Wendy's Company (the) · NASDAQ:WEN
Wendy's Company (the) — Wendy's/Arby's Group — Investor Presentation (January 2011)
40 slides from Wendy's Company (the)'s investor presentation, Jan 27, 2011
Slide 1: Wendy's Overview
1 Wendy’s Overview David Karam President
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Slide 3: Strengthening our Foundation
3 Strengthening our Foundation Exceptional Customer Experience… Every Day, Every Restaurant — Improved operations — Expanded margins — Exceptional product pipeline — Relevant marketing — Increased ad awareness — Effective performance measures
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Slide 7: Business Health Analysis
Business Health Analysis
Slide 8: Performance vs. Competition
8 Performance vs. Competition Contributing Factors - 2003 to 2008 — Product quality — Value transactions — Advertising
Slide 9: ax sent
ax sent HIG
Slide 10: Core Products
10 Core Products
Slide 11: Value Products
11 Value Products
Slide 12: Variety, Consistency, Signature Products
12 — Variety — Consistency — Signature Products
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Slide 14: Inconsistent Advertising 2003-2008
14 4 5 Inconsistent Advertising 2003-2008 agencies campaigns
Slide 15: 2008-2010
15 2008-2010
Slide 16: Quarterly SSS Trends - Hamburger Chain
16 2008 2009 2010 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 -0.2 1.1 0.2 3.7 1.0 -0.4 -0.1 -3.0 0.8 -1.7 -1.7 2.9 3.4 4.7 5.0 4.7 3.5 2.5 0.1 1.5 3.7 5.3 5.4 5.5 3.0 1.9 1.6 -4.5 -4.6 -3.3 -6.1 -1.5 -4.2 3.9 3.8 0.5 2.1 -5.1 -6.1 -5.2 -8.7 -6.1 -7.4 -5.0 -0.1 -0.4 -0.8 1.7 0.4 -1.0 -6.0 -11.1 -8.6 -9.4 -4.0
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Slide 18: Strengthening Our Foundation
18 Strengthening Our Foundation — Understand our core customers — Instill management philosophy across entire system — Develop critical performance metrics and align field and corporate management to them
Slide 19: Management Principles
Management Principles
Slide 20: Management Principles
MANAGEMENT PRINCIPLES
Slide 21: Authentic, believable, aspirational, defendable
21 authentic believable aspirational defendable
Slide 22: Management Principles
MANAGEMENT PRINCIPLES \@ We ays The Leal Choice In Fast Food
Slide 23: SATdIDNIdd LNAWASVNVAI
SATdIDNIdd LNAWASVNVAI
Slide 24: Franchisee support and operations priorities
24 franchisee support food safety innovation restaurant profitability operations employee engagement facilities value communications menu development
Slide 25: Validates strategies
25 validates strategies fosters innovation signals success or failure identifies best practices
Slide 26: Key to building customer loyalty
26 key to building customer loyalty “execution is a strategy” systematic and sustaining
Slide 27: Activating Our Brand Position
Activating Our Brand Position
Slide 28: Exceptional Customer Experience
28 EXCEPTIONAL CUSTOMER EXPERIENCE
Slide 29: NOILISOd GNVYE ONILVAILLV
NOILISOd GNVYE ONILVAILLV
Slide 30: NOILISOd GNVYE ONILVAILLV
NOILISOd GNVYE ONILVAILLV
Slide 31: NOILISOd GNVYd ONILVALLV
NOILISOd GNVYd ONILVALLV
Slide 32: NOILISOd GNVYd ONILVALLV
NOILISOd GNVYd ONILVALLV
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Slide 34: Large Hamburger Unit Gains Week Base Media Flight
34 Large Hamburger Unit Gains 4 Week Base 1 st Media Flight 2 nd Media Flight Dave’s Hot n’ Juicy Cheeseburgers
Slide 35: Fresh Made
FRESH MADE CD NOILISOd GNVUYE ONILVAILDV
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Slide 37: NOILISOd GNVYE ONILVAILLV
NOILISOd GNVYE ONILVAILLV
Slide 38: More than price… but price is critical
38 more than price… but price is critical
Slide 39: Activating Brand Position
ACTIVATING BRAND POSITION message + media a EA rwhen its veal ‘TRY OUR eal os Daag tae BSP rat NEW Fe | | = ei, = 2 Oe ( FOUNDATION pay CH YW FOR ADOPTION® wide Ver ly = ASIAGO & DAVE THOMAS
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Wendy's/Arby's Group — Investor Presentation (January 2011) on 6ix