Slide 1: Company Overview: Fourth Quarter and Full Year 2021
Company Overview Fourth Quarter and Full Year 2021
Slide 2: Safe Harbor: Non-GAAP Financial Measures and Key Operating Metrics
Safe Harbor Non-GAAP Financial Measures and Key Operating Metrics To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S. GAAP, Wix uses adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. N
Slide 3: Safe Harbor: Forward-Looking Statements
Safe Harbor Forward-Looking Statements This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities impact on our business and operations of the COVID-19 pandemic, including uncertainty relating to expected consumer Litigation Reform A
Slide 4: Company Overview
Company Overview Total registered users1 Total premium Expected future bookings E mployees1 Creative Subscriptions subscriptions1 over next 10 years from Annual Recurring existing cohorts Revenue1 >220M 6.0M $15.7B >5,900 >$1B 2021 GPV 2021 Transaction 2021 Partners Languages % of revenue from Reven
Slide 5: Our Vision
Our Vision Where any business, community or person can create their dreams online. 05 Company Overview | February 2022
Slide 6: Wix is becoming the primary platform for every type of online presence
We believe that Wix is becoming the primary platform for every type of online presence around the world. Our goal is to offer products and services that are simply the best option for any type of user and for any type of business. 06 Company Overview | February 2022
Slide 7: Any Type of User
Any Type of User I am a Building for Freelancer Agency Individual Myself My client My company Enterprise Designer Business owner Event organizer Influencer 07 Company Overview | February 2022
Slide 8: Any Type of Business
Any Type of Business What kind of website do Online Store Photography Blog you want to create? Music Designer Restaurants & Food Fitness Events Portfolio & CV Beauty & Wellness Hotel 08 Company Overview | February 2022
Slide 9: The Wix Platform Evolved into Full Operating System
The Wix Platform Evolved into Full Operating System Our architecture enables rapid development of new components and verticals on top of our Editors and cloud infrastructure Web Components Business Verticals Maps Calendar Menu Repeater Gallery Stores Events Bookings Forum Cart Video Player Contact F
Slide 10: Horizontal Approach to Online Commerce
Horizontal Approach to Online Commerce The Wix eCommerce Platform is a comprehensive approach, providing solutions for any type of business Cart Shipping Wix Payments Loyalty Checkout Fullfillment Wix POS Gift Cards Scheduling Logistics Currency Coupons Order Management Delivery Tax Calculations Ana
Slide 11: User Profile: Forge To Table
User Profile Forge To Table - Commerce www.forgetotable.com Handmade kitchen knives & cutlery store from California, USA Joined Wix at 2017 Noah Rosen, the owner, moved his store to Wix following his previous experience, having his restaurant site on the platform State that his business can “process
Slide 12: Agency Profile: Langner Mediendesign
Agency Profile Langner Mediendesign www.werbeagentur-rosenheim.de An advertising agency from Bavaria, Germany Joined Wix at 2017, and part of the Partner Program since 2021 Doubled their core client base since joined the Partner Program which allowed them to scale their business in a very short time
Slide 13: History of Continuous Innovation & Growth Initiatives
History of Continuous Innovation & Growth Initiatives 2015 2016 2017 2018 2019 2020 2021 New Editor App Market 2.0 Photography Answers Spaces by Stores on Facebook Bookings App Marketplace Payments Bookings APIs Acessibility Wizard Music ADI Events Logo Maker Fitness POS collaboration tools Automati
Slide 14: Building Solutions for Significant Opportunities
Building Solutions for Significant Opportunities Payments $87B Online Presence and Business $185B Operations Software $98B Current total addressable market Note: Online Presence and Business OS TAM calculated using total active global sites and Wix pricing data; Payments TAM calculated using global
Slide 15: Financial Overview and Update
Financial Overview and Update 15 Company Overview | February 2022
Slide 16: Consistent Incremental Revenue Growth
Consistent Incremental Revenue Growth Revenue ($ Millions) +29% y/y +67% y/2y +16% y/y +60% y/2y $1,270 $328 $319 $316 $321 $304 $984 $283 $82 $81 $79 $201 $253 $78 $235 $69 $761 $205 $213 $50 $117 $45 $33 $37 $604 $78 $171 $177 $190 $203 $214 $226 $236 $241 $247 $525 $644 $783 $950 Q4’19 Q1’20 Q2’2
Slide 17: Consistent Creative Subscriptions ARR Expansion
