Wpp Plc · LSE:WPP
Wpp — Q3 2025 Earnings Presentation
20 slides from Wpp's earnings presentation, Oct 30, 2025
Slide 1: Q3 Trading Update
Q3 TRADING UPDATE 30 October 2025
Slide 2: Cautionary statement regarding forward-looking statements
Cautionary statement regarding forward- looking statements This document contains statements that are, or may be compliance costs or litigation; changes in competitive on, among other things, regional, national and international deemed to be, “forward-looking statements”. Forward- factors in the ind
Slide 3: 3
3
Slide 4: Joanne Wilson, CEO
JOANNE WILSON CEO
Slide 5: Financial highlights (Q3 '25)
Financial highlights (Q3 ’25) -5.9% -3.5% -1.7% -11.1% LIKE-FOR-LIKE M&A FX REPORTED NET SALES 1 IMPACT HEADWIND NET SALES decline reflects client driven by the primarily due to USD £2,459m losses and client disposal of FGS weakness spending cuts Global 1. Net sales = revenue less pass-through costs
Slide 6: New business (YTD '25)
New business (YTD ’25)1 WINS & RETENTIONS Creative Media Media Media (Oral Care & Wellness) Global Global China Global 18% 35% Shopper Marketing Creative/Production Creative Media and Commerce US Global Global Global Media/Creative Creative Media Media 47% US UK China India Media Creative Other Crea
Slide 7: Performance by business
Performance by business 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 ’25 • Global Integrated Agencies: o WPP Media: Q3 LFL impacted by client Specialist assignment losses in the US and UK, a Agencies significant deterioration in Germany and 86% moderating declines in China, partially offset -2.2%
Slide 8: Performance by region
Performance by region 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 ’25 • North America: Q3 decline reflected a QoQ AP, LA, AME, CEE deterioration from a largely unchanged comp -5.0%2 and the impact of client assignment loss and (Q3 ’24: -2.2%) spending cuts, in particular at Ogilvy and AKQA • UK:
Slide 9: Performance by client sector
Performance by client sector 1 LFL REVENUE LESS PASS-THROUGH COSTS GROWTH Q3 ’25 3% 3% Telecom, media & 4% CPG -6.7% entertainment -6.7% 6% (Q3 ’24: +7.7%2) (Q3 ’24: -2.3%2) Financial services -5.7% 28% Tech & digital services -4.5% 6% (Q3 ’24: +5.3%) (Q3 ’24: +1.4%2) Other -13.1% Healthcare & pharm
Slide 10: Net debt
Net debt £M SEP ’24 DEC ’24 JUN '25 SEP ’25 Adjusted net debt1 (3,577) (1,742) (3,261) (3,647) Average adjusted net debt1,2 (3,577) (3,506) (3,383) (3,377) Available liquidity 3,246 4,464 2,991 2,881 Includes £3.8bn equivalent of bond debt at a weighted average maturity of 6.1 years and an average c
Slide 11: 2025 guidance
2025 guidance Other FY 2025 modelling assumptions: Like-for-like revenue less • Mergers and acquisitions will reduce revenue less pass-through costs by around 3 pass-through costs percentage points primarily due to the disposal of FGS Global growth of -5.5% to -6.0% • FX impact: current rates (at 21
Slide 12: 12
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Slide 13: What's next?
WHAT’S NEXT? …Strategy update in early 2026 13
Slide 14: Q&A
Q&A WwPP 14
Slide 15: Contacts and further resources
Contacts and further resources THOMAS SINGLEHURST, CFA INVESTOR WEBSITE Group Investor Relations Director wpp.com/investors thomas.singlehurst@wpp.com Tel: +44 (0) 7876 431 922 INVESTOR WEBINARS ANTHONY HAMILTON A series of webinars designed to give investors and analysts deeper insight into individ
Slide 16: Appendix
APPENDIX wep 16
Slide 17: Regions and top 10 markets
Regions and top 10 markets LIKE-FOR-LIKE REVENUE LESS PASS-THROUGH COSTS GROWTH (Q3 ’25) Central & Eastern Europe +1.3% UK -8.9% North America -6.0% o/w US -5.6% o/w Canada -11.4% Western Continental Europe -4.4% o/w Germany -10.6% Asia Pacific -7.4% o/w France -5.3% o/w China -10.6% o/w Spain +3.9%
Slide 18: Exchange rate analysis
Exchange rate analysis STERLING (WEAKER)/ IMPACT OF FX ON REVENUE LESS PASS-THROUGH COSTS GROWTH THIRD QUARTER 2025 2024 STRONGER US$ 1.35 1.30 3.8% Q3 '24 Q4 '24 Q1 '25 Q2 '25 Q3 '25 € 1.15 1.18 (2.5)% Indian Rupee 117.79 108.90 8.2% (1.2%) (1.7%) Chinese Renminbi 9.65 9.32 3.5% Australian $ 2.06 1
Slide 19: Bond maturity profile
Bond maturity profile 30 SEPTEMBER 2025 (£m) Bonds post swaps (£m) EUR USD GBP Total Outstanding Bonds (currency of issuance) £m £ bonds £380m (2.875% Sep ’46) 380 US bond $220m (5.625% Nov ’43) 163 US bond $93m (5.125% Sep ’42) 69 Eurobonds €500m (4.0% Sept ’33) 1 428 £ bonds £250m (3.75%
Slide 20: Thank you
THANK YOU gece? wWPP =—-20