Slide 1: Investor Presentation
Investor Presentation Speaker/ Date/ Subtitle March 20, 2026 Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 2: Safe harbor statement
Safe harbor statement This presentation may contain projections or other forward-looking statements within the meaning of Section 27A of the Private Securities Litigation Reform Act. Words such as “anticipate,” “believe,” “estimate,” “expect,” “intend,” “should,” “will,” “plan” and variations of the
Slide 3: Our values define and align us
Our values define and align us Make friends Collaborate and include. Strength in numbers. Obsessively serve Put consumer interest first. Harness the power of WOW Exceed expectations. Stay agile Be willing to adapt and commit. Be a HERO Take responsibility. Integrity, always. Copyright © 2026. GoPro,
Slide 4: To create innovative solutions that address unmet needs in digital imaging
To create innovative solutions that address unmet needs in digital imaging. Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 5: Established brand and highly profitable subscription service
Established brand and highly profitable subscription service 12M+ 11M+ 24M YOUTUBE SUBSCRIBERS1 FACEBOOK LIKES1 INSTAGRAM FOLLOWERS1 2.36M $100M+ ~50% GOPRO SUBSCRIBERS1 ANNUALIZED SUBSCRIPTION SUBSCRIPTION OPERATING REVENUE PROFIT1 1 As of December 31, 2025 Copyright © 2026. GoPro, Inc. All rights
Slide 6: Executing on our strategy
Executing on our strategy 2020 2021 2022 2023 2024 2025 Hardware + Hardware + Hardware + Premium Hardware + Premium Hardware + Hardware + Subscription + Subscription + & Premium+2 & Premium+2 Subscription Subscription + Service Service Subscription + Subscription + Service Service Service Retail 68%
Slide 7: Strategic metrics driving financial performance
Strategic metrics driving financial performance1 11% CAGR 2025 ASP of $357 33.8% 2025 GM% 1Unless otherwise noted, charts above are based on data as of full year for FY21-FY25 2Camera mix based on sell-in revenue. 3Premium and Premium+ subscribers. 4Street ASP defined as revenue divided by camera un
Slide 8: Subscription & Service value proposition
Subscription & Service value proposition 2.36M 41 $27MM+ GOPRO CAMERAS SOLD2 Subscription Strategy Priorities: o Retention & Engagement: SUBSCRIBERS1 REVENUE2 YoY DECREASE 3% Strengthen subscriber stickiness through enhanced value-added >65% 68% services o ARPU Growth: Target YoY increase GROSS MARG
Slide 9: Our Products
Our Products CAMERAS ACCESSORIES QUIK APP Action & 360° Capture Mounts, Power & Stabilization Software & Subscription Auto-Upload to the Cloud Your photos and videos are automatically added to the cloud at 100% quality, accessible from any of your devices. Unlimited Cloud Backups Get unlimited stora
Slide 10: Partnership
Partnership Revolutionary Motorcycle Helmets • $3B Market Opportunity • Tech Meets Performance Powerhouse Brands Unite + • Cutting-Edge Innovation • Next-Level Rider Safety Future of Motorcycling • Smart Technology • Premium Design • Unrivaled Protection Copyright © 2026. GoPro, Inc. All rights rese
Slide 11: A seamless ecosystem
A seamless ecosystem Capture Premium and Premium+ Cloud1 + Editing 1 Hosted by AWS Product Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 12: A technology innovator
A technology innovator CAPTURE INNOVATION AUTOMATED GOPRO APP HYPERSMOOTH 6.0 STORYTELLING Quik, Mobile, Cloud Visual & Audio Syncing, Next Gen Capture Leads AI-Powered Object To Next Gen Sharing Storage, & All New 360° Editing Experience Tracking, CameraFx & Keyframing In Q3’25, GoPro was honored w
Slide 13: Versatile Storytelling Solutions
WE MAKE WE ENABLE Versatile Storytelling Solutions Immersive Sharing Anamorphic Lens Mod Removable Lens Macro Lens Mod True 8K Ultra Wide Lens Mod Updated 360 SW Features ND Filters in App Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 14: Derivative product launches
Derivative product launches MAX 2 CREATOR VOLTA LIT HERO EDITION (CE) True 8K 360 Video Built-in LED Light “Hollywood in Your Powered Control Grip + Featuring Emmy® Hand” >5.5 Hours of 4K/30 Lightweight Award-Winning 360 Video Recording + Technology Easy to Use Innovation to super-serve our customer
Slide 15: Premium+ subscription service offering
