Slide 1: Next Generation Trend Micro
Next Generation Trend Micro Eva Chen CEO and Co-Founder
Slide 2: A computing category that did not exist six years ago has come to overtake one
A computing category that did not exist six years ago has come to overtake one that has been around for 38 years! iOS & Android PC Source: Asymco.com July 2013 Copyright 2014 Trend Micro Inc.
Slide 3: Cyber Threats, Consumerization, Cloud & Virtualization
Cyber Threats Attackers Cloud & Consumerization Virtualization Employees IT Confidential © 2014 Trend Micro Inc. 3
Slide 4: All of Trend Micro Aligned to these Solutions
All of Trend Micro Aligned to these Solutions 25% growth in 85% customer growth active seats for SaaS New offerings to secure endpoint security Over 90% YoY Web Apps, AWS, SAP revenue growth Copyright 2014 Trend Micro Inc. 4
Slide 5: #1 Corporate Server Security Market Share
#1 Corporate Server Security Market Share 1 Trend Micro 31% 1. IDC Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares, Figure 2, doc #242618, August 2013 Copyright 2014 Trend Micro Inc.
Slide 6: Validated by Industry Experts
Validated by Industry Experts (for Deep Discovery) 1. IDC Worldwide Endpoint Security 2013-2017 Forecast and 2012 Vendor Shares, Figure 2, doc #242618, August 2013 2. Canalys – 2012 Small Business Segment Content Security Market Trends, March 2013 3. Experton Group, Cloud Vendor Benchmark, May 2013
Slide 7: So What's Next for Trend Micro?
So What’s Next for Trend Micro? What will it take to compete in 2014 and beyond? 7
Slide 8: Evolving Threat Landscape
Evolving Threat Landscape Sophistication Employee Data Traditional Vulnerability Advanced Targeted Leaks Malware Exploits Malware Attacks Time Copyright 2014 Trend Micro Inc. 8
Slide 9: Confidential | Copyright 2014 Trend Micro Inc.
110 ∧ Confidential | Copyright 2014 Trend Micro Inc. 9
Slide 10: Why Targeted Attacks are So Tricky!
Why Targeted Attacks are So Tricky! Multiple Ports Customized for each environment! Poison Ivy Evolve/Morph over Time Multiple Protocols IXESHE MW EvilGrab MW Copyright 2014 Trend Micro Inc.
Slide 11: IT Security Industry Overall Landscape
IT Security Industry Overall Landscape Next Generation Application Control Sandbox Identity Federation Policy Enforcement Threat Defense Port Control(firewall) Signature Matching AV Access control(VPN) Signature matching IPS Vulnerability Scan Copyright 2014 Trend Micro Inc. Current
Slide 12: Two Very Different Approaches
Two Very Different Approaches Policy Enforcement Threat Defense • Focused on network traffic and • Focused on understanding hacker rule enforcement behavior and evolving techniques • Set and Forget • Dynamic updates and change • Action is “Block” or “Pass”; • Risk management approach, balance no gre
Slide 13: To Enable New Generation Protection Process!
To Enable New Generation Protection Process! Update protection Assess potential automatically, vulnerabilities and prioritize areas for proactively protect remediation and endpoints, servers RESPOND PREVENT and applications adapt protection MONITOR & CONTROL Analyze risk and Detect advanced nature o
Slide 14: Trend Micro Smart Protection Platform
Trend Micro Smart Protection Platform RESPOND PREVENT MONITOR & CONTROL ANALYZE DETECT Copyright 2014 Trend Micro Inc. 14
Slide 15: Trend Micro Smart Protection Platform
Trend Micro Smart Protection Platform Range of threat defense capabilities, including ‘next-gen’ approaches Applies across endpoints, servers and network On-premise and in cloud Connected to cloud-based End Users global threat intelligence Servers Network Copyright 2014 Trend Micro Inc. 15
Slide 16: Consumer 3Cs
Consumer 3Cs Cyber Threats •Consumer Fraud •Kids Safety •Identity Theft Attackers •Unprotected mobile devices •Unprotected home devices •Unprotected network •Lost devices (theft/backup) traffic •No visibility/management •Data leakage •Hard to Fix •Privacy concerns “Corporatization” Cloud Application
Slide 17: Next Generation Consumer Protection
Next Generation Consumer Protection Providing value Target device Protection target All home Enjoy Family Future… devices PC & Now… Protect Individual Mobile In the Detect & Windows Device, past… Clean PC Data Copyright 2014 Trend Micro Inc.
Slide 18: Internet of Everything Protected at Home
Internet of Everything Protected at Home 3G/4G Base image source:: http://community.plus.net/blog/2012/0 2/23/smart-internet-will-help-manage- Copyright 2014 Trend Micro Inc. your-home-and-life-by-2027/
Slide 19: Enabling a Smart Protection Strategy for Customers
Enabling a Smart Protection Strategy for Customers Smart protection for Simple yet flexible to Security that fits information manage and deploy an evolving ecosystem Layered security Centralized Open Interconnected Automated Optimized Real-time Lightweight Focused Transparent F
Slide 20: Next Generation Threat Defense
Next Generation Threat Defense Range of Techniques, Across Layers and Environments Threat Defense Network Trend Micro FireEye Servers/Data Center McAfee Kaspersky Symantec Sophos Zscaler End Users Symantec Physical Virtual Cloud Copyright 2014 Trend Micro Inc. Breadth of Environment
Slide 21: Next Generation Threat Defense
Next Generation Threat Defense Range of Techniques, Across Layers and Environments Threat Defense Network Trend Micro Q2 2014 Servers/Data Center Q1 2014 End Users Physical Virtual Cloud Copyright 2014 Trend Micro Inc. Breadth of Environment
Slide 22: Consistent Vision…
Consistent Vision… A world safe for exchanging digital information Copyright 2014 Trend Micro Inc. 22
Slide 23: Thank You
Thank You Copyright 2013 Trend Micro Inc. 23