Medtronic Plc. · NYSE:MDT
Medtronic — Investor Presentation (September 2020)
29 slides from Medtronic's investor presentation, September 2020
Slide 1: GYN Patient Concern Campaign & Communication Toolkit
GYN Patient Concern Campaign & Communication Toolkit Stage 4 / September 2020
Slide 2: Index
Index 1. Campaign Rationale 8. Overlabelling COVID-19 Messaging 2. Toolkit User Guide 9. Use of Multiple Brand Elements 3. Color & Typography 10. Social Media Campaign 4. Logo 11. Digital Banner Adverts 5. Photography Rationale 12. Email Templates 6. Photography & Image Process 13. Patient Handouts
Slide 3: Campaign Rationale
GYN PATIENT CONCERN Campaign Rationale The campaign is simple and direct yet elegant and peaceful. By giving women permission to be strong and positive, it creates a direct link between health awareness and personal empowerment. It encourages women to be inquisitive about their bodies. It invites th
Slide 4: Campaign Rationale
Campaign Rationale An early iteration of the campaign was shared with two key opinion leaders, who were both very positive about the messaging and the design treatment. They also saw definite potential for the campaign to be scaled-up to become bigger and broader – perhaps evolving to cover a wider
Slide 5: Toolkit User Guide
GYN PATIENT CONCERN Toolkit User Guide Are you capable of using Adobe Creative Suite? (Indesign, Illustrator) NO YES Testing Customers’ Capabilities If you wish to change content Please follow the Index You can use the supplied files and language, you will need the page (next page) to find the witho
Slide 6: Color & Typography
GYN PATIENT CONCERN Color & Typography ARIAL BOLD Abcdefghijklmnopqrstuvwxyz 0123456789 ARIAL REGULAR Abcdefghijklmnopqrstuvwxyz Pink Black Light Grey C:10 M: 60 Y:0 K:0 C:0 M: 0 Y:0 K:100 C:0 M: 0 Y:0 K:20 R:223 G:132 B:181 R:0 G:0 B:0 R:218 G:218 B:218 0123456789 GYN Patient Concern Campaign & Com
Slide 7: Logo
GYN PATIENT CONCERN Logo Logo lock up 1. Logo lock up 2. KNOW OWN KNOW YOUR BODY. YOUR YOUR OWN YOUR BODY. BODY. BODY. K= X X= 50% X KNOW YOUR BODY. X X X X KNOW OWN X X X YOUR X YOUR X OWN YOUR BODY. X X BODY. BODY. X GYN Patient Concern Campaign & Communication Toolkit 7
Slide 8: Photography Rationale
GYN PATIENT CONCERN Photography Rationale Using black and white imagery helps simplify the messaging, there are no distractions with colors and backgrounds. This allows the color on the typography and messaging to stand out more. Historically we associate black and white imagery with news and report
Slide 9: Photography
Photography GYN Patient Concern Campaign & Communication Toolkit 9
Slide 10: Image Process
GYN PATIENT CONCERN Image Process 1. Download stock imagery 2. Convert the image to 3. Apply vignette and of subject in a studio black and white. adjust levels to highlight setting. the subjects face. GYN Patient Concern Campaign & Communication Toolkit 10
Slide 11: Call to Action
GYN PATIENT CONCERN Call to Action Disease Awareness Risks if left Untreated Therapy Benefits Don’t suffer in silence. Don’t suffer in silence. Don’t suffer in silence. Get pain free advice on your GYN conditions. Get help before it develops further. Get your GYN condition cared for. Don’t suffer in
Slide 12: Overlabelling Campaign With COVID-19 Messaging
Overlabelling Campaign With COVID-19 Messaging HERE FO LAY OR S LATE IF P YOU S L E O EE A DO N ’ T D E'RE STIL YO O R TA WE ’ LL K FE BE T COVID-19 COVID-19 COVID-19 COVID-19 YOU Y AWAY UWAIT AY W M IT GYN Patient Concern Campaign & Communication Toolkit 12
Slide 13: Use of Multiple Brand Elements
GYN PATIENT CONCERN Use of Multiple Brand Elements Live your life on your own LEARN MORE terms, don’t allow your body ABOUT to control your lifestyle. GYN HEALTH Live your life on your own terms, don’t allow your body to control your lifestyle. Addition of Clinic Logo. LEARN MORE ABOUT GYN HEALTH Li
Slide 14: Social Media Campaign
GYN PATIENT CONCERN DOWNLOAD NOW Social Media Campaign 3x Generic posts Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 It’s not normal to experience painful cramps, heavy and irregular bleed- It’s not normal t
Slide 15: Social Media Campaign
GYN PATIENT CONCERN Social Media Campaign 3x AUB posts Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 It’s not normal to experience heavy, painful or irregular periods. Nor is On top of the inconvenience, heav
