Seb Sa · EURONEXT:SK

Seb Sa — Groupe SEB — Investor Presentation (September 2020)

81 slides from Seb Sa's investor presentation, September 2020

  1. Slide 1: Groupe SEB Presentation September 2020

    GROUPE SEB PRESENTATION September 2020

  2. Slide 2: Disclaimer

    Disclaimer NOTE This presentation may contain certain forward-looking statements regarding Groupe SEB’s activity, results and financial situation. These forecasts are based on assumptions which seem reasonable at this stage, but which depend on external factors including trends in commodity prices,

  3. Slide 3: Contents

    CONTENTS 1. Groupe SEB in a nutshell 2. Group Strategy and Positioning 3. ESG: a committed Group 4. 2019 overview 5. H1 2020 review 6. Outlook 7. Appendix 3 September 2020 Groupe SEB Presentation

  4. Slide 4: Groupe SEB in a nutshell

    . GROUPE SEB IN A NUTSHELL

  5. Slide 5: 2019 Key Figures

    2019 Key Figures €7,354m €740m €380m 34,000 Sales, + 5.8% Operating Result Net income employees LFL from Activity €267m 1,345 42 Investments in own industrial sites innovation retail stores 5 September 2020 Groupe SEB Presentation

  6. Slide 6: An extensive and diversified product offering

    An extensive and diversified product offering SMALL ELECTRIC APPLIANCES KITCHEN ELECTRICS COOKWARE - KITCHENWARE HOME AND PERSONAL CARE PROFESSIONAL Coffee machines Hotel Equipment 6 September 2020 Groupe SEB Presentation

  7. Slide 7: Competing on a playfield of ~€80bn

    Competing on a playfield of ~ €80bn ~€47bn EMEA ~€24bn Asia EMEA Asia ~€9bn Americas Americas Small Domestic Appliances Cookware / Kitchenware Professional Coffee (SDA) (CW / KW) Machines CONSUMER PROFESSIONAL 7 September 2020 Groupe SEB Presentation Addressed market size

  8. Slide 8: Main trends structuring our Consumer industry

    Main trends structuring our Consumer industry Scale effect Improvement of technical capabilities in Asian countries Local approach Production New models Expansion Critical size Pure players (direct / marketplaces) of online Leadership By country and by segment channel Click & Mortars SDA AND CW / KW

  9. Slide 9: A consumer in constant transformation

    A consumer in constant transformation… Health New Simplification & Wellness uses Commitment Digitization Ease of use, Healthy eating Personalized and A quest for meaning, E-commerce, versatility and and emphasizing multicultural naturalness, and connections and time saved home-made trend experience

  10. Slide 10: Professional coffee machines: major development drivers

    Professional coffee machines: major development drivers Full autos – around 25% of the global market Filter – < 10% of the global market Global market Fully Automatic U.S market Coffee Machines – "Equipment" Filter Coffee Machines Penetration of Fully Automatic Coffee "Equipment"(2) Machines per cou

  11. Slide 11: A stable shareholding base allowing long-term vision

    A stable shareholding base allowing long-term vision… Structure of shareholding at 31/12/2019 Distribution of voting rights at 31/12/2019 Treasury shares Individual Individual 0,7% Shareholders VENELLE 5,0% Shareholders VENELLE INVESTISSEMENT 5,6% INVESTISSEMENT & associates * 19,5% & associates * 2

  12. Slide 12: A value-creation strategy

    … and a value-creation strategy Focus on Strengthen our growth competitiveness Strength and complementarity of our brands International industrial footprint ▪ Mature countries Product innovation ▪ Emerging countries Multi-channel distribution strategy International expansion Lean structure ➔ Organic

  13. Slide 13: Group Strategy and Positioning

    02 GROUP STRATEGY AND POSITIONING

  14. Slide 14: Relevance of our balanced business model

    Relevance of our balanced business model 1 GEOGRAPHIES 2 CATEGORIES MULTI 3 BRANDS 4 CHANNELS 5 ESG 14 September 2020 Groupe SEB Presentation

