas X and Logitech as champions of, and empowering, the ever-growing creator community Lil Nas X also appears in a spotlight ad to debut in the US GRAMMY Awards on March 14th
Slide 17: Defy Logic Expansion
DEFY LOGIC EXPANSION Campaign will launch in other key markets in the coming months Defy Logic is a brand platform through which we can tell stories - across audiences, products and categories - of people enabled by Logitech, to attract new audiences to the brand and ensure its long term health and