Slide 16: Social Media Campaign
GYN PATIENT CONCERN Social Media Campaign 3x Polyps posts Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Irregular periods, or bleeding between periods, can be a sign of a Uterine polyps are not unusual (1-in-
Slide 17: Social Media Campaign
GYN PATIENT CONCERN Social Media Campaign 3x Fibroids posts Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Clinic Name & Department here @Clinic • Jun 9 Heavy or irregular periods, especially if you also get lower back pain, Fibroids are not unusual (1-in
Slide 18: Digital Banner Adverts
GYN PATIENT CONCERN DOWNLOAD NOW Digital Banner Adverts 4x Generic sizes 728x90px Leaderboard 320x50px Mobile Banner Live your life on your own LEARN MORE Live your life on your own terms, don’t allow your body ABOUT LEARN MORE to control your lifestyle. GYN HEALTH terms, don’t allow your body ABOUT
Slide 19: Digital Banner Adverts
GYN PATIENT CONCERN Digital Banner Adverts 120x600px Skyscraper 4x Generic sizes 300x250px MPU P YOU S EE Live your life on your own Live your life on your own Live your life on your own A WE ’ LL K FE terms, don’t allow your body to control your lifestyle. terms, don’t allow your body to control yo
Slide 20: Email Templates
GYN PATIENT KNOW OWN CONCERN YOUR YOUR BODY. BODY. HERE FO L R IL DOWNLOAD NOW E ST YOU COVID-19 E ’R W Email Live your life on your own terms, Templates don’t allow your body to control your lifestyle. So if you’re in pain with cramps, back pain, heavy or irregular bleeding and your facing painful
Slide 21: Email Templates
GYN PATIENT CONCERN KNOW OWN KNOW OWN KNOW OWN YOUR YOUR YOUR YOUR YOUR YOUR BODY. BODY. BODY. BODY. BODY. BODY. Email LATE IF Templates HERE FO P YOU S O L EE YO O R A IL WE ’ LL K BE T FE COVID-19 E ST YOU COVID-19 COVID-19 UWAIT E ’R AY M W IT 1x set of 3 (for Polyps) We thought it’d be useful to
Slide 22: Email Templates
GYN PATIENT CONCERN KNOW OWN KNOW OWN KNOW OWN YOUR YOUR YOUR YOUR YOUR YOUR BODY. BODY. BODY. BODY. BODY. BODY. Email Templates 1x set of 3 (for Polyps) We thought it’d be useful to follow-up on your recent enquiry. We thought it was important to follow-up on It’s been a while since you’re last app
Slide 23: Patient Handouts
GYN PATIENT CONCERN DOWNLOAD NOW Patient Handouts 1x example (for Fibroids) – repurposing the existing WOMEN LIKE ME handout Know about fibroids Often, Fibroids can be the cause of heavy and/or painful periods. P YOU S EE How are A WE ’ LL K Fibroids are non-cancerous growths that develop in the womb
Slide 24: Patient Handouts
Patient Handouts 1x example (for AUB) – repurposing the existing WOMEN LIKE ME handout Know about AUB Often, AUB can be the cause of heavy and/or painful periods. P YOU S EE How is A WE ’ LL K AUB and its subgroup, heavy menstrual bleeding (HMB), affects 14–25% of FE women of reproductive age and ma
Slide 25: Patient Handouts
GYN PATIENT CONCERN Patient Handouts 1x example (for Endometriosis) – repurposing the existing WOMEN LIKE ME handout Know about Endometriosis Often, Endometriosis can be the cause of heavy and/or painful periods. P YOU S EE How is A WE ’ LL K Endometriosis is a common condition where tissue that beh
Slide 26: Patient Handouts
GYN PATIENT CONCERN Patient Handouts 1x example (for Uterine Polyps) – repurposing the existing WOMEN LIKE ME handout Know about Uterine Polyps P YOU S EE How are Uterine Often, Uterine Polyps can be the cause of heavy and/or painful periods. A WE ’ LL K FE Uterine polyps are very common. Up to 3 in
Slide 27: Patient Handouts
GYN PATIENT CONCERN Patient Handouts 1x example (for Uterine Cancer) – repurposing the existing WOMEN LIKE ME handout Know about Uterine Cancer Often, Uterine Cancer can be the cause of heavy and/or painful periods. P YOU S EE How is Uterine A WE ’ LL K Cancer of the womb (uterus) is the most common
Slide 28: Patient Handouts
GYN PATIENT CONCERN Patient Handouts 2x example (GYN Treatment vs. COVID-19) P YOU S P YOU S EE EE A A WE ’ LL K WE ’ LL K FE FE COVID-19 COVID-19 GYN Treatment vs. COVID-19 GYN Treatment vs. COVID-19 Exposure Concerns Exposure Concerns Making informed decisions about your body and your care. Making
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