  15. Slide 15: A global balanced presence

    Balanced sales breakdown A global balanced presence 1 ▪ Unrivalled global footprint, strong local positions ✓ ¾ of sales in countries where we are #1 or #2 Emerging markets ✓ Increased critical mass across countries Mature markets 45% 55% ▪ Long-term growth enablers ✓ Mature markets ➔ Renewal, premi

  16. Slide 16: A presence on numerous product categories

    A presence on numerous product 2019 sales by category categories... Professional Kitchen 2 ~10% Electrics Home and ~40% ▪ Global leader in Cookware, Kitchen Electrics and Linen Personal ~20% care Care ✓ Growing steadily in all Consumer categories ~30% ▪ Global leader in Professional Coffee (automati

  17. Slide 17: A capacity to reinvent ourselves constantly

    Versatile Vacuum Cleaners ...and a capacity to reinvent ourselves +€100m constantly 2 Garment ▪ Creating new product opportunities by leveraging: steamers Sales ≥ €100m Mugs ✓ Technological developments and consumer trends x2 x4 ✓ Our innovation capabilities ✓ Targeted external growth acquisitions ▪

  18. Slide 18: A constant focus on innovation

    A constant focus on innovation 2 ~1,500 €267m ~10,000 Passion for Innovation, people expenses Active patents one of the 5 values (R&D, Marketing, Design) of the Group 2019 figures Seb/Tefal Actifry Supor Tefal Tefal Ingenio Moulinex Rowenta Krups Moulinex Rowenta Tefal Original Steam Pro RC Ixeo Ast

  19. Slide 19: A unique brand portfolio

    A unique brand portfolio... 3 ▪ Strong, diversified and complementary brands ✓ Consumer, global and regional ✓ Premium ✓ Professional ▪ Organized on platforms ▪ Responsible and inspiring brands ALL-CLAD I ARNO I ASIAVINA I CALOR I CLOCK I DASH I EMSA HEPP I IMUSA I KAISER I KRAMPOUZ | KRUPS I LAGOST

  20. Slide 20: ...and strong local roots

    ...and strong local roots 3 ▪ Emblematic local brands appealing to consumers in their day-to-day lives for 3 generations ✓ Heritage and credibility ✓ Average age of our brands: 85 years old ▪ Supported by local brand ambassadors ✓ Chefs, influencers, communities of consumers, etc. ▪ Stakeholders in

  21. Slide 21: A multi-channel approach

    Sales by distribution channel (2019 figures) A multi-channel approach... Professional 11% Mass retail Proprietary 18% stores 6% 4 Others ▪ Coverage of all distribution channels 9% Specialists ✓ Accessing all consumers 16% ✓ Adapting to local habits Traditional 16% E-Commerce ▪ Long-term partnerships

  22. Slide 22: Increased proximity with end-consumers

    Digital share in media investment ...and an increased proximity with end-consumers ~50% 4 x2 2016 2019 ▪ Targeted digital approaches Traffic on Group websites ✓ E-Commerce ✓ Digital investments ✓ Direct relationship with Consumers (CRM) ✓ Communities & apps +79% 2016 2019 ▪ Direct approaches ✓ Group

  23. Slide 23: Acquisitions as an additional catalyst, on top of LFL growth

    Acquisitions as an additional catalyst, on top of LFL growth 8000 2005 2019 2020 2016 2018 7000 6485 1988 2011 6812 7354 2001 6000 1998 1972 4770 5000 2004 2007 4000 1997 1968 2870 2015 3000 2000 Sales in €m 1825 2006 1764 Acquisitions 1000 170 7 0 1953 1975 1998 2000 2007 2015 2016 2017 2018 2019 2

  24. Slide 24: Acquisition of Storebound in H1-2020

    Acquisition of Storebound in H1-2020: a successful scale-up in the US thanks to digital ✓ Start-up created in 2010 ➔ 1-million Instagram followers • Consumer-centric approach • Strong retail expertise A successful scale-up, leveraging digital technologies ✓ 2019 sales: ~ $90m ✓ Key brand: Dash, a br

  25. Slide 25: Investments by SEB Alliance in H1 2020

    Investments by SEB Alliance in H1 2020 New, green businesses 25 September 2020 Groupe SEB Presentation

