Tesco Plc · LSE:TSCO
Tesco — Investor Day (2012)
16 slides from Tesco's investor day presentation, 2012
Slide 1: Innovation Exhibition
INNOVATION EXHIBITION Ma @ Om RM = @ Om = &@ CF mm a a a a a a a a a a a a a a a a aS =
Slide 2: Click & Collect Groceries
Click & Collect Groceries • Over 100 stores offering Click & Collect • Collection slots available seven days a week, from just £2 • Products picked on day of collection and stored in temperature-controlled collection points • Customers love the convenience and speed of the service
Slide 3: Click & Collect Groceries
Click & Collect Groceries Van Pod Integrated Instore
Slide 4: Endless Aisles
Endless Aisles CLICKS & BRICKS – STRATEGY IN ACTION Brings the advantages of digital into a store environment, whilst preserving the advantage of the tactile physical shopping experience GREATER THEATRE Augments existing kiosk strategy by providing an experience that is inspiring g and fun, and gear
Slide 5: Electronic Shelf Edge Labels
Electronic Shelf Edge Labels This project will deliver the ability to change prices at the shelf edge electronically What are the benefits? • Reduction in hours needed for displaying shelf edge labels • Improved customer perception based on positive feedback from Hungary trials • Supports our effort
Slide 6: Tesco Virtual Store at Gatwick
Tesco Virtual Store at Gatwick • Experiential zone included four interactive fridges and a 3m high milk bottle • Customers view range of everyday products by scrolling through the screens and scanning barcodes with their smartphones • 80 products with access to thousands more via the app, trained st
Slide 7: Korea Virtual Store
Korea Virtual Store
Slide 8: Scan As You Shop
Scan As You Shop Increasing customer loyalty by providing great customer service Better for Better for Better for customers colleagues the environment Customers love being able to use the Creates new opportunities for our store Encourages customers to bring and re-use handset to budget as they see a
Slide 9: blinkbox from Tesco
® from TESCO blinkbox gives you the latest blockbuster movies to watch instantly without subscription. I’s available on games consoles, tablets, connected TVs and Blu-Ray players, settop boxes and PCs/Macs Buy selected DVD titles using your clubcard and immediately gain access to the film at blinkbo
Slide 10: Social Marketing that Matters
Social Marketing that Matters Get your best customers talking THE ONLY COMPANY • BzzAgent programs turns influential customers into COMBINING SOCIAL MEDIA brand advocates WITH SHOPPER INSIGHTS TO DRIVE SALES • We target ideal participants, deeply engage them with a product, and get them to share opi
Slide 11: Tesco digital ebook service
• Full range of best-sellers (over 100,000 titles) • Works on tablets, PCs and smartphones • Try before you buy on all titles • Makes it easy to find great books you will want to read • Simple and easy to use
Slide 12: Music streaming service: Available On
Facts -11m Songs -Touched 3.8m UU last 12 months -Average 400 song/Month/Mobile User That’s around 30hrs/month of engagement -Around 250K UU each month - Average visit time 42 minutes Model Available On: Free to Consumer : Ad-Supported Online Tablet Smart TV Mobile
Slide 13: Many more ways for customers to shop on the go
Many more ways for customers to shop on the go Tesco App Mobile Web iPad App • Smartphone and tablet ownership increased to 49% from 37% last year (all GB adults) • Tesco.com customers are more likely to own devices than the GB average • More than half of our customers have a smartphone and 1 in 4 h
Slide 14: Innovation of our offer to cater for our customers' needs
Innovation of our offer to cater for our customers’ needs • The aim is to offer a complete stress free entertaining solution to cater for any event…..birthdays, family occasions, working lunches • A range of foods from sandwich platters and salads, to desserts and cream cakes • Best value for money
Slide 15: All you will need…in the brochure and online
All you will need…in the brochure and online LIFESTYLE GOES WELL STYLE IT SHOTS WITH SUGGESTIONS WINE PER PORTION GENERAL MATCHES PRICE MERCHANDISE LINES www.tesco.com/easy-entertaining
Slide 16: Soil & Seed Produce Boxes have now launched
Soil & Seed Produce Boxes have now launched • Range of five Organic Fruit and Veg boxes, now exclusively available from Tesco.com • Competitively priced from £10 • Can be delivered as part of the online weekly grocery shop • Initially available to London online shoppers only • Contents vary each wee