Consistent Creative Subscriptions ARR Expansion ($ Millions) +15% y/y +43% y/2y Sustained growth of new subscriptions and higher priced subscription packages $992 $1,010 $967 $926 $878 $841 $791 $739 $707 Q4’19 Q1’20 Q2’20 Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Note: Creative Subscriptions Annualized R
Slide 18: Strong Bookings Growth
Strong Bookings Growth +29% y/y +70% y/2y Bookings ($ Millions) $1,419 +15% y/y +55% y/2y $331 $373 $1,102 $351 $352 $343 $211 $81 $306 $83 $80 $88 $832 $281 $266 $70 $249 $121 $227 $53 $48 $658 $40 $36 $78 $191 $209 $218 $228 $236 $268 $263 $293 $264 $580 $712 $891 $1,088 Q4’19 Q1’20 Q2’20 Q3’20 Q4
Slide 19: Tremendous Growth Across Partners and Transaction Revenue
Tremendous Growth Across Partners and Transaction Revenue Revenue ($ Millions) Early success across key initiatives with more meaningful contribution expected a rs in 2022 and beyond e 2y a st rp Up 12x since 2019 ove 0 % 0 ~2 up $257 $130 $146 $86 $56 Partners Revenue Transaction Revenue $11 2019 2
Slide 20: Increasing Monetization of User Cohorts
Increasing Monetization of User Cohorts Cumulative Bookings from Q1 User Cohorts ($ Millions) Innovation and product $200 $186 offering enhancements $180 $180 $172 driving higher monetization and sustained user cohort $160 $152 $155 $153 bookings growth with older $140 cohorts maintaining y/y $115 g
Slide 21: Efficient Marketing Based on TROI
Efficient Marketing Based on TROI One Time Marketing, Ongoing Bookings … After 4 Quarters … After 8 Quarters … After 12 Quarters … After 16 Quarters … After 20 Quarters 0.9x 2.0x 2.8x 4.1x 5.9x $180 $186 $152 $115 $81 $71 $57 $55 $44 $32 Q1’21 Cohort Q1’20 Cohort Q1’19 Cohort Q1’18 Cohort Q1’17 Coho
Slide 22: Existing Cohorts are a Growing Source of Future Bookings
Existing Cohorts are a Growing Source of Future Bookings Actual and Potential Future Bookings From Q1’10 – Q4’21 Cohorts $15.7 Billion Expected future bookings over next 10 years from existing cohorts Q1’10 Q4’10 Q3’11 Q2’12 Q1’13 Q4’13 Q3’14 Q2’15 Q1’16 Q4’16 Q3’17 Q2’18 Q1’19 Q4’19 Q3’20 Q2’21 Q1’
Slide 23: Broad Geographic Reach
Broad Geographic Reach FX-Neutral Revenue by Geography (% of total) and Q4’21 Y/Y Growth North America +14% Y/Y 56% of total Europe +20% Y/Y 27% of total Asia and others +19% Y/Y 13% of total Latin America +9% Y/Y 4% of total Note: Q4’21 Revenue by Geography and Y/Y change based on constant FX rates
Slide 24: Increasing Revenue Retention
Increasing Revenue Retention Annual Net Revenue Retention Rate +116% Net Revenue Retention Cohort revenue retention bolstered by compounding growth from online commerce users 2016 2017 2018 2019 2020 2021 Note: We calculate our Annual Net Revenue Retention Rate at the end of a base year (e.g., Dec 3
Slide 25: Appendix
Appendix 25 Company Overview | February 2022
Slide 26: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in 000s 2019 2020 2021 2018 2019 2020 2021 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY FY FY FY Revenues $204,588 $213,105 $235,337 $253,391 $282,534 $304,112 $316,406 $320,797 $328,342 $603,704 $761,088 $984,367 $1,269,657 Change in deferred revenues $22,095
Slide 27: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in 000s 2019 2020 2021 2018 2019 2020 2021 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY FY FY FY Research and development $66,634 $70,716 $75,464 $84,473 $89,625 $95,086 $104,199 $109,323 $116,329 $198,912 $250,791 $320,278 $ 424,937 (GAAP) Share Based Compensa
Slide 28: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in 000s 2019 2020 2021 2018 2019 2020 2021 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY FY FY FY General and administrative $23,602 $25,436 $24,531 $26,515 $35,433 $34,394 $39,411 $38,917 $56,926 $59,297 $85,922 $111,915 $169,648 (GAAP) Share Based Compensation
Slide 29: Reconciliation of GAAP to Non-GAAP Financial Measures
Reconciliation of GAAP to Non-GAAP Financial Measures in millions Q1'10 Q1'11 Q1'12 Q1'13 Q1'14 Q1'15 Q1'16 Q1'17 Q1'18 Q1'19 Q1'20 Q1'21 Cumulative Cohort Revenue $31 $44 $53 $107 $145 $146 $161 $173 $165 $135 $99 $53 Cumulative Cohort change in deferred $1 $2 $2 $5 $8 $9 $11 $13 $15 $17 $16 $18 re
Slide 30: Partners and Transaction Revenue
Partners and Transaction Revenue in 000s 2020 2021 2019 2020 2021 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY FY FY Partners Revenue $27,470 $32,725 $38,145 $47,920 $54,911 $61,428 $66,951 $73,263 $85,902 $146,261 $256,552 y/y growth 59% 61% 65% 90% 100% 88% 76% 53% ― 70% 75% 2-year growth ― ― ― ― 218% 203% 189% 191