  26. Slide 26: Group competitiveness based on a worldwide industrial footprint

    Group competitiveness based on a worldwide industrial footprint GERMANY Emsdetten FRANCE St Lô Vernon Diez 42 industrial sites Erbach Mayenne Selongey Geislingen CHINA Pluguffan Hayingen Is/Tille Shanghaï Tournus Rumilly Riedlingen Taicang Pont Evêque Marigny RUSSIA Shaoxing Hangzhou 2/3 of products

  27. Slide 27: ESG: A committed group

    03 ESG: A committed group

  28. Slide 28: Sustainable development pillars

    Sustainable development pillars Empower our customers to have sustainable livings with our products and services Demonstrate daily Make healthy and tasty Help everyone to live better Make our products Contribute to the fight vs our respect for everyone homemade food that is in a healthy home, regard

  29. Slide 29: People matter

    People matter Human Ethics Philanthropy resources • Code of ethics • Social protection floor : • Fight against exclusion: ✓ Death benefit > 400 projects aiming • Responsible purchasing ✓ Medical plan for “a better life for all” ✓ Parenthood • Audits • Health & safety • Employees commitment: • Charit

  30. Slide 30: Cooking for good

    Cooking for good Homemade Healthy Sustainable • Help families in difficulty • Creation of a Healthy and • Meet new consumer to improve the diet of sustainable recipe and dietary trends their children from 0 Charter to 3 years old • Promotes more • 2019: 15.000 families responsible everyday • Goal fo

  31. Slide 31: Better homelife

    Better homelife Better indoor quality Good design • Intense Pur Air & Clean & Steam • Improve the ergonomics of all products • Filters up to 99.95% of pollution and permanently destroys • Permanent: one arm formaldehyde • Temporary: arm injury • Clean & Steam range: clean floor without detergents: •

  32. Slide 32: Circular revolution

    Circular revolution Give more Repair Recycling than one life • 94% of electrical • 1 000 000 pots & pans • Renting programs appliances are mainly collected since 2012 repairable • Recrafting • Eco-Respect range: • 40 000 spare parts in 100% recycled • Products donations references aluminum • 6 200 r

  33. Slide 33: Act for the Climate

    Act for the Climate Eco Eco design Eco logistic manufacturing • Eco design politic : • Prioritizes non-road • Eco innovative projects • Durable & recyclable transport: transport by rail • > 150 best practices and river. • Energy efficiency or use of alternative materials • Renewable energies in Fran

  34. Slide 34: Groupe SEB Executive Committee

    Groupe SEB Executive Committee Thierry de La Tour d’Artaise Stanislas de Gramont Chairman and CEO Chief Operating Officer Nathalie Lomon Vincent Tai Executive VP, Asia Senior Executive VP, Finance Cyril Buxtorf Executive VP, EMEA Harry Touret Senior Executive VP, Martin Zouhar Human Resources Execut

  35. Slide 35: Our values

    Our values Global vision Respect Leadership for change Passion for Products Pragmatism Loyalty Shared ambition Determination Innovator Know-how Corporate Social Trust Agility Daring High standards Responsibility Transparency ENTREPRENEURIAL PASSION RESPECT GROUP DRIVE FOR INNOVATION PROFESSIONALISM

  36. Slide 36: 2019 Overview

    04 2019 OVERVIEW

  37. Slide 37: Overall good performance: 2019 financial key figures

    Overall good performance 2019 financial key figures ORfA €740m Sales +6.5% +4.7% LFL Net debt €7,354m €1,997m +8.0% +5.8% LFL o/w IFRS 16 debt: €334m Net profit €380m Consumer Professional €6,555m €799m +6.1% +5.2% LFL +25.9% +12.1% LFL -9.4% Dividend 1,43 €, - 1/3 vs dividend paid in 2019 FY 2019 I

  38. Slide 38: Like-for-like growth in all regions - Consumer

    Like-for-like growth in all regions - Consumer Other EMEA €897m / + 12.4% North America Western Europe €589m / + 2.9% €2,442m / + 0.3% China €1,762m / + 12.2% South America Other Asia €326m / + 0.7% €539m / + 1.2% AMERICAS EMEA ASIA €915m / + 2.1% €3,339m / + 3.3% €2,301m / + 9.4% 38 September 2020