Premium+ subscription service offering $99.99 / year Existing premium subscribers can upgrade 1 • Every benefit from the Premium tier • 500 GB cloud storage for non-GoPro footage • HyperSmooth Pro video stabilization • Mobile editing with Quik 1 Visit https://gopro.com/en/us/shop/subscriptions for f
Slide 16: Compelling premium subscription service offering
Compelling premium subscription service offering $59.99 / year 50% off first year subscription at $29.99 ~2.36M Subscribers1 • $150 USD off your next GoPro2 • Unlimited cloud backup + auto upload to cloud3 • 100 GB cloud storage of non-GoPro footage • Auto-highlight video • Up to 50% off accessories
Slide 17: Versatile Quik subscription for the mobile app
Versatile Quik subscription for the mobile app $9.99 / year ~168K Paid Subscribers1 • Import photos and videos from your phone, GoPro, or other camera • Unlimited cloud backup2 • Mural automatic video creation Powerful, simple mobile editing tool Video speed GoPro-exclusive filters Premium the
Slide 18: Marketing & Distribution
Speaker/ Date/ Subtitle Marketing & Distribution Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 19: Multi-channel marketing strategy
Multi-channel marketing strategy CHANNEL CONNECTED TV GLOBAL MARKETING & ADVERTISING OWNED SOCIAL SOCIAL INFLUENCERS ATHLETES RESORTS TOP TIER EVENTS Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 20: Global sales channel
Global sales channel GoPro.com1: 24% of Retail: 76% of 4Q25 Revenue 4Q25 Revenue GOPRO.COM OTHER ONLINE BIG BOX MID MARKET DISTRIBUTOR 2 >100 Countries 2 ~30k Point of Purchase Displays 1 Includes subscription & service revenue. 2 As of December 31, 2025. Copyright © 2026. GoPro, Inc. All rights res
Slide 21: Financial Highlights
Speaker/ Date/ Subtitle Financial Highlights Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 22: Revenue and adjusted EBITDA
Revenue and adjusted EBITDA Revenue ($M) Adjusted EBITDA ($M) Quarterly Quarterly 1,161 168 1,094 1,005 95 801 652 1 (14) (27) (29) 201 202 (72) 2021 2022 2023 2024 2025 4Q24 4Q25 2021 2022 2023 2024 2025 4Q24 4Q25 Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 23: MSRP camera revenue mix
MSRP camera revenue mix1 Quarterly 77% 76% 75% 79% 85% 84% 90% 23% 24% 25% 21% 15% 16% 10% 2021 2022 2023 2024 2025 4Q24 4Q25 < $400 MSRP _ $400 MSRP > 1Sell-in camera revenue Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 24: Subscriber metrics
Subscriber metrics Subscriber metrics for 4Q25 GoPro subscribers1 / Subscription & Service revenue2 ($M) 7% • Subscriber attach rate 43% 30 YoY Subscriber Decline • ARPU growth of 6% YoY 2,750 • Aggregate retention rate for annual subscribers 25 was 68% Subscribers down 7% YoY 2,250 20 • Subscriptio
Slide 25: Appendix
Speaker/ Date/ Subtitle Appendix Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 26: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations To supplement our unaudited selected financial data presented on a basis consistent with GAAP, we disclose certain non-GAAP financial measures, including non-GAAP gross profit, gross margin percentage, operating expenses, operating income (loss), other inco
Slide 27: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations ● adjusted EBITDA excludes the amortization of point of purchase (POP) display assets because it is a non-cash charge, and is treated similarly to depreciation of property and equipment and amortization of acquired intangible assets; ● adjusted EBITDA and n
Slide 28: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations ● non-GAAP net income (loss) excludes acquisition-related costs including the amortization of acquired intangible assets (primarily consisting of acquired technology), the impairment of acquired intangible assets (if applicable), as well as third-party tran
Slide 29: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 30: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 31: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 32: Appendix: GAAP to Non-GAAP reconciliations
Appendix: GAAP to Non-GAAP reconciliations Copyright © 2026. GoPro, Inc. All rights reserved.
Slide 33: Thank you.
Speaker/ Date/ Subtitle Thank you. Copyright © 2026. GoPro, Inc. All rights reserved.