Amer Sports, Inc. · NYSE:AS
Amer Sports — Investor Day (2014)
19 slides from Amer Sports's investor day presentation, 2014
Slide 1: Accelerating for the future
Accelerating for the future Amer Sports CMD 2014 // Heikki Takala, President & CEO
Slide 2: Amer Sports Sustainable Growth Model (SGM)
Amer Sports Sustainable Growth Model (SGM) • We pursue a Sustainable Growth Model: profitable growth and healthy balance sheet. • Our SGM consists of i) revenue growth, ii) making and improving profits, and iii) investing for the future. • Our growth can be organic or through acquisitions. We prefer
Slide 3: Amer Sports portfolio logic
Amer Sports portfolio logic • Amer Sports is – A balanced equipment and softgoods company, with a unique model of leveraging our authentic brands – An integrated company where portfolio composition is determined by synergies and Amer Sports being the “right owner” • We are the “right owner” for any
Slide 4: High level performance assessment
High level performance assessment
Slide 5: Long-term financial targets – improvement continues
Long-term financial targets – improvement continues Target 2009 2010 2011 2012 2013 2014 Growth Delivering organic, currency- -4% 8% 9% 5% 8% 5% neutral annual growth of 5% Profitability EBIT of at least 10% of net 3.2% 6.2% 7.2% 6.7% 7.3% EBIT sales improvement Cash flow Annual free cash flow equa
Slide 6: Progress is driven through our strategic priorities
Progress is driven through our strategic priorities 1 2 3 4 5 Clear portfolio roles Faster growth in Win with Win in Go to Operational and synergies, softgoods consumers Market excellence integrated company – 2009-2013: – Leveraging our – Controlled distribution – Company – Majority of units Softgoo
Slide 7: Majority of units are progressing per targets
Majority of units are progressing per targets Business area Objective Status Growth continues with high profitability. CAGR Footwear Further accelerate profitable growth 2009-13 18%. Fast growth with improving profitability. CAGR Apparel Drive significant revenue growth for scale 2009-13 18%. To sus
Slide 8: In 2010-13 we moved from "2nd division" to the premier league
In 2010-13 we moved from “2nd division” to the 30 premier league SALES CAGR% 28 2010-2013 Peer Group 26 • Adidas 24 • Anta Sports Products 22 • Asics 20 • Callaway 18 • Columbia 16 • Dunlop 14 • Head 12 • Jarden 10 • Life Time Fitness AMER SPORTS • Nike 8 • Puma 6 • Quiksilver 4 • Under Armour 2 • V
Slide 9: We continue to renew and restructure ourselves for further acceleration
We continue to renew and restructure ourselves for further acceleration
Slide 10: CMD 2013: mid-term targets confirmed, focus on acceleration
CMD 2013: mid-term ? targets confirmed, focus on acceleration Sales >3 BEUR (+5%/a) Building blocks EBIT ~10% in place Sales ~1.5 BEUR Sales ~2.5 BEUR EBIT <3% EBIT ~10% 2009 2015-16 2020 10 Amer Sports CMD 2014
Slide 11: Restructuring for acceleration
Restructuring for acceleration • We continue to renew and restructure ourselves • Our 2012 restructuring enabled turnaround of Winter Sports Equipment and acceleration of Softgoods, B2C, and emerging markets • Our 2014 restructuring is designed to turn around Ball Sports and further accelerate prove
Slide 12: Accelerate through the Core
Accelerate through the Core 1. Big categories: • Keep appropriate momentum in hardgoods • Footwear & Apparel towards 50% of the Group 2. Big brands: towards full long-term potential 3. Big countries: drive USA, core EMEA markets, Japan, and China. Re-confirm model in Russia and Latin America. 4. Mul
Slide 13: Our next growth area: Digital consumer engagement
Our next growth area: Digital consumer engagement • Digital/connected products represent already >5% of the Group sales • Our brands talk to tens of millions of consumers via our websites • Our 60 e-commerce shops engage and convert tens of millions of consumers • We offer a magnitude of digitally c
Slide 14: Amer Sports Connected Digital Ecosystem
Amer Sports Connected Digital Ecosystem: Accelerating the potential of the portfolio Connected Products Mobile Engagement Service Platforms Brand Sites Brand and Sport specific Mobile AS 360 Applications CRM (e.g. Suunto Database Movescount, Salomon CityTrail, Wilson Basketball) 3rd party services t
Slide 15: We now accelerate in Digital
We now accelerate in Digital Digital capabilities have been established, and acceleration is underway: • Drive digitally connected products/devices towards 10% of sales • Multiply traffic to our websites and e-commerce • Increase conversion (through both e-commerce and wholesale) • Step change loyal
Slide 16: Summary
Summary
Slide 17: Prioritized, sequenced program continues
Prioritized, sequenced program continues Sales Acceleration at accretive Deliver mid-term profitability Clarify future direction, targets and prepare build critical capabilities, for acceleration Continuous portfolio allocate resources and transformation towards: reignite growth • Sustainable Growth
Slide 18: AMER SPORTS
AMER SPORTS satomon Wilson yN ATOMIC ARC'TERYX Cmavic> SUUNTO NPRECOR
Slide 19: www.amersports.com
www.amersports.com Disclaimer Statements in this presentation, which are not historical facts, such as expectations, anticipations, beliefs and estimates, are forward-looking statements within the meaning of the United States Private Securities Litigation Reform Act of 1995. Such statements involve