  39. Slide 39: LFL growth in all product lines

    +26% LFL growth in all product lines 20% Professional as reported Home care LKA* 15% Home comfort Electrical cooking 10% Professional LFL Personal care Cookware Food Beverage Linen preparation 5% care 0% 39 September 2020 Groupe SEB Presentation *LKA = Large Kitchen Appliances

  40. Slide 40: Operating Result from Activity (ORfA)

    Operating Result from Activity (ORfA) In €m 2018 2019 Δ Δ LFL Sales 6,812 7,354 +8.0% +5.8% ORfA 695 740 +6.5% +4.7% Op. margin 10.2% 10.1% -0.1% -0.1% 40 September 2020 Groupe SEB Presentation

  41. Slide 41: ORfA bridge

    ORfA bridge In €m +8 -5 +141 -37 -30 -45 727 740 +18 -5 695 Volumes Price COGS Growth Admin PIS-COFINS Currencies Scope Mix drivers & comm. GSEB D & expenses method effect 2018 2019 2019 LFL 41 September 2020 Groupe SEB Presentation

  42. Slide 42: From ORfA to Net Profit

    From ORfA to Net Profit In €m 2018 2019 Δ% Operating Result from Activity (ORfA) 695 740 + 6,5 % Discretionary and non-discretionary (34) (37) profit-sharing Other operating income and expense (36) (82) Operating profit 625 621 - 0,8 % Net financial expense (32)* (61)** Tax (131) (131) Non-controlli

  43. Slide 43: Simplified balance sheet

    Simplified balance sheet 31/12/2018 31/12/2019 In €m Tangible fixed assets 3,578 4,263 Operating WCR 1,120 1,215 Total assets to be financed 4,698 5,478 Equity 2,307 2,628 Provisions 383 423 Other current assets and liabilities 430 430 Net debt 1,578 1,997* Total financing 4,698 5,478 *o/w €334m IFR

  44. Slide 44: Working Capital requirement evolution over 10 years

    Working Capital requirement evolution over 10 years 25.6% 24.9% 24.0% 22.7% 22.4% 21.9% 21.0% 18.8% 18.4% 16.4% 16.5% 09 10 11 12 13 14 15 16 17 18 19 WCR as % of sales 44 September 2020 Groupe SEB Presentation

  45. Slide 45: Financial ratios evolution over 10 years

    Financial ratios evolution over 10 years 2.8 2.4 1.9 2.1 1.3 1.9 excl. IFRS 16 1.2 1.1 1.0 1.0 0.9 0.6 0.7 0.6 0.5 0.4 0.3 0.3 0.3 0.8 0.2 0.1 0.2 09 10 11 12 13 14 15 16 17 18 19 Net debt/adjusted EBITDA Net debt-to-equity Ratios at 31/12 45 September 2020 Groupe SEB Presentation

  46. Slide 46: H1 Review: COVID-19 Context & Group Performance

    05 H1 REVIEW: COVID-19 CONTEXT & GROUP PERFORMANCE

  47. Slide 47: The Group adapted and continued its projects

    The Group adapted and continued its projects Liquidity Priority to Business continuation preservation Projects health & safety c c and restart plan and cost reduction continued of employees action plans 47 September 2020 Groupe SEB Presentation 47

  48. Slide 48: Unprecedented health and economic crisis

    Unprecedented health and economic crisis… Lockdown 1 factory closed Jan 20 Gradual resumption of CHINA Most factories Restart activity Return to normal of business closed Mixed picture per country. Partial, Business OK except a few weeks OTHER ASIA in South Korea and Japan localized return to lockdo

  49. Slide 49: Significantly impacting retail

    …significantly impacting retail… Half-year openings / closures trends Channel 2019 weight JANUARY FEBRUARY MARCH APRIL MAY JUNE Mass retail* 18% E-Commerce* 24% Specialists 16% Traditional & others 25% Group retail 6% B2B 11% *Priority given to essential products (mid-March to May) 49 September 2020

  50. Slide 50: ...and our industrial base

    ...and our industrial base • Temporary closures of our sites (up to 25 sites closed simultaneously) • Preserving supply chain’s flexibility during crisis • Production sites restart activities - Social distancing between workstations - Personal Protective Equipment - Methods and processes reviewed En

  51. Slide 51: WMF competitiveness plan: update

    WMF competitiveness plan: update ▪ July 2019 ➔ Announcement of WMF competitiveness plan • September 2019: start of negotiations with employee representatives • May 2020: signature of an agreement ▪ Headcount reduction plan for support functions • 312 positions targeted, o/w 237 by end-2020 ▪ Cookwar

  52. Slide 52: Continued active liquidity management

    Continued active liquidity management ▪ New €500m bond issue ▪ Renegotiated our syndicated credit line of €960m • 5-year term (maturing June 16, 2025) • Extended for 12 months ➔ 31/07/2022 • Rate: 1.375% • +6 optional months ➔ 31/01/2023 • Undrawn to date Permanent securing of refinancing Average de

  53. Slide 53: Groupe SEB's initiatives to fight COVID-19

    Groupe SEB’s initiatives to fight COVID-19 ▪ Leveraged industrial expertise Industrialized rollout of artificial ventilator, MakAir, at an affordable price with specific focus on treating COVID-19 ▪ Donated masks, gloves and other products ▪ Launched many local initiatives ▪ Donation of paid leave i

  54. Slide 54: First-half 2020 sales

    First-half 2020 sales Sales €2,914m -12.6% Q1: -16.5% Q2: -8.4% Consumer Professional €2,608m -10.6% €306m -27.6% Q1: -17.3% Q2: -3.2% Q1: -9.7% Q2: -43.4% LFL changes 54 September 2020 Groupe SEB Presentation

  55. Slide 55: Key figures at end-June 2020

    Key figures at end-June 2020 Sales ORfA €2,914m €103m -12.7% -12.6% LFL vs. €230m in H1 2019 Net profit Net debt €3m €2,085m vs. €100m in H1 2019 o/w IFRS 16 debt: €306m 55 September 2020 Groupe SEB Presentation

  56. Slide 56: Change in sales - H1 2019 to 2020

    Change in sales - H1 2019 → 2020 In €m 3,337 -420 2,914 +17 -20 Organic Currency growth effect Scope -12.6% -0.6% +0.5% -12.7% 2019 2020 56 September 2020 Groupe SEB Presentation

  57. Slide 57: Currency impact on H1 2020 sales

    Currency impact on H1 2020 sales In €m 15 -€20m Q1: +€3m 10 Q2: -€23m 5 0 -5 -10 -15 EGP KRW BRL CHF JPY UAH RUB ARS TRY CNY MXN COP USD OTHERS 57 September 2020 Groupe SEB Presentation

  58. Slide 58: A bumpy road for sales in H1

    A bumpy road for sales in H1 20 Organic sales growth (% vs. 2019) 0,0% -5,0% -3,2% -10,0% -8,4% -9,7% -10,6% -15,0% -12,6% CONSUMER -17,3% -16,5% -20,0% -25,0% PRO -30,0% -27,6% GROUP -35,0% TOTAL -40,0% -45,0% -43,4% -50,0% Q1 Q2 H1 58 September 2020 Groupe SEB Presentation

  59. Slide 59: H1 2020 sales, LFL - Consumer

    H1 2020 sales, LFL - Consumer AMERICAS EMEA ASIA €298m / -13.3% €1,272m / -9.0% €1,039m / -11.6% +7.6% -8.6% -7.5% -26.9% +7.6% -17.4% -10.4% Q1 Q2 Q1 Q2 Q1 Q2 59 September 2020 Groupe SEB Presentation

  60. Slide 60: Different impacts per product line

    Different impacts per product line Sales H1 2020, LFL 5% 0% -5% Food Electrical -10% Home preparation cooking Group Total: - 12,6% comfort -15% Personal care -20% Linen Home care Beverage Cookware care -25% -30% LKA Professional -35% 60 September 2020 Groupe SEB Presentation

  61. Slide 61: Continued digital breakthroughs

    Continued digital breakthroughs ▪ Increased weight of online in H1 sales • Supor: ~60% of sales (vs. 45% in H1 2019) • US: 40% of sales (+10 points) • EMEA: ~30% of sales (+10 points)* 61 September 2020 Groupe SEB Presentation *SDA- GfK sell-out data on 14 countries

  62. Slide 62: Record sales for Supor at the 618 Shopping festival

    Record sales for Supor at the“618” Shopping festival ▪ Sales +64% ▪ Cookware: No. 1 in 10 categories ▪ Thermospot: 380 million views on TikTok ▪ Livestreaming: sales > RMB 80m 62 September 2020 Groupe SEB Presentation

  63. Slide 63: Operating Result from Activity (ORfA)

    Operating Result from Activity (ORfA) In €m 2019 2020 Δ Δ LFL Sales 3,337 2,914 -12.7% -12.6% ORfA 230 103 -55.0% -45.7% Op. margin 6.9% 3.5% -3.3 pts -2.6 pts 63 September 2020 Groupe SEB Presentation

  64. Slide 64: Change in ORfA - H1 2019 to 2020

    Change in ORfA - H1 2019 → 2020 In €m 230 -134 6.9% 125 of -26 +29 -24 103 sales +50 +2 -24 Volumes Currencies SG&A 4.3% Price of Scope 3.5% Mix COGS Growth sales effect of drivers sales 2019 2020 2020 LFL 64 September 2020 Groupe SEB Presentation

  65. Slide 65: From ORfA to net profit

    From ORfA to net profit In €m 2019 2020 Operating Result from Activity (ORfA) 230 103 Discretionary and non-discretionary profit-sharing (9) (5) Other operating income and expense (8) (40) Operating profit 213 58 Net financial expense (46) (29) Tax (40) (7) Non-controlling interests (27) (19) Net pr

  66. Slide 66: Simplified balance sheet

    Simplified balance sheet 30/06/2019 31/12/2019 30/06/2020 In €m Tangible fixed assets 4,162 4,263 4,200 Operating WCR 1,367 1,215 1,168 Total assets to be financed 5,529 5,478 5,368 Equity 2,323 2,628 2,499 Provisions 417 423 424 Other current assets and liabilities 361 430 360 Net financial debt 2,

  67. Slide 67: Change in debt

    Change in debt In €m +54 2,085 Free cash flow: +€65m (-€110m in H1 2019) 1,997 +100 -1 -232 +106 +14 -33 +80 Cash Tax Operating Other Other, non flow and financial Invest. WCR operations Dividends Currencies operating expense Debt end- Debt end- 2019 June 2020 67 September 2020 Groupe SEB Presentati

  68. Slide 68: Ratios at June 30

    Ratios at June 30 WCR as % of sales 23,1% 21,9% 21,1% 21,1% 20,2% 19,0% 18,4% 19,1% 17,6% 16,8% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Net debt/equity 0,5 0,4 0,4 0,4 1,2 0,2 0,3 1.0 1,0 0,8 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Net debt/adjusted EBITDA* 2,7 2,5 1,3 1,2 2,7 2,

  69. Slide 69: Healthy and well-balanced financial structure

    Healthy and well-balanced financial structure Confirmed undrawn 880 credit lines ~€1bn Cash & equiv. ▪ Diversified sources of 662 ~€1.8bn financing (Bonds, 500 538 500 Schuldschein, ORNAE, NEU MTN, NEU CP, etc.) Headroom inc. undrawn syndicated 283 ▪ No financial covenants loan 128 ▪ New €500m bond

  70. Slide 70: Outlook

    06 OUTLOOK 70

  71. Slide 71: 2020 Outlook

    2020 Outlook ▪ Unusual H1-2020: health and economic crisis ▪ H1 traditionally not representative of full year ▪ Better-than-expected Q2 ▪ Uncertainty prevails on exit from the crisis: • Clouded visibility for Consumer activity • Professional Coffee activity likely impacted for FY 2020 ▪ Impossible t

  72. Slide 72: Appendix

    07 APPENDIX

  73. Slide 73: H1 sales

    H1 sales In €m H1 2019 H1 2020 As Like-for- Q2 2020 reported like LFL EMEA 1,401 1,272 -9.2% -9.0% -7.5% Western Europe 1,033 915 -11.4% -11.5% -8.3% Other countries 368 357 -3.0% -1.9% -5.2% AMERICAS 362 298 -17.8% -13.3% -17.4% North America 224 209 -6.6% -6.9% -6.7% South America 138 89 -35.9% -2

  74. Slide 74: Q1 sales

    Q1 sales In €m Q1 2019 Q1 2020 As reported LFL EMEA 711 641 -9.9% -10.4% Western Europe 519 443 -14.6% -14.7% Other countries 192 198 +2.6% +1.0% AMERICAS 169 149 -11.7% -8.6% North America 103 97 -5.2% -7.2% South America 66 52 -21.9% -10.9% ASIA 659 482 -26.8% -26.9% China 541 365 -32.6% -32.4% Ot

  75. Slide 75: Q2 sales

    Q2 sales In €m Q2 2019 Q2 2020 As reported LFL EMEA 690 631 -8.5% -7.5% Western Europe 515 472 -8.3% -8.3% Other countries 175 159 -9.2% -5.2% AMERICAS 194 149 -23.1% -17.4% North America 121 112 -7.8% -6.7% South America 73 37 -48.6% -35.3% ASIA 523 556 +6.4% +7.6% China 396 429 +8.3% +10.2% Other

  76. Slide 76: Focus Consumer – EMEA H1 sales: €1,272m

    Focus Consumer – EMEA Growth vs LY % Q1 2020 LFL Q2 2020 LFL H1 2020 LFL H1 2020 as reported H1 sales: €1,272m Western Europe -14.7% -8.3% -11.5% -11.4% Other EMEA +1.0% -5.2% -1.9% -3.0% countries ▪ Contrasting situations: Eurasia less impacted than Western Europe ▪ Robust online sales momentum: c.

  77. Slide 77: Focus Consumer – Americas H1 sales: €298m

    Q1 2020 Q2 2020 H1 2020 H1 2020 as Focus Consumer – Americas Growth vs LY % LFL LFL LFL reported H1 sales: €298m North America -7.2% -6.7% -6.9% -6.6% South America -10.9% -35.3% -23.7% -35.9% ▪ Health crisis still critical ▪ Rebound in NAFTA driven by the US and boosted by consumer stimulus plans ▪

  78. Slide 78: Focus Consumer – Asia H1 sales: €1,039m

    Q1 2020 Q2 2020 H1 2020 H1 2020 as Focus Consumer – Asia Growth vs LY % LFL LFL LFL reported H1 sales: €1,039m China -32.4% +10.2% -14.4% -15.3% Other Asian -1.5% -0.3% -0.9% +0.1% countries ▪ China’s performance driven by SDA and e-commerce ▪ Cookware impacted by extended closure of Wuhan site ▪ Ex

  79. Slide 79: Focus Professional H1 sales: €306m

    Q1 2020 Q2 2020 H1 2020 H1 2020 as Growth vs LY % Focus Professional LFL LFL LFL reported H1 sales: €306m Professional -9.7% -43.4% -27.6% -21.7% ▪ High PCM comparatives ▪ Closure of most hotels, restaurants, cafés as of March ▪ Postponement of investments, postponed or reduced orders 79 September 2

  80. Slide 80: Contacts

    Investor/Analyst relations Media Relations Groupe SEB Groupe SEB Financial Communication Corporate Communication Dept and Investor Relations C O N TA C T S Isabelle Posth Cathy Pianon Raphaël Hoffstetter Caroline Philips iposth@groupeseb.com cpianon@groupeseb.com rhoffstetter@groupeseb.com cphilips@

  81. Slide 81: Agenda: 2020 key dates

    2020 key dates AGENDA October 26 | after market closes Nine-month 2020 sales and financial data 81 September 2020 Groupe SEB Presentation

Groupe SEB — Investor Presentation (September 2020) on 6ix